writing for web 2.0 and the 3d web
TRANSCRIPT
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Writing for Web 2.0 & the 3D web
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Writing for Web 2.0 & the 3D web
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others
![Page 9: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/9.jpg)
Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others
• The 3D web: Lessons learned (so far)
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others
• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality
![Page 11: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/11.jpg)
Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others
• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)
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Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others
• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)• Writing for virtual worlds (Second Life)
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What happened next?
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What happened next?
• Form and content were separated
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What happened next?
• Form and content were separated• Content management systems: Database-driven web
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What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds
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What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”
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What happened next?
Cost of Publishing:
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What happened next?
Cost of Publishing:
0
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What happened next?
Cost of Publishing:
0Cost of Commenting:
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What happened next?
Cost of Publishing:
0Cost of Commenting:
0
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What happened next?
Cost of Publishing:
0Cost of Commenting:
0
Leads to...
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
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Strategies for coping: Blogging it
• Old media won’t disappear
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers
![Page 62: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/62.jpg)
Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)
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Strategies for coping: Blogging it
• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)• Don’t aim to make money — do it for above all for reputation
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio- Why? Web content is no longer just text
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example
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Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example- Be websavvier than those you’re pitching to
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The 3D web: Lessons learned (so far)
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The 3D web: Lessons learned (so far)
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The 3D web: Lessons learned (so far)
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The 3D web: Lessons learned (so far)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
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Writing for mirror worlds (Google Earth)
• It’s all about non-linear storytelling
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Writing for mirror worlds (Google Earth)
• It’s all about non-linear storytelling• Examples: Gombe Chimp Blog, IPY, Shackleton, Swedish universities
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
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Writing for virtual worlds (Second Life)
• Lessons learned so far:
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried)
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
![Page 113: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/113.jpg)
Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
• Examples:- Live events (gallery talks, plays, conferences)
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Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)
![Page 115: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/115.jpg)
Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)
![Page 116: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/116.jpg)
Writing for virtual worlds (Second Life)
• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)
• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)- Audio soundtracks: podcasts (polarbear podcast)
![Page 117: writing for Web 2.0 and the 3D web](https://reader034.vdocument.in/reader034/viewer/2022052619/555d7f79d8b42a6c3d8b49e2/html5/thumbnails/117.jpg)
Thanks!