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WRC2

WHAT IS?THE FIA WORLD RALLY CHAMPIONSHIP (WRC) PITS DRIVERS AND

PRODUCTION-BASED CARS AGAINST SOME OF THE TOUGHEST

AND MOST VARIED CONDITIONS ON THE PLANET.

Established in 1973, the WRC is widely regarded as the most

challenging motorsport championship in the world. The roads on

this epic motorsport adventure are spread across more than 15

countries, with 13 rallies on everything from snow packed forest

tracks to rock-strewn mountain passes.

THE HIGH-TECH, HIGH-PERFORMANCE CARS THAT COMPETE IN

THE FIA WORLD RALLY CHAMPIONSHIP ARE THE ALL-ROUNDERS

OF THE MOTORSPORT WORLD.

Although they are based on standard road cars and are

iden�fiable with the type of car that you buy in your local

dealership, that is where the similari�es stop.

They are capable of astonishing achievements on surfaces

ranging from rocky and pot-holed dirt tracks to twisty and

narrow asphalt lanes or ru� ed roads covered in snow and ice.

Cars must maintain peak performance in condi�ons where

temperatures can plunge to near -30C at one round and soar to

almost 30C above freezing on the next.

There are several categories within the WRC, the fastest and

most spectacular being for World Rally Cars. These cars are

stripped from a basic road vehicle to a bare metal shell before

being completely rebuilt.

All unnecessary brackets and moun�ng plates are removed to

save weight and a�er around 700 hours of work, the shell

emerges vastly stronger and s�ffer than before.

The support categories are increasingly less modified than the

headline-grabbing WRC cars but one thing that all rally cars have

in common is that they are fi� ed with a steel tubular roll cage to

provide maximum protec�on in the event of a crash.

TV BROADCAST TIME

2013 – 5916:39 hrs

2018 – 14208:22 hrs

TV AUDIENCE

2013 – 607 million

2018 – 825 million

ON-SITE SPECTATORS

2013 – 3.3 million

2018 – 4.1 million

SOCIAL MEDIA COMMUNITY

2013 – 1.13 million

2018 – 3.9 million

ONLINE VIDEO VIEWS

2013 – 6.5 million

2018 –

2013 –

ONLINE IMPRESSIONS

23.0 million

499 million

2018 – 1.3 billion

+140%

+36%

+24%

+200%

+253%

+225%

PURE

DEVELOP-

MENTOver the past six years, the WRC enjoyed a sound growth trend

in popularity from fans. With new TV technology and fantas�c

helicopter and drone footage, the WRC is growing its broadcast

hours and TV audience year on year. The WRC service park con-

tains a host of ac�vi�es, including the teams’ hospitality areas,

merchandising booths, partner stands, live entertainment and big

screens – it is the true central HUB of a rally.

14,208+BROADCAST HOURS

15+BILLIONONLINE IMPRESSIONS

4.1MILLIONSPECTATORS ATTENDED

13 WRC RALLIES

825+MILLION

CUMULATIVE TV AUDIENCE

155TV MARKETS

KEY

FACTS2018Total TV audience for the 2018 season again exceeded 800

million viewers according to research from independent analyst

Nielsen Sports.

The intense �tle fight in both the drivers’ and manufacturers’

series boosted figures up to the last day of the season. Signifi-

cant year-on-year increases at the final two rounds in Spain and

Australia carried the annual figure to more than 825 million.

An audience of 100 million viewed the glamorous opening of the

new season at Rallye Monte-Carlo. It is the fourth consecu�ve

year in which the TV audience from the Principality of Monaco

topped 100 million.

Audiences from rallies in Spain and Australia moved closer to

the Monte-Carlo figure, the epic �tle fights boos�ng their viewer

numbers in the region of 90 million viewers each for the first �me.

While Europe headed the leading TV markets, there was fast

growing development in Asia with Japan featuring in the top 10

countries.

Turkey, which hosted a WRC round for the first �me since 2010,

went straight to the top 10 countries for audience.

2018 FIA WORLD RALLY CHAMPIONS

S BASTIEN OGIERÉ& JULIEN INGRASSIA

ALL LIVE

A TV REVOLUTION

2018 was when WRC truly went live. Not just some of it. All of it.

