Box# 34

Folder# 645

World's Fair Corporation:

Executive Committee Meeting Reports (3)

Feb 09,1962

. - . NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FwSHIHO !12. N. V. • TELEI'HONE ·AlitA CODE 212 • WF •·1864 • CASL.E Aootu:ss "WORI.OSFAIR*

ii'CACCl'tUtOUO" UltDCIIIf.NDoNO

802 DAYS TO OPENING OF FAIR

AGENDA

EXECUTIVE COMMITTEE MEETING

FEBRUARY 9, 1962

.J' AGENDA ITEM 1. Approval of minutes of Executive Committee meeting-January 17, 1962

/ J AGENDA ITEM 2. Financial status (See reference memorandum)

!· Fair notes

/ b. Financial report

V AGENDA ITEM 3. Executive and staff (See reference memoranda)

!· Amendment to President's contract

.Q. Addition to staff

Thomas F. Donohue Construction Permit Office Effective February 15, 1962

' I .AGENDA ITEM 4. Additions to V Executive Committee

ROBE"T MOSES "IIIIIDINf

Mr. Spargo

Mr. Deegan

Mr. Moses

Mr. Moses Mr. Deegan

••••• NEW YORK WORLD'S F'AIR 1984-198!5 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PAIIIK

fLUIHINO 151, N.Y. • T&Lli'HCINI· AIICA Coo& 212 • WF 4•1884 • CAlLI ADoltC .. "WORLDS,AIIt"

LDAITEM6. Report on industrial and special exhibits

!· Ratification requested

V 1. Continental Insurance Co. option (Feb. 2, 1962)

2. Others

£. Leases under negotiation (See reference memorandum)

~ENDA ITEM 6. Report on Transportation exhibits (See reference memorandum)

/ AGENDA ITEM 7. Report on international exhibits

!· Ratification requested

1. Hong Kong (Jan. 12, 1962)

2. Others

£. Status of negotiations (See reference memorandum)

£· International Public Relations Campaign Agreement with Patrick Dolan Associates

/ (See reference memoranda)

V .AGENDA ITEM 8. United States Exhibit

!· Advisory Committee Report

£. Legislation

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"OIUT MOIU I'IIIIIHNf

Mr.Panuch

Mr. Tozzoli

Mr. Beach

Mr.Deeqan

Representative Delaney

UMI8,.HIR& e1t01

NACI.,.._H IIIIOCI!e'IANIINO

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'W.MINO II, N.Y. • TELIPHONC•ARU. Cooc 212• WF' 4•1884 • CA•&.& AoORIII-WORLDSrAIR•

IIOIUT MOill IIIIIUIHNT

'\_..../'AGENDA ITEM 9. State exhibits Mr. Pender

!· Ratification requested

1. State of New York (Feb. 2, 1982)

}2. Status of negotiations (See reference memorandum)

V'/AGENDA ITEM 10. Report on concessions and operations Mr. Constable

,!. Ratification requested

1. Video Information Service Co., Inc. Ljo /2. News stands

v-s. Continental Circus, Inc.

/~. Others

~.-,/ .Q. Appointment of special policemen

Peter R. Giani Harold W. Kammerer

~AGENDA ITEM 11. Lake area

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.!· Authorization to execute

Ripley - Believe-It-Or-Not (See reference memorandum)

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Judqe Rosenman

Mr. Constable

Judqe Rosenman

UN18~MCIIC eoeeo

NEW YORK WORLD'S FAIR 1964·1985 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FWIHING I!JZ, N. V, • TIL£PHONI·AREA CODI 212 • WF' 4•1884 • CAaLE AODRua"WORLDSFAIR"

IIIAOCTMIIOIIOII UNDUIMANOINO

/mENDA ITEM 12. Flushin:;J Bay improvements and marina

V.AGENDA ITEM 13. Fair engineering and construction schedule

/AGENDA ITEM 14.

(See reference memorandum)

Parks Department engineering and construction schedule

.-ou"T loiOSES l'ltliiDINT

Mr. Shapiro

Gen. Whipple

Mr. Andrews

(See reference memorandum) ~~

.::.:::;:==:~~-=-=;~~5.Next ~eeting of Exe~~tiv~- c;~rrii~t'te~. ~\\J ~ March 16, 1982. -~

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AGENDA ITEM 14. . .

ANDRNa 6 CLAIIUC

Ne Y, WORLD'S FAIR, 1964-1965 CORPORATION

EXECUTIVE COMMITTEE MEETlNG FEBRUARY 9, 1962

Park Department Construction Contracts

1) Basic Roads & Uillities Progress to date 56%

2) Electrical & Communication Conduits Progress to date 34%

3) l'1de Gate & Darn Progress to date 10%

4) 9Jleens Botanical Gardens Proqress to date 2%

6) • Planting - 1st Phase oqress to date 2%

6) Bogseve;Lt Avenue Parking Field Proqress to date 5%

7) IRT- LmR. Overpass ~renee Street OVerpass

Contract plans have been referred to Budget Director at Board of Estimate meeting on Nov. 21.

b) Approval expected at Board of Estimate meeting on Feb. 23

8) Tree Planting - 2nd Phase 8j Approved at Board of Estimate Meeting on

Feb. a. b) Bid opening scheduled for J'an. 31.

9) Park Pools - 1st Phase Plans being prepared by Clarke & :Rapuano.

*Total estimated cost of mT-LIRR Overpass and building beneath structure amounts to $2, 750, 000.

$3,098,295

736,090

144,940

296,889

111,635

396,440

2,000, 000* 260,000

.236, 400

240,000

UNITED NATIONS - NATIONS UNIES

NEW YORK

DADLif aoo•••• • UNATIDN. N&WTDIIIl • aoaa••• ftL•D•AIIHIDU.

Dear Mr. Moses,

Thank you for your letter of 1 February, also signed by

Messrs. Gimbel and Deegan, Jr., in which I am invited to serve

on the Executive Committee of the New York World's Fair 1964-1965

Corporation. I am happy to accept.

I note that the next meeting of this Commdttee will convene

on Frid.ey, 9 February, at 10 a.m. I hope to be able to attend,

although it may prove impossible because of an urgent United Nations

meeting at the same time.

Mr. Robert Moses, President

Sincerely yours,

~#~ Ralph J. Bunche Under Secretary

New York World's Fair 1964-1965 Corporation Flushing Meadow Park Flushing 52, New York

111\i I S I' II E It E t•,,., '"'"""" """""""""'" © 1!1111

From the office of:

ERNESTINE R. HAIG

New York World's Fair 19fi·l-19fi.'i Corporation

ADDITIONAL COLLATERAL PAPERS

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..... NEW YORK WORLD'S FAIR 196~·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADO.W PARK

FWIHING 82, N. V. • Tit:LI:IIHONl·A"EA CoDE 212 • WF 4•1SUS4 • CA•u: ADDAua"WORLDS,AIR"

February 8, 1962

AOaEIWT MOSU ""CIIO&IIT

MEMORANDUM TO: EXECUTIVE COMMITTEE

FROM: ROBERT MOSES

I must say in all frankness that this attached report of the Citizen's Advisory Committee on the proposed Federal Exhibit, which wUl no doubt be commented on by Mr. Friedman tomorrow at the Executive Committee meeting, conveys absolutely nothing to me. How su.ch a vague scheme can be implemented is beyond me. No doubt, Mr. Friedman will have a draft of the proposed bill.

President

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IliACI T~IIOUOit -~~~"ANDINO

TO:

FROM:

' •.... N'EW YORt( WORLD'S FAIR 1964-1965 CORPORATION INTER NATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 151. N.Y. • TELlPHONt ·AREA Coot 212 • Wf' 4·1984 • CAlLE AtiDIIEISWORLDSFAIR~

IIOBERT MOSt$ l'ftUIDINT

February 8, 1962

MEMORANDUM

ROBERT MOSES

WILLIAM E. POTTER IIICUTovtr VIet 1'11&81DINT

SUBJECT:

M. R. PENDER

FEDERAL EXHIBIT

Attached is a copy of the Citizen's Advisory Committee report to the Department of Commerce which has just been received from Mr. Chapman's office.

Note that Mr. Friedman reports he has received citizen's report in confidence and it is not to be released.

·--7/J.-,k! /~--~,,d~-C(. M. R. Pender .... __

RIJICiiT POR Till SICRITAU Or Catae!

BY

THE CITIZIIIS' ADVISORl COttUnEE POJt JIDIIW. PAITIClPATIOI II THE 1964-&5

NIW YCU WCitLD'S FAIR

JamaaJ7 31, 1962

THE THEME

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THE THEME

CHALLENGE TO GREATNESS

Wl thin a Worbl '1 Fair whoae thtJDe 11 "Man 11 Achieve~n~nte In An' Explndi111 Uai•tr .. , • there is a natural te~~ptation, perhapa out ot national pride, to otter up before the world a United State• exhibit thlt reveals our aoolo­eaonollllc proareaa, diaplaya the material revarda ot our advanced tecbnolOQ, or hlill our acientific and cultural achievementa.

Yet it ia thia Committee's belief that the very nature of the time• requires a deeper reflection of the United Statea and a truer imaae ot ita tra aociety. And we recommend that a Federal exhibit invite intlr .. t not mert11 in our progress, but in the challenges our progreaa holds up to ua ••• not in our technology, but in the reaponaibili ties our technolog impoaea upon ua ••• not in our achievements but in the spirit which leads to our· achievementa. '

Helping visitors to see and understand our challenaea, our reaponaibil1-t1ea, ~ dedication, would provide a more accurate and meaningful axcuraior. into the character of a nctlon that 11rvea aa a model for f'reldom and beara the ~rdan or proof that.a democratic ayatem succeeds.

We vould have it knOwn that our democracy does not aaaure progreaa and achievement-~it merely oftera the opportunity. We vould have it known our democracy has problema--yet that aame de­mocracy demands of ua that every vrong be righted, every ill combatted, every advantage given, every challenge met.

Vt vould have it known that our democracy doee not make ua great--but doea attord ua the tretdom to become great. • It ia with these thoughts in mind that we auggeat the Federal Government's

exhibit in the World's Fair be created around the theme:

'CHALLENGE TO GREATNESS"

We believe this theme allows the United Statea to show itP~lr without bo&lt to the world, and at the aame time offer inapiration to 1t1 1nd1Yidual c1t.bena. ·

Theae are timea of awesome technological advances and individual aelf­improvemant, of national wealth and global apprehension.·

In this paradoxical age, we rind that democracy has handed ua our areateat opportun~ty for individual advancement while handing ua our areateat problema.

If ve are freer than ever to engage in the pursuit or happiness we are co.Utted aa never before to go where the world and the timee take ua. And t.hia hal only deepened our will to determine vhat our world and our tiiDII ahall beo

It ia part of the American character to better one's life, to enjoJ ont'a labor, to take advantage of one's God-given righta and man-made well-being. But juat aa aurely it is part of the American conscience to care about hie countr,y and, moreover, the whole community of man.

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THE EXHIBIT

lD MkiDC a reco11111111ndation tor an exhibit which will interprtt tbe tbaM, the Ca.ittee·ie keenl)' aware that succtecUnc croupe and 1nd1Y1duall cbarpcl witb d..elopinc the exhibit elmoat certainlJ will veer away tram, add to, or .U.tutlall7 alter our aua11ttd rol"'lllt. This ie the rule that cover.na • 4vipc tU fJer1od Grtative minds take to bring IU11 thesis to final terma. 'l'blretore, we purpoae}1_ have tried only to sketch as a beginning the bare out11Da1 or an exhibit, avoiding aa mucb as possible concrete, rigid sugcestions, ltlt tbt proJect to be too soon involwd in fruitless argument over detail. Tbl priMary obJect or our •uaeestions in this area is to indicate the interest and uclta•nt that 11 implicit in the central idea. The people who follow on tbl1 proJect will be talented in the fields ot motion pictures, drama, dance, ltoture, color, form, paint, sculpture, 'vords and mulic. They will heS.Chten tb11 !atere1t and excitement as they 11e fit so that the exhibit, as f1nal11 prtleDted, will be the tineat event at the Fdr.

