world newspaper congress / world editors forum 2011: delegates survey
TRANSCRIPT
www.wan-ifra.org
Delegates Survey
63rd World Newspaper Congress /
18th World Editors Forum
Michael Heipel
© 2011 WAN-IFRA | 2
General information
Online Survey was sent out on Sat, 15 October to 909 valid email addresses, with an email reminder mailed out one week later.
217 responses came in, a response rate of 23,9% (good result).
The following results are consolidated from 4 language versions (French, Spanish, English, German)
© 2011 WAN-IFRA | 3 Delegates Survey
1. How did you become aware of the World Newspaper Congress/World Editors Forum?
5,0%
29,3%
2,5%
1,0%
7,6%
30,8%
12,6%
2%
7,0%
35,4%
0% 10% 20% 30% 40% 50% 60%
I am a regular visitor of the Congress/Editors Forum
At another WAN-IFRA event
By social media (Twitter, Facebook, etc.)
By a WAN-IFRA flyer/broshure
By a WAN-IFRA email invitation
By the WAN-IFRA website
By advertising or articles in a magazine
By advertising or articles in the WAN-IFRA Magazine
From the recommendation of a colleague/peer
Other
© 2011 WAN-IFRA | 4
2. Which conference part did you primarily attend?
48,5%
51,5%
63rd World NewspaperCongress (hall Strauss)
18th World EditorsForum (hall Lehár)
Delegates Survey
© 2011 WAN-IFRA | 5 Delegates Survey
3. What are the main reasons for you to attend the World Newspaper Congress/World Editors Forum
4,0%
11,5%
47,0%
16,0%
84,5%
47,0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Promote press freedom
Find inspiration about new businessmodels
Do business
Obtain information about new trendsin our industry
Network with colleagues
© 2011 WAN-IFRA | 6 Delegates Survey
4. How much new information did you learn that you plan to implement in your job?
3,9%
4,4%
42,9%
33,0%
15,8%
0% 10% 20% 30% 40% 50% 60%
Very little
Little
Some
Much
Very much
Comment: significant
differences according to
language version. In German
responses, only 23,5%
answered „Very much“/“Much“
© 2011 WAN-IFRA | 7 Delegates Survey
5. Was there a particular session you attended or side/evening that you valued most?
24 x Tablet Publishing (Mario Garcia)
22 x Innovations in Newspapers
13 x World Press Trends
9 x Leadership; Paywalls
4 x Gala Dinner; Ethics; Community; Press Freedom
3 x Branding, Finance
2 x Repositioning, Lean Production; Heurigen; Townhall; Beyond the Article; Young Readers
1 x WikiLeaks; News Agencies Lunch; Data Journalism, Board Dinner; How to tell the truth in a Revolution, Official Opening; Media Development
© 2011 WAN-IFRA | 8 Delegates Survey
6. Will you be doing things differently in the future, based on what you learned at the Congress/Editors Forum in Vienna?
2,0%
14,8%
59,2%
24,0%
0% 10% 20% 30% 40% 50% 60% 70%
Definitely not
Probably not
Yes, maybe
Yes, definitely
© 2011 WAN-IFRA | 9 Delegates Survey
7. What will you be doing differently?
Give more attention to tablets (10x), integrate and re-organize newsroom (6x), give more attention to story and content (6x), change the way we use social media (5x), erect paywall (5x), focus on youth (3x), involve our readers (3x), explore new business models, re-train editorial staff, seek different distribution channels, craft new marketing strategies, take smarter decisions, use technologies from developed nations, master digital revolution, digital publishing first, aim at value instead of volume growth, learn from other organisations, experiment, experiment, experiment.
© 2011 WAN-IFRA | 10 Delegates Survey
8. To what extent did the World Newspaper Congress/World Editors Forum meet your expectations?
1,5%
4,5%
34,3%
38,4%
21,2%
0% 10% 20% 30% 40% 50% 60%
Very little
Liitle
Some
Much
Very much
© 2011 WAN-IFRA | 11 Delegates Survey
9. How many people did you get to know during the World Newspaper Congress/World Editors Forum that you are quite certain will be of value to you in your present position or future career?
