write-up on mall tour at sembawang shopping centre

Our Youth. Our Future. Society Reg. No: ROS326/2002 Charity Reg. No: 1739

environmental challenge organisation (singapore) known as ECO Singapore

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695 http://www.eco-singapore.org I Tel: (65) 6333 5543 I Fax: (65) 6333 5537

Registered Address: 10 Anson Road, International Plaza, #15-14 Singapore 079903

ECO Mall Tour at Sembawang Shopping Centre 03/10/2010 Post Event Report

1. Introduction to ECO Mall Tours Singaporeans will be introduced to shops and malls offering eco-friendly products. They will be guided within the malls, introduced to these products and offered discounts by vendors. Also, depending on the mall interesting facts about energy and water saving methods will be shared and shown in examples. The participants will be youths, aged 18-35. Vendors and goods selected will be appropriate to the participants.

2. Objective of the event The objectives of the event are:

• Promote green consumerism • Introduce alternative, more energy efficient products to

consumers • Feature fair-trade products to promote social responsibility

Overall the objective is to help consumers to make more informed choices, become more environmentally and socially aware and learn interesting facts about the malls.

3. Program of the day

Time Item Description 6am - 8am Set-up of exhibition display 8am - 9am Registration of volunteers and address by

ECO Singapore's president 9am – 9.30am Briefing of UPS volunteers 9.30am – 10.30am Quick dry run of mall tour 10.30am - 3pm Conduction of mall tours / information

booths 3pm - 5pm Mall tour with guest of honour 5pm – 5.30pm Debriefing Session 5.30pm – 6pm Packing up

Contact Person : Niels Kuschmierz Executive

Contact No. : (65) 63335543 Email : [email protected]





4. Conduction of Program Preparations The exhibition display was set up before Sembawang Shopping Cente (SSC) opened its doors to the public. With opening of the mall the volunteers of UPS arrived, their volunteering was part of their corporate social responsibility program and annual community service day. After a short address by ECO Singapore's president Wilson Ang, the volunteers were briefed on their responsibilities for the day and fact sheets with information on different environmental topics were handed out to them. A quick dry run was conducted with all tour guide to let them know what to expect. Mall Tours The fact sheets covered the same topics as the exhibition booths and gave information on 'Energy', 'Food', 'Waste' and 'Water'. Included were several interesting facts and trivia for the guides to use throughout the tour. Each tour had four volunteers in charge, each of these volunteers covering one of the four stations. The first station at SSC was 'Food' and located at the Subway outlet. The main objective of this station was to inform the consumers about healthier and informed food choices. After some key facts were shared with the visitors a Subway representative took over from the tour guide and explained how Subway offers promotes healthy food choices. The second station of the tour was Home Fix and dealt with the topic 'Energy'. After sharing key facts on alternative energy sources an activity was conducted. The mall visitors had a few minutes time to find energy efficient products and their labelling throughout the store. A representative of Home Fix explained how to implement these into the household practically. Different energy saving products were featured and their use and instalment was highlighted. Then the group moved on to the panel that shows the energy production by photo voltaic cells on the mall's roof, also other 'green' features of the mall, such as LED light bulbs were mentioned. Station three was located at Body Shop and the guides shared information on 'Waste' with the visitors. Body Shop staff then explained how they try to reduce waste in their store and how their company's policy helps achieving that goal. Then group moved to the mall's food court were the group observed for a while and then discussed how waste during meals can be reduced. The objective of this station was to raise awareness were waste is generated and teach the methods of Reduce, Reuse, Recycle.





The last station featured the topic 'Water' and was conducted at the Splash Water Park on the third level of the mall. Thoughts about conservation and re-usage of water were shared. The tour guides then showed the rainwater harvesting system of the mall. Each tour ended at the beginning point so that further questions could be answered.

5. Key Event Highlights Duration: 03/10/2009 6am – 6pm Outreach: 300 members of the public 30 youth volunteers Main Organizer: Environmental Challenge Organisation (Singapore) Supporting Partners: UPS Subway Body Shop Capitaland Home Fix American Chamber of Commerce Guest of Honour: President of the American Chamber of Commerce

6. Good Job Done and Areas of Improvement Good Job done:

− All tasks done within time-line − Set-up of exhibition display at very convenient and easy to

access location near the main entrance of the mall − Very positive response from corporate partners and request to

work on further projects in the future − Fact sheets for the tour guides were easy to understand and did

not require too much knowledge in advance Areas of Improvement:

− Give corporate volunteers more preparation time, by sending them fact sheets a few days before execution of mall tour

− Get more perks from corporate partner for the visitors





Pictures of the event:

Volunteer guides preparing and being briefed

Volunteer Guides engaging foreigners

Volunteer Guides engaging heartland residents





Public sharing their acts of green

Volunteer Guides Group Picture

write-up on mall tour at sembawang shopping centre

Documents