Radio

Station

WOW RADIO NEWS TOWER(Reg. U. S. Pat. Off.)

Complete Radio Program News From Radio Station WOW

5000Watts

590 Kc.

VOL. IV-Ne. OMAHA, NEBRASKA, AUGUST 1, 1940 PUBLISHED MONTHLY

BIG NBC SHOWS SET FOR FALLAN AMERICAN'S CREED* AS SUGGESTED By13est Lineup of

"Paul Barbour"WOW Chosen

to Again AidFood Show

For the third successive year Ra-dio Station WOW has been calledon by Omaha grocers to carry thepromotion burden for the annualOmaha Food Show.

The dates for the show have beententatively set for September 30 toOctober 5. It will again be held atthe Omaha City Auditorium.

Show Manager Louis Kavan andPresident Gross of the Grocers' As-sociation announced that negotia-tions are under way with a numberof big radio attractions to headlinethis year's food show entertainmentprogram.

Last year, it may be recalled thatWOW, in cooperation with Mars,Inc., brought the famous "Dr. I. Q."to Omaha, and the attendance atthe food show reached an all-timehigh.

Manager Kavan said that acooking school, conducted by a fa-mous personality, and arranged bythe gas division of the MetropolitanUtilities District, will be a dailyafternoon, feature of this year's show.

Kavan said that manufacturersand food distributors have alreadycontracted for a large part of theexhibit space at the City Audito-rium. He predicts that the numberof exhibitors will exceed any pre-vious year.

Radio Station WOW was thefirst station in the United States toundertake the promotion of a majorfood show. Since WOW has beenassociated with the Omaha showthe attendance has increased, andeach year the show has been moresuccessful financially.

SKELL Y COMMENTAs this issue of the News Tower

went to press, WOW was advisedthat the Skelly Oil Company wasto start a Monday -through -Fridayquarter-hour series of programs,featuring Captain Hearn, commen-tator on war news. The startingdate was given as July 29, and thetime 6:45 a. m. to 7 a. m.

REMOTE CONTROLJohn Scott Trotter, "Kraft Music

Hall" maestro who studied archi-tecture at the University of NorthCarolina, is using letter, telegraphand telephone in counseling his par-ents in Charlotte, N. C., on plansfor a new home. Trotter, you'llremember, is in Hollywood.

NEW WRITERFinis Farr, one of radio's fore-

most writers, has been signed towrite all future episodes of the de-tective thriller, "Mr. District At-torney," heard over WOW and theNBC Red network, Wednesdays, at7:30 p. m.

KYSER HONOREDKay Kyser is proud owner of a

plaque, inscribed "To the Nation'sNo. 1 Show Band." It arrived thisweek at the NBC Hollywood stu-dios, sent by Fordham Universitystudents. It bears the universityseal and was voted to Kyser's bandin a student body poll.

BRADLEY SIGNEDTruman Bradley, who announced

Gracie Allen's '0 -Olden Spike Days"programs in Omaha, has the an-nouncing assignment an Woodbury's"Hollywood Playhouse." Bradleywas brought to Hollywood for mo-tion picture work two years agoand he has been featured in severalhits, including "Northwest Passage."

If you accept life, and are willing to exaltit above names, phrases and things;

If you accept truth, and after the severesttests, are not afraid;

If you accept brotherliness as better thanthe hates of the jungle;

If you love justice, and hatethe very semblance ofexploitation;

If you love work as the ex-pression of the CreativeIdea,

Then let us work together-we will be comrades!

We will eat our bread by thesweat of our faces;

Our grace at table shall be theconsciousness that wehave earned what weeat;

We will not ask God for ourdaily bread, like piousmendicants;

We will ask for the dailytasks, that working to-gether with Him we shall share HisCreations.

And these are the tasks toward which wewill set our faces:

Tasks of the seed -time and harvest, tasksof the mills and the mines, tasks of thecommon days, first of all, we accept.

We accept, we will perform, we will trans-form in the great new way,

For we will bring to them the great soul'slove of doing,

And we will bring to them the passionatelove of comrades,

And we will give to them a reverent regardfor the future.

We will till the fields for our present needs,but we will conserve the fertility ofthe soil as a heritage for the genera-tions yet unborn;

We will fell trees, but we will also plant,and religiously restore the forests;

We will plant flowers, and protect thebirds, stopping at once and for alltime their wanton slaughter;

Michael Rafetto

We will cleanse the lakes and streams andstock them with fishes;

We will drain swamps and reclaim deserts,and build up the City Beautiful.

Throwing our kits over our shoulders, wewill go out and buildup the New Jerusalem.

The New Chicago, the NewNew York, the NewEvery -Other -City underthe sun,

The new Heaven and thenew Earth wherein maydwell righteousness.

Not that there will be a newastronomy or a newgeology. The same 014stars will be over ourheads, and the same oldsoils beheath our feet,

But the stars will be stars ofhope, and the earth willbe an earth of promisefor all the children ofman.

And we will ask no man to give up hiswealth, but renouncing privilege, wewill ask every man to work for theCommonwealth,

For we know well that when we worktogether and do away with waste,there will be more than enough forall men.

And we will not ask any man to give uphis religion, but we will ask everyman to live up to the best that is inhis religion,

For we know that as life grows, the lawsof life will become sacred ordi-nances,

And, as good will grows, our simplestrelations will have sacramentalvalues,

And as knowledge grows, work will be-come worship and love will be thesoul of all prayer,

And, believe me, this love of ours willlift our lives to the light of theskies.

*NOTE.-The credo expressed above is contained in "My America," by Louis Adamic (Harper & Brothers),and is reprinted here by special permission of the copyright owner. It was given over WOW and NBC recentlyby Paul Barbour (Michael Rafetto) on a broadcast of Tenderleaf Tea's "One Man's Family." Paul's renditionevoked so much praise, the News Tower arranged to publish the creed for its readers.-The Editor.

"The Snake Withthe Diamond Eyes

Millions of NBC listeners wereleft "high and dry" when a politicalbroadcast cancelled the last - andmost important-episode in the "ILove a Mystery" serial play, "TheSnake With the Diamond Eyes."Here's what listeners missed:

The three comrades refused tohelp Hanley steal the Cobra God,but Hanley persisted and wasstricken dead by a violent earth-quake which hit when Hanleytouched the Cobra god. The com-rades escaped to civilization; Scien-tist Doctor Wells remained on thefloating island to study native mys-ticism.

0/

Add vacations: Edgar Bergen(without Charlie) to Honolulu.

FLASHESPlans were being made this month

for WOW to broadcast, as usual,all Nebraska football games this falland all of the hockey games of theAk-Sar-Ben Knights.

-wow-Mars, Inc., makers of fine candy

bars, have renewed the "Dr. I. Q."(Lew Valentine) show over WOWand the Red NBC network as ofAugust 26.

-wow-Gale Page, summer Hollywood

Playhouse star, has given up allmovie work-to protect her health.

-wow-Radio trade papers report that

Procter & Gamble's Drene willbring back "Those We Love" toWOW listeners this fall.

Musical AmericanaPopularity Increases

Popularity of the "Musical Amer-icana' program, sponsored by West-inghouse, has increased by leaps andbounds in the last few weeks, fol-lowing a complete revamping of theshow. The new type program fea-tures famous guest stars as well asthe Raymond Paige 100 -piece or-chestra and Kenneth L. Watts asmaster of ceremonies, succeedingDeems Taylor. The new Westing-house show is on WOW at 9:30each Tuesday evening.

NEW ANNOUNCERA new addition to WOW's an-

nouncing staff is Ray Clark, for-merly with WNAX, Yankton, S. D.Mr. Clark succeeds Gaylord Avery,who resigned.

CHECK YOUR EXPIRATION DATE NOW... PAGE 8Now you can check up-right this minute-on the

date your News Tower subscription expires! CheckNOW! This may be your last issue.

Turn to page 8 . . . to your name and address.Stamped there, you'll find a date, such as 8/40, whichmeans August, 1940.

If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with yourname and address. Your renewal will start when your present subscription expires. CHECK NOW!

Talent in ManyYears

Radio Station WOW will bringits listeners a fine lineup of NBCRed network programs this fall andwinter.

Commitments have already beenmade for all evening network timebetween 7 p. m. and 9:30 p. m. sevendays a week.

This is the first year in historywhen the network programs forthose evening hours mentioned havebeen filled prior to mid -July.

In addition to the network pro-grams already scheduled, manymore programs have already beenset up for the period between 6 p. m.and 7 p. m. on week nights and forthe period between 9:30 p. m. and10:30 p. m. daily.

Many fine transcribed and localprograms have already been ar-ranged for fall.

Nucleus of the FALL -WINTERnetwork evening schedule on WOW(as of July 20) is as follows:

SUNDAY7:00- 7:30-Charlie McCarthy (Chase &

Sanborn).7:30- 8:00-One Man's Family (Tender -

leaf Tea).8:00- 8:30-Manhattan Merry -Go -Round

(Dr. Lyons).8:30- 9:00-American Album (Bayer).9:00- 9:30-Hour of Charm (General Elec-

tric).MONDAY

7:00- 7:30-Bell Telephone Hour.7:30- 8:00-Voice of Firestone Concert.8:00- 8:30-Dr. I. Q. (Mars, Inc.).8:30- 9:00-Show Boat (Brown & Willim-

son).9:00- 9:30-Contented Hour (Carnation

Milk).9:30-10:00-Burns and Allen (Hormel).

TUESDAY7:00- 7:30-Johnny Presents (Philip Mor-

ris).7:30- 8:00 Horace Heidt's Treasure Chest

(Turns).8:00- 8:30-Battle of the Sexes (Molle).8:30- 9:00-Fibber McGee and Molly

(Johnson Wax).9:00- 9:30-Bob Hope (Pepsodent).8 :30-10 :ao-Uncle Walter's Dog House

(Sir Walter Raleigh).WEDNESDAY

7:00- 7:30-Hollywood Playhouse (Wood-bury).

7:39- 8:00-Plantation Party (Brown &Williamson).

8:00- 8:30-Eddie Cantor (Ipana and SalHepatica).

8:30- 9:00-Mr. District Attorney (Vi-taliq).