We have thought that the exhibit would tall into three main parte: (1) lptrpdyctprx area:

ID the entrance hall the viaitor will be welcomed and made to feel at he., vbetever he comea trom, whoever he is • He will be told of the purpose ot tho ~vilion, he will be greeted by words or u. s. leaders.

lle.vill be invited to participate immediately by such devices aa electronic registration machines or other means whereby he can identit,r per1cmally with the exhibitfon. Fortisners will be :nade to feel that the paY111oD hold• many examples or the American scene which will help them better to uaderetand this country during their viait •

• Quidea will direct the visitor and mechanical devices will enable him to ~mov· the apeoial programa ot the day, the plan or the pavilion. AD imaci~tive but brie( resume or previev or the exhibition will let the viaitor select those parts of the show he mbst desires to see. (2) Tbt Hall of Spteial Eyentt:

Tbe Federal Exhibit will be largelJ devoted to contemporary America. The ubibit will operate two years. Durins this period many events will occur vbich will bear upon the story told at the exhibit. It is deeirable tberetore to have an area where these events may be incorporated as aeiivities ot tbe exhibition. This would be the Hall of Special Events.

In the strict sense this would not be Just a theater, althougb~eoneerta, theatrical or other cultural events may be presented; it would not be a leoture hall although it ~ be so used; but it should be or versatile d••icn to facilitate easy adaptation for many uses.

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OM purpose of this Hall 1a to link the viii tor w1 th our past. Parba,_ the w.lla could be decorated vi th portrai te of' our ramoue leaders. Parbape there could be included miniature replicas or old fishtinc ship,, battlt plaaa, torte, or busts of' heroes, hi1toric documents under sl•••• photocrapha, mural•, slides, newspaper headlines trom yeare back, wax figures, paraonal beloaciftla and famous collections. These and an endless number ot other taaoinating historical items could form the static decor of the room.·

This hall could ba used with a 41oramic screen for movies depicting reenactment of great moments in our history. With dioramic proceu film the visitor will have the impression that he is right.there at Independence Hall in Philadelphia in 1783 in the rrlddle ot the confusion and conflicts, if this vere.the episode, or that he is standing in the roo~ when President Lincoln aigned The !r.Ancipation Proclamation. Because action on the dioramic screen procaedl in front., behind, and all around the viewer, as life does, he upariencaa a sense of remarkably intenae participation. This experience of haYing bean related personally to his history would prepare the vi1itor for the third and climatic section of the exhibit. It would contribute importantly, of course, to the final impression the viewer carries away. It la IUI£ested that several historical episodae be filmed eo that thia pbaee of the exhibit, as ~ell as the one that follows, may be capable of constant change and thus characterize the entire exhibit with an atmosphere of mobility and l1Yeneas.

(3} The third •n4 final part of the pavilion ~11~ present the challenges which race us. Here, the visitor would have his cho1ce of different exhibits which vould present conteu.porar7 problema or our society - "The Challence to Graatna•••·

Theaa exhibit~ eaeh devoted to a aubJact area, will pai'Ddt the viaitor to eaall)' aae what interests him. The7 lllight break down into several Min cataaor'i••· For example, among the ma117 general aubJects which .could be illustrated are:

Public Affairs Science The Arta Education Rella ion

Each of these exhibits will demonstrate our progress to date in thia particular area; the problema that face us here, and the possible solution~. If the viaitor were to attend the Education exhibit, he would learn, among other thinaa, about newest teacbing methods, curriculum development, special·. attention being paid to high potential students, and statistiea on the current level of education in all grades.

However, the emphasis would be on the eontinuin, Challenge to Education. The exhjbit might state the challenge in these terms. Our education must be mora vigorous, especially at the secondary school level, end our univereitiae must produce in the fUture fewer half educated graduates. The exhibit would close by showing what is being done end what rerr8ins to be done at schools and universities around the country to reach these goals.

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1Mb ot tbe otfwr aub~eote VGill.4 be truttd 1n 111111ar tuhtoa. Pull ~ lboulcS be taken ot tbe late1t •tbocl• ot pr.,eatatton. lleoti'OD!o t.n .... ptotocrephe, icleOCfUI, rMdJ reterellce 171teu ahould Ill be \tUUIId 11bere tbe7 are a.,Pliaable. In the intere1t ot variet7, and tO lift tbe S..a1ion ot cbanp IDe! Yital1t7 vbich we mentioned aulior, aU toru or ...... loa lhoiald be e-.plOJe(l. ror uuplt, tht Art• Exhibit llilht fllt\U"e leatur.• OD the developa!lnt of our a.a1ical comecSJ tor one wek, and thin do aD llblbltion of paintinc the naxt, and present a concert the tollow1Q1.

fba IUblio Attaira 1Zh1bit, whieh will deal with econoaic probl ... , Ha1oloc1oal and cultural matters, et.o., cou.lcl vt.r7 itt Protru b7 taJdQ~ up lloh ot thtle nbJeot• ia turn. It U,ht uee the techDtque ot the tOI'\IIl to te!oh ocmcn••ioaal and world leader• would be invited. We thCN14 atrSw to baft the Federal llxhiblt becoM, 111 addition to a luclmark at the Fair, a point ot international attentio~ duriac the two year• ot it• exitteaoe.

Upon the oonclu1ion ot hie tour ot the "'rioan Pavilion, v1e1tor• ldpt be tm ted to rtoord their iiiPJ"'IIione ot it on tape, vt th the UDdv­ltaDdlfll that hie impn••Sou vUl be prMerved tor po1terlty, 10 •• to lift IUOOIIdlJII 11n1rationa a llimp•• ot tht wa7 people thqht in OW' decade. 'lh11 vtll beiahten the Yilitor'a i111PN11ion ot pertoaal part1ci~t.1on in tM poMt problema that confront our DtiiiOOI'Iq. It will aleo provide ftluable ttlt1tt1aal data.

U ~· uhibit ia done woce~atull.J, a vilitor to the Mlrican pav111oa It tbl llorl4 1

1 Pair vtU 10 awy not cml1 with I kMD IIDie ot UJOJMAt1

but llao vttb a aueh better umduatandinc ot the proble111 ot OUJ" AMr1can Dllloonq aDd a •eut td ubllaration at what 11 beiiJI clone about thea. It he ol!Ma from IDOtber land, and 11 at all open to reason, he 1111 H obllpcl to adait t.bat ~ probleu art not tar ti'OIIl hh probltu. In IDJ IVIDt, he vUl DOt •oon torpt vbat he 1av at the Amlrlcan pav,Uion irs the Nev !o:rk .Vorl.d'• r.1r ot 1964, tor it will bt a pnv1ev ot vhat all the vqrld mat taoe lid conquer, it 1 t 1e to ptocrta• and auniYe.

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THE BUILDIN:i

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THIBOILDilll

The bullcliq itaelt muat, ot courae, be con1iderecl primarily in Nlat.ion to tbe exhibit 1t will house. There are, however, other eonaiderationa which abould be kept in mlnd lt the design ls to be completely aucceaatul. World6 ra1ra tend to influence profoundly the course of architecture often poait.ively; acaet.1M1 negatively. They are without 1111anlng unleaa the)' contribut.e too the cultural lite of the nation. From an architectural viewpoint, Sir· Joaeph Putoa11 London Cryatal Palace of 1851 was the rore~r or our current. all-11111 U,acrapere. Sullivan's Tranaportat.lon Building at Chicago in 189) wua the ODI building which contributed to the American development of architeet.ure. lt 11 notewortbJ that the Chicago Exposition of l89J changed the c~,urae "t architecture. GrQpiua' exposition hall of 1914, Miea van der R~h•'• Barcelona pavilion in 1929, Aalto 1a Finnish pavilion at Paria ln 19)7, and Markeliua 1

SVIcl11b pavilion in New York in 193,9 have profoundly influenced the eourse <'.t' arohitect.ure. Their building• were timely and the)' faced the lign1t1eant !a­lUll ot the d&)'. ln ao doing they prophesied the future. Unleas a 'Jorld 1a Fair elucidates the past, present, and tut.ure, ita laeting wcrth can be q·ues­tionecl.

Tbt Colllllit.tee felt that governllllntal participation in the Proposed New York World 11 Fair in 1964 ahould contribute tn the cultural lite nt t.t,'!' next. aeveral clecadea. lt. believte that a crucial and significant problllQ cent.,.!'~ around .our current inability t.o solve civic design pr~>blema.

It therefore seeme that one spectacular contribution the u.s. (.i(lvemmenr. could make to the Fair ia to tllphaaize the relationship between t.he pavilim. and ita immediate environment.

The iuediato environment itself should bt so conceived in its relatlC~u· ahip to the surrounding bu1141nga, pedestrian waya, vistas, landscape trft~t­Mnt.a, ·et.c., that it becomes apparent that auch treatment~.~ coul:d h~ve ~~~eaning for the congested areaa of our cities. Tbe United Stat.ea pavili•jn aho'Jld · mulce a poaitive contribution by setting an exBJDple of whlit. cultural cPnters for our cities might be. It is conceivable th21.t. the p21.vili"n might bee,,mt:~ the prototype for cultural centers for IIWl1 cities in ~)'.Jr country.

The building ltaell' ahould reflect the "know-how" of this CC\untry. Tt.P 1101t. advanced and imaginative t.echniques ahould be used. '!'here should be n,, at.teapt at pompoueneaa or pretent.1ousnese. This d\les Mt mean t.h~~. the dtt­aisn 1hould not be timeless and claaaical in the aenae that not~lng CC\uld·~~ aubtracttcl or added withou~ impairing ita integrit)'. The essentially t~m­porar,r. quality of such pavilions should be emphasized for ind~ed i~ i~ n drtu.. It allows a certain freedom of design which is not. tolel'llblP in u pi~W&Mnt building. Indeed this ls one o£ the reasonft why •orld 1R 1-'~tlr buildinaa have often been slgn1£icant. The)' have often used ~mtrled f.Uid •m proven technique• making a stab intq the future. Eventually, adaptlttbn• .·r tho original temporary ideal have been translated int0 permanent build 1n~r •

•

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Thl• know-how miJht be applied clll'ectly to the Hall of SMc:lal Event1. It i1 conceivable tbat thb eectlon be made tr&BI•

portable and re .. rected aa a gitt t.o one or .o\i~ ci tie a. The coDcept. or the MD\Itaoture of ever laqer c011ponent parte and technique• ot trarllport.inc tb• oou1d be a potent deaoutratioD ot hov the housing pro~l• ot uq cleftlopiftl aatlou UJ be pu;.ially solved. Indeed it aeeaa illlportaDt to reuae a1 .aey ot the ccapoMDt parte ot the entire u.s. ettort in the Fair &I poaliible in order to avoid the no~ion that our count1'7 ia dedicated to wute.

T!w bullclinc aa a whole should have civic overton81 and auggeat the atnqth, 1mq1nation and cultural achievement ot thil countcy. The moat dy­-e Mtbodl lbould be utilized. Tbt building with 1 tl enviroDIIIeDt lbould be 1Mc1Dat1'11• highly photogenic, and eerve aa terminus tor the viata to the t.hiM center or the Fair. If it is a aucceea, one ehould raember it tor the Nit ot ODe 11 lift. To thia end, it ia important that oDe participate in ite varloUI IWliteetationa. One muat lean the Fair revitalized, proud to be an AMrlou, and aore certain or the future. If one is a foreigner, one .abould HDH tbe thine• which make it American and yet uni vereal.

