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Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.

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Page 1: WPP Open

Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.

Page 2: WPP Open

Current Advertiser Challenges on Digital Marketing

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ROI / Pricing Acquisition of

quality audiences on premium sites and inventory at

scale at competitive prices

Insights Better cross

platform targeting and audience

analysis

Automation / bidding

Complexity takes too much time and

effort

Brand safety and

Transparency Daily accountability and transparency

issues

One platform to strengthen

advertiser’s ability to build brand loyalty or hit activation metrics

Page 3: WPP Open

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Publishers: • Offer broad premium inventory • Communicate directly with buyer • Plan for global reach • Improves back office workflow by

automating functions such as invoicing/tracking/tagging

Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilings • Set accountability criteria WPP Agency

Page 4: WPP Open

Engage customers with dynamic video creative and create actionable Branded Content

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Video Pre-roll and in- banner video + creative options

Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce

Advanced targeting methods

Robust reporting and data analysis across format, placement, and audience

Page 5: WPP Open

Growing Digital Marketing Business Together

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A Total solution in Digital Media Planning A global Presence

What we offer: Complete solution in Digital Media Planning and Buying

Most advanced technology available

Business Intelligence for driving insights

Client specific solutions to build brands, community, sales

Global presence with 18 offices