Introduction of  Standard Education   related to Social ICT Programat the University of Tokyoat the University of Tokyo

World Standards Cooperation(WSC)World Standards Cooperation(WSC) Academic Day 2013

2013-06-14 ETSI Sophia-Antipolis France

Prof. Masami Tanaka

President 

Japan Standards Association

Japanese Policy on Japa ese o cy oStandardization Education Programs

• The Council for Science and Technology Policy issued The 3rd Science and Technology Basic Plan (FY2006‐FY2010)

• The Plan mentions the importance of human resources presponding to the standardization activities and reinforces the training & educational programs with the g p gproduction of teaching materials.

• Setting up the program “Standards Education “Setting up the program  Standards Education   

2005‐2010   Total budget; about one million dollar 

3

Human Resources required to have knowledge of standardizationknowledge of standardization

ConsumersHuman Resources in private sector→ Human resources who are not only engaged in

research and development in

Researchers and Professors

Technical experts for international standards

→ Human resources who propose standards from the point of view of consumers

research and development in enterprises, but also in drafting standardsthrough attending forums or consortiums.

→ Human resources required to deal with standardization from the viewpoint of the strategy of their enterprises

→ Human resources who attend domestic meetings on drafting (international)

→ Technical experts who are engaged in drafting standards through participating in the ISO or IEC meetings consumers

→ Human resources who check the quality of

strategy of their enterprises→ Human resources required to understand and

respond to new standards including management system standards.

(international) standards

→ Human resources who educate students on

meetings

products, goods or services

students on international standards

University students, MOT or MBA→ Human resources who will be staff in enterprises, researchers or

professors in universities in the future

Pupils of elementary schools, secondary schools, and high schools

4

Development of Teaching Materials d i i iand Lectures at Universities

Field of Technology for Developed Teaching Materials onField of Technology for Developed Teaching Materials onField of Technology for Developed Teaching Materials on Field of Technology for Developed Teaching Materials on StandardizationStandardization (FY 2005(FY 2005--2007)2007)

-- General Knowledge ,IPR, Conformity assessmentGeneral Knowledge ,IPR, Conformity assessmentM hiM hi M hi S f tM hi S f t--Machinery Machinery --Machinery SafetyMachinery Safety

--ElectrotechnologyElectrotechnology --ChemistryChemistry

P idi d I l ti L t t U i itiP idi d I l ti L t t U i iti

Utilizing Utilizing FeedbackFeedback

Providing and Implementing Lectures at Universities Providing and Implementing Lectures at Universities •• MBA ,MOT at universitiesMBA ,MOT at universities•• Universities having the course of SEUniversities having the course of SEgg•• Universities not having the specific course but partly engaging in SEUniversities not having the specific course but partly engaging in SE

Topics of SE

5

S in general, innovations and S, S and IPR, S and business strategiesS and environment managements ,Business solution by S, etc

The case study of Waseda and Osaka University

– “Business and Global Standardization” course, startedBusiness and Global Standardization course, started since 2007.

– Sponsored by Japanese Standards Association– Sponsored by Japanese Standards Association 

– Approximately 130 students already involved.

– The course consists of 13 sessions. 

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The case study of Waseda and Osaka UniversityThe case study of Waseda and Osaka University

• The Goal of this course– To reinforce and expand students’ basic pknowledge of standardization, including its benefits and usefulness as a business tool

– To provide standardization case studies by using written materials and guest lecturerswritten materials and guest lecturers

– To combine their acquired knowledge from the course with their research activities so thatcourse with their research activities, so that students can use standardization as a useful tool and solution provider

7

and solution provider

Overview of utilization of ITOverview of utilization of ITPost

WASEDA Univ.

Interactive lectures Vid t l t

OSAKA Univ

Interactive lectures Videos at lectures

OSAKA Univ.Other campuses

8Students Access

Purpose of the Education of Global standardization: 

“To offer Graduate Students knowledge and abilities for Global Standardization with Management Sense”g

Standardization strategy is one of the 3 strategies  which form the management strategies in Business fieldthe management strategies in Business field.

