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A STUDY OF BUYER PERFORMANCE OF WRIST WATCHES

INTERVIEW SCHEDULE

(A Questionnaire collected by an M.Com. Student of

Sadakathullah Appa College (Autonomous), for her Project work

to be submitted in part fulfillment of her degree. This

questionnaire is applicable for those who have use the wrist

watch)

[Put (tick) wherever necessary]

1. Name (Optional) :

2. Age :3. Gender : Male Female

4. Marital Status :Married Unmarried

5. Occupation :

Private and Self employed Job Seeker

Govt. employee Home maker Student Others

6. Income :

Below Rs. 5,000 Rs. 5,000 to Rs. 10,000 Rs. 10,000 to Rs. 15,000 Rs. 15,000 to Rs. 20,000 Above Rs. 20,000

7. Which type of watch you wear :Winding Automatic Quartz Digital

8. Name your watch company :Citizen Seiko 5 Sonata HMT RADO Titan Others Non-branded Assembled watches

9. Which type of watch are you using :Chain Strap

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9(a) If it is chain then mention the type of Chain preferred:Gold Silver Platinum Black metal Gold plated Stainless Steel Diamond Fitted 9 (b) If it is Leather Strap Please mention the colour of the

Strap preferred :Black Brown Other colours

10. Whether your wristwatch is a waterproof WristwatchYes No

11. Please mention the name of the country :Indian China Japan Swiss Other country

12. What is the warranty period of your Wristwatch? :One Year Two years Three years More then three years No Warranty

13. How many watches you own for your use :One Two Three More than three

14. Who motivated you to make buy the present brand ofWristwatch?

Friends and relatives Salesman Advertisement Self decision Family members Others

15. How long you are using the present brand of Wristwatch?Less than one Year 1 year 5 years More than 5 years

16. Will you prefer a new brand of watch of Special offer isgiven? Yes No

17. Please mention your level of Satisfaction on the wristwatchpreferred.Highly satisfactory Satisfactory Neutral Dissatisfactory Highly Dissatisfactory

18. Is your watch have the popular brand :

Yes No

19. Do you feel whether your preferred brand of Wristwatch is

better than another watch? Yes No

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20. On which hand you wear your Wristwatch regularly?Left hand Right hand

21. Wristwatch is an Essential Commodity will you agree?Strongly Agree Agree

Neutral Disagree Strongly Disagree

22. When you hear the word Wristwatch which brand namecomes to your mind?Citizen Seiko 5 Sonata HMT RADO Titan Others Non-branded Assembled watches