wouldn’t beef producers like to: predict marbling scores? maximize profits? increase the quality...

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Page 1: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?
Page 2: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Wouldn’t Beef Producers like to: Predict Marbling

scores?

Maximize Profits?

Increase the quality of Beef?

Promote beef?

Increase palatability of beef?

Page 3: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Their Solution:Their Solution:

Page 4: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Key Words

Marbling- intramuscular fat

Palatability-the property of being acceptable to the mouth

Page 5: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Why the USDA

The Choice-Select spread is: $9.35

Maximize Profits

Improve palatability

Improve Meat Quality

Improve export values

Prime Assurance Ultrasound?

Page 6: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Facts supporting the cause

In 2003 (source: USDA):

Pounds of beef : 690,460,000,000

Pounds of beef export:

Choice-Select Spread: $9.35

Page 7: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Audience Targeted

The technology will be commercially available to feedlot producers, live cattle buyers, and slaughter facilities.

Page 8: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

General Description

Marbling – intramuscular fat

Can somewhat control marbling through

Maturity

Selective breeding

Impossible to predict

Page 9: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

General Description

Our product predicts marbling in beef

Handheld scanner

Uses ultrasound waves

LCD screed (high definition color)

Page 10: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

The technology itself

Producers scan the loin

Ultrasound image of marbling

Image sent to online meat index

Compared to top quality meat

Page 11: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

The technology itself

Producer can then decide animal’s fate

Slaughtered now or retained in feedlot

CAB (Certified Angus Beef)

Sold 93.2 million pounds last year

Value: approx. $200,000,000

Allows producer to sell at top price

Page 12: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Visual Demonstration

Page 13: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Promotion

Complimentary machines given to select plants

Trial time period of free use

Print advertisement

Web design

Page 14: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Impacting Agriculture

Beef Quality

Increase in export trade

Palatability

Consistency of product

Beef promotion

Maximize profits

Page 15: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Cost

$1500 per machine

Introductory promotion

Page 16: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Summary

New technology introduced for:

Maximizing Profits

Beef Quality

Palatability

Page 17: Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Summary

The technology:

Scanner

Image on LCD Screen

Determination of fate