9:00- 9:30-Kay Kyser (Lucky Strike).THURSDAY

7:00- 7:30-Good News (Maxwell House).7:30- 8:00-Aldrich Family (Jello Pud-

ding).8:00- 9:00-Bing Crosby (Kraft).9:00-10:00-Rudy Vallee (Sealtest).

FRIDAY7:00- 8:00-Cities Service Concert (Petro-

leum Advertisers).8:00- 8:30-Waltz Time (Phillips Chem-

ical).8:30- 9:00-What's My Name (P. & G.

Oxyclo1).9:00- 9:30-Don Ameche (Old Gold).

SATURDAY7:00- 7:30-Those We Love (P. & G.

Drene).7:30- 8:00-Truth or Consequences (P. &

G. Ivory).8:00- 9:00-Barn Dance (Miles Labora-

tories).9:00- 9:30-Uncle Ezra (Camels).

Several top-notch network shows,including Westinghouse's "MusicalAmerican" and Fred Waring'sChesterfield "Pleasure Time," aredefinitely arranged for WOW afterSeptember 28, but had not as yetbeen scheduled when this edition ofthe News Tower went to press.

HONORED AT FAIRTom Wallace, "Uncle Walter" of

"Uncle Walter's Doghouse" pro-gram, sponsored by Brown & Wil-liamson Tobacco Company, washonored recently when the NewYork World's Fair named the dayafter his program.

A NEW GODFREYArthur Godfrey, the Friends To-

bacco entertainer, and Mrs. God-frey became the parents of a five -pound boy a couple of weeks ago.

Page Two RADIO NEWS TOWER August 1, 1940

B. 0. W. MEMBERSHIP DRIVE IS ONBoys Under 16°

Invited toEnroll

WOW's parent company, theWoodmen of the World Life In-surance Society, is in the midst ofa campaign to enroll thousands ofboys and young men in the Boys ofWoodcraft.

The campaign started July 15 andis to conclude August 31. Its pur-pose is to induce every Woodmenof the World Camp throughout thenation to sponsor a Boys of Wood-craft Camp. It is open to boys upto the age of 16. Boys of Wood-craft receive invaluable training inthe principles and practices ofWoodcraft, in the fundamentals ofbrotherhood and the exemplificationof Americanism. The slogan of thecampaign is: "Build Better Ameri-cans Through B. 0. W. CampActivities."

Full information regarding theactivities of the Boys of Woodcraftmay be obtained by applying to anyWoodmen of the World Camp or bywriting directly to Radio StationWOW, Insurance Building, 17th andFarnam Streets, Omaha, Neb.

M. Speaks Learnsto Swim in Parlor

If you want to learn to swim,take a hint from Margaret Speaks,soprano star of the NBC "Voice ofFirestone" concerts. At the age of8, young Margaret, practicing scaleson the piano, decided she wouldpractice swimming strokes as well.

Lying on the piano stool, thefuture radio star memorized thestrokes from a swimming manual.Then she tried them out in the pool.By the end of the summer she hadmastered the rudiments of swim-ming, and in a few seasons she couldswim the full mile across Lake Ot-sego, Michigan, where she went forher growing -up summers.

HUDSON VACATIONBenay Venuta, who is featured

over Ipana's network on the Ab-bott and Costello show, has movedto a summer home overlooking theHudson River at Ossining, N. Y.

On Show Boat

No stranger to WOW audiencesis Virginia Verrill, charming Brown& Williamson soloist, who is nowheard in the new Showboat serieson WOW, Monday nights, at 7:30.

BELLAMY ON NETMaking his first appearance on a

national radio network, Bob Bel-lamy, a favorite of midwest radiolisteners, was a guest star on the"Al Pearce and His. Gang" program,July 19, over the Columbia network.

Bob Bellamy is well knownthroughout this area as singing starof the Butter -Nut Coffee morningvariety show, "Coffee Pot Inn,"heard at 7:45 a. m. daily over WOWand a network of midwest stations.

Bellamy flew to Hollywood Tues-day for rehearsals for the Fridayshow and was back on "Coffee PotInn" the following Monday.

Rev. R. R. Brown's ChatBy the Rev. R. R. Brown, D. D., Minister of Radio Station WOW,Pastor -Evangelist of Omaha Gospel Tabernacle, Christian and

Missionary AllianceDanger and defense are two wide-

ly discussed questions these days.Opinions are varied. Some thinkthat the dangersof attack by aforeign power,or subversivemovementswithin our owncountry, havebeen exaggerat-ed. Others thinkthat the programfor defense is toocostly. What-ever position wemay take, one Rev. Brownthing is certain:That the present breakup of na-tions abroad and the apparent dom-inant position of three outstandingtotalitarian governments has awak-ened the people of the United Statesto a new sense of responsibility toour own government and the needfor courageous, intelligent leader-ship. We have learned that thereare some things more valuable thanmaterial possessions, and these arelife and freedom. We must not onlyhave an adequate program of mili-tary defense, but a preparation tocontribute the necessary leadership,to command respect and take ourplace, when war ceases abroad andrebuilding and restoration of normalactivities are resumed.

To some it seems untimely thatwe are in the midst of a world crisisin an election year. We are learningmore and more that we cannot liveunto ourselves. We must keep outof this war, but we cannot avoid theresponsibility of preparedness andall of the burden that it may place

upon us. However, one of the glori-ous things in our democracy is thatwe may be intelligently informedabout the important issues beforeus, and that we have the right andfreedom to express our choices byway of the ballot box. Christianmen and women should be awak-ened to the need of intelligent par-ticipation in the government ofwhich they are a part. It is rightand proper to express ourselves onthe basis of our spiritual convictions.The choice we must make in thecoming election will be important.Our dcision should be weighed de-liberately. We should not be per-suaded by mere selfish desires oroverworked emotionalism by flag-waving politicians.

Let us remember well the lessonthat has been learned by the blitz-kriegs-that Germany found the na-tions they attacked, for the mostpart, soft, indulgent and self-suffi-cient. The strength of a nation isin its character; its real wealth; inthe faith and devotion of its people.Recently a prominent American, aguest speaker in Omaha, said thathe saw no hope for the world exceptin Christianity, and he was turningback to it; in fact, he was runningback to it as fast as he could.America needs to get right withGod and its fellow men. This is ourfundamental defense.

We would again remind ourfriends of the Bible and MissionaryConference at Arnolds Park, Iowa,August 9 to 18. Radio ReunionDay, Saturday, the 17th. Two spe-cial broadcasts from the conferencegrounds August 11 and 18, at theregular time, 8:30 a. m.

Bohlsen Tells OfCool Summer

DishesBy MARTHA BOHLSEN

Director Homemakers' Club of theAir-Saturdays, 10:30 A. M.

During the month of August,which usually brings us a siege ofhot weather, we find our appetiteslagging in spite of attractive, sea-sonal foods available. So, if youfind your families suddenly afflictedwith that ailment, don't wait for acompany dinner to serve them anattractive, cool, summer cocktail.Treat them to a chilled concoctionof fruits, vegetables, or the juicesof either. Garnished and served insmall sherbet glasses on a daintypaper doily will do wonders to pickup a jaded appetite.

The cocktails or appetizers dis-cussed in this column are fruits andfruit combinations. A fruit cup orcocktail may be a single fruit or amixture of several varieties cut inpieces, marinated in a not -too -sweetsyrup, and garnished with a sprigof mint or bit of watercress.

Selecting and preparing the ingre-dients is very important if the cock-tail is to be a complete success.Fruits should be well ripened, yetnot ripe enough to be soft. Propercombinations and color schemeshould also be considered. Fruitsshould not be prepared too far inadvance, and when prepared, shouldbe kept well chilled until ready toserve. If a flavored syrup is to beused for marinating, such as a mintsyrup, or a lemon syrup, the fruitshould stand in that syrup for aboutone hour and then be well drained.Citrus fruits and their juices blenddelightfully and make delicious ap-petizers at any season of the year.They may be well chilled, or evenfrozen to a mushy consistency forthis type of service.

Following is a recipe for a HoneyDew Boquet, which is a cocktailbeautiful to eat and also to see be-cause of its arrangement:

HONEY DEW BOQUETHoney dew balls.Maraschino cherries.Mint leaves.Lemon dressing.

Fit a paper doily into a sherbertcup. Arrange melon balls in a smallmound, and these melon balls shouldfirst be marinated in a lemon dress-ing. Garnish with fresh mint leaves,to represent foliage on each one ofthe melon balls. Arrange slices ofmaraschino cherries around the edgeof the sherbet cup, and serve, verycold.

LEMON DRESSING FOR FRUITCOCKTAIL

One cup granulated sugar.Juice of two lemons.One cup water.

Boil together until thoroughlyblended. Chill and pour over thefruits after they have been arrangedfor serving, or, if preferred, mari-nate the fruits before arranging incocktail dishes.

ICED ORANGE APPETIZERTwo tablespoons gelatin.Four tablespoons cold water.Three cups orange juice.Three -fourths cup sugar.Two tablespoons lemon juice.One cup whole orange sections (membrane

removed).Mint sprigs.Combine gelatin and cold water.

Let stand five minutes. Heat onecup orange juice on low heat andadd the sugar and gelatin. Stir untilgelatin and sugar are dissolved andcool. Add remaining fruit juices.Chill several hours. Stir occasion-ally. Add orange sections. Serveice cold as first course, garnishedwith sprigs of mint.

WHITE RABBITKay Kyser, "Kollege of Musical

Knowledge," was flattered whenstudents of the Long Beach, Calif.,Polytechnic High School gifted himwith a snow-white jackrabbit, oneof the few in existence, to serve asmascot for his orchestra. Now he'snot so sure. Br'er Rabbit is aboutto outgrow his cage and Kay ishaving trouble locating suitableportable quarters for the pet.

Like the return of an old friendwas the familiar voice of "UncleEzra" and his "powerful little five-watter down in Rosedale" to WOWlisteners. "Uncle Ezra" (Pat Bar-rett) is sponsored by Camel Cigar-ettes, and is heard Saturdays, 8 to8:30 p. m.

The Bob Crosby "Camel Caravan"switched time, and is now heard onThursday nights, 10:15, on WOW.

