Station Profile

CALL LETTERS WRDW

FREQUENCY 1630AM / www.wrdwam.com

FORMAT News/Talk/Sports with an attitude! Augusta’s only local sports talk show ABC News

PROGRAMS Mornings 6a-10a Bill Bennett Middays 10a-12n Laura Ingraham

12n-2p Buzz On Biz2p-3p Mike Gallagher

Afternoons 3p-6p Sean Hannity6p-7p CSRA Sportsline with AB

Evenings 7p-10p Michael Savage10p-6a Sporting News Radio

COVERAGE 10,000 WATTS Covering the five county Augusta/Aiken metro

4051 Jimmie Dyess Parkway · Augusta GA 30909Ph (706) 396-7000 · Fax (706) 396-7100

WRDW-AM 16304051 Jimmie Dyess Parkway

Augusta GA 30909Ph (706) 396-7000

Fax (706) 396-7100

WRDW-AM Coverage Map (Daytime)10,000-watts ERP

News-Talk-Sports with an Attitude!

The Beasley Broadcast Group

M a x i m i $ e r

WRDW-AM 1630 New-Talk-SportsConsumer Profile

AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010

Target Persons: 9,600 Target Intab: 59

<$25K $25K-$50K >$50K

10.2%

25.3%

64.5%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+0.0%

3.8% 3.9%

13.3%

23.8%22.1%

33.1%40.1 % Female

Gender Demographic Breakout

Full-Time 36.1%Part-Time 17.8%Not Employed 46.2%

Household Income

66.4%None13.4%1 Child13.3%2 Children6.9%3 Or More Children

Presence of Children Under 12

77.0%Own23.0%Rent0.0%Other

Home Ownership

59.9 % Male

Employment Status

7.9%Less Than High School Some College College Degree

21.3% 15.6% 55.2%

Education

12th Grade Graduate or More

WRDW-AM 1630 New-Talk-Sports Consumer Profile (WRDW-AM is Mon-Sun6am-Mid)

in Household

This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.

This service is not part of Arbitron's regular syndicated service. The Media RatingCouncil (MRC) accredits this service.

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