wound care management technologies (technical insights)

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Wound Care Management Technologies (Technical Insights) Growth in the wound care management sector is expected to be driven by companies focused on elevating patient outcomes, lowering product costs, and delivering the advanced treatments necessary to heal wounds D4BE-TI

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Wound Care Management Technologies

(Technical Insights)

Growth in the wound care management sector is expected to be driven by

companies focused on elevating patient outcomes, lowering product costs,

and delivering the advanced treatments necessary to heal wounds

D4BE-TI

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Wound Care Management Industry Outlook

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5

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The rise in prevalence of chronic wounds, that includes venous ulcers, diabetic ulcers, and pressure sores, has

led to more use of wound-care management approaches and device platforms. Wound care management

platforms are believed to improve patient mobility, quality of life, and overall well-being of the individual.

Conventional wound care approaches, such as wound dressings and ultrasound-mediated wound healing

products still constitute a majority of innovations being adopted in this sector, although advanced wound care

approaches, such as nanodelivery of targeted therapies, silver nanocomposites for rapid wound healing, and

detection platforms of early wound healing are helping drive growth in this sector.

Emergent technology options to detect and diagnose early wound healing as well as properly manage the wound

healing mechanisms are being increasingly developed. In order to determine suitable treatment protocols,

healthcare physicians are looking toward more advanced laboratory and diagnostic tests that are capable of

assessing patient’ wound healing phase and the intermittent factors that adversely impact the wound healing

process.

Growth in innovations across wound care management sector is primarily being driven by technologically

advanced products and therapies that are much more clinically efficient and cost-effective than their conventional

counterparts.

Rapid growth in the global wound care management sector has led to very intense competition, with both

multinational companies and emerging start-ups vying to establish their wound management platforms and offer a

comprehensive portfolio of products. Notable companies that are investing in wound management sector with

increasing focus on widely used and cost-effective products includes DermaSciences Inc., Systagenix Wound

Management, Smith and Nephew Plc, Covalon Technologies, and Synthes GmbH, to mention a few.

Globally, the active number of wound care patients is expected to more than double within the next three to four

years. This growth is being mainly influenced in part by an aging population and partly by an increasing amount of

people with diabetes and obesity conditions, both of which delay the wound healing process significantly.

Source: Frost & Sullivan

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Key Findings

Market

Needs

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• Wounds whether of surgical origin or traumatic injury origin have to be closed in order to promote faster

healing and reduce the occurrence of post-operative infections.

• Wound care solutions targeting healing alone are not suffice, but effective wound care platforms that

ensures uninfected and cosmetic results are preferred.

• Wound healing phenomenon encompasses closely related stages, all of which focus on resurfacing,

reconstitution, and regeneration of the tensile strength of damaged skin portions. This requires in depth

understanding by the wound care surgeons in order to facilitate the absence of scar formation.

• Currently, wound healing industry is experiencing a paradigm shift from typical sutures, stapling devices,

laser activation, surgical glues and adhesives to emergent biocompatible polymers, silver nanocomposites-

based dressings, and tissue-engineered skin constructs.

Emerging

Wound

Care

Platforms

• Wound care armamentarium growingly includes many different treatment options and modalities wherein

some of the products are updated and improved variations of previous treatments, while others are the

results of innovations in entirely new fields of study.

• Silver dressings since past several years have been noted for providing improved wound care, but newer

forms of delivery aim to enhance the efficacy while at the same time reducing side effects.

• Negative pressure wound devices are relatively new in wound care management, and the scope of disease

indications benefiting from this form of treatment are continually expanding to encompass aspects of

wound management that previously had fewer options.

• Advanced wound dressing products can help achieve an ideal wound environment to optimize wound

healing conditions. With advent of biological skin grafts and tissue engineering, skin substitutes are being

devised that not only provide effective temporary coverage of wounds, but are also involved in changing

the paradigm of wound management. By well supporting the wound area with growth factors and biologic

substitutes, it is envisioned that these emerging developments will help augment and even modulate the

wound healing process by itself.