WRC+, the championship´s own OTT channel on plus.wrc.com,

WRC+ All Live proved ground-breaking and transformed the way

the championship was broadcast.

For the first �me, every special stage from each round was stre-

amed live and available to fans via whatever means they chose.

It added up to more than 25 hours’ live coverage from each rally.

Viewers rode with the stars via stunning onboard footage and

enjoyed amazing eye-in-the-sky helicopter coverage.

When the stage ended, expert studio analysis and reac�on from

the service park enhanced what they had watched.

There were great moments on the stages and equally cap�va�ng

drama off them. Some of the best moments came as viewers sha-

red the frustra�ons of first Thierry Neuville and then S bas�ené

Ogier as they ba� led to repair their stricken cars and save their

�tle ambi�ons roadside in Turkey.

All Live was a genuine game-changer for fans.

TOP 10 MARKETS WRC+

USA, GB, France, Finland, Italy, Spain, Germany, Belgium,

Sweden, Estonia.

LIVE STAGES

NEVER MISS ANY LIVE RALLY ACTION

LIVE MAPS

TRACK THE DRIVERS’ PERFORMANCE

DURING THE RALLY

ONBOARD ACTION

BE THRILLED BY EXCLUSIVE PERSPECTIVES

AND AUTHENTIC SOUND FROM THE COCKPIT

FULL HIGHLIGHTS

DISCOVER THE FULL RALLY ACTION FROM

SPECTACULAR ANGLES

COMMENTATOR

AVAILABLE IN ENGLISH AND SPANISH

EVENT

CALENDAR2020

TURKEY

24 SEP – 27 SEP

GERMANY

15 OCT – 18 OCT

GREAT BRITAIN

29 OCT – 01 NOV

MONTE-CARLO

23 JAN – 26 JAN

SWEDEN

13 FEB – 16 FEB

M XICOE

12 MAR – 15 MAR

CHILEHILE

16 APR – 19 APR

ARGENTINA

30 APR – 03 MAY

02 07 12

01 06 11

03 08 13

05 10

04 09 14

PORTUGAL

21 MAY – 24 MAY

ITALY

04 JUN – 07 JUN

KENYA

16 JUL – 19 JUL

FINLAND

06 AUG – 09 AUG

NEW ZEALAND

03 SEP – 06 SEP

JAPAN

19 NOV – 22 NOV

05

06

08

04

12

10

11

02

09

13

14

07

03

01

WRC TVPROGRAMMES

WRC’S OFFER TO BROADCAST PARTNERS COMPRISES MORE THAN 450

HOURS OF LIVE, HIGHLIGHTS AND ARCHIVE PROGRAMMES IN 2019.

LIVE

• 14 X 90 MINUTES LIVE POWER STAGE FROM EACH EVENT AT SUNDAY MIDDAY

• 14 X 60 MINUTES LIVE STAGE FROM EACH EVENT ON SATURDAY AFTERNOON

• APPROX. 10 X 60 MINUTES LIVE FROM FURTHER SPECTACULAR STAGES

• CONTINUOUS LIVE STRE AM (“WRC ALL LIVE”) FROM EACH RALLY, APPROX. 25

HOURS PER EVENT

COMPILATIONS & NEWS

• 14 X WRC MAGAZINE (1 X 26 MIN BEFORE EACH EVENT)

• 42 X DAILY HIGHLIGHTS (3 X 26 MIN EACH EVENT DAY)

• 14 X EVENT HIGHLIGHTS (1 X 52 MIN EACH EVENT SUNDAY)

• MID- & END-SEASON REVIEW (2 X 52 MINS)

• EDITED NEWS CLIPS (90 SECONDS, TWICE EACH EVENT DAY)

• OVER 100 HOURS OF WRC ARCHIVE FOOTAGE

TVWRC

SINGLE MOST AUDIENCE

WAS REACHED BY JAPANESE TV ASAHI WITH AN AUDIENCE OF 60+ MILLION IN 2018.