M. Willson WinsBig Hollywood Plum

Hollywood's biggest musical plumfell to Meredith Willson, conductorof NBC's "Good News" and "Musi-cal Revue" program, recently. Hewas signed to score and orchestrathe new Charlie Chaplin picture,now in its final stages. It is stilltitled "Production No. 6" and itscontents have been kept strictly se-cret by the Chaplin studios.

NATURE LOVERPat (Uncle Ezra) Barrett and

Beethoven have at least one thingin common. Both found their bestcreative inspiration while walking.Beethoven heard his greatest musicwhile pacing through the Viennawoods. Barrett hears his best pro-gram ideas shuffling through thestubble or along the hedgerows ofhis farm at Hebron, Ill.

VERRILL TO WEDOriginally announced for next

spring, the forthcoming marriage of"Show Boat" vocalist Virginia Ver-rill and Jim Breyley, band agencyexecutive, has been hoisted up tonext autumn, probably sometimearound "Ginny's ' birthday in No-vember.

A string of girl singers will sub-stitute for vacationing Bob Burnson the Bing Crosby show. FrancesLangford and Betty Jane Rhodesare among those mentioned.

The Radio News Tower is pub-lished monthly by the Woodmenof the World Life InsuranceSociety.

Publication and editorial officesare located in the InsuranceBuilding, 17th and FarnamStreets, in Omaha, Nebraska.

Subscription price is 50 centsper year.

Bill Wiseman, editor.Permission to reprint material

in the WOW News Tower ishereby given, provided a WOWNews Tower credit line is used.

C H -AT -SWith Your Own AuntSally of WOW .

If I haven't talked with you re-cently, I want to greet you espe-cially and tell you how much I havemissed you andthat I hope youhave missed me,too.

I have beenknocking r e a 1hard on yourdoor everymorning at 6:15,but you wentright on sleep-ing and ignoredmy call.It just oc-curred to methat I couldreach you in thismanner and let you know what isgoing on through the SunshineChain.

Maybe you are like a lot of peoplewho are of the opinion that no onelistens to the radio so early in themorning. You would be quite sur-prised at the number of people whohave their eyes and ears open atthat hour.

Letters tell me folks listen whilethey dress, cook and eat breakfast.Many husbands write to say theyenjoy shaving to the rhythm of mytheme song, "The Isle of GoldenDreams."

The mail return from. the 6:15time equals that of any other hourI have had on the air, and I havehop -scotched all around the clock.

The letters from the early morn-ing listeners are of a friendly toneand very interesting.

At the beginning of a new daypeople seem to be in a receptivemood for the kind of fish I have tofry. In the morning the humanheart beats high with hope for thebest the day may have to offer, andthe mind is eager to accept sugges-tions on how to pluck golden applesfrom the tree of happiness. They areanxious to try any likely plan orscheme at the dawn of a new day.

The letters reveal my audience tome and give a vivid picture of theinterior of homes and what the in-mates are doing when I call.

I receive many invitations to sipcoffee, eat pancakes and dunkdoughnuts, share luscious cakes andsample freshly -baked bread andgood old-fashioned cinnamon rolls.Needless to say, I always accept,and no one will ever know that Inever eat pancakes or doughnuts,cake or white bread.

For the past two months the oldSunshine Chain has been trying tocomplete a fund whereby anothergirl may be given the power to walk.

You will remember, I'm sure,what we did for Joy Brown andrecall the money we raised to payfor her hospitalization.

The girl in this case is MissJudy Simpson of Hedrick, Iowa.Judy was a school teacher, a verydainty and pretty girl with dark hairand soft brown eyes. She became avictim of arthritis and was very illfor several years. At this time Judyis quite recovered, but will never beable to walk again without an oper-ation .

The same great surgeon who at-tended Joy Brown with such won-derful success has consented to carefor Judy. The cost of hospitaliza-tion must be assured before theoperation will be performed. Judy'sstay in the hospital will be of longerduration than Joy's, so a muchlarger sum will be required. That'swhere the Sunshine Chain comes inand that's what we are working onnow.

The splendid cooperation we arereceiving is very inspiring. Iwouldn't be surprised if we raise thenecessary amount.

It's a lot of fun to walk; todecide you wish to go into the gar-den and be able to stand on yourtwo feet, open the door and tripoutside; to take a notion to godowntown and be able to get yourhat and start out. Yes, that's lotsof fun and it's worth working for.Would you like to help? Well ...

YOUR AUNT SALLY.

Aunt Sally

August 1, 1944) RADIO NEWS TOWER Page Three

Didja Know?...By BILL WISEMAN

GOOD OL'VACATION TIME!

Common phrase among those ofus caught in the rush and hubub ofoperating a radio station is "when

things slackdown a bit . . ."

But, like to-morrow, thattime neverseems to arrive.iHowever, sum-mer does givemost of the'folks at WOW achance to sneakaway for vaca-tion for a coupleof weeks.

Just returned,all browned upand bulging with

fish yarns, is John Gillin, Jr.,WOW's dapper General Managerand always one of the busiest menin the industry. John and Mrs.Gillin again journeyed to the Dairy-men's Country Club in northeastWisconsin.

Howard 0. Peterson, WOW's lo-cal Sales and Promotion Manager,will do two weeks of active dutywith Uncle Sam's fighting forcesduring August. He's a second lieu-tenant in the Officers' Reserve.

Lyle De Moss, WOW's Produc-tion Manager, and Al Larson, Sta-tion Accountant:, just returned froma Minnesota fishing trip.

Foster May took his vacationearly and (as you probably alreadyknow) went to Mexico.

Program Manager Harry Burke(wise lad) is keeping his vacationplans secret, so he won't be both-ered when (as and if) he breaksaway to relax.

Yours Truly and family just endeda week at Manhattan Beach, LakeOkoboji, and will take a second latein August. The split arrangementis necessary so you and you and youwill get your August and SeptemberNews Towers on schedule.

-wow-BUSINESS ISGOOD, THANK YOU!

The war, politics and general un-easiness seem to have had no ill -effect on the business of WOW.Commitments for fall and winterare greater than ever before, ac-cording to John Giffin, Jr. WOWGeneral Manager. Mr. Gitlin saidscores of new programs will beheard on WOW beginning nextmonth and in Octnber.

-wow-GOLD MINE?

Frequently, all -wise listeners com-ment that political campaigns mustbe a "gold mine" Iin extra revenuefor radio stations. But, such is notthe fact. During the Republicanconvention alone, major networkscancelled (and made rebates to ad-vertisers), amounting to $275,000.Figures were not made known forthe commercial time lost during theDemocratic convention, but it is afair guess that the amount will alsorun into six figures.

-wow-POSTPONED . .

The shakeup of radio station wavelengths, due to come off August 1,has been postponed until late inOctober.

Bill Wiseman

-wow-A CHILD'SPRAYER . . .

Frequently, in the "Story of MaryMarlin," Patti Willis, as 4 -year -oldDavey Marlin, recites a brief prayer,written especially for Davey by avery famous person. The prayergoes like this:"Dear God, my gentle, loving

friend,Give me a grateful heart;Give me the spirit to forgive all

wrongs;Give me the grace to comfort

all who. need;Give me the strength to live

above my sorrows,And give me faith that I may

some day come to Thee.The prayer was written for Au-

thor Jane Crusinberry by one ofthe show's most ardent fans, CarrieJacobs Bond, the country's belovedsongwriter, who is a friend of theauthor.

The "Story of Mary Marlin" isbroadcast at m. over WOW,via the NBC Red network.

TRAMMELL NEW NBC PREXY°Many Omahans

Know New NetChief

LUCKY LADY

July 3 was a doubly -lucky dayfor Mrs, Don E. White, 1719 North31st Street, Omaha. On that dayshe was notified she won a beautifulElectrolux Refrigerator in a Procter& Gamble contest on WOW. Sameday her hubby won a fine radiofor being a star salesman of Rob-erts' milk!

Sioux City FolksSee Street

ProgramWOW's "Man on the Street"

broadcasts, conducted by Fo s terMay, visited many points in Chevy -land since the last issue of the NewsTower. The largest away -from -home "Man on the Street" programwas in front of the Ryall-Miller-Kidder Chevrolet Company at SiouxCity, Iowa, where more than 1,000persons turned out to see the broad-cast. Participating were: Ry allMiller, President; Duane S. Kidder,Secretary -Treasurer; K e n Coons,used car manager. The Chevroletzone group from Omaha present forthe broadcast included ClarenceKirkland, Cliff Leigh, Howard Sell -man and B. 0. Wall.

On June 28 the "Man on theStreet" was conducted from thePonca Days of '56 celebration atPonca, Neb.

On July 2 the special events crewjourneyed to Battle Creek, Iowa,where the "Man on the Street"opened a three-day Fourth of Julycelebration.

On July 9, Mr. May and the "Manon the Street" program helped withthe dedication of a new court houseat Plankington, S. D.

Several additional out-of-town"Man on the Street" programs havebeen tentatively booked for earlyin August.

Ann Todd, the 7 -year -old childwho plays the role of "Amy" on theThursday night serial, "Those WeLove," recently established an IQrating of 148, 58 points abovenormal.

Brilliant. NAB Program WillBe Tribute to Radio Listeners

On the eve of the National Asso-ciation of Broadcasters' convention,August 3, at San Francisco, bothNew York and San FranciscoWorld's Fairs will join in presentinga brilliant radio program to conveythe thanks of listeners throughoutthe nation for outstanding publicservice rendered by radio broad-casters.

Radio Station WOW will carrythe program from 6 to 7 p. m.,Omaha time. Radio personalitieswhose names have become house-hold words, outstanding creators ofradio drama, famous actors, singersand comedians, all will lend theirtalents for the occasion.

Pickups will be both from NewYork and from San Francisco.

Dr. John S. Young, director ofradio and television for the World'sFair of 1940 in New York, and R.C. Coleson, director of radio forthe Golden Gate International Ex-position, will be masters of cere-monies.

General Manager John Gillin, Jr.,of WOW, will attend the San Fran-cisco convention.

