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TRANSCRIPT
Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
Current Advertiser Challenges on Digital Marketing
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ROI / Pricing Acquisition of
quality audiences on premium sites and inventory at
scale at competitive prices
Insights Better cross
platform targeting and audience
analysis
Automation / bidding
Complexity takes too much time and
effort
Brand safety and
Transparency Daily accountability and transparency
issues
One platform to strengthen
advertiser’s ability to build brand loyalty or hit activation metrics
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Publishers: • Offer broad premium inventory • Communicate directly with buyer • Plan for global reach • Improves back office workflow by
automating functions such as invoicing/tracking/tagging
Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilings • Set accountability criteria WPP Agency
Engage customers with dynamic video creative and create actionable Branded Content
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Video Pre-roll and in- banner video + creative options
Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce
Advanced targeting methods
Robust reporting and data analysis across format, placement, and audience
Growing Digital Marketing Business Together
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A Total solution in Digital Media Planning A global Presence
What we offer: Complete solution in Digital Media Planning and Buying
Most advanced technology available
Business Intelligence for driving insights
Client specific solutions to build brands, community, sales
Global presence with 18 offices