It can lately be eaid that thia countcy leade the world in architectural tboupt, partl;y because of our richneea, and more importantly, becaUit leading luropeu architects have come to these ahoree and have been received with o~n &Jiil, Architecture aa an art muat be emphatically restated by M&nl ot the Unltecl State1 1 participation in the 1964 Fair. If we are indeed to lhe up to the~ ot "Challenge to Greatneae," Architectural and civic dtaip auat. acaill ueert 1te role as the physical manifestation ot what people think a~ f•l• 8J IW:h llleUUI history le made.

'"

CITIZENS' ADVISORY COMMITTEE FOR FEDERAL PARTICIPA~ION IN THE 1964-65 NEW YORK WORLD'S FAI.R:

Charles F. Spalding, Chairaan Leonard Bern1tein K. LeMoyne Billings Fred Coe Robert W. Dowling Louie Harrie Dr. _James M. Heater Lena Home C. D. Jackson Walter Langedorr Lealie Levi Paul H. Rudolph Robert w. Sarnoff Gerald Sykes Sylvester L. Weaver Jobn Wharton

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NKMORANDUM

NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION

t{ TOr MR. MOOES DATE:

PROM& STUART CONSTABLE

You may wish to bring to the attention of the Executive Committee in connection with the ratification of the Video Iniormation Service Co., Inc. concession that the Book Division of Time, Inc. ha.s raised some question with respect to this agreement con:flicting with the spirit of Time 1 s contract for the of:fl.cial guide and o:fftcia.l map of the Fair.

The concluding of the Video Information Agreement was authorized at the Executive Committee meeting of January 17th, and the agreement was signed on January 19th. Its force and effect was specifl.cally made subject to Executive Committee action. Under the agreement the VIdeo Information people will have an option to develop by July, 1962 a program for installing 150 TV information sets on the Fair grounds; and, if their :financing is adequate, they w1ll bave the right to install the sets. The visitor to the Fair will speak into the TV set, and w111 obtain through it information to direct him about the Fair site.

The Fair executives feel the service will be a useful supplement to the Greyhound information booths. It will also return revenue to the Fair. The TV sets will be located near the Greyhound information booths and the telephone booths.

At a meeting between the Time people and Mr. Pa.nuch and Mr. Thornton yesterday, Video Information was discussed, among other things. Time's lawyer advised the Time executive present that Time bas no legal basis to complain about the Video Information arrange­ment. Mr. Thornton concurs in this opinion, but I thought we should bring the matter to your attention in view of the :fact that Time is some­what unhappy about it.

Time's general approach seems to be to object to any electronic information service on the theory it might detract from the sale of their offlcial guide books and maps. Time has also raised a question

MEMORANDUM

NEW YORK WORLD"S FAIR 1964-1965 CORPORATION

TO: MR. MOSES DATE: February 7, 1982

FROM: STUART CONSTABLE

SUBJECT:

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as to the proposed Data Patterns electronic computer itinerary planninq service, and we are trying to work that out amicably.

My recommendation, in which Mr. Preusse and Mr. Thornton concur, is that we qo rijht ahead and ratify the Video Information agreement. ·-. ,· ~

<::_'. ~~c._; ~~c~ """ ..,...7-I -~ -7")- -=--

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cc: Mr. Panuch Mr. Witt Mr. Martin Stone Miss Halq

AGENDA ITEM 15 COPY

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION FLUSHING MEADOW PARK • P. 0. BOX 1884 • FLUSHING !12. N. V,

CAlLI ADDRIN "WORl.DSI"Alll" ·

February 8~ 1962

Mr. Gilmore D. Clarke 830 Third Avenue New York 22, N.Y.

Dear Gil:

Confirming.our telephone conversation of this morning, you are hereby authorized to act as Consultant for the Fair Corporation on the landscaping of the highway improver.1ent program now under construction around and leading to th0 site of the 1964-1965 World's Fair.

1vlr. Moses wants you to talk with thooe responsible for the landscaping plans for these highways and to review all planting plans before bids are taken.

The Viorld's Fair Corporation will pay for this work 1n the san1e way it is paying you for other work you are doing for the corporation; namely, 2 l/2 times the amount on your office time cards plus out of pocket expenses charged to this work.

cc: Comm. Moses S. Shapiro Gen. Whipple E. Witt A. Hodgkiss Hen. J. B. McMorran A. M. Sarr

file

Since1·ely,

Is/ STUART CONSTABLE St.uart Constable Vica President

UNia .. H&IUt eoe&t

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PAAK

F'L.USHINO !12, N.Y. • TELIPHONI: • AAI:A Cooi 212 • WF 4·1984 • CAau: ADDitiS8 ~WOALDSFAIR"

I'IACC YHIIOUOH UNDI .. STANOINO

February 9, 1962

TO MEMBERS OF THE EXECUTIVE CO:MlJIITTEE

FROM ROBER!' MOSES

ROBERT MOSEl 'RIIIDINY

Apropos of the attached column in yesterday's

New York Post which is completely malicious and inaccurate

and which of course we shall not answer, I attach another copy

of my memorandum of December 12. The facts continue to be

as stated in this memorandum.

President

RM:at

Attachments

"1962

IVIJIC~ 11 UNFAIR WORLD" ·unfair world . . by James A. Wechsler

FROMs N, Y. POST .- pg. 26 ----• JAMES a; WECHSLER

. . DA,jj; · · • · · · FEBRUARY 8, .1962 ...• ,. .. I One of New York's best-kept secret. has been the pdvatll

iuimbiJ battle betw•n Robert Noses and the Urban League ove1· ~:,~=.ent (or non-emplo;yment) ot Nerroes at the l96i 'fh& Urban LeaJUe'a question fa whether Mo.sel fa tAlwt"

Inttm.tlons of the story came to me several w~s ago .trom · any steps to Insure equal employment in au tbele artu. · 11 them d t· f et lt f a · hU lila answer 1s that he auumea all ot the Anu to 'lll{hleh Meraltoureea "but a of urge me 0 org or · w e. . bualriea Is sub-contracted will l'elpect New York .. 1Dtl-4l'Jill1mlna-

TbeJ "teared a pubUc controversy might cast a shadow over the tlon law but that he feel• no tpeclal o~tlcm to obtalli· auch J'llr· and per• cUaeourap some Afro.Aalan nations .trom _......paM .... 1ft lt. ....._, sald they were sure Mr. Moses would •ssurances before the dealt are made. e .W not talco any - ww ... ,. ...... 3 uld be ed b inltlaUVt. . . lnlH1 Jlalen to reason and that no purpoee wo serv Y · He IllS further auggetted that, as far •• hll· own atalfll eon· · ~:·= neaU,enee ancl ~btent.mlndedness, I dropped cemed, people wW be empklye4 only on tbe bull of •meru"-tht atory, 1 went back to lt yesterday. and apparently only tw~ Nepoo :era ~· quiWlld eo tlr.

It can now be reported that. 'the way thlnp are rolng, Mr. ~ ,Jir, Moeel, ot OOID'Iet Ia llrlafd ....,. t. bow U:n IIIMe Molel mar auc:eeecl ln provoking pleket llnc.s at the Falr-and a • IDSWtl"' are nonsense. To . take 1 alnJJt example, tbe. Bu.Udtnr boJeott by Afro.AIIan "COuntries. · , Trades unions, most o.C them so notorloully racllt ln JU!iallenbt ..

Tbole who wumed he would be responsJve to the protests polley, wW not change their bildta UDlea they are clrlmatJca1ly Clf the Urban Le11ue and other croups underestbnated the man. ;. chtUenltd to do 10. The notion tblt all emploJment It lllf rm Hla NYC'rettee .tor hJa own oplolons ls profound, and he l.a rarely lhould be left to the \'&garter ot private 'bUIIIDe8a lllll oldollne tempted to revaluate bla commandments. • unJonllm js.a monumental abdlcaUon or reeponatblllty. If the

It may weU take the comblned eneratea o1 Preslden.t KeD!'IeciY ·. Falr.me.ns anything, the wor.fd•a eye wUl be oil It; tbel·e.wW be and Mayor Wagner to pel'luade blm that he cannot Pl'e\'&11 in : harsh que~llu.n!j bleed about tis hlrlna poUey. . tll11 battle. Alternatively, he may be the dispensable man ot the . . Perhaps_llll this is 1 matter ot tbe dlatant futut·e. ObvlouaJ.v World'• Fair. · • It would bl' best I! this senaldve, uploelve ltaua weN elearly

¥ • · • · .1•esolved ilo\v. ~1os~s prefers to pretend that there lJ no nallul!' 'ftere•"111 Jle those WhO IUftflli that M)' ~m about ~ ! . ¥ " " .. . . '

dispute l.nvolvJr11 a Fair that doesn't open .pntil 1964 Is either : I trlecl yesft>nlly to «'!t :UCI!IIta' 11We or die ..., fl'ola lala optlmlaUc or foollalt; who knows where the world w!U be ~wo · own Ups. At 4:30 his l«rctary told ua·he bad left tor the day; )'earl from now? · · . when tbc i!Uhject oC the lnqulry wu ~peDecl out, she aalcl lhc

But In the ablorbllll: case hlatory of Robert Moses, this· wOllld try to rca<:h him . .About 15 mmutu Jater a man nuned _ eplaode fa an tnterHtlni addlUon to the record. . · ' Barnes cal.ll.'d rnc and aqked If he could htlp. I explalnf'd J wu

limy months aco Frederick Richmond, president ot the wrltlni a column on hil'lng poUcy at the Fair and that Mr. Mosetr Urban Leaeue, Edwln S. Lewla, lta director. and the members of would know what 1 was talking about. _ their board expresled to Mosea their apprehension about the Barms said thlll was an news to h1m and Jw really didn't lllrlq poUcles that would be pursued In the World's Fair opera· have an)'thlng to 8ay but that he would pau on the word. tlon. Richmond tlrst railed the question in a letter to Mosl'!l on I nl!\'er ditl hl'ar from Mr. MOHS, who obvtoualy decl~ Nov. 10, 1980. He was brushed off ln a letter from J. Anthony long aao thu only Rt>publlcan pa~rs ~ to Robert M~ and :Panuch, to whom Moses had referred the Inquiry. But the League he tAlks onlr to God. .... ' .r. · ·' · ·. ' '• · refulecl to abandon the ftght. On Jan. 22, 1961, League repre&ellt&· • tlvea met with members o1 Moses' staff: Moses shunned the meetJq., Other dlseuaalons and exchanges occurred; fln'ally, I" Jul,y, HOiel deigned to take part In one. .

If" •aa a .trultlea dlalorue: so were the ensuing one.;. . ~ . . .

· : .,_ JloY, ae, 'tb8 ·ezeeut~ve ClOmmlttee ot the Urbu. l..eilpe UJWdmoualy faneS without publlclty) lldopted this reaolutlon: · It Is intoltr.tWe end di...trovs to have e WorJd's Fair in 1964 -' 1965 In Ntw York without • lvllv Integrated work Ioree -' •ecutiv• steff from its lnetption. T&t &ecutlve Com-

• lnHfH of the Urbtn I.Ngue of Greater New York directs lk Pmlclent end Executive Director to teh such prompt action es may b. necetNfY to Implement this resolution. ·

Mr. MOifil wu unJmpresaed. There have been some ensuing tflephone. conversations: they have accomplished nothing.