TOP 10TV MARKETS 2018

NEWBROADCASTING PARTNERS 2019

FRANCE

JAPAN

POLAND

FINLAND

BELGIUM

SPAIN

TURKEY

SWEDEN

CZECH REPUBLIC

GERMANY

CANAL+ SPORTS FRANCE

EUROSPORT NORWAY AND DENMARK

YLE FINLAND

DAZN GERMANY, SPAIN AND ITALY

GLOBAL

VISIBILITY

CONSOLIDATING AND ENHANCING THE COVERAGE AND EXPOSURE OF THEFIA WORLD RALLY CHAMPIONSHIP, 2019 WILL SEE INCREASED GLOBALVISIBILITY OF THE WORLD’S MOST SPECTACULAR SPORTSCARS.

The FIA has a global broadcast map which is filling up with territories that bring the spectacle of theWRCraces to audiences from Australia to Wales. Six con�nents will buzz to the variety of sounds from the diversegrid and many na�ons that will be represented by drivers and teams this season.

BROADCASTERCESKA TVO2EUROSPORTFOX SPORTSFOX SPORTSFOX SPORTSETVKANAL 2, KANAL 12YLECANAL PLUS SPORTAUTOPLUSDAZNCOSMOTE TVFOX SPORTSFOX SPORTSMOLA TVDAZNRAISPORTITALIACHARLTONTV ASAHIBS NIPPONJ SPORTSAUTOPLUSAUTOPLUSAUTOPLUSAUTOPLUSASTROFOX SPORTSTV4AUTOPLUSCANAL PLUSSPARKTVNZFOX SPORTSEUROSPORT / MAXFOX SPORTSFOX SPORTSSPORT TVROMANIA TELEKOMAUTOPLUSDAZNTVETV3SVTDAZNAUTOPLUSMOLA TVFOX SPORTSTRT SPORAUTOPLUSBT SPORTCHANNEL 5 / SPIKE 5AUTOPLUSFOX SPORTSAUTOPLUSFOX SPORTSCANAL PLUSS4C

COUNTRYCZECH REPUBLIC

DENMARKDOMINICAN REPUBLICEL SALVADOREQUADORESTONIA

FINLANDFRANCEGEORGIAGERMANYGREECEGUATEMALAHONDURASINDONESIAITALY

ISRAELJAPAN

KAZAKHSTANKYRGYZSTANLATVIALITHUANIAMALAYSIAM XICOÉ

MOLDOVAMYANMARNEW ZEALAND

NICARAGUANORWAYPANAMAPERUPORTUGALROMANIARUSSIASPAIN

SWEDENSWITZERLANDTAJIKISTANTIMOR-LESTETRINIDADTURKEYTURKMENISTANUK

UKRAINEURUGUAYUZBEKISTANVENEZUELAVIETNAMWALES

WRC TV COVERAGE

COUNTRYANDORRAARGENTINA

ARMENIAARUBAAUSTRALIAAUSTRIA

AZERBAIJANBARBADOSBELARUSBELGIUMBOLIVIABOSNIA AND HERZIGOVINABRAZILBRUNEIBULGARIACHILECHINA

COLOMBIACOSTA RICACROATIACUBACURACAOCYPRUS

BROADCASTERCANAL PLUSCANAL 12FOX SPORTSAUTOPLUSFOX SPORTSFOX SPORTSORFDAZNAUTOPLUSFOX SPORTSAUTOPLUSRTBFFOX SPORTSARENA SPORTFOX SPORTSASTROBTVFOX SPORTSBES TVSOHUWASUFOX SPORTSFOX SPORTSARENA SPORTFOX SPORTSFOX SPORTSCYTA VISION

WRC DIGITAL

WRCDIGITALCHANNELSThe WRC fan community has ex-

tended rapidly in recent years with

2018 being another great one.

Fans love the championship’s di-

gital content, especially exclusive

behind the scenes video insights

and fantas�c photos on our social

media channels.

2.5 MILLIONFACEBOOKLIKESfacebook.com/wrc

730,000+INSTAGRAMFOLLOWERSinstagram.com/o cialwrcff

405,000+YOUTUBESUBSCRIBERSyoutube.com/wrc

294,000+TWITTERFOLLOWERStwi� er.com/o cialwrcff

WRC

DIGITAL

WRC+

ALL LIVEFollow the FIA World Rally Cham-

pionship like never before! Every

single special stage broadcast as

it happens. Expert analysis and

breaking news, live from the Rally

service park. WRC Promoter offers

more than 350 hrs live coverage

in 2019. On average this results

in 25+ hrs of coverage from each

Rally, including mobile reporters

to chase major news stories.

