wpa 2012 gop convention poll presentation_v2_120830
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Republican National Convention Survey
n=303 Likely Voters
MoE=+5.7% Fielded August 28, 2012
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Page 2
Where We Polled
West:
Colorado
Nevada
Midwest/Northeast
Iowa
Wisconsin
Michigan
Ohio
New Hampshire
South
Virginia
North Carolina
Florida
Page 3
Interesting Data from Other National Polls
Page 4
Most registered voters before the Convention indicted that they believed that Mitt Romney would do a better job of handling the economy than Barack Obama.
Mitt Romney 52%
Neither/Unsure 10%
Barack Obama 38%
Handling of the Economy & Unemployment
Source: CBS News Poll, August 22-26, 2012, n=1,051 Registered Voters
Page 5
Mitt Romney
Page 6
48%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Favorable Total Unfavorable
A plurality of swing state likely voters hold favorable opinions of Mitt Romney.
Q4: Image of Mitt Romney
Image of Mitt Romney
Very favorable 35%
Somewhat favorable
13%
No Opinion 14%
Somewhat unfavorable
12%
Very unfavorable 27%
Romney Image Before Convention
Favorable 43%
Unfavorable 44% Source: RCP Average
Page 7
Romney’s highest favorable ratings come from the southern states of Virginia, North Carolina and Florida.
Q4: Image of Mitt Romney by region
Image of Mitt Romney by Region
Colorado/Nevada (9%)
37% Favorable
57% Unfavorable
6% No Opinion
IA/WI/MI/OH/NH
(45%)
40% Favorable
33% Unfavorable
27% No Opinion
VA/NC/FL (46%)
58% Favorable
40% Unfavorable
2% No Opinion
Overall:
48% Favorable
39% Unfavorable
14% No Opinion
Page 8
37%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total More Favorable Total Less Favorable
The information likely voters from battleground states have heard about Romney tends to give them a less favorable impression of him.
Q5: Opinion from Romney Information
Information Flow: Impact
Much more favorable
24%
Somewhat more favorable
14% Have not
seen/read/heard 11%
Somewhat less favorable
22%
Much less favorable 22%
Page 9
A plurality of voters in each of the regions of swing states report that the information they have heard about Romney gives them a less favorable impression of him.
Q5: Impact of Info Flow By region.
Impact of Info flow by Region
Colorado/Nevada (9%)
16% More Favorable
46% Less Favorable
31% Not S/R/H
IA/WI/MI/OH/NH
(45%)
43% More Favorable
44% Less Favorable
8% Not S/R/H
VA/NC/FL (46%)
36% More Favorable
45% Less Favorable
10% Not S/R/H
Overall:
37% More Favorable
44% Less Favorable
11% Have Not S/R/H
Page 10
Likely voters from swing states report that they are learning about the Romney campaign primarily though news coverage, convention coverage and through web based coverage.
Q6: Sources of Romney Information
Sources of Romney Information
25%
24%
18%
13%
12%
10%
9%
8%
6%
5%
5%
4%
26%
5%
0% 20% 40% 60% 80% 100%
Nightly Local News
GOP Convention-News Coverage
Internet/Blog Coverage
Newspaper Coverage
Nightly National News
Watching GOP Convention
60 Minutes
Today Show
On the Record
Piers Morgan
Hannity
Your World
Other
Don't Know
Page 11
Convention Coverage Consumption
Page 12
More than half of likely swing state voters report that they are not watching the convention.
Q8: Are you watching the Convention?
Battleground Convention Consumption
Watching Convention 24%
Watching News Coverage 18%
Both 2%
Not Watching 53%
Page 13
At least 50% of respondents in each of the battleground regions are not watching the convention.
Q8: Are you watching the Republican Convention
Are you watching the Republican Convention
Colorado/Nevada (9%)
26% Watching Convention
22% Watching Coverage
51% Not Watching
IA/WI/MI/OH/NH (45%)
21% Watching Convention
17% Watching Coverage
57% Not Watching
VA/NC/FL (46%)
26% Watching Convention
18% Watching Coverage
50% Not Watching
Overall:
24% Watched Convention
18% Watched News Coverage
53% Not Watching
Page 14
Governor Chris Christie’s speech was the most memorable of the speeches likely voters have seen so far with Mrs. Romney in second place.
Q9: Which Speeches do you remember seeing?
Speeches Recalled
14%
10%
5%
4%
4%
3%
3%
2%
2%
2%
2%
1%
1%
1%
19%
24%
24%
0% 20% 40% 60% 80% 100%
Chris Christie
Mrs. Ann Romney
Bob McDonnell
John Boehner
Scott Walker
Reince Priebus
Mitt Romney
Janine Turner
Jon Kasich
Paul Ryan
Jeb Bush
Kelly Ayotte
Artur Davis
Marco Rubio
Don't Remember
Didn't watch any
Don't Know
Page 15
Governor Chris Christie’s speech was most popular among respondents.
Q10: Which Speech did you like the most?
Favorite Speeches
12%
6%
5%
4%
3%
3%
1%
1%
18%
18%
29%
0% 20% 40% 60% 80% 100%
Chris Christie
Jeb Bush
Mrs. Ann Romney
John Kasich
John Boehner
Janine Turner
Bob McDonnell
Scott Walker
Don't Remember
Didn't watch
Don't Know
For additional information about this data, please feel free to contact:
Bryon Allen Partner
202.470.6300
Chris Wilson Partner & CEO
405.286.6500
Chris Perkins Partner
405.286.6500