world trade growth. globalization way of life way of production keeping in touch with the universal...
TRANSCRIPT
WORLD TRADE GROWTH
GLOBALIZATION
Way of lifeWay of production Keeping in touch with the universal dimension of international trade.
PROMOTION OF EXCHANGES
SME’s and MarketDefinition of the two terms of this relationshipSME’s : different definitions in EuropeRole of SME’s in the Market
COMPETITION
The Strategy will change from export to 1 Direct investments 2 Cooperation with local agents 3 Distribution 4 Joint ventures
Key Factor: Services intensive sectors
Technical Assistance
MARKETING STRATEGY OF A SMALL FIRM
1st step:
analysis of consumer behaviour• Persons• Organisations ≻ firms – public org.
WHO DOES IT IN A SMALL FIRM?
2nd step:
Costs of a marketing programmeInformation barriersRole of InternetTechnical barriers
3rd step:
Marketing mix:• Comunication• Characteristic• Price• Distribution
HOW IT WORKS IN A SME
GLOBALIZATION:New Countries with a lower labour cost
The cases of China and IndiaNew strategies for european firmsNew markets
U. A. E.Russia
Enlargement of E.U.
HOW TO FACE IT
SCHEME OF A MARKET RESEARCH
Information about the countryEconomic and social structure Foreign trade
Analysis of distributed products
Analysis of the different channelsDistribution:
Indipendent Associated Concentraded Specialized Other firms
STRATEGIC POINT
Collect datasAnalysisData processingDecisions
Recognizing the real behaviour of the consumer.What he needs and what is expected from the product.
HOW TO ENTER IN A MARKET
SME’s ≻ Trade fair
≻ Local firms
Marketing Research • Analysis of the market with datas• Research on the field
Role of the Research
Avoid Risks• Financial• Logistic• Capacity of production
Theory of marketing:
Start from the market
EU PROGAMMES FOR SME’S
An overview of the main funding opportunities available to european SME’s
Assistance• Non financial• Financial
FOUR CATEGORIES
1. Funding opportunities available directly
Environments (life III)Research (sixth framework progamme)Education (information Society)(Socrates)Energy (renewable energies) (energy efficiency)Transport
2. Structural Funds
Programmes managed at national and regional levelHelp to reduce disparities in the development of regions.Promote economic and social cohesion within the E.U.
Three objectives:
1) development SME support structures in the least favoured regions2) conversion of regions facing difficulties (job opportunities)3) modernising systems of training and promoting employment
INSTRUMENTS
ERDF – European Regional Development FundESF – European Social FundFIFG - Financial Instrument for Fisheries guidanceEAGGF - European Agricultural guidance and guarantee Fund
COMMUNITY INITIATIVES
Common solutions to problems affecting the whole Union
INTERREG III• Transnational Cooperation
URBAN• Regenerate Cities
EQUAL• Elimination of the factors leading to
inequalities and discrimination in the labour market
LEADER +• Local development through SME in rural
areas
3. FINANCIAL INSTRUMENTS
Managed by the European Investiment FundMulti – annual programme 2001 – 2005(€ 350mln provided by the Commission)Indirect Assistence with national financial intermediares to be implementedTwo instruments
• Venture capital• Guarantee instruments
4. NON FINANCIAL ASSISTENCE
Business Cooperation • AL Invest• Asia Invest • Executive training programme (Japan –
Korea)• Gateway to Japan
OTHER PROGRAMMES FOR COOPERATION
Phare
Meda
NATIONAL BEST PRACTICES
Services support to SME’sExport ConsortiaRole of Chambers of CommerceDesks abroad to analyse markets