world newspaper congress 11: session digital, madhav chinnappa
TRANSCRIPT
63rd WORLD NEWSPAPER CONGRESS
Session: DigitalSpeaker: Madhav Chinnappa
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
Google Confidential and Proprietary
Madhav Chinnappa ([email protected])Head of Strategic Partnerships, Google News EMEA
Presentation to WAN 2011Vienna
Google Confidential and Proprietary
News used to be hard
2
Now
Finding Out(aka Newsgathering)
Yesterday…
Telling(aka Reporting)
Interacting(aka the Audience)
Google Confidential and Proprietary
Twas ever thus….
3
Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr
Google Confidential and Proprietary
Revenue
1.Advertising
2.Classifieds
3.Subscriptions
4.News stand sales
Revenue
1.Advertising
2.Classifieds
3.Subscriptions
4.News stand sales
Costs
1.Printing presses
2.Distribution
3.Journalists
4.Editorial coverage
Costs
1.Printing presses
2.Distribution
3.Journalists
4.Editorial coverage
Old World Balancing Act
4
Google Confidential and Proprietary
The Internet Happened
5
Google Confidential and Proprietary
Old World Balancing Act + Internet = ?
6
NowOld Costs
Printing presses
Distribution
Journalists
Editorial Coverage
Google Confidential and Proprietary
The billion £/$/ €/Rouble question: Revenue
7
Google Confidential and Proprietary
Age of Experimentation
8
Google Confidential and Proprietary 9
Process
Vs
Outcome
Google Confidential and Proprietary
Process: Mistakes
10
It’s not how manyyou make. It’s how
fast you correct them
Credit: Richard Gingras, Google News
Google Confidential and Proprietary
Process: Creativity
11
It’s not driven by financial reward. It’s about the intrinsic motivation to
make something better.Credit: Richard Gingras, Google News
Google Confidential and Proprietary
Process: Innovation
12
It is not a luxury.It cannot be intermittent. 1
It must must be part of an organization ’s DNA. 2
1. Cycle of change is too rapid2. No, it’s not a Chief Innovation Officer!
Credit: Richard Gingras, Google News
Google Confidential and Proprietary
How Google is trying to help
13
More engagementGoogle Maps, Google Earth
More trafficGoogle News, Google Search
More distributionYouTube, Android,
Chrome Store
More revenueAdSense, AdX, DoubleClick
Google Confidential and Proprietary
The growing dynamic
14
Technology
AudienceContent
+
+ =
