wr_sd3grpart.docx

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Strategic Direction 3: Improve Tourism Institutional, Governance and Industry Manpower

Capabilities:

The implementation of this strategic direction is a necessary condition for enhancing the

competitiveness of the Philippines as a destination and achieving the targets of the NTDP. This

will involve undertaking three key activities:

Harmonize the roles and responsibilities of the DOT and the Local Government Unit

institutions for tourism planning, development, marketing and regulation by improving

institutional mechanisms for partnering on shared functions at the regional and local level;

strengthen tourism policy formulation through partnering with public and academic institutions;

and strengthen support to build the capacity of LGUs to undertake implementation of the NTDP

at their level. The DOT, as the lead agency, will need to work with related national government

agencies such as DTI, the League of Governors, League of Mayors, provincial government units

at the regional level, and other stakeholders to implement this strategic initiative.

Develop a competent, well-motivated and highly-productive tourism workforce. This will

involve: building skills training capabilities by establishing TESDA skills assessment centers,

and a skills recognition system; improving labor relations by modernizing the labor code,

enforcing correct service charge distribution, and increasing the current ratio of tenured to un-

tenured employees; promoting professional tourism training and education by participating in

ongoing ASEAN initiatives, and consider privatizing TESDA tourism and hospitality training

centers; and institutionalizing tourism human resources recognition, networking, and

development by establishing an Association of Tourism Human Resource Managers,

mainstreaming the Mabuhay Awards, and organizing an annual National Tourism Human

Resources Forum. The DOT will need to work with DOLE, CHED, TESDA as well as industry

groups such as the Association of Human Resource Managers to implement these strategic

initiatives. (ESPI)


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Creating a culture of tourism that promotes good hosting from arrival to departure, as well as

ensuring safe, secure, clean and green tourist areas is critical to building a good image of thePhilippines as a destination and along with this, generation of repeat visitation and advocacy to

friends and relatives. This will involve: promoting transparency and developing host community

capacities to participate in the tourism value chain; improving hosting skills of front-liners at

ports and transportation services, and at places of stay, as well as safety and security in tourism

cities, towns and centers; and establishing a crisis management and communication unit in the

DOT. The DOT will need to work with the related national government agencies especially

CAAP-Airport Managements, DOJ, DTI, DILG and LGUs to implement these initiatives.

These actions need to be completed between 2011 and 2013 to provide the necessary supporting

institutional, and human resource platform that is crucial to putting in place the third of the threestrategic elements necessary to achieve the tourist volume, length of stay and expenditure targets

for 2016.

Environmental and Social Impacts: An initial assessment of the impact of increased domestic

and international tourism in the 20 cluster destinations indicates that by giving adequate attention

towards developing environmentally and socially sustainable tourism, providing necessary

environmental infrastructure at the tourism centers and sites of the TDAs, and putting in place

appropriate mitigation measures to safeguard heritage sites and vulnerable groups, the negative

impacts of tourism can be minimized while its positive impact maximized. (CRIS)


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Implementation Arrangements: The overall approach to the implementation of the NTDP is to

institutionalize NTDP programs and tasks into the work programs of the DOT and its attached

agencies, the related national government agencies, the regional development councils (RDC),

and local government units (LGU). The NTDP cluster development plans and related projectsshould be integrated with the regional development plans with coordination of implementation

undertaken at the RDC level led by the DOT Regional Director. Full-time coordination and

supervision as well as technical support and institutional strengthening for tourism planning,

development, marketing and regulation at the DOT Regional and LGU level will be required. In

this context, the recommended institutional arrangements are as follows:

the Tourism Coordinating Council (TCC) coordinates national government programs and

projects related to tourism;

the Tourism Congress provides policy, product and destination development and marketing

support;

a dedicated DOT NTDP Program Implementation and Coordination Unit (PICU) is established

and headed by an Undersecretary;

the Regional Development Council (RDC) integrates the NTDP into their regional

development plans and programs; and

the concerned national government agencies and LGUs undertake the implementation of

specific infrastructure programs and projects within their respective work plans and budgets.

(QUEEN)


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Action Plan: The NTDP sets out a detailed and coordinated action plan designed to address each

of the above strategic direction and program in the form of specific sub-programs, projects and

activities. The specific tasks to be undertaken, timing of implementation, estimated cost,

responsibility for action, and success indicators are specified in the detailed roadmap forimplementation.

Initial Implementation Cost Estimates and Incremental Economic Impacts: Based on the action

plan, the estimated cost of implementing the NTDPs programs and projects between 2011 and

2016 at 2010 prices is Php 265.9 billion of which Php 74 billion comprises public sector

investment in infrastructure, tourist site improvement and marketing support; and the balance

comprises private sector investment in hotels, resorts, leisure-entertainment-shopping, health and

wellness, convention and event/exhibition, cruise and transportation facilities. An initial

economic assessment of the investment against the incremental tourist expenditure likely to be

generated as a result of the implementation of the NTDP indicates that the EIRR (21.05%) and

NPVs (Php 24.1 billion) are relatively robust for the base case, and even for the lower visitor

volume and expenditure scenarios tested.

Incremental Economic Impacts: The successful implementation of the NTDP between 2010 and

2016 is expected to increase the volume of international tourism to the Philippines from 3.5

million to 10 million (an additional 6.48 million), thus increasing its share of ASEAN tourism

from 5.1% to 10.1%, as well as increasing domestic travel from 27.9 million to 35.5 million (an

additional 7.6 million). These volumes will require investment in an additional 50,867 hotel and

resort units. The achievement of these volumes and related average length of stay and

expenditure is expected to: contribute 8.1% to GDP; and

directly employ 6.8 million people that will account for 17% of total employment.

Based on developing the cluster destination framework recommended in the NTDP, it is

estimated that around 1.6 million of the 6.8 million persons directly employed in the sector by

2016 will come from the poor sector. (MARIZ)

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