Multichannel is a reality for retailers today, and is a growing part of the retail landscape. But as much as retailers may embrace the potential, many struggle with bringing it to reality: managing the complexity of operating across online and brick & mortar channels.

The opportunities of multichannel are clear to most retailers:

Early product launch

Improved product cross-selling

Focused marketing efforts

Extended product range

New customer segments

Lower operating costs

However, our experience is that most retailers do not manage to fully capture these benefits.  Without proper execution, multichannel can lead to under-performing Category Management, margin erosion, self-cannibalization, stretched operations, increased HQ costs, and organizational misalignment. Having the proper processes, tools, and understanding of customers’ behavior is the difference between multichannel operations that drive sales, profits, and customer engagement, as opposed to impeding sales and driving unwanted complexity into the business.

Unlocking the value of Multichannel Retail

www.wilsonperumal.com Wilson Perumal & Company, Inc.

Two Galleria Tower 13455 Noel Road, Suite 1000 Dallas, TX 75240

Wilson Perumal & Company, Ltd.

Longcroft House, 2/8 Victoria Avenue London, EC2M 4NS United Kingdom

In a recent client example, we discovered substantial growth opportunities by improving online product set-up process, optimizing online ranging, and by supporting Exit Management, leading to:

Increased operating profit by 22%

Reducing the number of SKUs missing from the website from 13% to 0%, eliminating late product launch

Optimizing product exit across all channels based on profitability and rate of sale

Reducing rate of cancelled sales (~2%) due to inaccurate stock reporting

Improved ranging tools

In a recent multichannel improvement project, WP&C increased operating profit by 22% for one of Europe’s largest retailersMultichannel Operations Assessment

Wilson Perumal & Company offers an Multichannel Operations Assessment, a 4-week diagnostic that will help you answer the following questions:

What are the gaps and opportunities for improvement in your current multichannel operations?

What changes and resources are required to fully capture the benefits from your multichannel business?

What is the benefit case for making these improvements?

In this 4-week assessment, our team of retail professionals will help you quickly identify improvement opportunities to unlock the value of your multichannel operations.