DOfficial Event Host

worldofcoffee-budapest.com

WOC BY NUMBERS

6800 94240

350

675

91%

41%

VISITORS OVER 3 DAYS EXHIBITING COMPANIES

COUNTIRES ATTENDING

Good/Excellent visitor satisfaction

of attendees visited more than

3 WOC shows

guests at Welcome Reception social event

guests at the Launch Party social event

AlbaniaArgentinaAustraliaAustriaBelarusBelgiqueBelgiumBoliviaBratislavaBrazilBulgariaCameroonCanadaChinaColombiaCongoCosta RicaCroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEl Salvador

LatviaLebanonLithuaniaLuxembourgMacedoniaMalaysiaMexicoRep. of MoldavaNamurNetherlandsNew ZealandNicaraguaNorgeNorwayPanamaPeople’s Rep. of ChinaPeruRep. of the PhilippinesPolandPortugalPuerto RicoRomaniaRussian FederationRwanda

Saudi ArabiaSerbiaSingaporeSlovakiaSloveniaSouth AfricaSouth KoreaSpainSri LankaSwedenSwitzerlandTaiwanTanzaniaThailandThe NetherlandsTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayVenezuela

EstoniaEthiopiaFinlandFranceGeorgiaGermanyGreeceGuatemalaHondurasHong KongHrvatskaHungaryIcelandIndiaIndonesiaIranIrelandIsraelItalyJapanKazakhstanKenyaRep. of KoreaKuwait

Wonderful gathering of professionals from around the world.

D. Origen Coffee Roasters, Mark Uhlig

WOC BY NUMBERS

TOP COUNTRY ATTENDANCE

SHOW SPONSORS

22%

3%

4%

3%

7%

3%4%

5% 4%

3%

Hungary

Netherlands

Great Britain

Ukraine

Germany

AustriaRomania

Czech Republic Slovakia

Russia

Official Event Host

Official Origin Country Sponsor

Sustainability Forum Sponsors

Village Sponsor

Delegate Bag Sponsor

Ibrik Championship Sponsor

WOC BY NUMBERS

240COMPANIES EXHIBITED

Academia do Café NLAfrican Fine Coffees Association (AFCA)AHA Innovations BVBAAlegrostaAlgranoAllanasonsAlliance for Coffee Excellence / Cup of ExcellenceAlly CoffeeAlproAlt Wien Kaffee - Coyote CoffeeANCAP SPA - ITALYArisarina CooperativeAsachimici / PulycaffASCASO FACTORYAsociacion Nacional Del Café de GuatemalaAsso CoffeeAstoriaAwaken CompanyBagira Coffee Bailies Coffee RoastersBaratzaBarista SchoolBarkume Coffee Export PlcBelcoBesca RoastersBeyond the BeanBKONBlack Sheep Micro RoasteryBlaser Trading AGBlue Mountain Coffee (Europe) LtdBluecup BVBob Coffee LabBravilor Bonamat BVBrazil International Coffee WeekBrew Global Europe

Brita GmbhBSCA - Brazil Specialty CoffeeBuhlerBunnBWTC.I.A SRL Packing Machines ItalyCadefihuilaCafé de ColombiaCafé de Costa RicaCafé De HondurasCafé de MéxicoCafé Du BurundiCafé Imports EuropeCafé Show SeoulCafettoCaffe Brando KFTCaffé Perté Kft.Caffe Vergnano SPACaffePure / Bony F AGCafflano Casino MoccaCentral American PavilionCentre for the Promotion of Imports CBICerrado Mineiro RegionChaloChemexCOFFEDCoffee & Tea MagazineCoffee BirdCoffee Board of IndiaCoffee Education Network Coffee Embassy EUCoffee Socks for the Trendy BaristaCoffee SourceCoffeedesk / HarioCoffeeMindCoffeePirates Vienna Coffee-TechCoffeeTrend MagazineComandante Consejo Salvadoreno Del CaféContego CaféContiCostas of SwedenCropsterCUP & SAUCER, SACurtisCV Gayo Mandiri CoffeeD · Origen Coffee Roasters Dalla Corte SRLDaVinci GourmetDescamex

