writers journal

Writer’s Journal

Self Publishing for Professionalsi n t e r a c t i v e

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As a business professional, you have already produced a lot of content, valuable content, for your business. Whether it is marketing copy or educational papers, much of your expertise has been generated and is easily accessible.

This Writers’ Journal is designed to help you gather and compile information that you have already previously generated, such as:

• marketing materials

• social media profiles

• website

• blog posts

• articles

• white papers

Once compiled and sorted, you can easily assemble your book and fill in any missing information with newly generated content. Organize this information into chapters and you now have a manuscript ready to self publish.

Instant Publisher wants to show you that writing a book isn’t as daunting as you think it is. While we know that there is a lot of work involved, you probably have the majority of it already written.


YOUR BIO

Who are you and what have you done relevant to the context of your book. Why should people care about you and what your do? Use specific examples when possible.

This is an opportunity to tell your reader why they should trust you. Don’t brag but let them know you are competent and know what your are talking about.

What are your real world accomplishments? Be clear, concise and accurate. Use statistics and clear examples.

Let’s start with you...

http://www.instantpublisher.com


Who do you serve. What is your niche? Define your customer. Why do you ser-vice this audience.

What awards, certifications, distinctions and education contribute to back up why you are the expert in your field?

What social proof can you add? Here, include testimonials, global businesses or well-known people you may have served.



List any publications or media were you have been featured.

Add pertinent and relevant personal facts or history. This is were you tell your story of how you became knowledgeable and passionate about your business. What is your story?

List your contact information. Add your website URL, links to social media and business contact information.



YOUR CUSTOMER

What does your customer need or want from you? Why are they seeking your knowledge and experience?

What are top pain points of your target market? List at least 3-5 problems they deal with and need relief from.

Now your business...



What direct experience do you have that addresses your clients’ pain points.

How did you overcome those issues or how have you helped someone with simi-lar pain points? Share your successes.



What is your core message? Distill down what your wrote previously into a few sentences. What is your core message or theme?

What are the main points that support your core message? What points will con-tinue to connect your core message back to your audience?



Outline your personal narrative, include a beginning, middle and end. Include a promise that directly relates to your audience (ex., this happened to me and I fixed it this way, you can benefit too). Include specific pain points, defining mo-ments or breakthroughs you had and how your life has changed as a result of your efforts.



What questions do you get asked most often in your business. Write down at least 10.

What should your clients know about your business. What do you feel that they must know? Write down at least 10. Include how you are different from your competitors.



Include any case studies. Tell your clients’ stories and how you have helped them. Be as specific as possible.

How was your information delivered (ex., seminar, book, webinar, coaching, etc.)?

What did you do, say, show or give them that changed their situation? Do you have proof that your theory works? Include here.



BLOG ARTICLES

Cut and paste previously written blog posts that appeal to your target market. Organize the blog posts in a logical sequence. Duplicate this page, one page for every blog post. The following will now be your chapter topics.

What content have you already generated?



PRINTED ARTICLES

Cut and paste previously written printed articles that appeal to your target mar-ket. Organize the printed articles in a logical sequence. Duplicate this page, one page for every article.



WHITE PAPERS

Cut and paste previously written white papers that appeal to your target market. Organize the white papers in a logical sequence. Duplicate this page, one page for every white papers.



MARKETING MATERIALS

Cut and paste previously written marketing materials (Ex. brochures, advertisements, web copy, etc.) that appeal to your target market. Organize the marketing materials in a logical sequence. Duplicate this page, one page for every marketing piece.

EDITING/ PROOFINGOnce your all the information you want in your book is added, now it needs to be organized into a logical sequence or Chapters. Once your content is in one document, now is the time to ruthlessly edit what your have written. It is imper-ative to have a professional editor edit your document.


BOOK TITLE

SUB-TITLE

This is the hook or promise to your readers. The title should be short, descrip-tive and catchy, ideally, one to three words.

This should explain what the book is about. It should be clear, short yet compel-ling. Use action words to create excitement.


CHAPTER #CHAPTER TITLE




SELF PUBLISHING

You can see now that your book is taking shape. Once completed, proofed and edited, it’s time to self-publish. Instant Publisher has over 40 years of self-pub-lishing experience. We specialize in producing high quality books quickly and affordably.

Instant Publisher helps authors achieve their self-publishing dreams since 2001. Instant Publisher offers quick, affordable book publishing, knowledgeable cus-tomer support representatives and a variety of printing service options.

WHY INSTANT PUBLISHER?

Fast Turnaround. Perfect-bound black/white books with a color cover ship in as few as 5 to 7 business days; hardcovers in as few as 20 to 25 business days.Affordability. Instant Publisher offers the highest quality printing with the most options at the best price in the short-run printing industry.Ease of Use. Setting up your book is simple with our easy-to-follow website tuto-rials. Instant Publisher can also prepare your manuscript with our add-on ser-vices.Customer Support. We are dedicated to making your self-publishing experience the best that it can be. We can assist you with all aspects of preparing your book for publication.Options. Instant Publisher offers a multitude of book printing services:• Copyright Assistance• Cover Design• Graphic Design• ISBN & Barcodes• Layout• Mailing Services• Posters• Proofreading• Scanning• Typesetting• We’ll even write it for you! (Call us for details)



MARKETING COLLATERAL• Business Cards• Brochures• Posters• Flyers• Calendars• Folders• Magnets• Scratch Pads & NotebooksBelow are links to content that you may find useful during your journey to pub-lished author.

Self Publishing Cheatsheet

Self Publishing for Professionals Marketing Guide

We wish you the best of luck on your book and your business.



http://www.instantpublisher.com/ip-info-download.aspx

http://www.instantpublisher.com/newsletter/2016_IP_Marketing%20Guide/landing%20pages/index.html

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