A feature of the broadcast, de-signed to focus attention on "TheFreedom of Radio," will be the un-veiling of a huge plaque symbolizingthe general public's tribute to radio.

The design on the plaque is based

CASSITY WINS WHEATIES CUP

To tiny Jockey Willie Cassity went the 1940 Wheaties Cup, denotingthe championship job of riding at Ak-Sar-Ben races. Photo shows JohnGillin, Jr., at mike with Cassity, Mayor Dan B. Butler, who made thepresentation, and Harvey Foster, WOW race expert and Ak track place-ment judge, who "called" the races for Wheaties broadcasts.

IN SIOUX CITY

A view of the overflow crowd infront of the Ryall-Miller-KidderChevrolet Company in Sioux City.This picture was snapped by BenNewman, star photographer for theSioux City Tribune.

SETTLE DISPUTEA dispute between the National

Broadcasting Comp any and theAmerican Federation of Musiciansover remote control broadcasts by"name bands" was amicably settledand the dance units are now backon the air. They were off the air 11days early in the month.

A huge cake with 100 candlesgraced the center of the "GoodNews" studio following the broad-cast recently. It was the 100th air-ing of the variety show.

on the quotation from Walt Whit-man:

"The liberties of the peopleare safe as long as there aretongues to speak and ears tohear."The radio salute program will be

carried over all networks and viashort wave stations throughout theworld.

Niles Trammell, who is wellknown to many Omahans, has beennamed President of the NationalBroadcastingCompany, s u c -ceeding LenoxR. Lohr, who re-signed to becomePresident of theChicago Museumof Science andIndustry.Mr. Trammell

came to Omahain December,1939, at the invi-tation of RadioStation WOW,and addressed a"Radio Night"meeting of theOmaha Adver-tising Club. Heis a close personal friend of JohnGillin, Jr., WOW's General Mana-ger, and is well acquainted withDe E. Bradshaw, President, andWilliam Ruess, Chairman of theAuditors and Personnel Director ofWOW.

Mr. Trammell is only 46 years old.His elevation to the Presidency ofthe National Broadcasting Companyclimaxes an unusual career story.He joined the National Broadcast-ing Company in 1928 as a time sales-man, and within two months hadbeen promoted to Manager of theCentral Division of NBC at Chi-cago. In March, 1929, he was electeda Vice President in charge of theCentral Division, and almost exactly10 years later he was transferred toNew York and elected ExecutiveVice President.

Trammell is a native of Marietta,Ga., and served in the World War,after which he worked as a com-mercial representative for the RadioCorporation of America.

It was during his stay in Chicagothat Trammell was instructed to in-crease the NBC revenue in thatoffice to $1,000,000 annually, butwithin a year the business had in-creased until the NBC Chicago bill-ings averaged more than $1,000,000a month.

Trammell is credited with the de-velopment of many of radio's big -name features, including "Clara, Luand Em," "Fibber McGee andMolly," "Betty and Bob," "Vic andSade," "Ma Perkins" and "Today'sChildren."

He was also responsible for com-mercial network series whichbrought out such stars as Eddie Can-tor, Al Jolson, Phil Baker, Ben Ber-nie, Jane Froman and Wayne King.

Niles Trammell

DESCRIBE ELECTRIC HOME

Wife -Saver Harry Burke and Home Economist Martha Bohlsen jour-neyed to the electric -model home at 3216 Paxton Boulevard for a recentbroadcast. Photo shows Burke in characteristic pose with Miss Bohlsenof the WOW Homemakers' Club (Saturdays, 10:30 a. an.) at the micro-phone. Their hostess was Miss Felicia Randall of the Nebraska Power Co.

Page Vow - RADIO NEWS TOWER August 1, 1940

WOW SPECIAL EVENTS AND NEWSWale HereNEWS EDITOR'S

COLUMNBy FOSTER MAYWOW News Editor

Recently my morning mail broughta letter from our good friend, JimBourke, executive with the Foster

& Davies, Inc.,advertising firmin Cleveland. Itso happens thatJim has one ofthose jobs whichmany men wouldlike to have, butprobably fewcould swing ifthey did. He re-fers to himself as"the poor pressagent who her-alds the doingsof Phil Spitalnyand his all -girl

aggregation." This is one of themost famous orchestras in the world.

It seems that Jim had been read-ing the News Tower, and had no-ticed the personality sketches wehad been covering each month. Hewondered, did Jim, the poor pressagent, if maybe we couldn't do oneon some girl in the orchestra.

Well, Master Bourke and goodreaders, here it is!

Our introduction to the Spitalnygirls came one afternoon betweenmatinee shows. Into the labyrinthof dressing rooms behind the Para-mount Theater in Omaha we wereled by the doughty Mr. Bourke to-ward the sacred sanctorium of PhilSpitalny. En route, we passed halfa dozen open doors, out of whichcame the shrill chatter and girlishlaughter of a score of typical, youngAmerican misses.

Here and there out of a doorwould pop a flaming redhead -ablonde or brunette - her dressinggown streaming after her as shewould half run, half skip across thehall and into another dressing room,leaving in her wake an aromatictrail of powder, perfume and greasepaint.

Meets MaxinePresently, we almost bumped into

a tall, statuesque brunette, moving alittle more slowly toward her des-tination. Jim stopped her and in-troduced me. It was Maxine - sheof the throaty, vibrant voice and theglamourous face (and figure).

A very good sort, she seemed.Quite unassuming and even slightlymaternal in her attitude. Oddlyenough, Maxine's voice is not solow in conversation. It is when shesings that it assumes that deepresonance that sounds almost mas-culine, But her face is always lovelyto look at.

Evelyn, TooPresently, we were introduced to

Evelyn, the concert mistress - sheof the singing violin.

A very matter-of-fact, business-like young lady is Evelyn - eventhough she doesn't look like it.

She is what might be the "housemother" of the organization, theliaison officer between Spitalny andthe girls. Perhaps you rememberour interview with her when shetold us how the organization man-aged itself, has its own rules ofconduct and behavior, and generallykeeps everything in order. I sus-pect Evelyn would make a verygood budgeteer for some thriftyhusband-and some day will.

Tip for HusbandsAnd so on through the personnel

we met most of the girls. A con-glomeration of personalities, tem-peraments and appearances, if everthere was one. Yet, as a unit, op-erating smoothly, effectively andwith a minimum of friction. Mostof us men sometimes find it difficultto get along full time with one girl,and I wondered how Spitalny man-aged with all of them. When Iasked him, he replied, in his gut-teral and abrupt fashion, simply:"We make 'em work-keep 'embusy."

Maybe that's the answer. Whoknows?

Foster May

The Republican presidential nom-inee, Wendell Willkie, speaking overWOW from the Omaha MunicipalAirport recently. Immediately infront of Willkie is Bill Wiseman ofthe WOW staff, holding the mike.

New Travel AidsVia Burlington

Burlington Railroad officials re-port substantial increases in vaca-tion rail traffic this summer, due toa streamlined merchandising plan,part of which is explained everyweek night on WOW's 10 o'clocknews.

The contract for renewal of thenews spot co-sponsorship was signedin mid -July.

Especially gratifying to T. P.Hinchcliff, Assistant General Pas-senger Agent, was the increase intravel on the Burlington's Exposi-tion Flyer, which offers a day ridethrough the Colorado Rockies andthe spectacular Feather River Can-yon, between Omaha and San Fran-cisco, via Denver and Salt Lake.

Travel via this scenic way acrosswestern Am erica has also beengreatly increased by the new travelcredit plan, which enables the vaca-tionist to finance any trip of $50 ormore on a convenient installmentbasis after the trip is completed.Hinchcliff said that the travel creditplan has been widely used on theBurlington's all -expense tours, whichinclude hotel accommodations, mealsand sightseeing.

Another point in the Burlington'snew travel merchandising plan iscalled the "Train Auto Service."This is an automobile rental idea,which enables the traveler to renta car at the depot and use it untilhe gets ready to return to the trainand continue his train journey. TrainAuto Service is available to travelerscoming into Omaha. This servicehas been of great value to travelingsalesmen.

The Burlington announcementshave also stressed special low round-trip fares, which enable hundredsto see both World's Fairs at a costof only $90, in coaches, and $135first class.

Hinchcliff said the radio efforts ofthe Burlington have been largelyeducational, and that vast numbersof midwesterners have visited theluxurious new Burlington TravelBureau rooms at 19th and FarnamStreets in Omaha. In these newoffices, designed with all the com-forts of a stainless steel Burlingtonstreamliner, travel experts are pro-vided to help plan trips and answerall your questions pertaining totravel east, south and west fromOmaha.

Bing Crosby vacations for 15weeks after August 8.

The Political PotBoils Via

RadioWOW listeners got an earful of

national politics during the pastfortnight or so.

In addition to the many interest-ing network broadcasts from theChicago Democratic convention,WOW originated two unusual na-tional political broadcasts.

First, on July 10, WOW listenersheard Wendell L. Willkie directfrom the Municipal Airport whenhe made a brief stopover in Omahaen route to Colorado for his vaca-tion. The broadcast was conductedby Bill Wiseman. Willkie made noformal speech, but he did greetWOW listeners. The gist of hisspeech was that he was tired, andthat he was going to Colorado justto "sleep and sleep and sleep."

May ToastmasterJuly 13, Foster May conducted a

special political broadcast from themain dining room of the Union De-pot, when more than 200 delegatesto the Democratic national conven-tion from west coast points camethrough Omaha en route to theChicago convention. Mr. May wastoastmaster for the gathering. Ad-dresses were made by Governor C.L. Olson of California, who, inci-dentally, is a prominent leader inthe Woodmen of the World LifeInsurance Society; Governor R. L.Cochran of Nebraska, and KenMurray, the movie and radio star,also spoke.

During the last half of June andthe middle half of July, WOW car-ried many network programs orig-inating from the Republican con-vention at Philadelphia, and theDemocratic convention at Chicago.Commercial programs were can-celled to give these epochal wordpictures to WOW listeners.

Best InformedCongratulations for NBC treat-

ment of the convention broadcastspoured in from every side. NBCspent thousands of dollars for spe-cial equipment and put in countlesshours of labor to make pickups pos-sible from points in the conventionhalls. For the first time micro-phones were installed before thechairman of each state delegation.As a result, listeners knew moreabout what was going on at bothconventions than the spectators whoattended.

