world health organization a decade of action: 2011-2020 ......a decade of action: 2011-2020 toward...
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World Health OrganizationA Decade of Action: 2011-2020
Toward Zero Deaths: a National Strategy on Highway Safety
Joseph Marek, PE, PTOE
Clackamas County, Oregon
Special thanks:Kelly Hardy, P.E.
American Association of State Highway and Transportation Officials
ITE 2014 Joint Western/Midwestern Meeting
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Global lost life due to traffic deaths: 1.24 MILLION!
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United States effort: Towards Zero Deaths
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Five Pillar PLan
1. Building Management Capacity
2. Encouraging Safer User Behavior
3. Building Safer Roads 4. Building Safer Vehicles 5. Improving Post Crash
Care
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TZD National Strategy
• Build on existing foundations• Cultural change: change Americans’ attitudes toward highway safety
• Involvement from wide variety of highway safety stakeholders
• “Owned” by all stakeholders• Adopt as the new AASHTO Strategic Highway Safety Plan
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What is TZD?
Safety Stakeholders
Using data –priorities & strategies
Aggressive approach –
not one death acceptable
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TZD National Strategy
• The “4Es”…– Infrastructure, road user behavior, emergency medical services
• And all the others…– Including public health, safety culture
• Supporting areas– Data, communications, education and training, planning
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Key Areas:
• Infrastructure• Traffic Safety Culture• Improved Safety Management
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Infrastructure
• Crash countermeasures • Safety focused design• Safety inclusion
– Highway projects – all aspects– Development review– Utility review
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Traffic Safety Culture
• Goal:– Transform the inherent level of risk we accept– Safety‐driven decision making
• Public: road users• Organizational: professionals
• Emerging field with fewer proven strategies
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Key Area: Improved Safety Management• Safety partnerships and planning• Data, data systems, and analysis tools• Skilled highway safety workforce
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Safety Professionals’ Role
• Challenge core assumptions• Plan and act across all social levels• Focus on long term, sustainability• Envision cultural health – not just traffic safety• Be dynamic, customize strategies• Engage transformational leaders• Learn, evaluate, update
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Let’s Get to Work…• Adopt a zero‐based vision or goal, a common aggressive
approach• Promote use as a resource by members/staff• Develop implementation plan
– Proven and potential strategies– Safety culture programs
• Outreach ‐ strengthen relationships with new partners• Monitor activities, share best practices and lessons learned
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www.TowardZeroDeaths.org
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Considerations
• How would a TZD vision and aggressive approach to reducing highway fatalities change your organization or professional community?
• What would an improved traffic safety culture look like in your area of highway safety?
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The Toward Zero Deaths Vision:
a Highway SystemFree of Fatalities
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For additional information:www.TowardsZeroDeaths.orgJoseph Marek, PE, PTOECounty Traffic Engineer/Director Clackamas Safe [email protected]
Kelly HardyAASHTO Program Manager for [email protected]
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