Writing Headlines Key Concepts 0 What is a headline? 0 What should a headline look like? 0 What are the different types of headlines? What is a headline? 0 The headlines job is to lure the reader into the story. 0 Must do this honestlycant put something in the headline thats not in the story. Types of headlines: 0 Centered 0 Flush-left/ragged-rightrests squarely against the left side of the column. 0 Hammer Headusually the top line is twice as large as the bottom line 0 Kickerone secondary line over the primary headline 0 Wicketseveral line of type, up to six are used as a sort of superlead or introduction. Something to avoid 0 ALL-CAP HEADLINES!!!!!Should be avoided because they are difficult to read. Writing dos and donts 0 Headline writing is telegraphicextra words are left out (i.e., a, an, the) 0 Written in present tense 0 Usually only uses three punctuation marks: comma, quotation mark, and semicolon Activity 0 Read the following three articles. Come up with a headline for each using the guidelines we just talked about.