writing effective press releases
DESCRIPTION
A guide to promoting your business with online press releases. Get style & content tips and learn the best online resources for sharing press releases. From a presentation given On Hold Company (http://www.onholdcompany.com) Marketing Director Scott Anderson for the On Hold Marketing Association.TRANSCRIPT
![Page 1: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/1.jpg)
Writing press releases
A guide to promoting your business onlineby writing effective press releases
![Page 2: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/2.jpg)
The modern press release• Once limited scope: local media outlets only
• As news consumption shifted online, so have press releases
• Now a major player in getting your business discovered online
![Page 3: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/3.jpg)
•New products or services
•New hires, promotions
•New partnerships
•Sharing survey results
•Winning an award
What makes good news
![Page 4: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/4.jpg)
Keys to a good release•Headline
•Summary
•Dateline and Lead
•Body
•Boilerplate and Contact Info
![Page 5: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/5.jpg)
•Grab readers’ attention
•Identify yourself
•Write in active voice
•Make it interesting and factual
•Limit jargon and clichés
What to do
![Page 6: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/6.jpg)
•Stay objective
•Pick an angle
•Illustrate the solution
•Tell the truth, but not the whole truth
•Proofread
What to do (cont.)
![Page 7: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/7.jpg)
•Hype
•Promotional language
•Grammatical, spelling errors
•Speaking directly to readers (I, you, we)
•ALL CAPITAL LETTERS for emphasis
what to avoid
![Page 8: Writing Effective Press Releases](https://reader033.vdocument.in/reader033/viewer/2022052523/5551d1c6b4c905c2388b4d17/html5/thumbnails/8.jpg)
• PR Newswire
• PRWeb
• iReach
• PRLog
• http://mashable.com/2007/10/19/press-releases/
Where to post your news