world cup infographic 2014

1
TOP (socially) Twitter Followers Facebook Fans 43 games 11 games Broadcast windows will start 30 minutes before kicko. There will also be a 90-minute wrap-up show each night during the tournament. US TV NETWORKS BROADCASTING GAMES* In 2010 during the final match, tweets reaching a high of 3200+ tweets per second and tweets from 172 dierent countries in 27 dierent languages setting a record Millions of people around the globe will be tuning in to watch the sporting event of the year, FIFA World Cup 2014, and social channels will provide fans and players a virtual seat at this year's most anticipated event. For advertisers, this is is the largest stage of the year to interact with an engaged audience. Social marketers: here is your guide. 3,063,427 74,493 3,185,231 3,282,285 14,852,597 16,851,328 83,275,945 5,597,441 157,696 141,962 2,441,106 180,957 1,100,211 2,503,990 S p a in G e r m a n y P o rt u g a l B r a z il C o l o m b i a U r g u a y A r g e n t i n a S w i t z e r l a n d It a l y G r e e c e E n g la n d B e lg iu m C h ile U S A N e t h e r l a n d s F r a n c e U k r a i n e R u s s i a M e x i c o C r o a tia Population Facebook 47.3 m 20 m 42.3% 3.4 m 2m 58.5% 41 m 24 m 58% 8 m 3.4 m 42.5% 56 m 28 m 34.2% 11.14 m 5.6 m 50% 17.5 m 10.6 m 60.6% 313.9 m 180 m 42.3% 16.4 m 9 m 54.9% 45.6 m 3.2m 7% 143.5 m 8.6 m 6% 120.8 m 54 m 44.7% 4.3m 1.8m 41.9% 65.7 m 30 m 65.7% 60.9 m 26 m 42.7.3% 11.3 m 4.6 m 40.7% 50% 81.9 m 28 m 10.53 m 5.2 m 49.4% 198.7. 3 m 92 m 46.3% 47.7 m 22 m 46.1% OF POPULATION ON FACEBOOK 19.9 million Wayne Rooney 20 million 8.8 million Followers Likes Neymar Júnior 10.8 million 23.3million Followers Likes Cristiano Ronaldo 84 million 26.6 million Followers Likes Andres Iniesta 8.7 million Followers Likes Robin van Persie 5.1 million 9.2 million Followers Likes Mesut Ozil 19.8 million 5.83 million Followers Likes Xabi Alonso 7.29 million Followers Gerard Piqué 15 million 3.23 million Followers Likes Lionel Messi 1.1 million 57.8 million Followers Likes Mario Balotelli 7.1 million 2.19 million Followers Likes 21 M 29 M 50 M Total Fans Female Male SOCCER fans on 684,819 1,358,300 Germany 467,00 2,759,592 Spain 587,693 1,355,075 Brazil 1,416,983 Japan 487,257 1,426,342 Mexico 6,341,225 1,489,970 2,300,854 TOP 6 (socially) #WorldCup #Brazil2014 #Brasil2014 #FIFA #WorldCup2014 #WorldCup14 #WC2014 #FIFAWorldCup #WorldsCup #WorldCupBrazil TOP 10 RELATED HASHTAGS SHIFT.com USA *Source: espnmediazone.com and abcnews.com Facebook: facebook.com/shiftplatform Twitter: @SHIFTplatform *Count as of June 9, 2014 *Count as of June 9, 2014 *Count as of June 9, 2014 *Source: https://blog.twitter.com *Source: Google & Facebook, May 2014 *Source: Twitter, May 2014 * * * * *

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ince the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than doubled its monthly active users, which now total over 1.2 billion, while Twitter has grown nearly 5x during that same span to over 255 million monthly active users. While both platforms continue to grow year-over-year, there are new opportunities every day for marketers to reach their audience and this year’s World Cup presents an optimal platform to do just that. In this infographic, you’ll find everything you need to enhance your social strategy around this year’s games. From FIFA’s official partners and their fan bases to the top players and teams on social media, we’ve got all of the bases (or should we say goal posts?) covered. The 2014 World Cup is the largest sporting event of the year; with teams from over 20 countries participating in the games, there will always be a social audience during the month of matches. Think of our infographic as a guide to that audience that can serve as a point of reference to enhance your planned campaigns and help capitalize on real-time moments throughout the World Cup.