In keeping with its policy of giv-ing its listeners fast, accurate andcomplete news service, WOW'sschedules will be disrupted fromtime to time between now and No-vember 4 to bring its listeners com-plete news of the national politicalcampaign.

Nathaniel Shilkret, famous radioand recording orchestra conductor,will make a series of appearances asguest conductor of the "CarnationContented" program.

Demos Here

A view at the Democratic break-fast in the Omaha Union Station,where WOW's Foster May origi-nated a special broadcast July 13.Left to right above are GovernorOlson of California; Ken Murray,the radio and movie star; FosterMay and Governor Cochran of Ne-braska.

Dr. I. Q. InitiatedInto Hot Stove LeagueNewest member of the National

Hot Stove League is Lew Valentine(Doctor I. Q.). He received anhonorary membership card from theexecutive secretary of the baseballgossipers league, who lives in Sel-ma, Ala. Radio now has two mem-bers in the organization, Kay Kyserhaving previously been honored witha membership.

FIRST-TIME LUCKBob Jennings, radio executive and

husband of Betty ("Girl Alone")Winkler, made a neat set of dia-grams of all the winning hands forhis wife's guidance when he intro-duced her to the fine old game ofpoker the other night. The dia-grams were a success-so much sothat Betty was able to celebrate herinitiation with all the chips her hus-band and his two poker -playing palshad used to start the game.

HARD TO FINDArthur Godfrey, who quips "Jim

Farley knows my address," isn'tkidding. This week the Friends To-bacco star got a letter that wasmailed to him 11 years ago whenhe was with the U. S. navy stationedin Egypt. It had trailed half aroundthe world to find the air star.

RADIO AT CONVENTIONS

Photo shows how radio covered the big political conventions. Notebroadcasting booths above stage, television transmitter at right. A micro-phone was placed before the chairman of each state delegation. This photowas taken at the Republican convention in Philadelphia.

THE SPORTSEYE

By TOM DAILEYFalstaff Sportscaster, on WOW,

9:15 P. M., Week DaysHello, good sports!

I AdvocateSome sort of a baseball park for

the city of Omaha! This wouldafford exhibition games by majorleague teams inthe spring, achance forOmaha to havea team in a rec-ognized leagueand the stagingof other bigsports eventssuch as profes-sional football,track meets,boxing, etc....

A new deal forlocal and clubgolf tourna- Tom Daileyments. The fel-low who shoots a good game of"match -play" golf, but whos e"medal" goes sky high doesn't havea chance except in match play.What's wrong with figuring outsome kind of a point system? . . .

That money be refunded on ahorse after he has broken from thegate and has run wild around thetrack, thereby shattering any chancehe might have had to win the race .

Having the football goal postsdirectly over the goal line. Not theposts ON the line, but the crossbarmade into an L, so that it wouldbe supported by posts in their pres-ent position. A man trying for afield goal from the 30 -yard linemust kick the ball 40 yards to effecthis score. With the goal posts still10 yards back of the goal line, thecrossbar could still he over the goalline . . .

I Do Not AdvocateBaseball players wearing helmets

to protect them from "bean balls."A lot of the old-timers, who remem-ber Cy Young, "Nap" Lajoie andthe boys who used to play the gamethe hard way, tell me that thegame of baseball today is becomingmore sissified every day. Gleamingwhite rub -down tables, plenty oftowels, two or three trainers anddoctors, etc. These old-timers willtell you that there are too many con-veniences in modern baseball, andthey scoff at the idea of wearing ahelmet. "How can a batter be`dusted off,' " they say, "if he's gota helmet on? Might as well put himin armor" . . .

So many fights for HeavyweightChampion Joe Louis. Every timethe promoters match him againstsuch inferior opponents as JohnnyPaycheck, Arturo Godoy, etc., theyare cheapening the great game ofboxing. Why not let Louis remainidle until a worthy opponent can befound-if such an opponent exists?Merely the thought of entering thering with the Brown Bomber scaresthe daylights out of the presentstock of contenders. Why can't wehave fights of the calibre staged byTex Rickard in the days gone by?

Looking ForwardIn a few weeks now, thousands

will be streaming into giant sta-diums to see football elevens throw-ing passes, running end -aroundplays, slants off tackle and quarter-back sneaks. Good old football . . .

with brown leaves, hotdogs, collegespirit, gailey-dressed bands and thecollege yells.

And pretty soon we'll be goingto the hockey games again. Sturdyyoung men shaving ice in beautifulturns . . . terrific body checks . . .

fights . . . and the goalie bootingthem out of the net. Oh, well, ifyou're like Yours Truly, your favor-ite sport is the one that's in season.

Remember: It isn't that you wonor lost, but how you played thegame!

"Promoting Priscilla" was th enew "Hollywood Playhouse" com-edy, but Producer Bill Robson didn'twant it to get laughs - at least inthe studio.

So there will be no mare studioaudiences invited to watch GalePage and Jim Ameche perform,

August 1, 1940 RADIO NEWS TOWER Page Five

Story Behind theH. Aldrich

FamilyThe story back of "The Aldrich

Family" runs a close second for in-terest to the story tself, which isdramatized with Ezra Stone as itsstar, over WOW and the NBC Rednetwork, Thursdays, at 6:30 p. m.

Author Clifford Goldsmith, nowa quiet -spoken, bespectacled chapin his 30s, once aspired to be anactor, with considerably less thancommendable results. He aban-doned these plans for the moreprosaic job of lecturing before highschool groups, but still carried backin his head the ambition to be aplaywright.

Failures FirstHis first plays were bad by his

own admission, supported by theopinion of Broadway and Holly-wood producers. However, he re-fused to give up, and one day hap-pily stumbled upon some advice hehad heard years ago. Someone hadsaid: "If you want to write withsuccess, write about the things youknow best."

From his recent association withhigh school youngsters in his lectur-ing work and even more intimatecontact with three junior Gold-smiths, Cliff decided that what heknew best were kids just bumpingtheir noses against the problems ofadolescence.

Typical BoyHe started to write about boys

in school, and presently out of thiscame the makings of a play that wasto assume the title, "What a Life!"The story of a typical American boywith more than his share of troubles,whose lack of scholastic achieve-ment was a constant reminder thathis father was a Phi Beta Kappa,it had little cause for existence ac-cording to dramatic standards.

To the surprise of George Abbott,the producer, it ran for more thana year. This was long enough forRudy Vallee to visit the show, beamused by Ezra Stone in the roleof "Henry Aldrich" and ask Gold-smith to do a sketch on the "AldrichFamily" for a guest spot on hisvariety show.

In Benny SpotCliff declared he had squeezed all

that could be written from "Hen-ry's" career. However, squeeze hedid, and with such success that theAldriches were invited back for thesecond time with Vallee. Ten monthslater it took over the Jack Bennyspot for the summer, and last Octo-ber was given a regular networkniche of its own and in seven months'time had become one of the mostpopular shows on the air.

*

RANGERS Q.ON NBC AND "4 0 TOUR"°Thousands See

WOW GroupEn Route

MANY FORMIN' FOREMAN HABIT!

[ORMAN

Cul

UPSTAIRS STORESCOAST TO COAST.===TRADE UPSTAIRSAND SAVE $ I O.

=OM

JULY 9, 1940

MR. JOHN J. GILLIN, JR.RADIO STATION WOWOMAHA, NEBRASKA

DEAR SIR:

1±-)7,11-1A, bns ii

F. & C. STORESMOM SUM ST.MIL IURREVIESSSORNRIO KRESASORT LOSANSRES LONISSINIMMO Minus** OROAR MNIMMITII

NOM MATRA KAMM

**-iWE WISH TO EXPRESS OUR APPRECIATION FOR THEFINE COOPERATION RECEIVED FROM WOW.

OUR BUSINESS IN OMAHA, SINCE OUR OPENING INMARCH, HAS BEEN VERY SATISFACTORY.

WE HAVE USED WOW SINCE OUR OPENING AND FEELYOU ARE DOING AN EXCELLENT JOB FOR US.

WITH BEST WISHES, I AM,

WRF:GK

VERY SINCERELY,

FOREMAN & CLARK

11,Etri a..irtsbulC.% ....7-t1!7

wours LARGEST UPSTAIRS CLOTHIERS

'

Omaha's Foreman & Clark men's clothing store renewed its extensive spot announcement advertising cam-paign on WOW-sent along this complimentary letter at the same time. This Omaha firm has used WOWsince the store first opened last March at 15th and Douglas Streets, upstairs.

"Beat the Band" songstress, Mar-vel Maxwell, is taking flying lessonsunder the guidance of "Red" Ingle,who is a licensed pilot.

TYPICAL AMERICAN BOY

Ezra Stone is not only a greathis impersonation of "The TypicalAldrich Family." He is a native"discovery" of Kate Smith.

juvenile actor, but his appearance aidsAmerican Boy" roles he plays in "Theof New Bedford, Mass., and a radio

Kaltenborn to SubFor Walter Winchell

H. V. Kaltenborn will pinch-hitin the Jergens' spot Sunday nightsfor Walter Winchell when the lattertakes his four weeks' vacation inAugust.

A NEW SERIESArch Oboler, whose NBC plays

have been radio highlights for anumber of years, has been signedby Procter & Gamble Company, andwill begin a new weekly series ofArch Oboler's Plays, starting inOctober.

SKIS ARRIVEBret Morrison, narrator for the

Carnation Contented program andmember of the Mary Marlin cast,is treasuring a handsome huntingknife (puukko) and a pair of beau-tifully -fashioned skis. Both weremailed from Finland two days be-fore the little country was invaded.

YEHUDI? MAYBE!Garry Moore, master of ceremo-

nies of Kix' "Beat the Band," claimsto have discovered Jerry Colonna'sbig secret. "Yehudi," he says, "isthe little man who sits inside therefrigerator and turns off the lightwhen you close the door."

Don't miss "The Smoothies' " lat-est record release, "Sh! The Baby'sAsleep." It's tops.

