worst seo mistake: duplicate content
DESCRIPTION
TheTRANSCRIPT
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Correcting the Most Common SEO Mistake
Presented by: Kate Morris
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Not a Penalty!
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http://www.zazzle.com/i_love_low_hanging_fruit_hat-148999723577209949
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Client’s Traffic Numbers
Duplicate Content Identified in September
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CAUSES OF DUPLICATE CONTENTMost Common
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http://www.nytimes.com/2011/11/03/business/economy/fed-holds-rates-and-strategy-steady.html?_r=1&hp=&pagewanted=print
New York Times Article
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Similar Product Names
• Find a way to distinguish the content
• Merge the pages to a main page• Maybe rel canonical to the main
page
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Geography
– City Names, use state also
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Tag/Category Blog Pages
– Mainly blog issues, noindex these
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(Sub)domain issues
– Use absolute linking
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Homepages
• www, non-www, index on both• Pick one version• 301 server side redirect all others• Ensure that the redirect for www or
non-www works on all pages
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eCommerce/Session IDs
• Rel canonical is your best friend• Reduce the number of parameters• Set Google and Bing to ignore un-
necessary parameters• Make pretty URLs if possible• Examples
– Sofa.com– DepartmentofGoods.com
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Search Pages
• Nofollow links to the results pages• Noindex pages if not necessary• If necessary (think photography
and review sites), make popular searches actual pages, 301 redirect
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Remember
• Duplicate Content is not typically a penalty …
• Crawl Time is Limited• Indexation is at stake
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Track Indexation
• Build good sitemaps using sitemap indices
• Track once a week/month as to how many are submitted/indexed
• Don’t sweat the small stuff
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Thank [email protected]