writing for social media: content focus
TRANSCRIPT
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Writing Social Media Content
EXSP 8505Daryl Pereira, IBM
Feb 14, 2017
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How can a brand produce content that stands out?
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Content needs to be valuable for both the audience and the business
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Content needs to be valuable for both the audience and the business
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Content marketing is a marathon, not a sprint
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Backup
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Key points to consider• Differentiation
• Tell strong customer stories
• Think of content that delights and informs
• Think of the hero’s journey
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Framework• Strategy
• Messaging
• Content plan
• Distribution
• Measurement
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Ideas to explore• D: Campaign for a new pair of sneakers
• C: Event for couples getting married soon
• B: Promoting organic cookies
• A: Travel company outreach during a major storm