Product strategy

Management strategyg gy

Standardization strategy Market strategy

Major&Minor Studies in Graduate Schools of Osaka University

Major Study is consisted of the required courses by graduate school.

Minor Study is consisted of the selected courses by sponsoring faculties.Major Study Minor Study

Thesis

R

Graduate Program for AdvancedInterdisciplinary Studies

Requirem

e

Completingthe courses

30 credits

14 

Graduate Minor Program

ents

(Master)Completingthe courses

credits8 credits 

Discipline which Interdisciplinary St d i A

Few credits(Phd)

Discipline whichhe/she studies

Interdisciplinarystudies optioned by him/her

Studying Area

“Global Standardization Program” is desiged as a Graduate Minor Program at Graduate Schools of Osaka U i iUniversity

W

Hi hl

Well‐educat Sple

Gr

Activities as person in societies/in business with highly

Extremely highly specialized 

Highly specialized learning/study

Master thesis

ed learning

pecialized earning

raduation thesis

g yspecialized knowledge/abilities

Doctor thesis

plearning/study

Learning minor

g

Learning minor

Global

Approach to standardizationGlobal Global 

Standardization Program

Global Standardization 

Program

What standardization education should beWhat standardization education should be

K l d f l b lKnowledge for global standardization

Knowledge for procedure and i f d di i

Knowledge for

practice of standardization

Knowledge for  business 

management and strategy

Knowledge for R & D, Intellectual Property Right

Knowledge for policy of 

standardizationand strategy

Communication ability /N ti ti bilitNegotiation ability

Courses Construction of Global standardization Program

WasedaCourse1

WasedaCourse2

Graduate Student’s Response for the  Standardization Program

1. Questionnaire to the students of standardization program

Questionnaire A:  Acquired knowledge by learning the subjects 

Questionnaire B:  How to utilize the knowledge to their own carriers in the future

2 The answers (summarized)2. The answers (summarized)

①Answers  to QA: 

“meaning and importance of global standardization”“the situation to approach global standardization in Japan”“the process to global standardization”“the basic knowledge for global standardization actions”“relation with global standardization and company management strategy”“the items for global standardization”“necessary qualities of individuals for global standardization activities”

②Answers to QB: 

“to plan and develop the products and services in the place of employment”“to utilize as one of the broad knowledge”to utilize as one of the broad knowledge“to utilize global standardization tasks in the place of employment”

How to utilize the knowledge to their own carriers 

How to utilize the knowledge to their own carriers 

Osaka Univ.‐Waseda Univ. ‐MJIIT JOINTGlobal standardization Program

WasedaCourse1

WasedaCourse2

MJIIT MJIITMJIITCourse1

MJIITCourse4

14

MJIIT MJIITCourse2 Course3

Outline of Educating Courses for StandardizationObject Introductory Level Expert Level

Business Persons/University Professors

- Training course on writing International Standards

Introductory Training Courseon International Standardization- Overview of ISO/IEC (basic

procedures for activities) - Training course for enhancing l d hi bilit i i t’l

y- Electronic system/voting at

ISO/IEC leadership capability in int’l standardization

University StudentsSpecial Lectures Introductory

Lectures (Non‐course) (Course program)

Students of Elementary SchoolsElementary Schools,Junior High Schools,and High Schools

Lessons Delivered(Lessons given at their schools)

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Mechanism for Standards Education  at business world 

Government Advocating CEOs etcGovernment(METI) Strengthen SE

Advocating CEOs etc

feedback of needs and

Industrial Associations and firms

feedback of needs and evaluations

Internal SE within fJSA

Enhancing the consiousness within

Text s for SE

firms

consiousness within industries

SEEnvoy of lectures

Increasing the human resources at the private 

19

firms , who have utilizing the knowledge of Standardization 

Future challenges for SE 

•Reconsidering curriculums for educating iengineers 

(Too much focusing established disciplines)

