world diamond mark - who are we?
TRANSCRIPT
Who are WE?
The World Diamond Mark is the industry’s only organization that seeks to rekindle consumer trust and desire in diamonds through promotion and advertising. Its global objective is to ensure market growth and higher profit margins for all players in the diamond and jewelry supply chain.
WE ARE FACING
A BIGCHALLENGE
THE DIAMOND MARKETIS AT A MAJOR
TURNING POINT
DIAMONDSAND DIAMOND JEWELLERY ARE
LOOSINGMARKET SHARE
CONSUMERS ARE SPENDING MOREON OTHER LUXURY PRODUCTSBUT RELATIVELYLESSON DIAMONDS AND DIAMOND JEWELLERY
Various reasons:• Slower economy, less discretional spending;• Influence of China’s crackdown on big spenders,
less spending of luxury, diamond jewellery;• Shift to new generation - Millennials who have
no knowledge, no desire for diamonds;• Diamonds as an expression of ultimate love
between partners is not part of their DNA!
OUR GOAL:
CREATING A SHIFTIN CONSUMERS’ ATTITUDE TOWARDS DIAMONDS AND DIAMOND JEWELLERY
The Retailers!WHO NEED US THE MOST?
WE ARE ALREADYMAKING THE MOVE
RETAILER REPUTATION
ENHANCEMENT
AUTHORIZED DIAMOND DEALER
PROGRAM
+EDUCATION PROGRAM
FOR IMPROVING INSTORE STAFF PERFORMANCE
REBUILDING CONSUMERS’
TRUST DESIRE&
TRUST
DESIRE
WE HAVE CREATED A LONG TERM STRATEGY
A GLOBAL MARKETING STRATEGY
DIGITALPROMOTION CAMPAIGNS
ONGOINGEVENTS
+
VICTORIA COLLIERBY VALERIE MESSIKA SHOWCASED BY WDM AND HRD ANTWERP NV AT THE ISTANBUL JEWELRY SHOW (3/15)
THE VICTORIA COLLIER WAS COVERED BY 14 INTERNATIONAL TV CHANNELSAT THE ISTANBUL JEWELRY SHOW
SOME OF THE WINNERS AT THE DUBAI SHOPPING FESTIVAL (1/2015)
SOME OF THE WINNERS ATTHE DUBAI SHOPPING FESTIVAL
VicenzaOro Dubai Video
UNITEDEFFORT
IT IS A TRULY
ALL PLAYERSTHAT IS SHARED BY
MANUFACTURERSDEALERS
RETAILERS
PRODUCERSSERVICE PROVIDERS
A GLOBAL PROJECTFROM HONG KONG
TO THE MIDDLE EAST, CHINA, INDIA, TURKEY AND BEYOND
WORLDWIDEREBUILING THE DIAMOND INDUSTRY’S
GLORYTOGETHER!
RIGHT MOVELET’S MAKE THE
TOGETHERFOR THE INDUSTRY
www.worlddiamondmark.org
97.5%
WITH 3 MAJOR ORGANIZATIONS BEHIND US
OF THE MARKET
THAT REPRESENT
MEGJ Forum, Dubai
WDM Charity Gala in Dubai
Moscow – WDM Presentation to WDC
Annual Meeting
Hong Kong – WDMF Board and leaders’ thing tank meeting
WDM Diamond Fashion Show
at iIJW
Mumbai – WDM at IIJS Exhibition
opening of ADD programme in UAE and GCC countries
WDM presentation in Luanda, Angola
Hong Kong – WDM Launch in Hong Kong
and China
meetings with US major Jewellery
organizations
Diamond Industry Leaders’ thing tank meeting in Tel Avivmeetings with US
major Jewellery organizations
Panama – WDM Opening in Latin
America
participatiNG in VOD Show
Dubai – Diamond Fashion Show – you received invitation
WHAT’s in 2015?
WDM presentation IN Vladivostok, Russia
VICENZAOROSEMINAR
WHERE
IS THEMONEY?
SUPPORTPILLARS 4
FUNDING CHANNELS5
BOURSESAND INDUSTRYORGANISATIONS
1
RETAILERS2
SERVICEPROVIDERS
3
PRODUCERSAND MINING COUNTRIES
4
5 EVENTS INCOME GENERATING
AND PROJECTS
$10 $10
=$20WORLD DIAMOND
MARK FUNDRETAILERS
REDISTRIBUTION OF THE FUND BASED ON DOUBLE OF THE SUMS COLLECTED
FROM RETAILERS
SUBVENTION MEMBERSHIP FEES
PARTNERS
THE NEXT MOVE
YOURSSHOULD BE