writing a project proposal fall 2014. start-up work identifying a project idea. looking for a...
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WRIT
ING A
PROJE
CT PR
OPOSAL F
ALL 2
014
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START-UP WORK
Identifying a project idea.
Looking for a potential funder?
Studying guidelines and application form.
Establishing initial contact (organization’s mission and vision, strategy, structure)
Creating partnerships (now or earlier)
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THE FUNDER IS YOUR MR. OR MRS. RIGHT!
Tell your Mr(s) Right that you are:
- Winning
- Upbeat
- Ambitious
- Can-do
- Strong and getting stronger!You have made yourself very attractive to your Mr(s) Right!
Happy honey moon!
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CONTENTS
KEY ELEMENTS OF THE PROPOSAL
1. Cover letter
2. Title page
3. Summary
4. Introduction of the problem or need assessment
5. Objectives
6. Budget
7. Sustainability Plan &
Evaluation Plan
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COVER LETTER
First thing the funder reads (this is a introduction letter to who you are)
Must engage the reader so (s)he reads the rest of the proposal
Personal, to the point, concise
Structure: project title, goals and objectives, total amount requested, duration of the project)
This page must sell you or your organization
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TITLE PAGE
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SUMMARY
A clear synopsis of the projectNot more than a pageDescription of the organization (detailed)
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INTRODUCTION
What is the problem or need?
Describe the problem in relation to your target group
Place the problem in a larger context your organizations works in
Use figures and concrete examples (case studies)
Relate it to the funders guidelines and priorities
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OBJECTIVES
All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed.
Specific - Be precise about what you are going to achieve.
Measurable - Quantify your objectives.
Achievable - Are you attempting too much? Realistic - Do you have the resource to make the
objective happen (human resources, financial, the right context and opportunities)?
Timed - State when you will achieve the objectives.
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EXAMPLES OBJECTIVES
Strategic objective: to promote the change of negative social attitude towards LGBT community and discriminatory governmental practices by means of awareness raising activities.
Short-term objectives:Objective 1: to provide different governmental actors,
the society and LGBT community with objective information about sexual orientation and gender identity
Objective 2: to increase the level of tolerance of mass media towards sexual minorities and transgender persons
Objective 3: to create networks / partnerships with professional groups working with sexual and gender minorities in order to improve their skills and qualifications
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BUDGET
Structure:
1. Human resources, purchases, operational costs, activities
2. Clear budget items (how did you come up with the amount you’ve indicated in the budget line)
3. Explanations to the budget in annex (why you need a particular amount, offers, etc.)
Start with the requested amount
Create categories that will constitute the budget
Breakdown in each categories the indicative amount
Total
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SUSTANIBILITY & EVALUATION PLAN
Sustainability is how are you going to maintain the program after the initial funding is gone.
2. Strategy to measure the success
Explanation of the criteria used to measure the success.
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TIME FRAME FOR PROPOSAL
Sept. 10th ---- DRAFT ONE DUE
Sept. 17TH----- DRAFT GIVEN BACK
Sept. 24TH---FINAL PROPOSAL DUE