• Hyperbaric oxygen treatment is also believed to provide improved wound care, especially in chronic

wounds not responding to any other treatment option.

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Key Findings (continued)

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Market

Focus

• The wound care management sector is witnessing a turmoil of changes in terms of novel biomaterials

being employed as wound dressings.

• Wound care advancements that have gained traction recently includes wound dressings incorporating

controlled release of enzymes and antimicrobial agents; silver nanocomposites exhibiting protective

barrier and anti-inflammatory properties; honey-based wound dressings that have the potential to

demonstrate antimicrobial, wound cleansing, and pain-free debridement properties; adoption of growth

factors and tissue engineering constructs to promote wound healing; and lastly combination medical

devices that assist in delivering targeted wound care therapy to ensure safe and timely closure of wounds.

Emerging

Applications

• Wound healing advances largely require innovations in wound healing approaches, which are capable of

overcoming few delaying factors, such as infections, physical disabilities, suppressed immune system,

and debilitating conditions, such as diabetes and obesity.

• With novel wound healing treatments being designed rapidly, the higher wound care costs associated with

them is a point of major concern.

• In the present-day healthcare settings, wound healing industry participants are aiming at developing

technology approaches, which can significantly provide patient-compliant, cost-effective, and safer

solutions to cure chronic wounds.

• Rising preference for regeneration of tissues rather than just achieving wound closure has sparked

interest in promising applications of wound healing technologies.

• A few noteworthy technology applications that are gaining widespread adoption includes stem cell

therapies for wound closure; tapping the advantages of growth factors and tissue constructs for achieving

rapid wound healing with lesser side effects; and promising medical devices equipped with capabilities,

such as nanodelivery of targeted therapies and electrical stimulation for ensuring safer closure of wounds.

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Wound Care

Management

Wound Care Management Products–Responding to Demand

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• Venous ulcers are treated using compression therapy, debridement of necrotictissues, and by offering a moist wound environment. Likewise, the treatment ofdiabetic foot ulcers necessitates the control of blood glucose levels, saline dressingsthat can provide moist wound environment, debridement, and evaluation.

• Surgical wounds are treated using drug delivery-enabled wound closure devices andtissue sealants. Negative pressure wound therapy, tissue grafts, and applyingrecombinant growth factors to wound area are few other promising woundmanagement techniques.

• The treatment approach toward pressure ulcers requires prolonged surgical andprimary care.

• During such a prolonged treatment process, patients remain at risk for developingnew pressure ulcers in other regions, so the treatment must be based on the stagingof the pressure ulcer.

• Nowadays, doctors are focused upon debridement, topical wound care, treatment ofinfections, control of chronic wound contamination, and the use of support surfaces toenhance wound healing.

• Chronic wound care typically begins with moist wound healing and moist wounddressings are capable of creating an environment that ideally supports the cellsneeded for wound repair while at the same time preventing further damage.

• Moist wound dressings are found to minimize the pain associated with dressingchanges and offer much more cost-effective healing rates when compared to gauze-based wound dressings. A few moist wound healing dressing options that have beenavailable for the past five to six years include alginates, hydrocolloids, foams,collagens, and hydrogels.

• Newer trend is geared toward creation of products that provide a moist and occlusiveenvironment, thereby paving the way for advanced wound dressings incorporatingnanocomposites and bioengineered skin substitutes/gels.

Source : Frost & Sullivan

Analyst Insights

The most promising technologies for

advanced wound care identified to date are

negative pressure wound therapy and

ultrasonic wound debridement systems.

Growth in both these wound management

technologies sector is driven by solid

evidence-based research.

