wpm presentation del · 2012. 10. 30. · 2011 ytd may 2012 ducati retail sales and market share...

Ducati ClubWorld President Meeting

- 22.06.2012 -

Agenda

President Speech Gabriele Del Torchio

Racing and Product Claudio Domenicali

Break

DOC Activities Diego Sgorbati

15.45 – 16.15

16.15 – 16.45

16.45 – 17.00

17.00 – 18.00

Welcome!Welcome!

6 yearsof growing results

in a changing world

6 yearsof growing results

in a changing world

Worldwide Retail Sales>500cc – 2007-2011

1,397

751-46%-46%

Fonte: ACEM /MIC : W-Europe, North America, Japan, Australia

2007 2008 2009 2010 2011

(Units*1000)

Ducati Turnover – 2007-2011

398 479

2007 2008 2009 2010 2011

(Euro/mio)

+22%+22%

Ducati Worldwide Retail Sales – 2007-2011

2007 2008 2009 2010 2011

+17%+17%40,784 42,233

Relevant Market - Ducati Market Share

2007 2008 2009 2010 2011

5.0%

10.6%+5.6+5.6

Ducati Retail Sales by Geography

2007

2011

Exports

Italy

80%75%

New Models 2006 - 2011

2012 Product Line-up

20112011A record year!A record year!

…and the Ducati Brand has never been so strong

…and the Ducati Brand has never been so strong

2005-2011 Awards

2005 2006 2007 2008 2009 2010 2011

5 2

16 1826

2129

Ducati Awards

Awards won in 2011:• Cruiser of the year - Diavel, Motorcycle News, U.K.• “Best Cruiser” - Diavel Carbon, Cycle World, U.S.A.• EICMA 2011: "The best of Show“ - 1199 Panigale, Motociclismo, Italia• Bike of the Year - Multistrada, Bike Magazine, U.K.• Bike of the Year, cat. Allrounder – Multistrada, Motorrad, Deutschland

2012 Awards

Best SportMotorcycle

• Germany• Switzerland• France• Spain• Sweden• Netherlands• Czech Republic

Best AllrounderMotorcycle

• Germany• Switzerland• France• Spain• Poland• Sweden• Czech Republic

Best NakedMotorcycle

• Germany• France• Spain• Hungary• Poland• Sweden• Netherlands• Czech Republic

1199 Panigale

Source: ''Motorrad des Jahres 2012'' , Motorrad Magazine Survey (72,781 European readers, 39,084 from Germany)

Multistrada 1200 S T Diavel Cromo

2012 YTD May Snapshot

Motorcycle Market >500cc*

YTD May2011

YTD May2012

Ducati Retail Sales and Market Share(Units, %)(Units, %)

-4%-4%

YTD May2011

YTD May2012

+0.8Mkt Share

+2%+2%

Source: Motorcycle Market - ACEM /MIC : W-Europe, North America, Japan, Australia; * All data updated to May except Switzerland to AprilDucati Retail Sales: Ducati May 2012 Sales Report

383,878383,878 368,751368,751

21,63021,630 22,06122,061

10.0%10.0% 10.8%10.8%

2012 May

The effects of the earthquakehit the Po Valley at the north of Bologna

The local industrial system has been affected right at the heart of

‘Motor Valley’Some of our colleagues who live in the worst-affected areas had their houses severely damaged or completely destroyed

Slowing down of production

Ducati Clubs Fund raising initiative

Thanks!Thanks!

Ducati Club - Mission

CLUBAggregating the

most passionate Ducati fans

11

DucatiClub Member

33

Cooperating with the

Company(at all levels)

Reinforcing the relationship with Ducati

22

HQ Subsidiaries Dealer

Optimizethe relationship

Club-Dealer

Make Club members feel closer to Ducati

Improve the Support to the

Clubs

Clubs reinforce and promote the Ducati Passion locally

Agenda



Break


15.45 – 16.15

16.15 – 16.45

16.45 – 17.00

17.00 – 18.00

Racing

MotoGP (2003 - 2012)−31 Races−30 Pole Positions−1 Riders World Championship −1 Manufacturers World Championship

Racing

WSBK (1988 - 2012)−311 Races−159 Pole Positions−14 Riders World Championships−17 Manufacturers World

Championships

Racing

Racing

SSTK 1000 FIM (1999 - 2012)−28 Races−30 Pole Positions−4 Riders Championships−3 Manufacturers Championships

MY12 model range

Streetfighter

Monster

Multistrada

Hypermotard

1199 Panigale Diavel

New Model MY12 – 1199 Panigale

1198cc

4

Liquid

195 HP(143)

6.87

188 kg (164)

1437

825

1199 Panigale

Displacement:

Valve (per cylinder):

Type Cooling:

Power (kW):

Consumption l/100 km:

Weight kg (Dry):

Wheelbase mm:<Seat height mm:

22

Monocoquealuminum

frame

Brembo monobloc M50

44

Engine Superquadro

11

Pirelli Diablo Supercorsa SP

120/70

33

Engine Braking Control

55

Ducati QuickShift

66

InstrumentTFT

77

New Model MY12 – Streetfighter 848

849cc

4

Liquid

137 HP (97)

6.34

199 (169)