1.3 BILLIONONLINE IMPRESSIONS

105 MILLIONVIDEO VIEWS

6,400+POSTS IN 2018

10 MILLIONCUMULATEDDIGITAL FOLLOWERS

MEDIAFACTSJournalists worldwide cover WRC,

both at rallies and off-event, to

provide fans with the latest news

and the championship media ser-

vice offers a full range of assets to

assist them.

OFFICIAL FIA WORLD RALLY CHAMPIONSHIP MEDIA ROOM AT WWW.WRC.COM/MEDIAROOM

WORDS, IMAGES, VIDEOS AVAILABLE FOR REGISTERED MEDIA TO DOWNLOAD

SEARCH FACILITY TO PIN-POINT SPECIFIC REQUIREMENTS

EASY REGISTRATION ONLINE

PUSH – PULL CONTENT SERVICE OFFERED

FACILITY USED BY REUTERS, MAIL ONLINE, FOX SPORTS, L’EQUIPE, BILD, TVNZ

8,930 IMAGES AVAILABLE534 VIDEOS AVAILABLE

1,300+

REGISTEREDPUBLICATIONS

50,000+

ASSETSDOWNLOADED

2,500 DIFFERENT PRODUCTS ORDERED

300+

STORIESRELEASED

MEDIA

ROOM

4.1 MILLIONSPECTATORS ATTENDED 13 WRC RALLIES IN 2018

10+ MILLIONFANS FOLLOWING THE OFFFICIAL WRC DIGITAL AND SOCIAL MEDIA CHANNELS

MAJORITY OF FANS ARE YOUNGER THAN 34 YEARS

BRAND ASSOCIATION WITH WRC HAS A POSITIVE EFFECT ON

FANS’ PURCHASE CONSIDERATION

NO EFFECT STRONG EFFECT

FANFACTSWRC Fans have told us the Brand

Values they love most about WRC.

They are very loyal to WRC and

to the brands that are engaged in

the Championship. WRC followers

are generally male, and 53% are

younger than 34. WRC employs

a con�nuous research program-

me amongst fans on-line, and on

events.

YEARS <18 18-24 25-34 35-44 45-54 55-64 65+

% 6% 14% 33% 23% 15% 7% 2%

15.6%18.2%25.7%

WRC

FANS

MATTIA VITA

WHY

PARTNER

WITH HIM?This year, Ma� a takes a big step forward in his rallying career,

with many more eyes watching his progress.

With his move towards the World Rally Championship, Ma� a is

compe�ng on a bigger stage than ever before, with media and

internet coverage all around the world. The worldwide audience

for rallying has increased by 40% over the last five years, with

total air�me increasing by more than 125% in the same period.

And this investment is set to con�nue into the future.

SOCIAL MEDIA STARDOM

Ma� a has built a large following on social media, thanks in part

to his engaging and fun style that makes his posts stand out from

the crowd. This provides a great pla�orm and exposure for his

partners, with access to a far larger audience than most of his

contemporaries.

SPECIAL ACCESS

Partnering with Ma� a can unlock special behind the scenes

access to rally events as well as MotoGP – where he also works.

In the rally service area, there is the opportunity to follow

Ma� a’s progress up close with in�mate insight from within the

team, and the chance to create innova�ve content without

constraints.

There is also the poten�al for access to the MotoGP paddock. As

well as the chance to experience one of the world’s exci�ng

sports from a privileged viewpoint, such access provides a

fantas�c opportunity to develop business rela�onships.

THE CHANCE TO BE PART OF A UNIQUE SUCCESS STORY

Ma� a is determined to make the next step up and become his

country’s next champion, having already had a successful track

record in single-seaters, compe�ng against the likes of Max

Verstappen. A lot is wri� en, said, and broadcast about Ma� a –

both on and off the stages – and this media exposure and

coverage will only grow into the future. Ma� a has established a

unique series of media partnership to help him grow his brand

and that of his sponsors.