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Notable emerging wound care

management technologies

Wound Care Management–Innovation Capability

Wound closure devices

providing non-invasive

wound healing

Pressure relief devices

that enable tissue

perfusion

Usage of silver and

combination dressings

Nanotechnology-enabled

drug delivery to wounds

Therapeutic

ultrasound

Recombinant growth

factors and tissue

scaffolds for wound

closure

Many of technological advancements in wound care management sector are concentrated across innovations in

advanced wound management, wound closure devices, and pressure-relief devices. Advances in wound

management products are noted to be an expanding sector with opportunities designed for treatment of both acute

and chronic wounds.

Other Emerging Wound Management Technologies

Source : Frost & Sullivan

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Cost Effective Wound Management

Wound Care Drugs and Biologics

Increase of Home and Extended-care Wound

Treatments

Source : Frost & Sullivan

Wound Management Technologies–Noteworthy Trends

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These days advanced biological materials are available in the form of enzyme

preparations and mechanical debridement tissue scaffolds that help remove dead

cells. Potential benefits to patients by utilizing such advanced biological materials

includes fewer reapplication of dressings, lesser discomfort and pain, much faster

healing, and reduced risk of complications that includes infection and amputations.

This enables cost-effective treatment to be achieved.

With product innovation spurs in drug delivery approaches for wound care

management, more and more patients will leave the hospital sooner without post-

surgical wounds and traumatic wounds that are not healed. This shift will ensure an

increase of at-home and extended care wound healing initiatives to be provided

outside of a sterile environment.

Wound care companies that are most successful in advanced wound management

sector are those that find ways to innovate around wound care and healing. These

firms are engaged towards development of products that enable rapid wound healing

within home settings and at the same time decrease the risk of hospital-acquired

infections significantly.

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DeveloperWound Care Drug/Biologic and

Targeted Indication

Drug

Class

Developmental

Status

Renovo Group Plc

Manchester, UK

Juvista injectable solution for prevention and

reduction of scarring

Human

active

recombinant

transforming

growth

factor beta-3

inhibitor

Phase 3- approval

clinical studies are

ongoing

Biotec Pharmacon ASA

Biotec BetaGlucans ASA

Norway

Woulgan Biogel for treatment of painful ulcers

and slow-healing wounds

Biogel with

active beta-

glucan

component

Phase 3-approvalclinical

studies are on-going

MediWound Limited

Tel Aviv, IsraelNexoBrid for wound debridement and healing

Enzymatic

debriding

agent

Completed Phase 2 &

Phase 3 clinical studies

and its marketing

authorization application

is currently under

review

Capstone Therapeutics

Corp.

Tempe, Arizona

AZX100 for the treatment of dermal hypertrophic

scarring

Synthetic

24-amino

acid peptide

Completed Phase 2

clinical studies

Snapshot of Pioneering Wound Care Drugs and Biologics

Snapshot of Wound Care Innovations

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Source : Frost & Sullivan

9D4BE-TI

Source : Frost & Sullivan

Therapeutic ultrasound platforms to accelerate wound healing–

Targeted slow-release ultrasound The effects of targeted slow releaseultrasound to help initiate a biological response at the cellular levels havebeen realized to be a potential platform stimulating vascular endothelialgrowth and cell proliferation. Therapeutic ultrasound platforms that allow fora portable electronic driver and disposable ultrasound patch to acceleratewound healing process appears to be a promising technology that sets aninnovation class of its own. The ultrasound technology development allowsfor complementing existing systemic methods of oxygenation and will alsofacilitate greater therapeutic versatility in treatment of wounds, possible inhome care settings within the next few years. Translation of therapeuticultrasound platforms as potential non-invasive wound therapy is envisionedto have a huge impact within the next three to four years.

Next-generation nanofabricated meshes & biomaterials-

Usage of polymeric nanofibers have been cited to impart surgical mesheswith unique material properties in various clinical studies conducted so far.Unique material properties imparted are the following: soft, compliant cloth-like feel, and biological properties that include rapid cellular ingrowth andaccelerated wound healing, all of which make these nanofibers ideal forsurgical use. Extensive academic research has been able to establish thefact that nanotechnology-based platforms allow for the manipulation ofvariables such as varying order, alignment, and thickness, thereby yieldingcustomized surgical meshes for each clinical indication targeted. Theapplication impact of nanotechnology platforms as mesh substitutes andsynthetic biomaterials for wound healing is envisioned to be recognizedwithin 2015.