•Cooperation with private sectorsL t i b t ith id “ i f•Lecturing by experts with wider “experience of standards issues” 

•Cultivating human resources within firms   

•Research and Surveyy•Economic benefits 

•Application to public policies•Application to public policies•Sophistication of pedagogical methods

Social ICT N i f ti i d i iSocial ICT －New information science and engineering－

SocietyPractice

New Needs/Evaluation/PrNew Possibility

/Technology/Mo

Practice

oblem/Boundary condition/Concept

/Technology/Modelization/Formulization/Principle

Information Science Academics

and Technology

Research areas related to

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Research areas related to social issues

Graduate program for Social ICT Global Creative Leader(GCL) and supporting organizations

Government (central local)Japan

Business Grad School of

and supporting organizations

National Institute of Scienceand technology policy

Government (central, local)

Global enterprise

Business Federation

JUAS

Institute of

.

Grad. School of Information ScSocial ICT

Global enterprise

J I t ti l

NPOs Japanese

Standards Association

Institute of Statistical Mathematics Research Center

University of TokyoJapan International 

Cooperation  Agency Overseas universitiesTokyo

Interdisciplinary information Science, Urban Engineering

Research area on Social Issue

p y , g gElectrical system engineering, Health/Science/nursing,General Education(Clinical Psychology),Public Policy etc

Information science and technology: Big data, complex systems, human systems etc

Europe I t ti lI t ti lp

Bertrand MeyerETH

SophiaAnaniadouManchester Univ.

Internship hosting,Lecturer, Mentor, Joint

(Overseas Collaborators)(Overseas Collaborators)International International CollaborationCollaboration

Hisami

SergeFdidaUPMC‐Paris 6

Sandra HircheTechnische Universitaet Muenchen

, ,Projects

NorthAmerica

SuzukiMicrosoftResearch(Redmond)

Muenchen

Stephen JennerPortfolio Solutions Co Lid,

DanieleGerundinoISO

KameshwarPoollaUC Berkeley 

Asia

Univ. Tokyo

Feng Zhao AartigMicrosoftResearch(Asia）

JethwaniInfosys

SomboonSangwongwanich

廉宗淳SangwongwanichChulalongkornUniv.

e‐Corporation.JP

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A Framework of Standards Education

Comprehensive Knowledge of standards

•Development process•Typology of S organizations•Typology of S organizations•Business strategies•Relation to institutions such as IPR and WTO

Students preparedness

•Hierarchy of S and regulation•Benefits of S•S at historical context•Apply learned knowledgepp y g

•Attitude of S Feedback

Needs of economy and society Ph f i tPhenomenon of society

GCL ProgramGCL Program 

University of Tokyo :Member of ITU‐T

Overseas collaboration :ISO (D Gerundino)Overseas collaboration :ISO (D.Gerundino)

Standardization : IEC  LinkedIn

Two step Approach of the course

First stepFirst step（１）Picking up topics of standards related to current changes of current marketto current changes of current market environment at the lecture in order to master comprehensive knowledge of standardscomprehensive knowledge of standards

Second stepSecond step（２）Participating standards related social ICT network and learning possibilities andICT network and learning possibilities and challenging subjects related to standardization as well as social ICTsta da d at o as e as soc a C

Changes of Market EnvironmentgTraditional Present Companies CompaniesIncreasing

Numbers SupportersProducts, Services

Suppliers f f

Numbers Supporters

Close Relation with R&DPurchase

Products

of softwareservicesIPR scheme

ProductsSoftware Service

Democratization of needs

Users Usersneeds

Modified on the base of Langlois .R.N “Dynamics of Industrial Capitalism Schumpeter, Chandler, and the New Economy” (2007)