WOW's Sophisticated Rangersappeared in person before thou-sands of Nebraska listeners andwere heard bymillions on acoast - to - coastnetwork of theNational Broad-casting Compa-ny during July.

On July 13,the Rangers par-ticipated in agood will toursponsored by the400 Club, agroup of SouthOmaha livestockindustry execu- Lyle De Mosstives.

On July 8, the Rangers and Lu-cille Morello were featured on theNational Broadcasting Company'sRed network. The program orig-inated in the WOW studios. Thenetwork program was suggested byNational Broadcasting Companyofficials, who had heard what popu-larity the Rangers were enjoying inthe middle west.

On Special TrainThe 40( Club tour started at Mc-

Cook, Neb., with more than 125members of the group participating.They traveled by special train.

The Rangers made personal ap-pearances at depot platforms orfrom the observation car of thetrain in the following cities: Mc-Cook, Indianola, Cambridge, Arapa-hoe, Oxford, Holdredge, Minden,Kenesaw, Hastings, Harvard, Sut-ton, Fairmont, Exeter, Friend, Dor-chester and Crete.

The 400 Club officials were sopleased with the popularity of theRangers that they planned to takethe WOW group along on manytrips later this summer and earlythis fall. On the subsequent trips,Lyle De Moss, WOW's ProductionManager, will accompany the group.

On VacationLyle is manager and director of

the Rangers and their soloist. DeMoss missed both the first 400 Clubtrip and the network broadcast be-cause he was on his vacation.

Last spring De Moss and theRangers made their first extensivetrip into the WOW territory on theannual good will tour of the OmahaChamber of Commerce. The tourvisited 85 cities and towns in south-ern Nebraska, northern Kansas,eastern Wyoming and central Ne-braska.

De Moss has made many guestappearances as master of ceremo-nies on the Tribe of Yessir goodwill trips, sponsored by the Cham-ber of Commerce.

*

SOPHISTICATED RANGERS

A brand-new photo of WOW's Sophisticated Rangers, who recentlyperformed on NBC coast -to -coast from WOW's studios, and who ap-peared with the 400 Club's McCook good -will tour on July 13, visiting 16cities and towns in the Republican and Platte Valleys of Nebraska.

Page Six RADIO NEWS TOWER August 1, 1940

THEY DISH UP THE MUSICAL TREATHad to Learn Serious Music FirstPETER

Peter Van SteedenThis young man started out as a

small-town dance orchestra leader,and in less than five years rose fromobscurity to one of the top-notchband leaders on NBC. Thanks toFred Allen, he has learned to "readlines," his bashfulness is gone, andthe way is cleared for him to be agreat master of ceremonies as wellas musical director for the showswhich advertise Sal Hepatica andIpana Toothpaste. At present he isconducting the orchestra for the re-placement show, which features BudAbbott and Lou Costello, comedi-ans, and Benay Venuta, songstress.He also directs the orchestra forMr. District Attorney.

Colonial Days Inspiredthe "Chiffon Swing"

Like modern wallpaper and up-to-date cookery, Meredith Willson'scurrent musical style found its in-spiration in the genteel, soft musicof Colonial America.

Willson has confessed that his"chiffon swing," popular division ofNBC's "Good News of 1940" broad-casts, was conceived after he wit-nessed a pageant of colonial days,in which hoop -skirted belles of theperiod flitted around the ballroomto minuets and waltzes. Willsonput the "silken swish" into his ar-rangement of such popular hits as"Ma, He's Making Eyes at Me"and "Oh Gee, Oh Gosh, Oh Golly,I'm in Love," and thereby evolvedhis new style.

Bob Hope concluded his personalappearance tour in Omaha, July 14,breaking theater attendance records.

BOB

Bob CrosbyThe fact that he is Bing Crosby's

brother does not make any differ-ence. He is a star in his own right,and his "Camel Caravan" on Thurs-day nights, 10:15, on WOW, is oneof the most popular dance programson the air.

0But Musical Fundamentals Are

Only Part of the Require-ments of a Big -Time

Band Emcee

All the mere males pictured onthis page are musicians. Not onlyare they musicians, but each hassome specific, indescribable talentwhich has lifted him above the com-mon herd.

All eight of these men, and manymore heard regularly on WOW, areexpert showmen. Each has a def-inite radio personality; each standsalone in his field. There is onlyone Kay Kyser; only one MeredithWillson, and only one Rudy Vallee.Thousands of school boys aspire topositions like those held by the menpictured on this page. Fewer thanone out of each thousand willreach such heights.

Director Frank Black, the musicaldirector for the National Broad-casting Company, and the outstand-ing musical leader in Americanradio, deplores the fact that manyboys are trying to take a short cut

RAYMOND

Raymond Paige

Raymond Paige is a west coastmusician, and a veteran in Holly-wood as well as in radio. For manyyears he conducted a large orchestrafor a famous Columbia networkshow. Now, his is the honor ofconducting the largest orchestraused on any commercial radio pro-gram. On the Westinghouse "Mu-sical Americana" show, more than100 professional musicians are usedevery week under his baton.

Commentator on the Westing-house show is the famed DeemsTaylor. Recently "Musical Ameri-cana" switched time. It is nowheard on Tuesday nights overWOW at 9:30.

SWING HOLIDAYWhile many NBC stars are an-

nouncing vacations, Pat Friday hassimplified the holiday question. Nowin the middle of final examinationsat U. C. L. A., the Old Gold -DonAmeche singer is looking forwardto a vacation like this: She will lockup all her school books for thesummer and divide her time be-tween a comfortable hammock anda convenient tennis court.

MUSICAL FAMILYPreparatory musical study for

Genevieve Rowe, "Johnny Presents"soprano, was homework - literally.Her father is dean of music at theCollege of Wooster and her motheris professor of musical theory atthe same school.

FUTURE STARAdd future stars: Master Kalman

Juvelier Kahan, born July 5 at GrantHospital, Chicago, weighing in ateight pounds. Kalman's mother isJeanne Juvelier, who plays the partof Mme. Babette in "ArnoldGrimm's Daughter," and is heardin character roles in "HouseboatHannah."

0

KAY

Kay Kyser

The old professor, Kay Kyser,conductor of Lucky Strike's "Kollegeof Musical Knowledge" Wednesdaynights on WOW, a few years agowas just another leader of a trav-eling band playing one-nighters.Kyser and his band barnstormedthroughout the United States beforethey settled down in Chicago. Henursed the present program idea forseveral years before he was granteda test series on an unimportant Chi-cago station. The idea clicked likea million.

Kyser has also made good in themovies, largely because he refusedto portray any role except that of aband leader -a role in which hecould "be myself." Gossipers saythat his star songstress, "Ginny"Simms, will one day soon be Mrs.Kyser.

Students Fete HarryBabbitt in Home TownHarry Babbit, young St. Louis

singer who returned home with KayKyser and his orchestra, was hon-ored with special ceremonies at theFox Theater recently. The De Mo-lay chapter of Maplewood District,where his parents reside, turned outin his honor the first night, whilethe next night the class of 1931 atRoosevelt High School threw a din-ner for him at the Melbourne Hotel.

MEREDITH

Meredith Willson

Another top-notcher, who nowhas his own show, "Meredith Will -son's Musical Revue." His forte isfancy arrangements.

The Radio Bandman Must Be aShowman With a Sense of

Humor and a Speak-ing Voice

to the fame that these men haveattained. Director Black says thatany personality who desires to suc-ceed, with the aid of music, in radio,must make certain that his earlymusical training is thorough andcomplete. He points out that evendance maestros, who specialize inthe crudest types of swing and whosucceed at it, are able to do so onlybecause they know the fundamentalsof music.

The qualities necessary to the famesuch as the men pictured here haveattained, other than musical knowl-edge, may be acquired in a compar-atively short time. Van Steeden,John Scott Trotter and many othersare examples.

But first comes the knowledge ofmusic. Boys and girls who readthis, and who aspire to radio careers,will do well to continue to practicetheir music lessons every day.

HORACE

Horace HeidtBefore radio started, Horace Heidt

was a famous band leader, but with-in the last year, when he becameassociated with Lewis -Howe & Co.,advertising Tums on the radio, hisfame climbed to the greatest heightof his career. The large Heidttroup, known as Horace Heidt andHis Musical Knights, now presentthe "Turns Treasure Chest" at 6:30each Tuesday night on WOW.

Heidt's band has appeared inOmaha many times. About a yearago he originated a coast -to -coastprogram in the ballroom of theHotel Fontenelle.

RABIES SERUMActress Fran Carlton, Ruth Lard-

ner of the "Girl Alone" show, wasgiven the Pasteur treatment recentlyas a precaution against rabies in-fection. Her Sealyham pup con-tracted the disease from an undis-covered source and was disposed of.While Miss Carlton was not bittenby the pup, the Pasteur routine wasadvised by her physician.

WINS HIS SPURSDon Ameche has won his spurs,

literally. Recently, during sparemoments on the bridle path, he waswearing a handsome pair of silverspurs - won from the crew of hisbroadcast as a birthday gift.

Garry Moore, "Beat the Band"m.c., claims he knows a gent "sodumb he thinks a gumdrop is aloose upper plate."

? Your Last Copy ?Yes, sir! Simply turn to page 8,

where your name and address isstamped on the margin. The dateyour News Tower subscriptionexpires is printed there. "8/40"means August, 1940. If your sub-scription expires soon, RENEWnow! Just send your name, ad-dress and 50 cents to WOW!

RUDY

Rudy Vallee Everybody knows this former

soda squirt, who was smart enoughto elevate himself from a croonerto an impressario of the first orderin radio. Surveys show that Vallee'snew production on Thursday nights,for Sealtest, is rapidly growing inpopularity. The Vallee Sealtest showis reported to be Rudy's own idea,and he himself is author, directorand the star.

Although Vallee has been in sev-eral movies as an actor, he nowhas his mind made up to be a moviedirector. When Vallee makes up hismind, it means he usually accom-plishes what he starts out to do.In his spare time he is learning tobe an expert motion picture photog-rapher. Much of his success is dueto his ability to evaluate the talentof others.

