Bernay’s Associates 2313 Ross St.

Dearborn, Mich 56585

NEWS RELEASE FOR IMMEDIATE RELEASE Feb.15, 1929

Electric Light’s Golden Jubilee Honors Thomas Edison and his Electric Light

DEARBORN, Mich.—General Electric Company, Ford Motor Company and

Westinghouse come together to celebrate the 50th anniversary event to honor Thomas Edison on

Oct. 21. President Hoover will dedicate the Edison Institute of Technology to honor Edison and

his efforts in perfecting the light bulb.

The dedication will take place in the afternoon followed by Edison’s demonstration of his

first practical success with the electrical light bulb. A formal dinner will take place that evening.

The National Broadcast Company will do a live radio broadcast of the event. The event

will be covered by various journalists and press representatives. Notable attendees will include

Henry Ford, Orville Wright, John D. Rockefeller, Jr. and Madame Curie.

“The guest list for the event will read like a Who’s Who of the country’s most respected

business leaders, politicians and scientists,” Ford says.

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CONTACT INFORMATION Maegan Moguel and Erin Edwards,

Directors of Public Relations (334) 844-9176

prteam@bernaysassociates.com

Electric Light’s Golden Jubilee 2-2-2

Thomas Edison perfected the light bulb in 1879. He improved various attempts at trying

to establish electrical lighting. By buying patents from inventors, he made the light bulb industry

a commercially viable success. Edison used his creative wits to combine unsuccessful attempts

into one of the most historic inventions ever.

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585 Opelika Road Auburn, AL. 36831

CONTACT INFORMATION: Erin Edwards and Maegan Moguel, directors of public relations Office: (334) 844-5854 Fax: (334) 844-1258 Email: prteam@dove.org

MEDIA ADVISORY

In order to increase community relations in Auburn, Dove Chocolate created its new orange and blue War Eagle candy bar. The pep rally will reveal the candy and encourage the community to reinforce the Auburn spirit. The head football coach, all 10 senior players, Aubie and Dove representatives will be on site hosting the event.

WHO: Gene Chizik, head football coach, Auburn University Chris Todd, senior quarterback Antonio Coleman, senior defensive end Walter McFadden, senior defensive back Ben Tate, senior running back Jake Ricks, senior defensive lineman Tommy Trott, senior tight end Clayton Crofoot, senior holder Clinton Durst, senior punter Gabe McKenzie, senior tight end Aubie, team mascot, Auburn University Dove representatives WHAT: Promotional pep rally for the new Dove War Eagle candy bar offering free samples of

the chocolate, autographs and a speech from Coach Chizik. WHEN: Nov. 27 from 10 a.m. to 3 p.m. WHERE: Tiger Town Shopping Center Intersection of I-85 and 280 Opelika, AL 36804 WHY: The event is designed to publicize the new War Eagle chocolate while enhancing the

Auburn University spirit and community relations. Parking and media passes are available. Contact Erin Edwards at (334) 844-5854.

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585 Opelika Road Auburn, Ala. 36831

DOVE CHOCOLATE SAYS WAR EAGLE The Company Reveals its New AU Orange and Blue Chocolate Bar

OPELIKA, Ala.—Dove chocolate company created its new “War Eagle” orange liquor-

flavored candy bar to be introduced on Black Friday, Nov.27, at Tiger Town. The candy bar is

used showcase the Auburn University sprit with its blue and orange swirl designs and embedded

AU logo.

Dove representatives will be located in and around Tiger Town from 10 a.m. to 3 p.m.

They will be handing out free samples of the chocolate and informing the public on Auburn’s

new form of school spirit.

Head football coach Gene Chizik, all the senior football players and school mascot Aubie

will attend the event to support the debut of the spirit chocolate. Aubie will host a chocolate-

eating contest between the senior players at 10:15 a.m. to open the event. They will sign

autographs from 12:00 p.m.to 2:30 p.m. in front of Old Navy and Chizik will speak at 2:45 p.m.

The candy bar is made with mandarin orange liquor imported from France. Dove experts

were able to tailor the flavor to Auburn fans after doing a tasting survey in January 2009.

Dove chocolate has surpassed other companies by using a combination of 100 percent

cocoa butter and chocolate liquor. Their high standard in quality gives the company its edge in

the industry.

NEWS RELEASE November 20, 2009 FOR IMMEDIATE RELEASE

CONTACT INFORMATION Erin Edwards and Maegan Moguel Directors

of Public Relations Office: (334) 844-5854

Fax: (334) 844-1258 Email: prteam@dove.org

F & A Fitness Barn

2525 Opelika Road Auburn, AL 36830

(334) 844-9037

F & A Fitness Barn welcomes celebrity fitness trainer to help kick off its grand opening event this Saturday. Owners Fran & Al Puccio expanded their chain of fitness centers with their 50th facility built right in the city of Dubuque, Iowa. The event is planned as a means of community awareness where local city officials, the owners, and fitness experts with be present to help celebrate the opening of this new facility. Fran and Al will give away a free one year membership to one of the attendees.