Moeee' c:rltlcl usert that, on hls PfeseDl admbtl.BtraUve statr ol more than 100, on)1 two Negroes are employed- both 1n clerleeJ poaltloM. .

But the lu~ 10M tar beyond that set-up. As the Falr evolwa, there wW be thoiiiiDde employed ln addltlonal ldmin· lalnUYe postt, u euard• 111d watebers, In numeroua·concaa~ons and ilblbltlons, In food baadllng, and, perhlps most or all, in conatruct1on.

ltOIIIlT MOS&I ,. ....... ,

NEW YORK WORLD'S FAIR 1964~1965 CORPORATION 'LUSHING MEADOW PARK • P.O. BOX 1984 • rLUSHING 52, N.Y.

CAILl IIODAISS 'WORl.OSF'AIR"

December 12, 1961

MEMORANDUM TO THOMAS J. DEEGAN, JR.,

FROM ROBERT MOSES

I have read and discussed with Charlie Poletti and others the communication to you :from the lawyer who appears to speak for the NAACP about our World's Fair employment policies, althouqb be does not use the otflc1a1letterhead of the NAACP.

The implications of the first paraqraphs are enUrely u.njustiAed. I saw various representatives of this group, explained the facts and policies and turned the matter over to those in immediate charge. Amonq those not mentioned in this letter were people who wanted us to hire representatives of the so-called Neqro market, that is the alleged definable market repre­sentative Negro attendance, purchasing, patronage, advertising, etc.

The letter to you mentions the conference which was arranqed with the headS of various influential qroups which I thouqbt ended very amicably. We aqain brought out the followinq:

1. There is absolutely no discrimination of any kind in hirinq help by the Fair, nor ls there or will there be any minority quota political system of hirinq.

2. As to our concessionaires and contract operators, we do not prescribe any hirinq preferentials or quotas, and simply advocate no discrimination.

3. As to the higher positions we appoint on merit, not on pressure from any groups whatsoever involving racial, religious, color, political, sex or other extraneous considerations.

4. We do not create unnecessary hiqher positions under pressure and shall not do so on any theory of repre­sentation.

- 2-

5. If any responsible groups have suggestions for actual higher positions which are vacant or new·ones perhaps to be established later on, they will be considered fa1rly but with no advance promises or assuranees of minority or similar representation.

8. We aqreed to recommend additional Negro directors and did in fact consider a llst of four submitted and Judqe Pierce was appointed. Ralph Bunche and Elmer Carter have been directors for a long time. We don't qo look:lnq for directors of Polish, German, Ita.Uan, Greek or any other racial or national extraction.

7. We believe our policies are the only ones on which the World's Fair can be operated honestly, openly and above board, successfully and to the satisfaction ot our supporters,· exhibitors and the general public.

President

NEW YORK WORLD'S FAIR 19114-1965 CORPCRATION . . . .

STATE:MENT OF RECEIPI'S AND DISBURSEMENTS FROM AUGUST 18, 1959 TO JANUARY 31, 1962.

~~ RECEIPI'S: ~

~ ......

~ l'il

Q

Contributions Proceeds of Bank Loans (See Contra) Proceeds of 6% World's Fair Notes* Rental from Leases and Licenses Miscellaneous Income

TOTAL RECEIPI'S

DISBURSEMENTS:

Repayment of Bank Loans {See Contra) Construction Cost Other Pre-Fair Expenses

TOTAL DISBURSEMENTS

CASH, INVESTMENT AND DEPOSIT BALANCE 1/31/62

DISTRIBUTION OF BALANCE: Ca.sh (including Time Deposits) Less: Unremitted Withheld Taxes U.s. Treasury Bills ($1, 000, 000 Principal} Operating and Construction Deposits

* Total Subscribed " Pledged

$ 28,707,000. 515.000.

$ 29, 222, 000.

$6,080,534.24 14,372.84

$90,100.00 3,000,000.00

18,185,000.00 4,569,989.50

9~558.01

3,000,000.00 4,203,225.41 7,035.688.92

6, 066, 161. 40 984,765.00

4J564,806.78

r

$ 25,854,647.51

14,238,914.33

$ 11,615,733.18

$ 11,615,733.18

\

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

DateFebruary 6, 1962

TO: Mr. Screvane

FROM Ernestine Haig

Prepare reply for my signature Prepare reply for signature of Reply direct See me on attached Give me memorandum on attachecl Initial attached and return For your approval For your disposition / For your informati~ Note and send to General Files

HEI\IAI\KS

This is an additional collateral paper

for the Executive Committee meeting of

February 9th.

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TOr

FROM:

DATE:

•

SUBJECTt

COPY TOr

AGENDA ITEM 6.

MEMORANDUM

REFER NOTED TO DAft av OA'nl

Commissioner Robert Moses, President, New York World's Pair Guy P. Tozzoli 1964-1965 Corporation Pebruary 5, 1962 TRANSPOil.TATION SECTION, WORLD'S FAm - SUMMARY OF SPACE --

. ALLOCATIONS AND NEGOfiATIONS MTURN TO PIU

J. Anthony Panuch

Tabulated below is the status of leases signed, space allocations and negotiations to date in the Transportation Section:

Total Area - 2,130,000 s.r. Leases Signed or Participation

Agreements Signed

Pord Motor Company General Motors Chrysler Corporation Transportation & Travel Pavilion U. S. Rubber Company Pive concessions

Leases Under Active Negotiation

Arlington Hat Company Marine Center Sinclair Oil Corp. Mobile Hanes Heliport

Total:

Greyhound (Exhibit area included within operating and maintenance area)

Space Allocations

Aerospace (~rican Rocket Society) National TraUwaye

Total:

American Oil Company (Standard of Indiana) Air Prance B.O.A.C.

Total:

Area (S.P.)

304,998 304,920 129,987 112,500 15,000 30,000

897,405

7p000 130,000 15' 152 6,000

53,862

85.000

297,014

250,000 10,000 52.000 10,000 10,000

332,000

_j

~ .... Commissioner Robert Moses

Cgnpany

Caterpillar Tractor Co.

American Oil Company (Standard of Indiana)

Mobile Homes Mfgra. Assn.

Eastern Air Lines

Shell Oil Company

Socony Mobil Oil Co.

Cities Service

- 2 February 5, 1962

STATUS OF NEGotiATIONS

Sg. Ft.

15,000

52,000

6,000

Indefinite

50,000

50,000

Status

Extensive negotiations have been encouraging. However, Caterpillar does not have any idea of what or how to exhibit. We therefore de• veloped an exhibit concept for them which ties in with their corporate advertising efforts on the national highway program. We will be meeting with them again on February 15 on this new plan.

We have presented American Oil with an exhibit plan centered on a live show. This concept has been received enthusiastically at the advertising level. We expect a decision by February 16th.

Our last meeting completely cleared up all the remaining problema of this exhibitor. They will shortly receive a revised lease which they are prepared to sign promptly.

In order to crack the airline field, we decided, for a number of reasons, to concentrate on Eastern. We then devel• oped an exhibit plan that fits this carrier's rather unique operation. The concept was favorably received by their Executive Vice President and is now under consideration.

We have had discussions with Shell ~d we will be meeting with them shortly.

We have been in close touch with Socoqy but no decision will be forthcomtaa unt 11 May or June.

After extensive discussions with this exhibitor~ we anticipate a de~ision by early March.

..

Commissioner Robert Moses

CQ!!Pany

Marine Center

The Hertz Company

Goodyear Carveyor

Firestone Tire & Rubber Co.

General Tire Company

StaRRcar

3 .!.

Sq. Ft.

130~000

50,000

Indefinite

Indefinite

41,360

..en eo

February 5, 1962

Status

A group representing the most powerful interests in the pleasure boating industry has been granted an option on a three acre site while they gather industry support for this very large and attractive exhibit. Looks promising.

We recently met with Fred Glass, Exec, Vice President, and we expect a decision by the end of February.

The Walt Disney group has been commis· sioned by Goodyear to determine the economic feasibility of a Carveyor installation running from the Trans• portation Section to the Lake area. This will require an area of approxi­mately 50,000 square feet in the Trans­portation Section. These negotiations will be handled as a concession by the Operations Department. Goodyear is also considering a possible exhibit in the area of the Carveyor.

I spoke to Mr. C. B. Ryan, Director of Advertising & Merchandising following U. s. Rubber's signature. Mr. Ryan has agreed to meet early in March to reconsider the Fair. We are preparing a special presentation for this company.

Mr. John Creamer$ Sr., a member of the Board of General Tire has advised me that the General Tire Company will await developments in Aerospace Island before making any decisions on a corporate. exhibit,

Mr. Robert LinnellA Executive Vice President» Cabot, ~abot and Forbes, Boston, is heading a group to determine the feasibility and potentials of a StaRRcar ride backed by Carling to . originate and terminate in Lot 50•19 of the Transportation Section compriaioa 41,360 square feet. This study will be complete and ready for presentation to Carling on February 21 in New York City. If the deal is consummated, this will involve a rental of Lot 50·19 at $8.00 a square foot plus a concession agree• ment to be negotiated by Mr. Conatable Department.

Commi•eioner ~obert Moses 4 -

CO!ppau Sq. Ft.

American Airlines Indefinite

Aerospace 250,000 (American Rocket Society)

The Gulf Oil and Refining Co. Indefinite

Humble Oil and Refining Company

February 5, 1962

Status

On February 1, 1962 5 Mr. Richard L. Fitzpatrick, Vice President, Sales & Services wrote as follaws: ''While we do not feel that we can justify an individual exhibition project, we are still receptive - as we discussed with you - to participation in an industry effort. We are actively keeping in touch with developments that might offer a solution." - This attitude may be useful in getting something started through the Airlines Terminal Corporation.

The American Rocket Society is considering the development of a space exhibit in Lot 48. We are helping them prepare material to present to their Board of Directors on February 13. If enough en­thusiasm is engendered among its members, it is felt the whole area could be uti­lized. The ARS group was contacted after Martin-Marietta failed to obtain the Project Apollo bid and relinquished its leadership.

Mr. Paul Shelton was contacted by phone on January 29, and has offered to re­kindle interest in the company since the A.P.I.'s joint exhibit was abandoned, We will meet with Mr. Shelton in Pitts­burgh as soon as a date can be set up •.

As a result of correspondence between Bernard F. Gimbel and William Naden, Executive Vice President, Humble Oil & Refining Co., an appointment was made with the latter to reopen discussions on Humble's participation in the World's Fair as an individual company, having rejected the American Petroleum Insti­tute's joint exhibit program, Messrs. Tozzoli and Miller met with Messrs. Bryan~ Vice President, Marketing, Grey. Director of Advertising and Littlejohn, Director of Public Relations of Humble Oil to present an exhibit idea involving a musical production to be sponsored by Humble, which was rejected. The Humble officials expressed great interest in participation and indicated their willingness to consider any exhibit suggestion we might wish to make. They have rejected the Fair to date becauee

Caaai11ioaer Robert Moses

Ccppany

Humble Oil and Refining Company (Cont'd)

American Motors

GFl':nb

- 5

Sq. Ft.

AC87.0

February 5, 1962

Status

of their inability to come up with an exhibit which would effectively sell Humble products 9 promote the unity of the company within an adequate budget and yet not look puny in relationship to other exhibits, We have another idea for them.