TRANSCRIPT

Page 1: World cup infographic 2014

TOP

(socially)

Twitter FollowersFacebook Fans

43 games

11 games

Broadcast windows will start 30 minutes before kickoff.

There will also be a 90-minute wrap-up show each night

during the tournament.

US TV NETWORKSBROADCASTING GAMES*

In 2010 during the final match, tweets reaching a high of

3200+ tweets per second and tweets from 172 different countries in 27 different

languages setting a record

Millions of people around the globe will be tuning in to watch the sporting

event of the year, FIFA World Cup 2014, and social channels will provide fans

and players a virtual seat at this year's most anticipated event. For advertisers,

this is is the largest stage of the year to interact with an engaged audience.

Social marketers: here is your guide.

3,063,427 74,493

3,185,231

3,282,285

14,852,597

16,851,328

83,275,945

5,597,441

157,696

141,962

2,441,106

180,957

1,100,211

2,503,990

Spain Germany Portugal B

razil

Col

ombi

a

U

rgu

ay

A

rge

nti

na

Sw

itze

rlan

d

Ita

ly

Greece

England Belgium Chile USA Netherlands Fran

ce U

kra

ine

Ru

ssia Mexico Croatia

PopulationFacebook

47.3 m

20 m

42.3%

3.4

m

2m

58

.5%

41

m2

4 m

58

%

8 m

3.4

m

42

.5%

56 m

28 m

34.2%

11.14 m5.6 m

50%17.5 m10.6 m

60.6%

313.9 m

180 m

42.3%

16.4 m

9 m54.9%

45

.6 m

3.2

m

7%

143.5 m

8.6 m

6%

120.8 m54 m

44.7%

4.3m

1.8m41.9%

65

.7 m

30

m6

5.7%

60.9 m

26 m42.7.3%

11.3 m

4.6 m40.7%

50%

81.9 m28 m

10.53 m 5.2 m

49.4%

198.7. 3 m

92 m

46.3%

47.7

m

22 m

46.1%

OF POPULATION ON FACEBOOK

19.9 million

Wayne Rooney

20 million8.8 million

FollowersLikes

Neym

ar J

únior

10.8

million

23.3m

illionFo

llowers

Likes

Cristiano Ronaldo

84 million

26.6 million

FollowersLikes

Andres Iniesta

8.7 million

FollowersLikes

Robin van Persie

5.1 million9.2 million

FollowersLikesMesut Ozil

19.8 million5.83 million

FollowersLikes

Xabi Alonso7.29 million

FollowersGerard Piqué

15 million3.23 million

FollowersLikes

Lionel Messi

1.1 million

57.8 million

Followers

Likes

Mar

io B

alote

lli 7.1

millio

n

2.19 m

illion

Followers

Likes

21 M29 M

50 M

Total Fans

FemaleMale

SOCCER fans on

684,8191,358,300

Germany

467,002,759,592

Spain

587,6931,355,075

Brazil

1,416,983

Japan

487,2571,426,342

Mexico

6,341,225 1,489,970

2,300,854

TOP 6 (socially)

#WorldCup

#Brazil2014

#Brasil2014

#FIFA

#WorldCup2014

#WorldCup14

#WC2014

#FIFAWorldCup

#WorldsCup

#WorldCupBrazil

TOP 10 RELATED HASHTAGS

SHIFT.com

USA

*Source: espnmediazone.com and abcnews.com

Facebook: facebook.com/shiftplatformTwitter: @SHIFTplatform

*Count as of June 9, 2014

*Count as of June 9, 2014

*Count as of June 9, 2014

*Source: https://blog.twitter.com

*Source: Google & Facebook, May 2014

*Source: Twitter, May 2014

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