writing portfolios / magazine - winjeel.com · design rules •communicate, don’t decorate •use...
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Writing portfolios / magazine
Writing classJune, 2014
1© Andrew Blyth 2011-2014. Winjeel.Com
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Design Rules• Communicate, don’t
decorate• Use two fonts
(maybe three)• Pick colours for a
reason• “Less is more”• Have negative
space
• Treat text as a visual• Be universal about
your presentation (not everyone likes Hello Kitty)
• Symmetry is the ultimate evil
• Study design rulesBased on:
http://www.presentationzen.com/presentationzen/2008/12/i-picked-up-a-book-recently-called-design-elements-a-graphic-style-manual-by-timothy-samara-that-is-quite-good-samara-start.html 19
Don’t use low contrast colours
Use high contrast colours, anda maximum of two fonts
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Learn a little colour theory
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Plan your colour scheme
Use a system to help you choose colours.
This isPaletton.com
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More colour theory
From: http://madecita.com/blog/choosing-fabrics-creative/ 23
Use negative space
and the rule of thirds
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Use simple picturesand analogous and complementing colours
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Use simple picturesand analogous and complementing colours
Rule of thirds
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Also, the Golden Ratio
From: http://webdesign.tutsplus.com/articles/design-theory/mathematics-and-web-design-a-close-relationship/
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Use simple picturesand analogous and complementing colours
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From: http://webdesign.tutsplus.com/articles/design-theory/mathematics-and-web-design-a-close-relationship/29
Treat text as a visual
From: http://globalmoxie.com/blog/nyc-grid-design.shtml
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Examples of double-page layouts
From / see more at, http://rolyattaylor.blogspot.jp/2010/03/magazine-layouts.html31
Design Rules• Communicate, don’t
decorate• Use two fonts
(maybe three)• Pick colours for a
reason• “Less is more”• Have negative
space
• Treat text as a visual• Be universal about
your presentation (not everyone likes Hello Kitty)
• Symmetry is the ultimate evil
• Study design rulesBased on:
http://www.presentationzen.com/presentationzen/2008/12/i-picked-up-a-book-recently-called-design-elements-a-graphic-style-manual-by-timothy-samara-that-is-quite-good-samara-start.html 32