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Writing PracticeHow to introduce

a new product?

Nov.15, 2012

www.1kejian.com

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What’s it? ENIAC

desktop laptop

A Future with No Place for Keyboards

Teaching objectives

1. To grasp the main aspects and sentence patterns about introducing a product

2. To write a passage to introduce a kind of medicine

3. To know your career prospects are wide and you can introduce a new product related to their major

Revision: Please answer the questions in complete sentences

What is the new product called?

Who makes it?

What does the new product look like?

What is function of the new product?

How much will the product cost?

When will the new product go on sale?

It is called Mira.

Microsoft makes it. / It is made by Microsoft.

It looks like a tablet and has a touch screen.

It can send internet information wirelessly ,open music files and serve as a portable game player.

Name

Maker

Appearance

Function

Price

It is unclear how much it will cost.

It is unclear when the product will go on sale.

The consumers can expect to see it within a year or so.

Time to market

Introduce a new medicine

price

Time to market

?

name

maker

appearance

function

A new medicine for children

Are you worried that your sick children don’t take medicine? Wyeth makes a new medicine called SUGAR may help you solve this problem.

SUGAR is a red pill and looks like a chocolate bean. It can treat cold. Take one pill three times a day when children catch a cold. As it causes no side-effect, children can use it safely.

SUGAR will go on sale at the end of this year, but the price is undetermined.

Product instruction

Writing Practice:

Suppose you are working in Bayer HealthCare. The scientists there have developed a kind of medicine which can make people forget worries.

Please classify the expressions and fill in the blanks

a green pill on sale within a year

treat depression 抑郁症

Bayer Healthcare take when necessary

drowsiness嗜睡less than three pills a day price unclear

serve as tranquilizer 镇定剂 called FORGET

Name

Maker

Appearance

Function

Usage and dosage

Side-effect

Price

Time to market

a green pill

on sale within a year

treat depression抑郁症

Bayer Healthcare

take when necessary less than three pills a day

drowsiness嗜睡

price unclear

serve as tranquilizer 镇定剂

called FORGET

Please describe each aspect in complete sentences Name __________________________________________

Maker __________________________________________

Appearance _____________________________________

Function ________________________________________

Price____________________________________________

Time to market ___________________________________

Usage and dosage ________________________________

Side-effect _______________________________________

Writing Practice:

Suppose you are working in Bayer HealthCare. The scientists there have developed a kind of medicine which can make people forget worries.

Write a passage to introduce this medicine

A new medicine for children

Are you worried that your sick child don’t take medicine? Wyeth makes a new medicine called SUGAR may help you solve this problem.

SUGAR is a red pill and looks like a chocolate bean. It can treat cold. Take one pill three times a day when children catch a cold. As it causes no side-effect, children can use it safely.

SUGAR will go on sale at the end of this year, but the price is undetermined.

Product instruction

Homework

At a certain age children's feet begin to grow very quickly. Their parents have to keep buying new shoes for them. How good if our shoes could grow too.

Shoes that ‘grow’ with you

IFIT / $47.99 / on sale on December / has three size /

press a button on the side /

pull the toe out to the length you need / don’t stretch by accident / like a boat

Company LOGONicole Nov.15, 2012