Potential Technologies to Look Forward to within the Next Three-five Years

High High

Medium High

Forthcoming Technology Innovations and their Impact

Industry ImpactShort Term Long Term

PainShield therapeutic

ultrasound product

Picture credits: NanoVibronix

Inc. (Tel Aviv, Israel)

Nanostructured surgical

meshes

Picture credits: Retectix

LLC (St. Louis, Missouri)

10D4BE-TI

Source : Frost & Sullivan

Impact Assessment of Technology Accelerators

Optimization of wound care is often considered to be the most

important parameter because it is often the crucial possibility existing

to facilitate healing. This, in turn, depends mainly on the application

of the right product at the given time, thereby paving the way for

innovations to spearhead successful wound healing. With the

increased understanding of wound biology, major improvements in

wound dressings are nowadays feasible. Modern wound

management outlook has shifted toward focused efforts on improving

wound healing mechanism as well as enhancing the patient’ quality

of life. The interest generated toward identifying and designing novel

wound dressings which provide good control of adsorption and fluid

handling properties acts as a major driving force for best practices to

be adopted across wound management.

2010 2012 2014

Rise in hospital-

acquired

infections has

accelerated

usage of

advanced wound

dressings

It can be observed that the number of hospital-acquired infections

has spurred the development of antimicrobial technologies for chiefly

safeguarding the exposed wounds from bacterial exposure.

Emergence of antimicrobial dressings that are chiefly made of

silicone and nano impregnated materials is becoming the standard of

care amongst physicians these days. Widespread adoption of

antimicrobial dressings for wound healing application acts as a

steering force for emphasizing the prevention of wound development

in long-term care settings.

Medium

Drivers

Emphasis on

modern wound

management

High

HighHighMedium

Medium

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Sector Level of Attractiveness Probability of Success

Therapeutic ultrasound-

enhanced wound

management

• The demand for wound care platforms that

provide a greater therapeutic versatility in

treating wounds serves as the key factor for

this technology's higher level of attractiveness.

• Ultrasound technology uniquely utilizes surface acoustic

waves that are implemented within a thin transducer to

allow for effective ultrasound therapy to be delivered

around the application site (wounds). Low-frequency

sonophoresis has been well documented to enhance

the permeability of skin to drugs and patches.

• The potential behind surface acoustic waves technology

is huge in terms of facilitating the delivery of oxygenated

saline at an appropriate depth in wound bed and

physiologically effective in promoting angiogenesis and

collagen formation.

Nanocomposites and

silver-based advanced

wound dressings

• Wound care standards have constantly evolved

from surgical drapes and conventional wound

dressings to present-day advances in terms of

nanocomposites and silver-based dressings.

• Wound dressing platforms have evolved from

hydrocolloid platform to more advanced

polymer and biomaterials-based dressings that

impart antimicrobial or analgesic properties to

wound area. Silver and nanocomposites-based

dressings have been integrated as part of

modern wound management due to efficient

control of bacterial load and local infection

combating properties.

• The rising number in elderly patient population and their

impact on healthcare expenditure suggest a higher

adoption potential of nanocomposites and silver-based

wound dressings.

• The strategy going forward would be identification and

delivery of best available wound care while at the same

time limiting complications and associated treatment

costs.

Potential Technologies—Opportunity Analysis

Source: Frost & Sullivan.

Misonix Sonic One ultrasonic wound care system

Picture credits: Misonix Inc. (Farmingdale, New York)

Antimicrobial silver-based wound dressing

Picture credits: B. Braun AG (Germany)

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Contact

Britni MyersFrost & Sullivan

210.477.8481

[email protected]

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