writing for the web
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Writing forLeland Mallett, Legacy High School
the Web
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10 BASIC RULESWriting for the Web
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1Don’t Write, Tell the Story Don’t force stories Use Multimedia to tell the story
Photo Story Video Audio Chat
Graphics Social Media Blog
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1Don’t Write, Tell the Story
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2Don’t Shovel Create content for online online Never just move print to online Think online first!
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3Link, Embed, Expand Related materials Previous run stories Research and sources Related websites Additional Material Multimedia Author Editorial or Blog Companion (_target link to keep reader on site) Use clear phrases to show the link Never link “here”
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4Be First, Be Factual Break news via Social Media Use a Brief
What happened and why Quote from an authority Who cares What’s next
Instagram Caption story
Subject, verb, direct object Check facts twice
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5Socialize and Promote Why Social Media
Quick to your audience Your readers are there Drives traffic to your site Improves writing Improves reporting Readers help promote (retweet)
Require media staff to tweet/promote Follow Us Cards Promotions: banners, magnets, talk it
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6Plan Ahead Work six weeks ahead
Interactive, editorial, in-depth, personalities, editorials
Know trends (upcoming movies, no shave November, bosses’ day, etc…)
Package – photos, videos, graphics Research! Plan to keep site fresh Know your readership patterns
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7Chunk and Clean Use short paragraphs Lists Boldface Type Bullets Limit “chunks” to 140 characters Web sites have gone clean – no side
bars, extras, social media, etc Go thin and white Know the F pattern
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8Be Consistent Post Daily Set up a schedule or posting Know AP style – create a style manual Policies and procedures Story flow
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9Be You Your site should have a voice Tone Dependability Marketing sass Blog Avoid the “they”
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0Know Kinds of Stories Social Media Blog News In-Depth Personality Entertainment Editorial Sports Quick Reads First Person Narrative Multimedia
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