write content for seo & users€¦ · digital marketing affiliation grégoire lacan seo head of...
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![Page 1: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/1.jpg)
Write Content for SEO & Users
![Page 2: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/2.jpg)
● Digital Marketing
● Affiliation
● SEOGrégoire Lacan
Head of SEO
UniK SEO
Expertise:
Contact:
● Email: [email protected]
● Mobile: +351 932 847 826
● Skype: greg.lacan.seo
● Website: www.unik-seo.com
![Page 3: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/3.jpg)
● Mainstream
(Tourism, Travel, Restaurant, Medical, e-
Commerce, Finance, Health, etc.)
● iGaming
● Marijuana
● Adult
● Crypto
● Google Certified Agency
○ Shopping
○ Search
Full Service SEO Agency
UniK SEO
Created in 2016
based in PT
![Page 4: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/4.jpg)
Content for SEO & Users
![Page 5: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/5.jpg)
Main Process
1. Find ideas for Effective Content
2. Create Content
3. Promote Content
![Page 6: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/6.jpg)
Finding ideas
for effective
content ● Personae
● User Intent (guide, problem, review, etc.)
● Themes / Topic / News
● Content Format
● Use KW Research
● Marketing Funnel
To Consider
![Page 7: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/7.jpg)
Right Content for Each Stage of the Marketing Funnel
Source: singlegrain.com
![Page 9: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/9.jpg)
Finding ideas for effective content – Useful Tools
![Page 10: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/10.jpg)
Finding ideas for effective content – Useful Tools
![Page 11: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/11.jpg)
Create the Content
![Page 12: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/12.jpg)
Create the
Content
Textual
● Create a Draft (title & sub-titles)
● Intro is KEY
● Use Questions, Urgency & Emotions
● Actionnable Content
● Facts / Research / Original Content
● Short Sentences / Paragrafs – Easy to Read
● Write how your readers talk
● No Spelling Mistakes (there are tools for that...)
![Page 13: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/13.jpg)
Create the
Content
To Consider – cont.
● Unique & Great Visuals / Design
● Compelling Title & Meta Description (Click Bait)
● Easy to Read, KW Rich & Short URL
● Structured Data
![Page 14: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/14.jpg)
Create the
Content
Rich Snippets
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Create the
Content
![Page 16: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/16.jpg)
Create the
Content
![Page 17: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/17.jpg)
Create the Content - Video
Source: https://www.wyzowl.com/video-marketing-statistics-2020/
![Page 18: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/18.jpg)
Create the
Content
Video
Source: hubspot.com
● Common types of Videos
○ Explainer○ Presentation○ Testimonial○ Sales○ Ads
● Focus on YouTube (if not adult)
● First 15 sec. are Crucial
● Intro / Description is Important for SEO
● Transcript / Sub-title
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Promote the
Content
Why?
![Page 20: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/20.jpg)
Promote the
Content
How?
● Social Media
● Influencers
● Internal Linking
● Link Building / Broken Link Building / SEO
● Email Marketing / Lists
● Transform / Transcript
● Press Release
● Industry Partnership
![Page 21: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/21.jpg)
Promote the Content – Useful Tools
![Page 22: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/22.jpg)
Promote the Content – Useful Tools
![Page 24: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/24.jpg)
Promote the
Content
Why
● New Industry or Internal Data
● Freshness
● Easier
● Not Relevant
![Page 25: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/25.jpg)
Content
Myth
Content Size
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Content
Myths
Content Size
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Content
Myths1012 words
2532 words
322 words
#1
#2
#3
#4
#5
#6
934 words
1259 words
1171 words
Positions #7 & #8 = 13.347 & 12.838 words
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Content Myths - Frequency
Source: https://marketinginsidergroup.com/
![Page 29: Write Content for SEO & Users€¦ · Digital Marketing Affiliation Grégoire Lacan SEO Head of SEO UniK SEO Expertise: Contact: Email: greg@unik-seo.com Mobile: +351 932 847 826](https://reader033.vdocument.in/reader033/viewer/2022050515/5f9f7f2efecd5309c556f03a/html5/thumbnails/29.jpg)
Summary
● Plan / Research
● Write (for SEO & Users)
● Promote
● Follow Up