world's largest simultaneous collaborative beer brew · a beer sommelier jury will challenge...
TRANSCRIPT
#
World's Largest Simultaneous Collaborative Beer Brew
Applying for the Guinness World Record
Date: 499th Anniversary of German Beer Purity Law
C r a f t B r e w e r s w e w a n t y o u f o r . . .
2.
1. t H e M o s t B r e w e r sC o L L a B o r at I V e Ly D o I n G t H e s a M e M a s H
t H e C H a L L e n G e :Applying for the Guinness World Record of the “World’s Largest Simultaneous Collaborative Beer Brew”
t H e B e s t B e e r C r e at e D w I t H B e s t M a L Z
collaboratively the same mash;
at the same time / simultaneously;
in different countries & time zones;
published in our website blog;
broadcasted on social media channels.
every participant can go for the taste
challenge;
ship a small beer cask to Bestmalz,
Heidelberg;
a beer sommelier jury will challenge
the taste;
the brewers of the best rated beers can
win a trip to our award winners party to
be held at a historic location, the
Heidelberg Castle.
C r a f t – M I C r o – H o u s e – Pa r t I C I Pat e !
t H e D at e :4 9 9 t H a n n I V e r s a ry o f G e r M a n B e e r P u r I t y L a w
In 1516, the Bavarian Duke Wilhelm IV.
declared that only water, hops and barley
shall be used for beer brewing.
As countdown for the 500th anniversary
2016, Craft-Brewers will show that only
spirit, creativity and best quality
ingredients make the best beer -
nothing else!
register online: www.bestbrewchallenge.com;
present your brewery and team;
share experience on social media;
brew under similar starting conditions;
ingredients according to beer purity law
from 1516;
BEST malts (min. 25% Red X) 12 to 14°o
P;
full creativity in using hops, yeast &
fermentation procedures.
Pa r t I C I Pat e
B e Pa r t o f o u r w o r L D r e C o r D at t e M P t !For more information please contact:
promote yourself as part of a world record;
make it your own event around your
brewery or brew-pub;
share #bestbrewchallenge in social media;
upload videos from your brew-team & event;
invite local press and media;
open your brewery for the public;
be creative;
have fun!
Our framework:• coordinated event and preselected partners;• powerful social media platform and blog;• regular press coverage on event and participants;• application for Guinness World Record attempts;• efficiently handles your malt purchases;• beer sommelier tasting event and BBC award party at Heidelberg Castle.
f o r y o u r B e s t M a r K e t I n G