A letter from George Romney in late August indicated a rejection of partici­pation in the Fair. However, a meeting was arranged with Mr. McGaughey in Detroit on September 25, at which t~ the matter was reopened, Mr. Abernethy, Executive Vice President of American Motors met with Mr. Moses in December and was assured of the ultimate success of the Fair and was ~pressed by the progress made to date. The Board of Directors met in New York City on December 18 and we felt confident of a favorable reaction due to the obvious attention which had been focused on the Fair since the September meeting in Detroit. The Board postponed its decision. Directly after the first of the year we received word from Mr. Abernethy that American Motors had decided not to participate. We believe this decision to be based on a fear of an odious comparison which might reault from American Motors' effort in comparison with the "Big Three". We see little hope of reopening the matter~ although we are awaiting the result of correspondence between Mr. Deegan's friend, Mr. She$ and George Romney.

/1 --- (:-' (./ T .;, . t ~-c, '2·· - /'

y . Tozzoli, ~ector a~ortati~ection ld' s Fair

UltiiPM&IIC ••••• NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'WSHINO 15Z, N.Y. • TELEfiHONE•AIIU. CODE 212· WF' 4·1984 • CAlL.£ AoDRIBI"WORLDSFAIA•

AOaERT MOSES I'IU:IIDENT

NOTICE

ERNEGTINE R. HAlO &CCUTAin' or TK. CCWIMAATlCHI

AI.&S'I'MIT TO THI HlltOIMT

t\vO{{ ·,~,~.

of the New York World's Fair 1964-1965 Corporation ~""(\ ).,v-X '.'}•")~ . 1!

''· '<' \ v will be held in the Administration Building, Flushing

~ . _,)·\ ~ .. -· v·

../

Meadow on Friday, February 9, 1962 at 9:30 A. M.

Aqenda will follow.

Secretary

R. S. V. P.

January 17, J.962

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U N I S P H E R E Peace through understanding ~ ~

c 19til

From the offke of the

EXECUTIVE VICE PRESIDENT

New York World's Fair 1964-1965 Corporation

February 6, 1962

Please insert in February 9th

Executive Committee Agenda

folder,

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EACH SQUARE EQUALS 25,000 S.F.

LEASE SIGNED INTENT

INDUSTRIAL RENTABLE AREA

LEASE SIGNED 1,339,000S.F. INTENT 49 6,000 S.F.

TOTAL ALLOCATED I ,835,000S.F.=57%

-·. 1:

·.;

INTERNATIONAL=---.1:·· ~b RENTABLE AREA 2,030,000S.F.

LEASE SIGNED 142,000 S.F. INTENT 1,040,000 S. F.

TOTAL ALLOCATED 1,182,000S.F.=58%

FEDERAL AND STATES RENTABLE AREA 1,690,000 S.F. *

LEASE SIGNED 269,000 S.F. INTENT 1,107,000 S.F

TOTAL ALLOCATED 1,376,000S.F. = 81%

TRANSPORTATION RENTABLE AREA 2, I 30,000 S.F.

LEASE SIGNED 897,000 S.F. INTENT 59 0,0 00 S.F

TOTAL ALLOCATED 1,487,000S.F.=70%

* FLORIDA AND HAWAII AREAS INCLUDED IN FEDERAL 8 STATE

LAKE AREA RENTABLE /JREA. 640,000S.f:*,>

LEASE SIGNED 19 7 ,0. 0 0 $,F. INTENT. 240,000~S;F.

TOTAL ALLOCATED 43 7,000$;F. •. .,. ........... .

•UIIJICT:

AGENDA ITEM 7.

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

Mr. Robert Moses

Allen E. Beach

DATil February 1, 1~L

)1___. EXECUTIVE COMMITTEE REPORT

Agreements of Participation now signed rep­resentinq 100, 529 sq. ft. and amountinq to ..•....

Agreements approved for signature by parttcipatlnq qovernments and scheduled for signature within two weeks, representing 47, 000 sq. ft. and amountinq to •.......•........

Agreements now under final neqotiation --1. e., the site has been selected and the Agreements have been drawn up, executed at this end and are in the hands of the appro­priate officials for final appro\Ta.l and signature representf.nq approximately 428, 000 sq. ft. and ammountinq to approximately I I 0 I I 0 0 0 0 0 I 0 0 I I I 0 0 0

'Ihe latter cateqory includes:

~ -- Last week durinq the visit of Mr. Harris the UAR signed a letter o:f intent to enter contract for 20, 000 sq. ft.

USSR - The USSR is sending a deleqation to New York this month, headed by the Russian National Chamber of Commerce and they have queried the Fair regarding the possibility of leasing 70,000 sq. ft.

JAPAN -Gov. Poletti has reported from Japan that the contract for Japanese participation will hopefully be brought before the Cabinet Friday, February 2nd.

$ J03, 174

$ 282,108

$2,568,000

TO:

,ROM:

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

DATE:

-2-

Since the last Executive Committee Meeting, following are some of the more important developments:

GERMANY --Henri Abt, President of the German American Chamber of Commerce, has received a request

for all details concerning the Fair from the German Council of Trade Fairs and Exhibitions (a quasi-government organization) which, according to Mr. Abt, indicates this organization will undoubtedly be designated by the German Government to sponsor the German exhibition here.

AFRICA -- Yesterday, the Minister Plenipotentiary of Mauritania reported that at meetings held last month by the

Union of African States and Malagasy (UAM) represented by the Ambassadors of 12 newly independent African countries joint participation was recommended. Each Ambassador was irs tructed to pass a recommendation on to his government for approval.

UNITED Kn'J'GDOM --A report from Mr. Beaton, following his visit . to umdon, states that Mr. V. G. Sherren of

Industrial and Trade Fairs, Ltd., has agreed to contract for the task of organizing the participation for Great Britain and can come to the U.S. the middle of February to arrange an agreement with the Fair and secure necessary information to execute the assignment.

UN SPECIALIZED AGENCIES -- The lateS:informa.tion in regard to sponsorship of the UN Specialized

Agencies Exhibit by the Ford Foundation is that an active study is still underway on the basis of possible sponsorship of the entire project.

... .

T01

MKMORANDUM

NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION

DATE:

-3-

Action to come before the Committee:

1) Rat.Uication of Honq Konq contract.

2) Ra.Uficati,on of Indonesian contract.

AEB:cy cc-IAE File

... .. ·~ . AGENDA ITEM 7 £

NEW YORK WORLD'S

Oove.-nor Pole~ want• the proper cUmate developoclln ~ope to a1alet him iD aeWDa We ~tern Euopeu counb:iet to participate lA ·the J'aho.

He aaaaect tbe eemeea of ~atrldc Dolan Aaaoclatee to make a pt'opoul for ac:hJ.eviJla tJde uacS paid a prelbn!Duy fee. The pl'opoaal baa aow been nbmlt&ed.

Ia vlew of Ccwer110r1Polettl1a etronaeDdor•ement of tbi1 tpeclal pl'oject., the aeC1ltlve committee lhould approve it for a period of ou year. The eucuti•• cammlttee wuta to do everydalna CloYezoAOI' Poletti eaya he IUIMI to acblwe maximum participation Ia the hU by fo&oetp penm.ata.

The work of t1ae Dblaa Ol'&aalaatlon abould come UDder the paeral _,.,.blon of the Dnpn orpDiaadon aa4 pu&lcularly BW Hnmp~uo.,, .la·Pul•. .

Tbl1 la Ja keeplaa with the odpw reeolu&ioo of the extcutive cCIIDIIlittee aacl board of cUrecto~r• in flxlDa soeapoDelbWty for pu'bllc re.IMI.CIDI with the Tbamu J. Deepa Company.

cc: ao.. Cbulea Poletti Mr. WWiam Berna Esecutive Committee

TJD/kp

SIDe~

\

--·8--....

SUMMARY

Proposal of Patrick Dolan Associates

Re: New York World's Fair International Public Relations Campaiqn

I. !!i!.B.ODUCTION

PDA was commissioned by Governor Poletti on November

24, 1961, to produce a factual and impartial survey through its

offices in Great Britain and Western Europe of the attitudes of

government and industry towards the New York World's Fair

1964-65, and to assess the need for a public relations drive to back'

a major sales effort. We were instructed to operate under pressure

in order to have this report ready in 3 weeks for the meeting of the

Executive Committee on December 18.

SURVEY BRIEF

Our survey has been conducted through PDA offices in London,

Paris, Frankfurt, Milan, Zurich, Brussels 1 Amsterdam• Madrid,

Stockholm, Copenhagen and Oslo. In each of these cities PDA

executives have checked newspaper files, talked to editors and to

leading industrialists and highly placed government officials.

They were briefed to determine:

1. The effectiveness of public relations activities so far

undertaken on behalf of th0 New York Vlorld' s Fair;

2. The attitudes of governments, l~ading industries and

commercial organisations which have important bearing on

the decisions of various potential exhibitors•

3. The approaches which might be made in the various countries

in persuading potential exhibitors to sign up;

4. The public relations approaches which might be used effectively

in the various countries.

§UR.VEY FINDINGS

In general terms, we conclude as a result of our atudy:

1. The New York World's Fair has received very little publicity

• - except that created by visiting Fllh official• - ~ in Cireat

Britain and Western Europe. Unfortunately, a proportion of

wh~t has been printed has been negative.

2. The attitude of the British and Western European Government•

toward the Fair ranges from disinterest to downright dil&pproval.

For a variety of reasons, a good deal of resistance to

participation in the Fair has emerged at official levels.

This is having the effect of actively diacouragiDI important

industries from exhibiting. It must be remembered that in

EUropean countries, busineas looks to government for •upport

in an effort of this kind•

3. The lack of support and the apparent indifference of the United

States Government through our Western European Embauiel

to the New York World's Fair • - as contrasted with the support

for the Seattle Fair • • is very damaging. Foreign Governments

and foreign industrial bodies point to this as still another reaaon

why they should not participate. They reason that if the U.S.

Government is not actively supporting the Fair, why ehould they?

4. In addition to the determination by the aovernments affUiated

with the B. I. E. not to exhibit, the influential CountU of European

Induatrial Federations has formally agreed that ita member

organisations will not use their facilities to participate in the

Fair. As a result, it is only in Italy that we find any active

drive for participation and this is being led by Fiat.

S. The: blackball of the B. I. E. is a very serious handicap and

should not be discounted.

CONCLUSIONS AND RECOMMENDATIONS

1. We conclude that you have a very tough job on your hands and

that time is running out. If you do not succeed in breaking down the

current log jam in 1962, your sales drive in Western Europe will

probably be a dismal failure. The next 6 months will tell the story,

for there will not be sufficient time after 1963 for foreign exhibitors

to make the necessary arrangements. In your interests, we consider

it vital that an active and comprehensive public relations campaign be

mounted immediately in Europe to create a backdrop against which the

1962 sales drive can be successfdly mounted.

2• We recommend that you appoint forthwith for Bach European

country a high·levcl representative - a man with a national reputation

and ready entree to government, industrial and commercial circles •

to devote full time to th.: job of selling the Fair. (PDA will be glad

to supply names o£ appropriate candidates in each country !or you to

interview).

3. When these men have been selected , we recommend that a

conference be called in London, including your representa.tivt~a and

PDA executives from all over Europe. A detailed and thorough

briefing on the job should be presented by Governor Polatti and definite

sales targots should be set.

4. We r.:lcommend that you should employ every pouible resource

to win from the White House active support for the Fair. You should

seek an instruction through the State Department to all Embassies abroad

to pve active and uTgent eupport to thia nlea drive. Embasaiea'

Commercial Attaches should be invited to London at the time of the

1ale1 conference.

5. We recommend that the public relations campaign be carried

out by an organisation that is already on the field and which covers

all of Weatern Europe. This organisation should be geared into your

preaent PR operation in New York, perhaps as a sub-contractor. Thia

point wai discussed with Mr. Deegan in London and there 1eema to

be no difficulty in arranging to paae the basic PA material from New York

to Europe.