BENEFITS OF

BEING A MATTIA’S

PARTNER

GLOBAL

Rallies on five con�nents in 15 key markets. TV coverage in

more than 150 countries.

BOOST YOUR SALES

Conquering new markets and retaining your exis�ng loyalcustomers.

REPOSITION YOUR BRAND

Through posi�ve values and thanks to the pres�ge of big teams.

EXCEPRIONAL HOSPITALITY

Sports sponsorship deals can have on the ground benefitsfor your client and employee rela�onships too. Think VIP �ckets,hospitality boxes, and gourmet dining as standard. Why not usememorable moments like these to leverage and boost your business?

GET MORE VISIBILITY

Be connected to interna�onal sports and athletes whosepopularity has no limits.

A STORY TO TELL

On social media, with adv, put of hone. With an amazingprotagonist and huge emo�ons.

NEW AUDIENCES

B2B

Connec�ons amongst sponsors are common, and easy to set up.

SUSTAINABILITY

B2C

Racing fans are extremely loyal to sponsors.

EVENTS

Helicopter tours, track days and rally driving experiences.

LICENSING

Licensing is a powerful tool for conveying the values andthe iden�ty of a company, and u�lising a sports team, venueor individual can make it work for you.

Sport is a global, unifying force – one that transcends bordersand poli�cal conflict. This harmony and inclusion offers brandsthe chance to open themselves up to new markets and targetaudiences, almost without boundary or limit.

The WRC is the first FIA world championship to have madetop-level environmental accredita�on compulsory for allevents since 2016 and Portugal is at the forefront of thoseadvances.

VIP

GUESTS

WRCUNLIMITEDACCESS

STAGESIDE

Capture the excitement of theWorld Rally Championship througha tailor made package which willsa�sfy your business needs. OurVIP Guests can enjoy unrivalledaccess «behind the scenes» of theWRC. We can supply a truly«once in a life�me» experience.

HOSPITALITY

PRIORITY

LOCATIONS

HELICOPTERTRANSPORTATION

RALLY CAR

EXPERIENCECO-DRIVE

VIEWING

PRFACTSFrom fans to sponsors, guests to

journalists, the focus of marke�ng

and PR is to promote the Ma� a's

partners to audiences around the

world.

HERE ARE SOME OF THE PUBLIC RELATIONS EXAMPLES TO INSPIRE YOUR NEXT CAMPAIGN:

MEDIA RELATIONS DEVELOPING AND MAINTAINING A GOOD WORKING CONTACT WITH THE MEDIA

SPEAKING MEETINGS, PRESENTATIONS AND PLATFORM PARTICIPATION

SPECIAL EVENTS RALLY SHOWS, NEWS CONFERENCES, EXHIBITIONS, FACILITY CELEBRATIONS, OPEN DAYS

WRITING ND EDITINGA REPORTS, ANNUAL REPORTS, PRESS RELEASES, FILM SCRIPTS, ARTICLES ANDFEATURES, SPEECHES, BOOKLETS, NEWSLETTERS

SOCIAL RESPONSIBILITY FIA ACTION FOR ROAD SAFETY EVENTS

PR

ACTIVITIES

CO-BRANDING EXPOSE YOUR PRODUCT OR SERVICE TO A BRAND NEW AUDIENCE

CREATIVITY

INSPIRATION

BRAND BRILLIANCE

PARTNERSHIP

PACKAGES

WRC2

BRAND

POSITIONING

Ma� a's car will be divided into

four partnership levels.

PLATINUM

€ 00.000,004

GOLD

€2 0.000,005

SILVER

€1 .000,0000

BRONZE

€ .000,0050

BRONZE SILVER GOLD PLATINUM

TEAM CORPORATIVE COLOURS

TEAM NAMING

BRAND ON RACING CAR

BRAND ON TEAM SUITS

BRAND ON TEAM APPAREL

BRAND ON TEAM TRUCK

BRAND ON TEAM BOX

BRAND ON TEAM HOSPITALITY

BRAND ON PRESS RELEASES

SOCIAL MEDIA

HELI TRANSFER

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