20,2%
39,9%
20,2% 19,7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
10 or more5 - 103 - 50 - 2
© 2011 WAN-IFRA | 12 Delegates Survey
10. Considering participation costs and the value of your time away from the office, was attending the World Newspaper Congress/World Editors Forum a good investment for your company? Please rate 5 = Very much so, 1 = Not at all
13,1%
28,3%
58,6%
0%
10%
20%
30%
40%
50%
60%
70%
1 - 2 3 4 - 5
© 2011 WAN-IFRA | 13
11. Will you recommend the World Newspaper Congress/World Editors Forum?
92,3%
7,7%
Yes No
Delegates Survey
© 2011 WAN-IFRA | 14
13. Can we quote you? If so, please write your general comments about the World Newspaper Congress/World editors Forum here:
Delegates Survey
# Très content de l'excellent niveau de discussion et des contacts rencontrés, le tout au sein d'une organisation efficace et dans un esprit positif comme ouvert de networking. (Clement Charles)
# Es ist wichtig, mit den Chefredakteuren aus der ganzen Welt zusamnmenzukommen. Manche eigenen Probleme erscheinen kleiner und werden relativiert. Einige gute Anregungen konnte ich mit in mein Medienhaus nehmen, auch wenn wir in Zukunft als Zeitung sicher keinen Weihnachtsmarkt mit lebenden Rentieren veranstalten können, wie die Kollegin aus Schweden. (Jörg Riebartsch, Darmstadt)
# Ein gut strukturiertes Branchentreffen; Themen auf der Höhe der Zeit im Fokus; kompakte Präsentationen; Zeit für Kontakte; abgerundet durch spezifische Informationen. (Claus Reitan)
# It was a wholesome experience and an internal battery recharging process. Hosted in the wonderful city of Vienna, the Congress and Editors Forum covered the entire range of issues from processing to publishing, traditional problems to future directions, interacting with some of the best minds in the Industry from around the globe. Kudos to the Organizers. (Deepu Ravi)
# It is an eye opener and a place to network and meet people with solutions to your problems. it avoids reinventing the wheel. Its a must for people in the newspaper industry. (Sharon Samushonga)
# The World Newspaper Congress offered state-of-the-art thinking on international trends in the news media -- combined with real-world experience -- that will be of vital importance in this tumultuous period. (Anne Nelson)
# As a first time visitor to WEF2011 I can honestly say that the event surpassed my expectations. In an industry where time away from the office can be rare, the sessions were informative, relevant and inciteful and ultimtely justified the opportunity to meet new contacts.(Ossie Ikeogu)
# Crisis for newspapers? No, this is the time of oppurtunities. Print isn't going to die if journalists keep alive and kickin' and use all the publication platforms to make great stories. It's not print or digital. It's print and digital together. Hand in hand, side by side, as Laurel & Hardy, Brasil & football, Vienna & classic music and journalists & words, photo's and video's. (Rolf Finders)
# The Congress offers a fantastic opportunity to hear about new developments and trends in the newspaper industry first hand. You sit back and ask what you could my newspaper do better to further consolidate our leadership position in the industry? (Angela Emuwa)
# Fabulous event which connected me to lot many people and trends. (Shyam, DNA India)
© 2011 WAN-IFRA | 15
14. In 2012, the 64th World Newspaper Congress/19th World Editors Forum will take place in Kiev/Ukraine (2-5 September)www.wan-ifra.org/kiev2012. Will you
Delegates Survey
19,6%
4,1%
22,2%
42,3%
11,9%
0% 10% 20% 30% 40% 50% 60%
Still undecided
Definitely not attend thisevent
Probably not attend thisevent
Probably attend thisevent
Definitely attend thisevent
© 2011 WAN-IFRA | 16
15. What are the „hot“ topics that you would like us to address next year at the World Newspaper Congress and World Editors Forum in Kiev?
Delegates Survey
Long-term sustainability of print platform, copyright issues, value innovation, co-creating, digital revolution, press freedom, young readers, youth content, more on tablet and mobile experimentation, monetizing the digital channels, marketing the key strengths of newspaper advertising, how we can save the print, improving the quality of journalism, tablets, paid content, new business models, solutions for great tablet apps…
„Almost every topic you covered this year.“
www.wan-ifra.org
THANK YOU FOR YOUR ATTENTION.Michael HeipelExecutive Director [email protected]. +49.6151.733-000
WAN-IFRA DarmstadtWashingtonplatz 164287 Darmstadt, GermanyTel. +49.6151.733-706
WAN-IFRA Paris96 bis rue Beaubourg75003 Paris, FranceTel. +33.147.4285-00