6. PDA has the advantaae of having national• on the spot in the

field in Europe who can take bcvaic storiea and picturea, angle them

locally to local conditiona, translate them into the local idiom and,

with day-to-day contacts with preu, TV and radio, a.rranse for tbei1'

placement. In addition, our people will work hand in hand with your

local aalea representative• to stimulate local news and to capitalise

on local and inter-European as well aa American developments.

7. Tilne is very abort. There is need for an uraent programme

on PR and •ales if Westerri Europe il to provide the exhibitor• deebed

by the New Yol'k World' a Fair'

8. A• lOOn as tlie PR operation behind the aale8 drive has been

mounted, plana should be made for further PR activities aimed at the

box office, not only in Eu.sJPe..,.-m Jhe .Faz Eaat and Auatl'alia.

IV, PDA .. ITS PEOPLE AND METHODS

PDA Limited is the largest international Public Relations

organisation in Europe. In fact, it is the only organisation of its

kind, directed by Americans, operated across the continent by nationals

of the various countries, and linked by direct teletype communications

and close personal contacts. It was established after the war to meet

the obvious need for an American style Public Relations organisation

in Europe.

Communications between PDA offices arc maintained in connection

with campaigns on behalf of a long list of prominent clients • .. American,

European and African. Our appendix lists the clients for whom we

campaign out of our London office. In addition, our PDA men on the

Continent serve national clients.

The campaign on behalf of the New York 'World's Fair would

be under the direct supervision of onr Chairman, Patrick Dolan,

and our Managing Director, Alfred Toombs. Both are Amorica.na

who have had extensive experience in Europe before, during a.nd since the

last war. Th,;)y maintain their offices and residences in London. Our

European staff have been built up carefully down through the years.

Our executives arc £:xperienccd, bi-lingual and have the kind of high

level contacts which would be so essential in the early stages of this

effort. Th.:y are natives of the; countries in which they work and will

be on hand at all times to give this effort the close day-to-day supervision

which wo believe to be ~ssential. W c.: append the names of our PDA

repr~sentativcs across the Continent.

If you agree with us that this programme should be undertaken

and undertaken immediately, we are roady to start work for you

on the first of the year. A PDA executive, either our Chairman or

Manapng Director, is prepared to go to New York immediately for

briefbij.ancffrom that point our organisation will swing into action.

-¥. -BUDGET AND OROANISATION

Having had the benefit of a dhcusaion with Mr. Deegan in

London, we see no difficulties to PDA meshing into your preeent

Pll organisation. This is a matter of detail which can be worked

out eaeUy. We have the organisation on the spot.

AI for budget, we would ask for $100, 000 annual budget

for handling this account, normal contractual details to be agreed,

but thia budget to include fee, staU time and out-of-pocket expenses.

• "'1/oC:IC TMitO~CIH IIND&IIaTANDINO

••••• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EX POSITION AT FLUSHING MEADOW PARK

f'LUSifiNG 152, N. V. • TELEPHONE· A"EA CODE 212 • WF 4·1SUS4 • CAaLtr ADOIIU .. WORLDSFAIR"

January 29, 1962

ROBERT MOSES Pll&aiO&NT

MEMORANDUM TO: CHAIRMAN OF EXECUTIVE COMMITTEE

FROM: MR. MOSES

I am informed by the Comptroller that experience has

indicated that the expense account provisions of my contract have

not worked as anticipated and that accounting difficulties have

resulted. I asked Mr. Preusse, Mr. Thornton, Mr. Spargo

and Mr. Witt to review this matter, and have also arranged for

it to be discussed with Judge Rosenman and his partner, Mr. Petschek.

A recommendation relative thereto from these men is attached.

This is for the Executive Committee to decide at the February 9th

meeting.

/ /

President

TO:

FROM:

SU8JIECT:

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964 • 1965 CORPORATION.

MR. MOSES

Mr. Witt

Your Employment Contract

DAT'£1 January 29, 1962

Your employment agreement with the Fair Corporation provides that the Fair Corporation will reimburse you for all reasonable expenses incurred by you in the performance of your duties which are performed by you more than 50 miles from the Fair qrounds, which expenses include expenses for travel to places of such performance, living, entertainment and other expenses while at such places. Article 4 (a).

Your employment agreement further provides that the Fair Corporation will pay to you an expense allowance at the rate of $25,000 per year for the purpose of reimbursing you for expenses other than those referred to in Article 4 (a). Article 4 (b).

It is difficult as a matter of account!nq procedure to determine whether or not various expenditures incurred by you in connection with the business of the Fair Corporation are to be reimbursed to you by the Fair Corporation or are to be paid by you out of your expense allowance established by Article 4 (b) of the employment contract.

In order to eliminate this ·accountinq difficulty and avoid the necessity of making a judgment as to the allocation into which each item of exp~nse falls, I recommend that your employment agreement be amended, effective January 1, 19.62, ·(1) to eliminate the $25,000 expense allowance, (2) to increase your current com­pensation by a correspondinq amount, namely $25,000, and (3) to prov:l.de that all of your reasonable expenses incurred on behalf of the Fair Corporation be reimbursed to you. In accordance with the usual pattern of the employment agreements with the other officers, I recommend that the increase in your current compensation be accompanied by an additional annuity with an annual premium of $5,000.

TO:

FROM:

SUBJECT:

MEMORANDUM

NEW YORK WORLD'S F"AIR 1964 w 1965 CORPORATION

MR. MOSES

Mr. Witt

DATE: January 29, 1962

- 2 -

I have reviewed this recommendation with Mr. Spargo, the Chairman of the Finance Committee, and he concurs in it. I also asked Mr. Preusse and Mr. Thornton, counsel for the Fair Corporation, and Judge Rosenman and Mr. Petschek, who are acting as your personal counsel in the matter, to review the legal situation with respect to the existing contract. They agree that the recommended chanqes in accounting for expenses are desirable and can be effectuated by the Executive Committee authorizing an amendment to the employment agreement in sub­stantial accord with this memorandum •

..... ·

Comptroller

TOe

• A. . 4 ~~

AGENDA ITEM S.Q

NEY/ YORK WORLD·~.:~~:~965 CORPO~TI~ .··\J 1 .,r'"" \,

MR. MOSES . . . \\ ... .., J~UARY~ 1962)' ·~-~ S'I'UART CONSTABLfi-\1- r:t' ;:..[~' ~{,•\' .l\_.~t. ~lie . u [. \ L \ ·. \,l· I t·l

\ \~~ ::~ ~~~ NJ(. ,. I have talked with Georqe and ellplalned \i.e \.at\. ~~~b \;.._}J

Tom Donohue would have here in the Permit O!fice. \ \

George says he thinks Donohue could do this sort of job

very well. It does not involve supervision o:f others.

The work load in the permit office is buildinq up now and

it will become much heavier.

Gen. Whipple and I have agreed to issue all permits from

this office.

Permits of several sorts including those required by our

Health Code and the final Operating Permits for everything are

Operations responsibility but I am sure only confusion and

misunderstanding would result U permits were issued from more

than· one office.

Later when the Operations load beqins to build up I should

l1ke to have Donohue 1n my office but will have no place for him

unW mid '63 or later. ...-·--. .. ----

SC:gs

. ---. UNte .. M&IU

JIIAOC '""'"'" 1/NDC .. TANOIMO

AGENDA ITEM 5

NEW YORK WORLD'S FAI.R 198<4·19&5 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW .. ARK

,LUIHINO 82, N.Y. • T£LII'HONE•AII£A CODI 212 • WF' 4·1884 • CouLl AoDitEM "WOIU.DtrAIIt•

"08UT MOlES I'IIIIIDINT

February 2, 1962

J, ANTHONY ttANUCH Vttii­IIIIU.-.-.. ..-

Dear Mr. Moses:

I submit herewith a c~rent report of operations in this Department. For purposes of convenience it is divided into four annexes as follows:

Annex I Annexn

Annexm

Annex IV

Status of Leases Signed. Status of Lease Neqotiations with Companies whose Participation is virtually certain. Status of Lease Neqotiations with Individual Companies and Industry Associations whose Participation is Undecided. Status of Special Exhibits.

In the case of industrial leases under serious neqotiatlon (Annex II and Annex m) I have indicated, 1n accordance with your request the factors on which a decision to participate depends. Almost invariably, the controll1nq factor is one of costs. Other factors va:t:y with each company.

Honorable Robert Moses President New York World's Fair 1964-1965 Corporation Flushinq, N. Y.

--·s--~

ANNEX I LEASES SIGNED - JANUARY 30, 1962

Category of Exhibitor Sq. Ft.

Com:Qanies. AT&T 104,935 Coca-Cola 46,314 duPont 46,956 Eastman Kodak 75,497 General Electric 53,256 IBM 54,038 National Cash Register 18,892 Pepsi-Cola 93,696 Rheingold 49,385 S.C. Johnson 17,305* Schaefer 45,478 Simmons 10,931 Travelers Insurance 49!487

666,170

Industry Associations American Gas Assn. 79, 290 Edison Electric Institute 45, 153

124,443

Multi:Qle Exhibitor Pavilions Better Living Pavilion Hall o:f Education House of Good Taste Pavilion of American

Interiors World of Food, Inc. Graphic Arts

Special Exhibits Hall of Health ***

TOTAL

150,677 50,001 74,160 38,110

49,395 561004

418,347

70,012

1, 278,972

Rental Down Payment

$209,870 92,628 93,912

150,994 106,512 108,076

37,784 187, 392 98,770 20,000 ** 90,956 21, 862 98,974

1, 317, 730

158, 580 901306

248,886

299,840 50,001 ** 75,000 76,220

60,000 ** 112,008 673,069

None

$2,239,685

* S.C. Johnson has option exercisable on or before july 2, 1962 on approximately 10, 000 square feet of additional space.

** Additional Payments Due

***Rental Payments Waived

Two-Year Rental

$839,480 370, 512 375, 648 603,976 426,048 432,304 151, 136 749, 568 395,080 138,440 363,824

87,448 3951896

5, 329,360

634,320 3611224 995, 544

1, 199, 360 400,008 593,280 304,880

395, 160 4481032

3, 340, '/20

None

$9,665,624

,•

ANNEX II

Status of Negotiations with Companies Whose Participation is Virtually Certain

Chase Manhattan

nus is now in the hands of the lawyers for the bank. All essential factors, such as site, function, etc. have been negotiated With Mr. Witt or myself, as appropriate, and closing is a matter of routine. We are pushing Mr. Baker to expedite.

First National City Bank

The status of this exhibit is the same as that of Chase. The executives have expressed a desire to First National to be the first bank whose facility is opened on the site. They are interested in servic:ing exhibitors and con­tractors during the construction period.

Metropolitan Life Insurance Company

After much prodding and pleading by me for a decision on participation, Fred W. Ecker, Chairman of the Board, visited the Fair on January 22 with Charlie Dougherty, his Senior Vice President, and the Metropolitan's con­struction expert also named Dougherty. Mr. Young and I took them out to inspect the proposed site in a Rover, had the Engineering Department describe soil and construction conditions, and, thereafter briefed them fully on Fair developments. They were particularly impressed with the diorama which they had not seen prior to their visit.

On January 301 1 followed up with a personal letter to Fred Ecker urging him to expedite a decision on the matter of participation before the next meeting of our Executive Committee. I believe the Metropolitan is certain to make good on its commitment to take over the Institute of Life Insurance site, but Fred Ecker has been very hard to move on getting the matter to his Board for approval.