Institutional frameworks 

Anti Monopoly Law

Intellectual Property right

Standards system WTO

Encourage competition by

Encourage inventions

Encourage Eliminate trade competition by restricting unfair trade and monopoly

inventions and innovations by securing

diffusion of technology by securing i lifi ti d

barriers and discriminations by countries

dmonopoly securing monopoly benefits within limited period

simplification and interoperability

and encourage global free market competitionlimited period competition

Different as time span, scope of influence , and extent of mandatory f t th i tit ti l f k t d t ienforcement are , these institutional frameworks tend to increase

economic surplus by encouraging innovation processes such as R&D and diffusion of technology

Structure of the lectures at the class (first step)

•Why international standards are important•Why standards are important to business strategiesWh t th f t d d•What are the powers of standards

•How standards are developed•What is the relations with IPR and antimonopoly law•What is the relations with IPR and antimonopoly law•What is the relation with new emerging technology and R&D•Why floods of marks and labeling happens•What international transactions relates standards

A typology of standards organizationyp gy g

Democratic Strong Leader

By membership ISO/IEC W3C

Linux openOpen to all IETF

Linux open source

Source Libicki.M.C Scaffolding the new web RAND 2000 p27

State

ⅰ)

State

ⅰ)

State

ⅰ)

before1984 1985-1994 after1995

ⅰ) ⅰ) ⅰ)

Private firmsⅱ) ⅲ)

Private firmsP i t fi

ⅱ)

NGO NGO Private firmsNGOⅰ) State ⅰ) State

ⅱ) Private firmsⅰ) Stateⅱ) Private firms ⅲ) NGOCh f R l t St d d I tit ti d ⅲ) NGO

NGO ,firms and states

ex) ex) ●RC： Responsible Care, chemical

Ex)● FLO: Fairtrade Labeling Organization”fair 

Changes of Regulatory Standards Institutions and States Regulations at Sustanable Development Area

● OECD Guidelines forMultinational Enterprises(1976)● Blue Angel eco‐

RC： Responsible Care, chemical industry environmental scheme(1987)● EMAS : Eco‐Management and Audit Scheme(1992)● GAP：Individual labor rights scheme 

trade” umbrella scheme(1997)●API : Apparel Industry Partnership(1996)●4C : Common Code for the Coffee Community(2006)

label(1978)GAP Individual labor rights scheme 

of GAP Inc. (1992)● FSC : Forest Stwardship Council(1993)● SFI：Sustainable Forestry Initiative.(1994)

●ILO : International Labor Org. Declaration on Multinational Enterprises(1997)● FLA :Fair Labor Association; apparel industry scheme(2000)

Sorce: K.Abbotl and D.Snidal (2009)

( )●WRC :Worker Rights Consortium (2000)●MSC :Marine Stwardship Council (1997)● PEFC：Programme for the Endorsement of Forest Certification(1999)

Changing Bearers of Standard DevelopmentDevelopment

Globalization （Flat World ver 2 0)

Weight of S bearers

World ver.2.0)

Birth of S Market

Industrial Revolution

“Standards” as

organization Variations and Ｄｉｖｅｒｓｉｆｉｃａｔｉｏｎ of S d l t

States Revolutiona means of

controlling states

development organization

Public OrganizationOrganization

１８００

１９８０

Participating Standards related network(Second Step)IEC 60417 Subgroup | IEC LinkedIn

(Second Step)

Some of the most popular graphical symbols for use on equipment

Summary

•GCL P h l l ti t WSC ti iti•GCL Program has close relations to WSC activities.•For standards education, the preparedness is important for young students without any experience of social life.• Our experiment is to pick up current topics of global issue such as changing business environment and institutional frameworks , global governance mechanism etc, and to explain relationships to international standards.•To get more alive knowledge of standardization, g g ,we will invite them to IEC 60417 Subgroup/IEC LinkedIn