Artie Meets Gracieand All is Well

Artie Shaw had vast experiencewith comedians, jitterbugs and anti -jitterbug music lovers, but he isfacing a combination of all three.When he was introduced to GracieAllen, Shaw learned where the word"jitter" really originated. Graciedidn't know what kind of musicShaw's orchestra played when sheand Georgie returned to NBC afteran absence of two years - and shedidn't care. She had seen picturesof the handsome orchestra leader,and that was enough for her. Whathe plays, she likes; so does George.

Skinnay Ennis, the Bob Hopemaestro, has finally discarded theback brace he's been wearing sincethat riding accident last winter.

A B E

Abe LymanDean of American dance maestros

is Abe Lyman, who presents "WaltzTime" at 7 o'clock every Fridaynight on WOW for Phillips Milkof Magnesia. His popularity hasnever waned.

August 1, 1940 RADIO NEWS TOWER Page Seven

AND THEY SERVE IT TO YOU VOCALLYGirls Must Have Beauty and Brains

Francia White

There was a time: when a colora-tura soprano on the radio, regard-less of her talent, had little chancefor popularity with the masses ofAmerican radio listeners. Thencame vastly improved radio sets anda tremendous increase among themasses in musical appreciation.

Now such sopranos as the thor-oughly delightful Francia White,who is heard with Jimmy Meltonon "The Telephone Hour" everyMonday night on WOW, rateamong radio's greatest, most popu-lar stars.

Pats Heart Belongsto Her Kitchen Duties

Domestic, School. Girl Pat Fri-day, warbler on the "Old Gold"show proved to the cast of thatshow that her heart really belongsto her kitchen. She came to workrecently with a huge chocolate cakebaked by her own little hands forDon Ameche, major-domo of theshow. Ameche sampled the cakebefore going on the air, and afterthe program he invited the entirecast across the street to the Holly-wood Tropics, where John Cartishad it served to the assemblage intypical college "grub-fest" style.

Mindful of her own early strug-gle toward the stardom she nowenjoys, Lucille Manners, lovelyCities Service soprano, is sponsor-ing the career of a young and prom-ising baritone, Fraik Richards.

Pat FridayShe is a Bing Crosby find. Pat

Friday is a coed at the U. C. L. A.Despite her stardom on the OldGold show with Don Ameche, sheinsists that radio is a hobby, andrefuses to let an air career interferewith her education.

0Feminine Stars Often Go Broke

Trying to Retain YouthfulBeauty-Which Is So

Necessary

It is more difficult for girls toreach radio stardom than boys.Even a homely chap can get by,but a girl without "looks" has twostrikes on her before she starts.

Pictured on this page are a num-ber of the hundreds of feminineradio stars who in one way or an-other have reached the top. Likethe men on the opposite page, eachhas had thorough musical educa-tion and background.

Another unfortunate feature aboutwomen in radio is that they mustretain their youth. Like movie stars,they spend half their incomes keep-nig their waistlines slim, their com-plexions clear and their hair -doslust right. Their budget for appear-ance often keeps many of the newerradio stars on the verge of bank-ruptcy.

At most, the young femininesinger may expect to remain "ontop" for about 10 years. This meansthat if their careers are to be finan-

RACHEL

Rachel Carley

Although young in years, RachelCarley has been a top-notch staron the "Manhattan Merry- Go -Round" program for more than fouryears. She represents a distinctivetype, specializing in songs of theFrench connotation. Her "Oo-la-la"thrills millions every Sunday night.

PATRIOT MELTON"America, the Beautiful," patriotic

air being heard frequently thesedays, can find no better championthan James Melton, "The TelephoneHour" tenor. It was Jimmy's rendi-tion of the song, a little louder anda bit better than his fellow fresh-men at the University of Florida,that started him on his present ca-reer. The dean noticed it and toldhim he'd make a better singer thanlawyer.

SHOW GOES ONThe spirit of "the show must go

on" was demonstrated recently byRaymond Paige on his "MusicalAmericana" broadcast. While di-recting the very first number on theprogram, with a forceful gesturePaige crashed his hand against themusic rack and broke his finger.He conducted the entire broadcastand a doctor was not summoneduntil after the first show.

Wisteria -voiced Dinah Shore, re-sponding to a concerted demandfrom distributors and coin machinemoguls, has just recorded "SmokeGets in Your Eyes" and "HowCome You Do Me Like You Do,Do Do" for Bluebird.

0

DONNA

Donna Dae

There is no more popular song-stress on the airlanes than theOmaha girl whom Fred Waringdesignates as "Adorable" DonnaDae. Donna has everything. Shewill never make the Metropolitan,but she has enough voice, grandsense of showmanship and enoughnatural beauty and charm for sevenor eight girls.

Her stardom for many years tocome is assured in the tremendouspublicity build-up which has beengiven her by Chesterfield.

Waring Folks RentTheir Own Lodge

Fred Wa ring's Pennsylvanianshave rented. a large lodge at Shaw-nee -on -Delaware, Pa., as a week -endand vacation club for the wholeWaring gang.

SEEKS OLD SONGA hitherto unpublicized treasure

hunt is the one Bob Crosby hasbeen conducting for several months.The "Camel Caravan" maestro istrying to find a copy of "ShadowRag," a New Orleans jazz classicmentioned by music historians, butnever put on the air.

MARY

Mary MartinMaxwell House's lovely Mary

Martin has skyrocketed to radiofame all within the last year. Sheis also making a movie named forherself. Mary came up via thenight-club route. She first gainedrecognition by singing the songcalled "My Heart Belongs toDaddy."

Girls, Too, Must Have MusicalKnowledge - Plus a Host of

Other Very ExactingQualifications

cially successful, they must com-mand extremely high salaries.

Feminine singers such as are pic-tured on this page are all in the big -money bracket. Like movie stars,they must put their careers aheadof romance and marriage. Althoughmost of the top-notch feminine starson the air have husbands somewherein the far distant background, fewhave families.

It is a rare thing to see top-notchradio stars married to each other.Many feminine stars refuse to per-mit the general public to know theyare married, because they feel itmight detract from their glamour.

Strangely enough, the womenstars of the airlanes, according tosurveys, are more popular withwomen listeners than with menlisteners.

Biggest fear of feminine star -discoverers is romance. Many abudding star has nipped a promisingcareer in the bud simply by onedirect hit from Cupid's bow.

BARBARA

Babs Johnson

Babs is the feminine star of thesinging group known as "TheSmoothies." This group appearswith the new Gracie Allen -GeorgeBurns show for Hormel, Inc., onWOW, Monday nights at 8:30.Beauteous Babs is a singing star inher own right. Her first name isBarbara.

YVETTE RECALLEDYvette, NBC's popular "Creo-

riole," has been called back foranother stay at La Martinique. Thehoney -haired vocalist, booked fortwo weeks, finished a five -week en-gagement. She was called back thenext evening by popular demand.Her return stay is indefinite.

OUT OF TURNIn a pre -show warm-up period

the other night, Whitey (Duke ofPaducah) Ford delivered a dis-course to the studio audience on theart of handling babies. Much to hisamazement, resounding boos methis observations. It turned out thatthere were 35 nurses from the ma-ternity division of a Chicago hos-pital in the audience.

? Your Last Copy ?Yes, sir! Simply turn to page 8,

where your name and address isstamped on the margin. The dateyour News Tower subscriptionexpires is printed there. "8/40"means August, 1940. If your sub-scription expires soon, RENEWnow! Just send your name, ad-dress and 50 cents to WOW!

MARVEL

Marvel Maxwell

Here's another local girl whomade good in the big time. MarvelMaxwell, who sings with TedWeems' "Beat the Band" programfor Kix, spent much of her child-hood in Omaha, and Clarinda, Iowa,is the city of her birth. In manyrespects she is like Donna Dae.

Marvel also has a good speakingvoice and reads lines well. Shemade her debut on an Omaha thea-ter stage at the tender, age of 3.

'tinny' Simms SelectsHerself

"Ginny" Simms, pretty vocalistwith the Kay Kyser outfit, fell com-pletely for a bit of family hokumthe other day. They asked her tohelp select gifts for a cousin whowas graduating from college. Fol-lowing an all -day shopping tour,"Ginny" attended a party that nightand received all the gifts she hadhelped select for the relative. Itwas her own birthday, and the fam-ily had double-crossed her.

ON BEING SLIMA simple note on how to help

keep your figure is the one soundedby Mary Martin, songbird of "GoodNews." She never takes an elevator-always uses leg power to get herup and down buildings, unless, ofcourse, it happens to be somethingmore than six stories.

GENEVIEVE

Genevieve Rowe

The orchestra men call her Gor-geous Genny. She, too, has beauty,talent, charm and a definite air per-sonality.. Millions wait for her songsevery Tuesday night, when she ap-pears with the "Johnny Presents"program for Philip Morris.

RETURN POSTAGE GUARANTEEDR IESSEN DOROTHY

Sec. 562, P. L. & R.U. S. POSTAGETo: Radio Station WOW

I 2..4O PAIDOmaha, Neb. OSMOND NE BR Omaha, Neb.Permit No. 257

Page Eight RADIO NEWS TOWER

WOW'S AUGUST NIGHT SCHEDULEYour News Tower Subscription ENDS on Date Near Your Name ABOVE. "8/40" Means This Is Your Last Issue!

TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUN DAY

5:45 Yucatan

WOW News

Yucatan

WOW News

Yucatan

WOW News

Yucatan

WOW News

Yucatan

WOW News

Yucatan

WOW News

5:30-FitchBandwagon

6:00

6:30

7:00

The Telephone HourConcert

Voice of FirestoneConcert

Dr. I. Q.Mars Candy Bars

Johnny PresentsPhilip Morris

Horace Heidt-TumsTreasure Chest

Battle of SexesMolle

Hollywood PlayhouseWoodbury Products NBC

Cities Service ConcertGas and Oils

Glen IslandOrchestra

The Bishop and theGargoyle

Plantation PartyBugler Tobacco

Aldrich FamilyJello NBC

Stanley Davies, Golf One Man's FamilyTenderleaf TeaSalute to Industry

6 :45-(Falstaff)Abbott and Costello

Sal HepaticaKraft Music

Hall

Waltz TimePhillip's Milk of

Magnesia Barn Dance

(Miles Laboratories)

ManhattanMerry -Go -Round

Dr. Lyons7:30

8:00

Show BoatBrown & Williamson

Contented HourCarnation Milk

Meredith WillsonMusical RevueJohnson Wax

The Pepsodent ShowTommy Dorsey

Summer Pastime

Mr. District AttorneyVitalis

What's My Name?Oxydol

American Album ofFamiliar MusicBayer Aspirin

Kay Kyser Kollege ofMusical Knowledge

Lucky Strike

Rudy ValleeSealtest

Old GoldDon Ameche Show

Uncle EzraCamel Cigarettes

Hour of CharmGeneral Electric

Transcriptions8:45

8:30 Burns and AllenHormel, Inc.