America Fore Loyalty Group

This association of insurance companies, through the parent organization, Continental Insurance, has completed negotiations with the Fair for a 12,700 sq. ft. site !acing the Rodman Street entrance. To permit V-E-K Associates to complete engineering and feasibility studies for final review by Continental's management, we have agreed to a 60-day, $15, 000 option expiring March 31st. A certified check in this amount is promised to be in our hands on February 2nd.

. . , . .

Paqe 2

I believe that Continental will exercise its option since it has done an enormous amount of missionary work. But I want to make it clear that the decision to participate will turn on the matter of costs and the w1111nqness of the constituent companies to divert this amount from their advertisiDq budqets.

ANNEXm

Status of Negotiations with Individual Companies and Industry Associations Whose Participation is Undecided

Beech-Nut Life Savers

The concept of the Children's Zoo, as submitted by us, has now been revised to identify more of the company's product lines. The art work on this aspect of the proposal has been completed by the company's sales and art de­partments and by Young & Rubicam's creative people, Luke Walton of Young & Rubicam told me that he expects to present the matter to Beech ... Nut Life Savers' top management not later than the first part of the week beginning February 5.

The factors which will influence the company's decision are:

ALCOA

(1) Cost of creating and operating the exhibit; and

(2) Whether there is any possibility of treating such cost as a tax deduction by mald.ng a gift of the zoo to the City when the Fair is over.

As previously reported, ALCOA withdrew as a prime exhibitor for economic reasons, but we have maintained contact with their top management to develop an alternative whereby the company could exhibit jointly with other com­panies in the construction industry. As of the moment, ALCOA is reported to be interested in the Building Materials Pavilion that Lou Crandall is trying to or­ganize. Costs will determine ALCOA's participation, if its share goes over $1 million.

National Dairy

I consider this company a vitally important exhibitor. We have concentrated on inducing J. Huber Wetenhall, President and Principal Executive Officer, to come out to the Fair for luncheon with Mr. Moses, to be followed or preceded by a briefing. So far we have been unsuccessful.

A recent effort on the part of Mr. Arthur H. Motley to do so through Mr. J. Clyde Loftis, a member of the Board of National Dairy and President of its most important subsidiary, Kraft Foods, based in Chicago, has been unsuccess­ful. In fact, Mr. Loftis wrote Motley recently that the matter of participation of the company was in the hands of Mr. Wetenhall and Mr. Caliri, Secretary of the company, and that he (Loftis) could do nothing to help us from the Chicago end.

Paqe 2

Mr. Caliri has visited the Fair several times and i..~ completely briefed on progress. But he does not have the corporate status to get the matter of participation considered by National Dairy's Board. It w:l.ll take positive action on the part of Mr. Wetenhall to accomplish this, and Bill Robinson is the only person we lmow who can qet Wetenhall out to the Fair. All my efforts to qet in touch with Bill Robinson for this purpose during the last month have failed.

If and when National Dairy seriously considers participation, its de­cision will be determined by the costs involved in an exhibit which it regards as "competitive" with that of companies of similar stature.

On January 11, Mr. Moses and Mr. Deegan conferred with General Sarnoff and Dr. Enqstrom of RCA and others to discuss its intentions with respect to participation. General Sarnoff was to let Mr. Moses lmow shortly as to. what the company's decision would be. By way of follow up, Mr. Moses, on January 29, wrote John Cahill, legal counsel for RCA, askinq him to help in any appropriate wey.

Mr. Frank Mullen of California; who was the manager of the RCA exhibit at the last Fair and who for many years was Executive Assistant to General Sarnoff in RCA, has talked at length to the General about the importance of an RCA exhibit at the Fair, commensurate with the company's importance in the U. S. economy. He reported prior to his return to Los Anqeles January 31 that the General was very much concerned about costs and the impact that the expenditures entailed in a Fair exhibit would have on RCA's stockholders, parti­cularly if the company's ~ecision to participate should be made before the next meetinq of stockholders, which is scheduled in May.

The matter is now in the hands of Mr. Bilby, Vice President in Charge of Public Relations for RCA. He and Mr. Deegan came out to the Fair on the afternoon of January 31 and were given a briefing in the model room by Mr. Young and myself. Mr. Bilby seemed quite impressed with the diorama and expressed a desire to come out again with Dr. Engstrom, the President of RCA. Mr. Deegan said he would follow wough in arranging such a visit.

General Mills

We have been working for a General Mills exhibit since Harry A. Bullis was here for the Eisenhower luncheon. This has been a slow process with doubtful outcome because of the company's numerous financial and managerial problems.

Paqe3

After General Edward Rawlings became Principal Executive Officer of General Mills on December 1, 1961, I invited him out to the Fair for luncheon with Mr. Moses to be followed or preceded by a briefing. I have also asked Red Motley when he sees Rawlings in Washington to promote his visit to the Fair if there is any chance of participation by General Mills, either individually or as the spearhead of an exhibit in conjunction with other food processors.

Portland Cement Association

On January 17, we met with Mr. Don Kennedy, President of Portland Cement Association, and his Eastern Regional people, Messrs. Long and Chilton, regarding the possibility of an Association exhibit. Mr. Kennedy felt that the cost of an individual exhibit by the Association would be regarded as pro­hibitive by its members, and subsequently expressed that view to Mr. Moses.

We have done two things to expedite a decision to participate in some form on the part of the Association:

Revlon

(1) We have put Mr. Long in touch with Stan Finch for an ex­posure to the Gas Association's method of financing its exhibit by an appropriate assessment of costs among its membership.

(2) As an alternative to an independent Association exhibit, I have put Mr. Kennedy in contact with Messrs. Lou Crandall and Dick Olds to explore the possibility of the Association's participating in the Building Materials Pavilion planned by Lou Crandall, in which ALCOA has evidenced a lively interest.

Revlon is still working on a concept for an exhibit which would draw large audiences that the company regards as essential to justify the cost of an ex­hibit to its stockholders. Bill Mandel, the Executive Vice President of the com­pany, is strong for an exhibit at the Fair. However, the President, Charles Revson, who is not "exhibition minded", has to be convinced that the exhibit will pay off with the right design.

We are concentrating our efforts to have Revlon make good on its promise to commission some outstanding designers to come up with a concept, together with an estimate of costs.

Costs will determine the ultimate decision.

Paqe 4

&nerican Machine & foundry

I received a letter, dated January 5, from Carter Burgess, President of the company, statinq that the decisive factor which will determine AM.F participation is the matter of costs. I wrote him on January 19 briefing him tully on the costs entailed 1n an exhibit and advisinq him that the site of an AM.Jl exhibit was essential to any informed evaluation of costs. I again urqed. him to have the members of the AMF World's Fair Committee come out to the Fair for a briefing and inspection of the diorama to consider available sites. He replied on January 23 that he was referring my letter to his associates for consideration.

AMF has had a banner year in 1981 in every phase of its operations. Costs are understandably a factor at the level of the AMF World's Fair Committee. But they are not the decisive influence with Morehead Patterson, who w11l decide whether or not there is to be an exhibit.

Since Carter Burgess 1s completely tied up in Denver on .a super­priority missUe project, some wa:g will have to be devised to "resell" Morehead Patterson and bring him back to his original enthusiasm for partici­pation in the Fair, as ex:pressed by h1in in a letter to Mr. Moses written as early as June 14, 1960, I have passed on to Mr. Moses Mr. Motley's views that a word to Patterson from the White House or by Commerce Secretary Hodges is the best WS3 to activate Mr. Patterson.

W. R. Grace & Company

J. Peter Grace, President of W. R. Grace & Company, has told me on several occasions that the company was not 1n a position to participate 1n the Fair because (1) of the costs involved; and (2) the Latin American countries which have promised to exhibit 1n the Fair would certainly request American com­panies located within their borders to finance a major part, if not all, of such exhibits. He said that he expected Grace to be assessed for such purpose 1n every Latin American country in which it operates.

Jack Reiss ofT. J'. Deegan & Co. finally induced his Yale classmate, J'ohn Moore, Vice President of W. R. Grace & Company, and Peter Grace's assistant, to come out to the Fair for a briefing befor e a final decision was made. Mr. Moore, whom I knew when he was the Grace Vice President in Charqe of Government Liaison in Washington ten years ago, haS had lonq experience in Latin America and is President of the influential Inter-American Council, an association of all important American companies operatlnq 1n Latin and Central America.

Paqe5

When John Moore was here, I proposed to him that if Grace would not exhibit on its own that it take the lead in spearheading participation by the Inter-American Council in an exhibit which would be a practical demon­stration of how American companies operating in Latin America effectuate the objectives of President Kennedy's "Alliance for Progress" program for the Western Hemisphere. Moore was very much taken with this and promised to work on the idea in the Inter-American Council. I promised to help him with former clients operating in South America, such as United Fruit, Creole, etc.

At a recent Sheriff's Jury Dinner I saw Felix Larldn, Executive Vice President of W. R. Grace, whom I had known and worked with closely when he was General Counsel for the Department of Defense under Secretary Lovett. I told him about my talk with John Moore and asked him to 11back the play" with Peter Grace. He said he would give it the 11 college try"; that he thought it was the only way in which American companies in Latin and Central America could be induced to exhibit at the Fair.

Ballantine

Ballantine was one of our earliest applicants for space, but sur­rendered the site allotted to it during 1960 because of the costs involved in ex­hibiting. Through Donald Deskey Associates, we have been able to reactivate Ballantine's interest. The President of the company has commissioned Donald Deskey to proceed with the design for an appropriate Ballantine exhibit, pro­vided that it did not exceed $1. 5 million and was 11 self-liquidating", i. e. , that it could be charged against corporate expense rather than against advertisinq.

Parker Pen

We have been approached by the Parker Pen Company with a proposal to exhibit at the Fair. As described by their Public Relations Director, Parker's proposed pavilion would contain a relaxation center as well as an ex­hibit telling the story of written communications. A 56 ft. high model of a Parker Pen (1964 design} would stand in front of their exhibit. This is an ex­ploratory situation, but the negotiations may be regarded as serious.

Budd Manufacturing Company

Bourne Upham is negotiating with Mr. Ed Budd, President of the Budd Company, an old friend and fraternity brother of Upham's. This com­pany at one time was keenly interested in exhibiting, but has had sober second

Page 6

thouqhts in the light of the costs involved. However, this is a company where we have to sell only .Qn§ man-- Mr. Budd -- and we still think there is a flqh~q chance. Mr. Budd has been thoroughly backgrounded, and Upham is concentrating on inducinq him to visit the Fair site.

Corning Glass Works

This company surrendered its space in September of 1961. However, we had some of the top management of General Electric out to lunch at the Fair on J'ahuary 30. Mr. Olson, a Vice President of GE and an intimate of President Cor diner, asked me whether General Electric could help us to in­duce Fair participation by potential exhibitors with whom GE did business. He mentioned specifically the case of Corning Glass Works, saying GE was one of Corning's best customers.

I told him the story of what happened with Corning; that the com­pany's Principal Executive Officer, Bill Decker, was aqainst exhibitinq and that. the Board of Directors backed Decker. Olson said he woUld qo to work on Decker, whom he knows well, to see whether he could induce him to recon­sider. Olson seys it is inconceivable for a New York company like Corninq with its orientation in New York State· and its attractive product lines not to be an 8xhibitor. I aqree. -

Avon Products Corporatlon

Mr. Reiss arranged a meeting with the President and top brass of Avon at the Fair which was to take place on Friday, February 1.

Due to the sudden death on January 31 of Russel Rooks (who became President of the company on January 1, 1962), this meeting had to be postponed. A new date wUl be set during the week of February 5. It is not known what, 1f BllJ, effect Mr. Rooks' death will have on the chances of the company's parti­cipation,

If Avon can be interested in participatlon, it will undoubtedly stimu­late a decision on the part of Revlon, despite the fact that there is a radical difference 1n the marketing policies and methods of each company.