Diedrich Roasters, LLCDirect TradeDitta ArtigianaleDos Mundos RoastersDouble B Coffee & Tea Douqué GroupDr. Mahn Coffee Inc.Dutch Coffee PackDVG De Vecchi Giuseppe SRLE&B LabECM Espresso Coffee Machines Manufacture GmbHEcotactEdal Coffee Éditions Jean Lenoir / Le Nez Du CaféElektra srlEquatorial Traders LtdEspazzolaEthiopia Coffee Exporters AssociationEtzinger GrindersEureka - Conti Valorio SRLEVERSYSFA Coffee LtdFaemaFAF CoffeesFairtrade InternationalFalcon CoffeesFazenda Santa Inacia - Brazil Coffee ExportFiammaFiera MilanoFiesta Plus SIAFiorenzatoFlor de Café Franke Coffee Systems UK LimitedFutureteGaranti RoastersGenesis CaféGiesen Coffee RoastersGolden Coffee RoastersGoosebumps Coffee LabGOPPION CAFFÉ S.p.AGruppo Cimbali SpaGuima Café Estate CoffeesHacienda La Esmeralda, S.A.Hacienda San Nicolas GmbHHainan Fuwang IndustrialHauck Tamper & Barista ToolsHelkra Heating ElementsHungarian Tourism AgencyIberitalIFBI International Food & Beverage GmbHIKAWA

ImperatorInconexus Colombia Specialty CoffeeIndonesiaInterAmerican Coffee GmbHINTL FCStone and Coffee NetworkIWCAJoper Cofee RoastersJulius MeinlKafferostare Per NordbyKAHLA/Thüringen Porzellan GmbHKalitaKávékalmár (naked-portafilter.com)Kenoo CoffeeKuban Coffee Roasters & GrindersLa Boheme CaféLa Cultura del Caffe / MILK MATE / LA CIMBALILF SpALightells Co., LtdLilla Coffee Roasting EquipmentList & Beisler GmbHLoring Smart RoastLoveramicsMahlkoningMaji CoffeeMarco Beverage SystemsMare Terra Green Coffee Mazzer Luigi SpaMoninMoscow Coffee and Tea ExpoNeronobileNestlé Nespresso SANordbeans Coffee RoastersNordic ApproachNuova Ricambi srlNuova SimonelliOCR ComoditiesOikocreditOrang Utan Coffee ProjectOriental CaffeOrphan EspressoOrsadrinks srlOur Coffees Brazilian Specialty CoffeesOzturkbay RoastersPacific Bag, IncPack Plus ConvertingPanama VarietalsPanamerican Coffee TradingPannon KávéParkerPentair FoodservicePetroncini Impianti

Phucsinh Corporation ProasterPROBAT-Werke von Gimborn Maschinenfabrik GmbHPromperúRacer Beans Coffee Co.Rehm & CoRoastmaxtor.comRocket Bean RoasteryRØST Coffee ASSandalj Trading Company SpaSanremo Coffee Machines SRLSCAP - Speciality Coffee Ass of PanamaScentoneSchlürf GmbHSCHLUTERSIEMEX Int (Coffee & Cocoa International)Sigep 2018 Rimini ItalySinar TechnologySirha Budapest 2018Speicherstadt KaffeeröstereiStelang Electric Appliance Co., LtdStir (Coffee and tea Magazine)Ströbel GmbH Aroma Preservation PackagingSvit KavySwiss Water Decaffeinated Coffee Company SympatecTata Coffee LimitedTea & Coffee Trade JournalTechnivorm B.V.The Bag BrokerThe Barn Coffee Roasters BerlinThe Bird & The FoxThe Coffee CollectiveThe Collaborative Coffee Source THERMOPLANThird Wave Coffee SourceTightpac EuropeToddy CaféToninoToper Coffee Roasting MachinesTrabocca B.V.True Systems Co., Ltd.Uganda Coffee Development AuthorityUltimate Brilliant International (Hong Kong) LimitedUNIC Espresso EngineersURNEXVero Coffee HouseVolcafe Select / Gollucke & Rothfos Specialty CoffeeWAVE Investments GmbHWEBER Packaging GmbHWEGA

