wpbf.com website user target profile gender women62.3%120 men37.7%79 gender women62.3%120 men37.7%79...
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WPBF.com Website UserTarget Profile
GENDERWomen 62.3% 120Men 37.7% 79
GENDERWomen 62.3% 120Men 37.7% 79
STANDARD AGE RANGES18 - 24 13.2% 13718 - 49 54.7% 11225 - 34 14.2% 10425 - 54 53.8% 11635 - 44 13.2% 9045 - 54 26.4% 14850+ 45.3% 8855 - 64 17.0% 11065+ 16.0% 56
STANDARD AGE RANGES18 - 24 13.2% 13718 - 49 54.7% 11225 - 34 14.2% 10425 - 54 53.8% 11635 - 44 13.2% 9045 - 54 26.4% 14850+ 45.3% 8855 - 64 17.0% 11065+ 16.0% 56
OCCUPATIONWorking Women 38.7% 148White Collar/Mgr/Prof 31.1% 94Retired 19.8% 70Clerical 12.3% 161Blue Collar/Operative Worker 11.3% 128Unemployed 10.4% 112Service 6.6% 176Homemaker 4.7% 80Student 3.8% 121
OCCUPATIONWorking Women 38.7% 148White Collar/Mgr/Prof 31.1% 94Retired 19.8% 70Clerical 12.3% 161Blue Collar/Operative Worker 11.3% 128Unemployed 10.4% 112Service 6.6% 176Homemaker 4.7% 80Student 3.8% 121
HOUSEHOLD INCOMELess Than $30K 17.0% 71$30-$50K 19.8% 83$50-$75K 25.5% 153$75K+ 37.7% 107$100K+ 21.7% 110
HOUSEHOLD INCOMELess Than $30K 17.0% 71$30-$50K 19.8% 83$50-$75K 25.5% 153$75K+ 37.7% 107$100K+ 21.7% 110
EDUCATIONGrade School 0.0% 0Some High School 2.8% 63High School 30.2% 116Some College 24.5% 118Vocational Technical 0.9% 50College Graduate 26.4% 95Some Graduate Work 3.8% 104Graduate degree 11.3% 78
EDUCATIONGrade School 0.0% 0Some High School 2.8% 63High School 30.2% 116Some College 24.5% 118Vocational Technical 0.9% 50College Graduate 26.4% 95Some Graduate Work 3.8% 104Graduate degree 11.3% 78
YEARS/PRESENT COMMUNITY1 - 4 Years 2.8% 355 - 15 Years 28.3% 9211 - 15 Years 8.5% 6616+ Years 68.9% 113
YEARS/PRESENT COMMUNITY1 - 4 Years 2.8% 355 - 15 Years 28.3% 9211 - 15 Years 8.5% 6616+ Years 68.9% 113
Percent Index to Market Percent Index to Market
Source: Marshall Marketing Communications Inc. 2009
WPBF.com Website UserTarget Profile
AGES OF CHILDREN5 years old or younger 42.3% 119Between 6 - 11 years old 32.7% 101Between 12 - 17 years old 30.8% 81Between 18 - 24 years old 34.6% 11125 years or older 3.8% 41
AGES OF CHILDREN5 years old or younger 42.3% 119Between 6 - 11 years old 32.7% 101Between 12 - 17 years old 30.8% 81Between 18 - 24 years old 34.6% 11125 years or older 3.8% 41
ETHNIC BACKGROUNDCaucasian 75.5% 106Hispanic 13.2% 94African American 7.5% 69Asian/Pacific Islander 2.8% 206Native American 0.9% 50Other 0.0% 0
ETHNIC BACKGROUNDCaucasian 75.5% 106Hispanic 13.2% 94African American 7.5% 69Asian/Pacific Islander 2.8% 206Native American 0.9% 50Other 0.0% 0
MARITAL STATUSMarried 67.9%
122Single 16.0%
94Widowed 6.6%
56Divorced/separated 4.7%
47Living Together 4.7%
90
MARITAL STATUSMarried 67.9%
122Single 16.0%
94Widowed 6.6%
56Divorced/separated 4.7%
47Living Together 4.7%
90
NET WORTHLess than $100000 22.6% 93$101000 - $250000 16.0% 94$251000 - $500000 15.1% 149$501000 + 14.2% 94Don't Know 13.2% 112Refused 18.9% 87
NET WORTHLess than $100000 22.6% 93$101000 - $250000 16.0% 94$251000 - $500000 15.1% 149$501000 + 14.2% 94Don't Know 13.2% 112Refused 18.9% 87
PRIMARY RESIDENCEOwn a House 73.6% 117Rent 12.3% 81Live w/parents/guardian 8.5% 119Own a Condo or Townhouse 3.8% 32Own a Mobile Home or Trailer 0.9% 36Other 0.9% 755
PRIMARY RESIDENCEOwn a House 73.6% 117Rent 12.3% 81Live w/parents/guardian 8.5% 119Own a Condo or Townhouse 3.8% 32Own a Mobile Home or Trailer 0.9% 36Other 0.9% 755
NUMBER OF CHILDRENNo Children 50.9% 831 Child 25.5% 1582+ Children 23.6% 104
NUMBER OF CHILDRENNo Children 50.9% 831 Child 25.5% 1582+ Children 23.6% 104
Percent Index to Market Percent Index to Market
Source: Marshall Marketing Communications Inc. 2009