WHO: Fran Pucci and Al Puccio, owners Jilian Michaels, celebrity fitness trainer Ron Boul, mayor Local city officials Fitness experts WHAT: F & A Fitness Barn 50th facility will open. A light breakfast will be served to

attendees followed by a speech by Fran and Al and Jilian. The ribbon cutting and machine demonstration follows. The event concludes with a giveaway for a free one year membership.

WHEN: April 3, 2010 at 9:00 a.m. WHERE: F & A Fitness Barn 112 E. Dale Ave. Dubuque, Iowa 52001 WHY: The grand opening event is designed to create awareness of the new fitness center

and educate attendees on different fitness techniques from the expertise of Jilian Michaels and the fitness specialists.

MEDIA ADVISORY FOR IMMEDIATE RELEASE March 28, 2010

CONTACT INFORMATION Erin Edwards and Maegan Moguel,

Directors of Public Relations (334) 844-9038

prteam@fitnessbarn.net

Parking and media passes are available. Contact Erin Edwards at (334) 844-9038

MEMORANDUM

DATE: Oct. 3, 2009

TO: Fran and Al Puccio, owners of F&A Fitness Barn

FROM: Erin Edwards and Maegan Moguel, directors of public relations

SUBJECT: OPENING OF THE 50TH FITNESS CENTER IN DUBUQUE

We would like for you to consider Jillian Michaels, strength trainer and life coach, as your special celebrity guest at the 50th grand opening event. Prior to writing her book, Winning by Losing: Drop the Weight, Change your Life, Jillian struggled with her own weight. After losing 50 pounds, she decided to motivate and help others accomplish their weight loss goals. Jillian’s credibility makes her a fit candidate to be featured at your event. F&A Fitness Barn will have a drawing to give away free membership for a year at the new center. The following will take place at the grand opening of your fitness center:

• 9:00 a.m. Light breakfast including smoothies and granola bars • 10:00 a.m. Speech about the new facility by owners Fran and Al • 10:30 a.m. Ribbon cutting • 10:45 a.m. Speech by Jillian Michaels on her testimony and exercise tips • 11:15 a.m. Demonstration of gym equipment by fitness experts • 12:00 p.m. Question and answer session • 12:30 p.m. Prize giveaway

Please consider Jillian when choosing a guest to attend your grand opening event. If you have any questions about Jillian, feel free to contact me before Oct. 1 at (334) 844-9083. I look forward to working with you on your new center opening.

MEMORANDUM

DATE: October 24, 2009

TO: Chairman Sutherland

FROM: Erin Edwards, director of public information of the Cosmopolitan Bus Authority

SUBJECT: DISCONTINUANCE OF BUS ROUTES D AND F

The operations of Cosmopolitan Bus Authority were thoroughly studied by an outside consultant firm, Car-Mel Associates. The firm’s reports concluded that either both Routes D and F be discontinued or that rates be raised to 90 cents. The board met and reevaluated Car-Mel Associates’ recommendations because people were unsatisfied with this news. After further discussion and voting, the board decided on sacrificing the two routes and keeping the current fare of 75 cents to avoid an annual deficit. Routes D and F will be discontinued on Friday, Oct. 31. Please take into consideration the available means of communicating this news to the effected public:

• Writing a press release and distributing it in the Tribune • Announcing the information via radio and television • Passing out and posting fliers around bus stops and on the buses • Displaying posters on the ad area inside the bus • Providing the new information on the CBA Web site

Press releases, mass media and fliers are most recommended. The local newspaper and television stations have a large circulation of readers and viewers. Fliers are more convenient for on-the-site and face-to-face informing that specifically target the bus riders themselves. If you have any further questions, call me at ext. 5555. I look forward to working with you.

2028 Ross Ave. Buffalo, NY 23112

656-718-9944

November 27, 2009 Letter to the Editor New York Times 500 Peachtree Ave. Buffalo, NY 23290 To the Editor: The Samaritan House would like to thank the community for supporting our annual Thanksgiving dinner event. We were able to serve a generous portion of turkey, dressing, green bean casserole, cornbread, macaroni and cheese and sweet potato pie to over 300 needy people. With the help of 60 volunteers, we were able to serve a wonderful dinner in a timely fashion. “The food was good and I didn’t have to wait long to be served,” said single father Bob Downs. Local motivational speaker Sandra Williams of the World Hunger Founder of Buffalo closed the event with some encouraging words. “Everyone here should be very proud of their community fighting for a common cause, Williams said. As the Holidays are approaching, The Samaritan House is also hosting community support services such as Toys for Tots, an angel tree and a Christmas dinner. We hope that you can further contribute to our special community events. Donations of any kind would be greatly appreciated by the Samaritan House Association. One small contribution can make one big change in a person’s life. Again, the Samaritan House Association would like to thank you for your generous contributions towards our Thanksgiving dinner event. We encourage everyone to participate in our upcoming holiday affair. Call Kathy Gaines at 656-718-9944 for more information. Sincerely, Kathy Gaines Associate Coordinator