WOC BY NUMBERS

VISITORS 2017JOB FUNCTION HOW THEY HEARD ABOUT THE SHOW

22%16%

14%

15%13%

10%12%

9%11%

7%9%

4%9%

4%7%

2%4%

2%3%

2%

BARISTA

CHIEF EXECUTIVE OFFICER

WEBSITE

SALES & NEW BUSINESS

SOCIAL MEDIA

ROASTER

WORD OF MOUTH

MARKETING

SCA E-ZINES

WOC E-ZINES

COFFEE CAR/CAFE OWNER

RETURNING VISITOR

MEDIA PARTNERS

CHEF

WORLD OF COFFEE EXHIBITOR

REFERRAL

FOOD & BEVERAGE MANAGER

BAR TENDER

COFFEE ENTHUSIAST

MEDIA

WOC BY NUMBERS

VISITORS 2017PRODUCT INTEREST

SCA MEMBER

PREVIOUSLY ATTENDED

46%

35%10%

3%2%2%

1%1%

COFFEE EQUIPMENT

GREEN COFFEE

ROASTING EQUIPMENT

FOOD ITEMS

CAFE FURNISHINGS

TABLEWARE

NON-COFFEE BEVERAGES

TEA

NO

NO

YES

YES

70%

83%

30%

17%

World of coffee is the event for the coffee industry in Europe. The quality of visitors is second to none and there is no better opportunity in the world to network in our coffee industry.

Tom Noonan, Davinci Gourmet

Great opportunity for networking.

Gary Ellis, Equatorial Traders Ltd

SHOW FEATURES

MORE THAN A COFFEE EXHIBITION

Sustainability Forum

Re:co Interactive

SCA Guilds Lounge A touch of excellence

SCA New Product of the Show Awards Roasters Village WOC Lecture Series

Cupping Rooms

SCA Shop

BEST NEW PRODUCT OF THE SHOW AWARDS

COMPETITIONS

MORE THAN A COFFEE EXHIBITION

Company: PROTONEA SengerProduct: Espazzola

Company: Nuova Ricambi Product: Foam Locus

Company: Beanscorp Co,Ltd. (T/A CAFFLANO) Product: Cafflano Kompresso

Company: Coffee Bird Limited Product: Upcycled Denim Bag

Company: Davinci Gourmet Product: Garden Mint Lemonade

Company: Marco Beverage Systems Product: Marco Mix

Company: Flor de CaféProduct: Flor de Cafe

Company: Chalo Product: Chalo Chai

Company: RØST COFFEE AS Product: RØST Sample Roaster

SOCIAL EVENTS

MORE THAN A COFFEE EXHIBITION

1. Welcome ReceptionMonday, 12th JuneNew York Cafè, Budapest

2. Launch PartyTuesday, 13th JuneEuropa Boat, Budapest

3. International Women’s Coffee Alliance Cocktail ReceptionWednesday, 14th JuneIntercontinental Hotel, Budapest3.

4. Barista Party Thursday, 15th JuneTesla, Budapest

MEDIA & ADVERTISING

39,240WEBSITE VISITORS

MAY – JULY

NEWVISITOR

RETURNINGVISITOR

55%

45%

MOST VISITED PAGES

8,383,259 IMPRESSIONS

1. Exhibitor List2. Social Events3. Plan your visit4. Event program

5. Floorplan6. Visitors

7. Coffee Map of Budapest8. Contact

9. World class competitions

2164APP DOWNLOADS

99.8%

ACTIVE USERS

1427iOS

USERS

717ANDROID

USERS

20DESKTOP

WEB USERS

SOCIAL MEDIASocial media event & Social media targeted campaigns (English, Hungarian, Slovak, Romanian, Bulgarian, Russian, Serbian)

LINK CLICKS

1921 96% 1842 UNIQUE LINK CLICKS

REACH (PEOPLE)363,079

MEDIA & ADVERTISING

ADVERTISING & PR OVERVIEW- A4, ¼ A4, ½ A4 print ads- Web banners- Print and online advertorials- Pre/ Post-show editorials- 5 Press Releases issued

MEDIA PARTNERS

MEDIA & ADVERTISING

MEDIA & ADVERTISING

TO SCA MEMBERS TO NON SCA MEMBERS

Monthly (Jan/Feb)Bi-monthly (December/March/April)Weekly (May)

Monthly (Jan/Feb)Bi-monthly (December/March/April)Weekly (May)

RECEIVED RECEIVED

E-ZINE STATISTICS

8 E-ZINES 11 E-ZINES

17,761 35,546AVERAGE OPEN RATE

AVERAGE OPEN RATE31.43% 23.34%

Meeting clients & suppliers at one place with so much coffee spirit.

Rene Fliscur, Volcafe Select

This show gets better every year.

Christian Klatt, List & Beisler

AMSTERDAM

Will we see you at World of Coffee Amsterdam?

Book your place Today Margaret Andreucetti Phone: +353 1 846 0020 Mobile: +353 86 055 4181 Email: margareta@sca.coffee

Jens H ThomsenPhone: +45 302 38775Email: jenst@sca.coffee

21-23 JUNE 2018 Join us for in Amsterdam for The world Barista Championships

Don’t miss out…75% sold to date – July 2017