Uncle Walter'sDoghouse

Raleigh Pipe Tobacco

Grand Park ConcertNBC

Quiz KidsMiles Laboratories

Truth or ConsequencesP. & G. Ivory

(Begins Aug. 17)9:00 Pleasure Time with

Fred WaringChesterfields

Pleasure Time withFred WaringChesterfields

MusicalPleasure Time with

Fred WaringChesterfields

Pleasure Time withFred WaringChesterfields

Wardman ParkOrchestra

AssociatedPress News

9:15

9:30

Tom DaileyFalstaff Sports

Hotel AstorOrchestra

Tom DaileyFalstaff Sports

Musical Americana

Westinghouse

Tom DaileyFalstaff Sports

Tom DaileyFalstaff Sports

Tom DaileyFalstaff Sports

Tom DaileyFalstaff Sports

Glorious OneIrene Rich

Welch's Grape Juice

Hotel BiltmoreOrchestra

Arthur GodfreyP. Lorillard U. S. Antarctic

ExpeditionSalute-NBC

Rainbow Room Orch.NBC

DancingCampus Capers

Sustaining9:45 Chez PareeOrchestra

10:00 C., B. & Q.

WOW News

C., B. & Q.

WOW News

C., B. & Q.

WOW News

C., B. & Q.

WOW News

C., B. & Q.

WOW News

C., B. & Q.

WOW News

Walter WinchellJergens Lotion

10:15 Detroit Statler Orch.NBC

NBC Pleasure Time withFred WaringChesterfields

Camel Caravan

Musical Program Musical Program 10:15-Arthur GodfreyP. Lorillard

10:30 Eastwood ParkHotel Orchestra

Meadowbrook Orch.NBC

RoselandBallroom

RoselandBallroom

Edgewater BeachOrchestra

WOW News

10:45

10:48

Assoc. Press News

Eastwood Park Orch.Assoc. Press News Assoc. Press News Assoc. Press News Assoc. Press News Assoc. Press News

11:00-AmbassadorEast Hotel

Pump Room

Meadowbrook Orch. Roseland Ballroom Roseland Ballr'm Orch. Roseland Ballroom Hotel Edison Orch.11:00 Beverly Hills Club

OrchestraSally Dee

Window PicturesWestwood

GardensMeadowbrook

OrchestraHotel Astor Orch.

NBCEdgewater Beach

Ballroom

MORNING AND AFTERNOON SCHEDULE5:45 A. M.-Homespun Harmonies.6:00 A. M.-Early Morning News Tower.6:15 A. M.-Aunt Sally.6:30 A. M.-Markets6:35 A. M.-Time and Tunes (Rangers) to 7:006:40 A. M.-Markets.

Daily except Sun.Daily except Sun.Daily except Sun.

Mon., Tue., Wed., Thu., Fri.Mon., Tue., Wed., Thu., Fri.

Sat.

12:10 P. M. Transcriptions . Mon., Tue., Wed,,, Thu., Fri.12:15 P. M.-Friendly Neighbors. Mon., Tue., Wed.., Thu., Fri.

WOW News Tower Sun.12:30 P. M.-WOW News Tower-Manchester-Allis Chalmers Daily except Sun.

Chicago Roundtable. Sun.12:40 P. M.-Transcriptions Daily except Sun.

7:00 A. M.-WOW News Tower-Roberts Milk Mon., Wed., Fri. 12:45 P. M.-Man on the Street-Chevrolet Dealers Daily except Sun.WOW News Tower-Skinner Raisin -BRAN

7:12 A. M.-Transcriptions .

European Situation.

Tue., Thu., Sat.Mon., Tue., Wed., Thu., Fri.

Sun.

1:00 P. M.-Mary Marlin-P. & G. Ivory FlakesDancing Campus CapersCharles Holland, Tenor

Mon., Tue., Wed., Thu., Fri.Sat.

Sun.7:15 A. M.-Musical Clock-Paxton & Gallagher Foods Daily except Sun. 1:15 P. M.-Ma Perkins-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.

Tom Terris7:30 A. M.-Sunday Drivers-NBC

Sun.Sun.

1:30 P. M.-Pepper Young-P. & G. CamayDol Brissett OrchestraYvette

Mon., Tue., Wed., Thu., Fri.Sat.Sun.7:45 A. M.-Local Musical Program Daily except Sun. 1:45 P. M.-Vic and Sade-P. & G. Crisco Mon., Tue., Wed., Thu., Fri.8:00 A. M.-The Man I Married-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. H. V. Kaltenborn Sun.Lincoln Highway-Shinola

Highlights of the Bible8:15 A. M.-Houseboat Hannah-P. & G. Lava8:30 A. M.-Ellen Randolph-Colgate Supersuds

Sat.Sun.

Mon., Tue., Wed., Thu., Fri.Mon., Tue., Wed., Thu., Fri.

2:00 P. M.-Backstage Wife-Dr. Lyon's ToothpowderLibrary Congress Chamber ConcertChautauqua Symphony Concert

Mon., Tue., Wed., Thu., Fri.Sat.Sun.

Local Musical Program Sat. 2:15 P. M.-Stella Dallas-Milk of Magnesia Products Mon., Tue., Wed., Thu., Fri.Chapel Service, Rev. R. R. Brown Sun.

8:45 A. M.-By Kathleen Norris-General Mills Wheaties... Mon., Tue., Wed., Thu., Fri.2:30 P. M.-Lorenzo Jones-Phillips Milk of Magnesia

NBCMon., Tue., Wed., Thu., Fri.

Sun.Little Doghouse Sat. 2:45 P. M.-Young Widder Brown-Bayer Aspirin Mon., Tue., Wed., Thu., Fri.9:00 A. M.-David Harum-B. T. Babbitt-Bab-0 Mon., Tue., Wed., Thu., Fri. 3:00 P. M.-Girl Alone-Quaker Oats Mon., Tue., Wed., Thu., Fri.Police Bulletins. Sat. Meadowbrook Country Club Orchestra. Sat.9:15 A. M.-Lone Journey-P. & G. Dreft Mon., Tue., Wed., Thu., Fri. World Is Yours (through Aug. 18) Sun.Sports School-NBC. Sat. 3:15 P. M.-Kitty Keene-P. & G. Dreft Mon., Tue.. Wed., Thu., Fri.9:30 A. M.-Against the Storm-P. & G. Ivory Soap Mon., Tue., Wed., Thu., Fri. 3:30 P. M.-Midstream-P. & G. Teel Mon., Tue., Wed., Thu., Fri.U. S. Government Reports Sat. WOW News Tower. Sun.National Music Camp Sun. 3:45 P. M -0'Neills-P. & G. Ivory Soap Mon., Tue., Wed., Thu., Fri.9:45 A. M.-Guiding Light-P. & G. Naptha Mon., Tue., Wed., Thu., Fri. 3:45 P. M.-Dance Music-NBC. Sun.Markets . Sat. 4:00 P. M.-Light of the World-General Mills Softasilk Mon., Tue., Wed., Thu., Fri.10:00 A. M.-Woman in White-P. & G. Camay Mon., Tue., Wed., Thu., Fri. El Chico Spanish Revue-NBC. Sat.WOW News Tower-Bathasweet Sun. Catholic Hour Sun.10:15 A. M.-Road of Life-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. 4:15 P. M.-Arnold Grimm's Daughter-General Mills Kix.. Mon., Tue., Wed., Thu., Fri.Guitarist-NBC Sun. 4:25 P. M.-Associated Press News-NBC. Sat.10:30 A. M.-Right to Happiness-P. & G. Crisco Mon., Tue., Wed., Thu., Fri. 4:30 P. M.-Valiant Lady-General Mills Wheaties Mon., Tue., Wed., Thu., Fri.Homemakers' Club-Nebraska Power. Sat. Art of Living. Sat.Wings Over America. Sun. Beat the Band-General Mills Kix Sun.10:45 A. M.-Life Can Be Beautiful-P. & G. Dreft Mon., Tue., Wed., Thu., Fri. 4:45 P. M.-Hymns of All Churches-General Mills Flour Mon., Tue., Thu.11:00 A. M.-Meet Miss Julia-Stanco. Mon., Tue., Wed., Thu., Fri. Betty Crocker-General Mills Wed., Fri.Howard Roper, Baritone Sat. Headlines Ahead Sat.The Gordonaires Sun. 5:00 P. M.-Three Romeos Mon., Tue., Thu., Fri.11:15 A. M.-Adopted Daughter-J. C. Penney Stores Mon., Tue., Wed., Thu., Fri. Local Musical. Wed.Local Musical Program Sat. Kindergarten Kapers-NBC. Sat.11:30 A. M.-Portia Blake Faces Life-Post Toasties Mon., Tue., Wed., Thu., Fri. European Situation. Sun.Magic Story Circle Sat. 5:15 P. M.-European News. Daily except Sun.Silver Strings. Sun. 5:30 P. M.-Kate Hopkins, Angel of Mercy-General Foods-Maxwell House Coffee

11:45 A. M.-Woman of Courage-Colgate Vel Mon., Tue., Wed., Thu., Fri. Mon., Tue., Wed., Thu., Fri.Junior Rountable-Uncle Sam Cereals. Sat. Ambassador Hotel Orchestra. Sat.12:00 Noon-Markets. Mon., Tue., Wed., Thu., Fri. Fitch Bandwagon Sun.Local Musical Program Sat., Sun. 5:45 P. M.-WOW News Tower-Yucatan Daily except Sun.