world tourism forum lucerne 2013_green growth_the swiss youth hostels case

7/28/2019 World Tourism Forum Lucerne 2013_Green Growth_The Swiss Youth Hostels Case

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Green Growth:

The Swiss Youth Hostels Case

Oliver Kerstholt

CMO Swiss Youth Hostels

WTFLuc

erne2013


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Tradition


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Swiss Youth Hostels

52 hostels

497 employees

6421beds

100000 members

1000000 overnights


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Mission Statement

Swiss Youth Hostels strive

to promote quality-oriented,socially responsible and

environmentally sound tourism

to focus on human relations

to live up to the idea of partnership

on all levels

to achieve appropriate economicresults in order to ensure the ongoingexistence of our organisation


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Our Definition Of Sustainability

Economic Improvement Social Responsability

Resource Consumption Reduction


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Decision Process

Mission

Statement

Quality

Society

Environment

Economy

Actions ResultsAnalysis


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Projects

Mission

Statement

Quality

Society

Environment

Economy

Actions ResultsAnalysis


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Society


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Stakeholders of Social Sustainability

- Employees

(equality, salary, social security benefits, training, )

- Partners

(region, culture, fair trade, social effects, )

- Guests(prices, the disadvantaged, racial discrimination, members, )


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Employees

- Low labour turnover rate

- Good working conditions (work space, overtime, holidays, days off)

- Women in management positions

- Apprenticeships/Traineeships

- Training for employees (company-wide, individually)

- Salary equality


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Employees

- Up-to-date management system (partnership, MbO, goal agreement)

- Up-to-date salary system

- Social security benefits

- Pension fund (old-age provisions foundation)

- Social counselling

- Free overnight accommodation


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Sustainable Relationship with Employees

497 Employees269 Full-time positions9.3% Labour turnover rate67% Overall percentage of women


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Local Partners

- Portion of property/capital regionally held

- Purchase food/beverages regionally

- Regional bill of fare

- Information about regional offers (food, activities)

- Information about regional tradition, culture, environment

- Regional creation of value

- Regional co-operation for lasting development

- Local employees

- Promotion of regional projects

- Distinguished regional architecture


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Local Architecture


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(Inter-)National Partners


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Guests

Disadvantaged

- Affordability for youth, families, schools

- disabled

Public vs. Private Areas

- common rooms more important than bedrooms

Racial Discrimination

- zero-tolerance

Member Organization


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Public vs. Private Areas


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Economy


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Economic Sustainability

minus 1% 924252 Overnight stays

minus 13% 6421 Beds

minus 35% 52 Hostels

Changes compared to 19922011


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Economic Sustainability

plus 243% 7948 CHF Operating Revenue

plus 90%

plus 458%

154373 CHF Productivity per Employee

9.93 Mio. CHF Cash-Flow

Changes compared to 19922011


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Environment


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Measuring = Knowledge

Wasserverbrauch total (m3=1000 Li ter) 1996-2008

-

2'000

4'000

6'000

8'000

10'000

12'000

14'000

16'000

18'000

1

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

-


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Emissions

SJHZrich(UCTE effektiv)

Produktion

(Strom)

36%

Wrme(Gas)

29%

EmissionenGS

2%

Verkehr&Trp.

1%

Reinigung(RHV)

2%

Restauration

25%

Abfall&Wasser

5%

Electricity 36%

Heat 29%

Food & Beverage 25%

Waste/Water 5%

Office 2%

Cleaning 2%

Traffic 1%


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Storage

6.8%

Office

5.1% Laundry

38.3%

Traffic area18.8%

Lounge3.1%

Room

1.8%

Kitchen

26.0%

Who has influence?

80 - 98% operation side

2 - 20% guest side


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MinergieP

Substantially smaller energy consumption in

relation to conventional buildings

All new buildings and renovations in line with the

Minergie standards

ECO building

- Exclusive use of ecologically inoffensive

construction materials

- All new buildings and renovations in line with

ECO building standards

Standards


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Electricity/Water

Energy-saving lamps, showers and motion sensors

in all Youth Hostels


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Efficient Machines

Consistently efficient appliances

Heat pump tumble dryers

-> 50% reduction in energy consumption

-> longer life span of laundry

Top-ten-list of efficient appliances


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Renewable Energy

100% Electricity from Swiss water power

HKN certificates

CO2-neutral heaters

wood pellets: Valbellla

wood chips: Avenches, Locarno, St. Moritz

heat pump: Scuol

Solar energy panels: Interlaken, Zurich, St. Moritz

Solar powered water heating: 13 Youth Hostels

E l i l S i bili


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Ecological Sustainability

125 liters water consumption per overnight stay 4.6 KWh current consumption per overnight stay

L E i i I t


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Low Emissions Innate

Youth Hostel 5* Hotel

C ti


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Compensation

Compensation of CO2-emissions

As of December 1st 2007

CO2 compensation for accommodation

CHF 0.50/night for 5.5 kg CO2 (= 20 - 40 km drive)

As of 1.1. 2013: CHF 0.30/night

In favour of

International projects

Youth Hostel projects

Result: 63.1% of our guests compensated for!

P h i


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Purchasing

Fair Trade Products

As of December 1st 2008 consistent purchase

of FAIR TRADE products:

- coffee (6,375 kilos per year)

- orange juice (112,428 liters per year)

- rice (5,260 kilos per year)

- sugar (2,645 kilos per year)

- tea (145,000 bags per year)

Fresh Regional Products

Bio Food/Beverage

Ecological NON Food Articles

E l i l S t i bilit


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Ecological Sustainability

Target Agreement with Swiss Government:minus 8.5% by the end of 2012 compared to 2000

Result by the end of 2011:minus 37.6%

PR


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PR

2011 Swiss Solar Award

2011 Sustainability Award for KMU of the ZKB

2010 myclimate Award

2010 Award for Marketing + Architecture

2008 Hans E. Moppert Award

2008 Icomos Historical Hotel of the Year (Zurich Hostel))

2007 Milestone for sustainability strategy


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Thank you for your attention!

world tourism forum lucerne 2013_green growth_the swiss youth hostels case

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