Corn Products

After extended negotiations and an initial lively interest, this com­pany decided that it will not be a participant. This is apparently a considered decision reached after a World's Fair Committee had gone into the matter ~om every angle, Basis of decision was that a representative and competitive

Paqe 7

exhibit would be unjustified on grounds of the costs involved. However, Mr. Olson of General Electric said he would talk to the top management of Corn Products to see whether the decision can be reopened.

The top executives of Corn Products visited the Fair on two occasions and received a complete briefing. They are fully informed as to Fair policies, progress and costs of exhibiting.

American Petroleum Institute {API)

Mr. Motley is maldng an effort to have Mr. McCollum, the new President of API, reopen the matter of a petroleum industry exhibit and to have a committee of the industry designated for that purpose. ·

I am working with Stan Hope, a retired Executive Vice President of Esse, to the same end. I regard a petroleum exhibit as essential. The factors which will decide whether or not there is to be an API exhibit are (1) costs; and (2) the extent to which the smaller companies are represented in the exhibit.

SWift & Company

For over a year we have been in communication with the top manaqe­ment of Swift & Company (which was a major exhibitor at the last Fair) to visit the Fair or to send a responsible executive for a briefing on participation. At long last, the company arranged to send Mr. E. A. Schiewe, Manager of the Construction Department of Swift, who is also the company's expert on all ex­hibition matters.

Mr. Schiewe and I met for a couple of hours today, during. which I gave him a comprehensive briefing on all aspects of Fair participation. I supplied him with all essential information materials. Mr. Schiewe stated he had been instructed to look into the possibility of SWift & Company participatinq in a multiple-exhibitor pavilion.

He asked me whether the Fair Corporation assumed any responsibility for completion of such pavilions, or whether we required the posting of a performance bond for their completion. I told him the answer to both questions was NO; that each prospective participant in a speculative multiple-exhibitor pavillon would have to determine for itself the capability of the pavilion spon-sors to carry out their projects. ·

Paqe8

Mr. Schiewe said he would report to his top management and be in touch with me shortly.

Data Patterns

This is a small promotional corporation, set up to provide data processing services to business. On Wednesday, February 7, it wilt sign a lease for a 21, 400 sq. ft. plot near the subway-railroad entrance. They will make a down payment of. one half the first rental instalhnent at that time and pay the remaining half on May 1, 1962.

Data Patterns plans a combined exhibit and concession, where Fair visitors will be able to purchase "Leadmaster" itinerary service, a· system which will produce, by electronic computer, individualized route maps locatinq activities and exhibits in which each purchaser of the service has expressed specif:!.c interest.

The Fair will designate this operation as the "official" itinerary plan­ning service center and will receive standard ground rental, to be applied aqainst 5% of the gross receipts from data processing done at the site.

ANNEX IV

Status of Special Exhibits

Hall of Medicine

A meeting was held in Mr. Moses' office on January 30 to decide on measures necessary to bring to a head the issue of the nature and extent of pharmaceutical company sponsorship of the Hall of Medicine.

The conference with Mr. Moses was attended by Dr. Howard Craig, Executive Director of the Academy of Medicine, Dr. Glenn, Mr. Salmon, Dr. Schultz, and Messrs. Thornton, Ottley and Panuch.

The situation was thoroughly reviewed. In view of .the refusal of 19 foundations to provide original financing, Mr. Moses proposed that a meeting be called of the top executives of the leading pharmaceutical companies at the Metropolitan Club in the immediate future to determine whether:

(1) they were prepared to finance the Academy's plan for a Hall of Medicine as proposed to them formally by the Museum of Health, or whether

(2) they were prepared to finance an institutional exhibit for the pharmaceutical industry.

'This meeting, which will include members of the Academy of Medicine and such other professional association representatives as may be decided upon, will be attended by the top management of the Fair, members of the Executive Committee, and, it is hoped, by Dr. Leona Baumgartner, Commissioner of Health.

This meeting is being called for 4:30p.m. on Tuesday, February 20 at the Metropolitan Club. The invitation has been extended jointly by the Fair and the American Museum of Health, by telegram today.

Protestant Council of the City of New York

Plot 5, Block 16 of the Fair site has been allocated to the Council for the development of a religious exhibit by the Protestant Communion of the United States.

A short form lease has been sent for signature to Dr. Dan A. Potter, the Executive Director of the Council. Mr. de Veaux Smith believes that this project will enlist Mr. David Rockefeller's support.

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Srn§:Sioque Council of America

After the Board of Directors' meeting on January 17, 1962, Dr. Julius Mark, Chief R.abbi of Congregation Emanu-El, a member of our Board of Directors, and President of the Synagogue Council of America, talked to me about the participation of the Jewish Community in the proposed Temple of Religion, along with the Protestant Communion. I immediately asked Dr. Dan Potter to get in touch with Rabbi Mark to discuss the matter. At the ensuing conference between Rabbi Mark and Dr. Potter, it was decided that each faith should have its own pavilion.

Thereafter, on January 25, at Rabbi Mark's direction, Rabbi :mat, Executive Director of the Synagogue Council of America, and Rabbi Emanuel Manisoff, Director of Development, Synagogue Council of America, visited the Fair for the purpose of selecting a site. They stated that the site would have to be one which was appropriate for what they described as "an outstanding exhibit depleting the vast and deep influence of the Jewish culture in the building of America". After considerable deliberation, they selected Lot 4 in Block 17, a very attractive location near the Lunar Fountain, amounting to approximately 37, 000 sq. ft. of space.

Hall of Labor

Dr. Leonard Stavisky, Executive Vice President of International Fair Consultants, has advised me that Secretary Goldberg has agreed to send Assistant Secretary of Labor George L-P Weaver to New York to participate 1n a meeting of New York labor leaders sponsored by International Fair Consultants to consider Labor's participation in the Fair.

As previously reported, Secretary Goldbexg has accepted the post of Honorary National Chairman of the Labor Pavilion at the New York World's Fair.

AGENDA ITEM 9.

MKMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TOI ROBERT MOSES DA'I'EI FEBRUARY 1, 1962

fi'ROMa GENERAL POTTER

eU1tJIICT1 STATES AREA STATUS REPORT

A summary of the status of space allocation in the States Area is as follows:

Lease Signed:

Puerto Rico New Jersey Four Concession Areas

Space Allocated (intent indicated)

Arkansas Delaware Florida Georgia Hawaii Heartlands (6) illinois Kentucky Louisiana Maryland Michigan New Enqland States (6) New York State Oklahoma Pennsylvania Texas West Virginia New York City

27, 533 sq. ft. 87, 519 24,000

40,000 37, 755

113, 696 69, 580

109,000 79, 249 54, 000 45,000 20,000 36, 482 50,000 80,700

130, 595 50,000 45, 000 46,000 34,409

Existing Building

Intent indicated (space allocation awaiting selection)

Mississippi Total Total States Area Percent:aqe allocated

139, 052 sq. ft.

1. 041,466

1, 180, 518 1, 494,000

79%

STATES AREA STATUS REPORT PAGE TWO

1. Delaware

2. Hawaii

3. Heartland States·

4. illinois

5. Maryland

6. Michigan

7. Missouri

8, Puerto Rico

9. Western States

Governor Carvel confirmed selection of site 45-1 at the luncheon on January 22nd. The formal lease was del tvered to the Industrial Commissioner with a request for expedited consideration.

The architect submitted the preliminary report last week. Budget is $3 million. The plan in­cludes a potential recoupment of about 1/2 to 2/3 through turnstile charge, etc.

The theme committee met for the first time January 30, 1962 in the Joselyn Art Museum Omaha, Nebraska to develop concept and budget. Six states wHl attend. Missouri. intends to exh'l'bit alone or in conjunction with others not included in the Heartland group.

Mr. Victor de Grazia, Executive Director of the Illinois Board of Economic Development visited the Fairgrounds and selected site 35C-1 (54, 000 sq. ft.). A letter of intent is expected shortly.

General Potter met with Governor Tawes in Baltimore on January 31, 1962. They reiterated request for Parcel 35-A (36, 482 sq. ft.)

General Potter met with Governor Swainson and official state groups in Michigan on January 24, 25. The Governor is submitting legislation authorizing formation of a Commission in the present session. He requested that Fair reserve parcel · 40-2 (50, 000 sq. ft.) until a decision is made.

General Potter will meet with Missouri Economic Commissioners in St. Louis on February 8th to discuss form of Missouri participation.

Leased area has been re-designed in accordance with request from Puerto Rico. They have hired a surveyor to make topographic survey. Architect has been appointed.

A meeting was held in Salt Lake City with repres­entatives of 11 Western States to discuss possibilities of a joint exhibit.

AGENDA ITEM 11 !:

ROSENMAN COLIN KAYE PETSCHEK & FREUND

8ANUIU. 1. llOIII:NMAN IIALIIH 1'. COLIN &YDNIEY N.IIAYI WAI.TI" J, I'IT.CHIEII NAil I'IUlUND ANIIIOe& DO.IIOW SIYNOU" D. LIWIS I.AWAIEHCIII.INO NUIIIIAY COHIN ANDitiEW J, •CHOEN JIEIION IE L. SIND!. IE" A&A D. SOKOLOW HOWAIIO WII:INITEIN

BY HAND

!57!5 MADISON AVENUE NEW YORK 22

Februar,y 5~ 1962

OOD,IIII:V QOI.CINA"K C:O\INeCL.

MUII"AY HILL e•7800 AI"-CA COOl 818

CA8~11: AOOIII:•& "IIOCOIIAY NEWYO"IC'

Hon. Robert Moses New York World's Fair 1964-1965 Corporation P.o. Box 1964 Flushing Meadow Park Flushins 52, New York

Dear Bob:

At the next meeting of the Executive Committee, I will request authorization to execute a lease with Ripley's Believe It Or Not tor approximately 13,000 square feet in the northeast portion of the Lake Area for the presentation ot an inanimate exhibition on substantially the following tel'IU:

Rent $2.00 minimum per square foot qainst a percentage of 5- of the first $1,000,000.00 of gross receipts, 7 1/~ or the next $l,OOO,ooo.oo or gross receipts and 1~ ot gross receipts in excess or $2,000,000.00 calculated separately tor each of 1964 and 1965.

These are the percentages which were recommended for this type ot exhibit in·my memorandum of December 14, 1961 and approved by the Executive Committee.

The Lessee is to deposit security in the sum of $35,000.00 and is to provide performance and payment bonds

..... . ...

Hon. Robert Moses -2-

in connection with the construction or the building. It the parent corporation is not a party to the lease a guarantee from the parent corporation or responsible individuals is to be provided. In other respects the lease will be substantially similar to the leases hereto­fore approved tor the Amphitheatre and the Circus.

Very iincerely yours, . I .

___ , )' .. · )l/ . . . ' . .J t't... '-·~~. • "-.1 ( (,.:. { . .... c ..... _ .. __ _

Samuel I. Rosenman

SIR:rs

AGENPA lTEM lS.

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION ~_..,

Mr. Robert Moses DATE: February 5, 1962

William Whipple, Jr.

Agenda Item No. 12 Fair Engineering and Construction Schedule

The following projects are now in preliminary design stage and are progressing satisfactorily:

Five service buildings Press building lllth Street Bus Terminal World's Fair sculpture

World's Fair construction contracts in progress:

WW/wh

1. Cable & Transformer contract progressinq satisfactorily. Cable beinq measured and ordered.

2. Administration Building Extension completed.

3. Security Building final plans approved. Building advertised on January 26, 1962; Bids to be opened February 20, 1962.