Wrap Up and Action PlanningKirsti Mijnhijmer22 April 2009, Copenhagen

Summing up

How the programme can assist in promoting (the development of) products/services

Project websites should promote products/services: business perspective with communication strategy at the centre

Project websites should be adapted to target audiences Project websites should justify invested funding and look

professional Plan your project website carefully and be aware of e.g.

usability, writing for the web

Next Steps

Information & Communication Seminar 17-18 June 2009 in Laukaa, Finland International PR Company Pinnacle Focus on solid communication strategy, business perspective, PR strategy,

evaluation Communication handbook

Use your feedback to improve promotion of products/services

What to do when you get back to your desk? Suggestions:

Based on NPP expectations, how can we improve our project website? Think, then do: work in short bursts Plan: timeframe, budget, staff resources Designate a person/partner responsible for the website Skills analysis: do we have all skills and experience necessary for a

successful website? If not, what are the options? Monitor progress, tell us about your successes

What other questions could be appropriate?

Thank You for Listening!www.northernperiphery.eu