1475

840

Displacement :

Valve (per cylinder):

Type Cooling :

Power (kW):

Consumption l/100 km:

Weight kg (Dry):

Wheelbase mm:

Seat height mm :

Streetfighter 848848

Testastretta11°

Pirelli Diablo Rosso Corsa 120/70

22

Marzocchi 43 mm fullyadjustable usd forks

33

Radially Brembo callipers4-piston

44

Ducati QuickShift

55

11

Agenda



Break


15.45 – 16.15

16.15 – 16.45

16.45 – 17.00

17.00 – 18.00

Club Presidents

Countries

Club Presidents

Countries

Special welcome for new clubsat WPMSpecial welcome for new clubsat WPM

Pisa

NovaraLecco

New ZealandNetherlandsItaly

Latina

50

2

139

1

10

4

North America

Europe

South America

Africa

Asia

Ducati Official ClubsGeographical Distribution (%)

206Clubs

Club – How many?

Aus/NZ

24%

1%

67%

0,5%

5%

2%

50

2

139

1

10

4

206Clubs

Club – How many?

874Dealers

26

3013

130

26%

35%

13%8%

8%

13%

24%Ducati Dealers

Ducati Official Clubs

142

533North

America

Europe

South America

Africa

Asia

Aus/NZ

Your relationshipwith the Ducati

organisation

Relationship Club - Dealer

38%

56%

6%

My Club doesn'tcollaborate with any Dealer

My Club collaborates withan official Ducati Dealer (withindipendent management)

My Club is managed byan official Ducati Dealer

62%62%

Relationship Club - Dealer

* Source: Survey to Club Presidents* * Scale: 1-Very Poor, 2-Poor, 3-Average, 4-Good, 5-Excellent

62% of Clubs is associated/

supported by a Ducati dealer

11

Evaluate the relationship with

Ducati Motor Holding

Relationship Club - Ducati

Poor7%

Average20%

Good52%

Excellent21%

Nr Club: 225

27%between poorand averageAvg.

3.9*

Relationship Club - Ducati

The current DOC Office is not able to

manage the relationship with Clubs properly

22

Relationship Club – Club member

“why do members join a

DOC?”

3.031 club members

7,6

7,7

7,8

8,0

8,8

To meet new people

To feel closer to the Ducatibrand

To have updates on the latestfrom Ducati

To take part in events

To share my passion for bikeswith others

Live moments of aggregation

Want to feel closer to Ducati


Club members are very passionate and want to feel closer to Ducati

33

«No, but I would like to join one»

Wannabe*

Relationship Club Member - Club

Main Entry barriersAre you a member of

Ducati club?

I haven't managed to contact a Ducati club

There isn't a Ducati club near my home

I only recently became a Ducatista and haven't yet looked into it

11

22

33

45%45%

There is a very high potential of

wannabe members to be

exploited

44

Your level of satisfaction with the Club you belong to (0-10)


(Sample: 3.031 club members)

7.87.8

Club members are not completely

satisfied by their Club activities

55

OUR GOAL:Making the DOC a

point of excellence for Ducati

OUR GOAL:Making the DOC a

point of excellence for Ducati

AA

Future Scenario – Goals and Actions

HOWEnsure that the Official Club represents Ducati locally

BB Allow Ducati enthusiasts to feel closer to Ducati

CC Bring the DOC across the Ducati Organization

Ensure thatthe OfficialClub representsDucati locally

• New affiliation rules

• Optimize the relationship Club –Dealer

• Ensure a propersupport for Club

Actions

AA

Product & Service

Future Scenario – Goals and ActionsOptimize the relationship Club – Dealer

DEALERCLUB

DUCATISTI

Experience

Ensure thatthe OfficialClub representsDucati locally

• New affiliation rules

• Optimize the relationship Club –Dealer

• Ensure a propersupport for Club

Actions

AA

Visibility

• DOC logo

• DOC Area in Ducati.com

• DOC visibility in all Ducati

communication channels

• Visibility for local club

events/initiatives

Future Scenario – Goals and ActionsEnsure a proper support for Club

Events

• Local club event support

• Events for presidents

Events for club members


Care

• Dedicated Contact Center

for Club

• Dedicated communication

plan (previews/exclusive

contents)

• Benefit program


Tools • Training

• New FPO


Tool • Training

• New FPO


NEW FPO

• Club Dashboard• Training Area• Club member management

(SMS/Email Campaign included)

• Affiliation to Ducati• Communication

Ducati → ClubClub → Club

Allow Ducati enthusiasts to feel closer to Ducati

• Create a benefit system for Ducati club members

Actions

BB

CCBring the DOC across the Ducati Organization

• Inter-functional Team

• Dealers involvement/training

Actions

CC

Bring the DOC management within the Ducati Organization



Actions

ITAccounting

Marketing

Brand Development

CommercialDucati Foundation

* External agency

HR

Legal Department

Future Scenario – Goals and ActionsInter-functional Team

CLUB

CC

Bring the DOC management within the Ducati Organization



Actions

Thanks!

wpm presentation del · 2012. 10. 30. · 2011 ytd may 2012 ducati retail sales and market share...

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