ws 4wd final report 7 nov 2010

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    Reviewof

    the

    4WD

    AdventureShow

    Onbehalfof

    FourWheelDriveNSW&ACT

    Inc.

    7NOVEMBER2010

    WAYNE SMITH & Co

    P.O. Box 1590

    Potts Point N.S.W. 1335

    Phone 02 9332 1499, Fax 02 9332 1688Email [email protected]

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    CONTENTS ReviewofThe4WDadventureSHOW onbehalfofFourWheelDriveNSW&ACTInc......................................3

    Background....................................................................................................................................................... 3

    Instructions....................................................................................................................................................... 3

    ReviewProcess................................................................................................................................................. 4

    GovernanceandProbity................................................................................................................................... 5

    Minutes........................................................................................................................................................ 6

    Dutyto

    exercise

    reasonable

    care

    and

    skill

    ...................................................................................................

    8

    Careanddiligencecivilobligations............................................................................................................ 9

    Obligationtopreventinsolventtrading....................................................................................................... 9

    Contractswithofficeholders..................................................................................................................... 11

    Conflictofinterest...................................................................................................................................... 11

    ObligationtodiscloseconflictofinteresttotheAnnualGeneralMeeting(AGM)....................................12

    FinancialResults

    .............................................................................................................................................

    13

    ReportoftheAuditorsReview ofthefinancialstatement........................................................................ 14

    Continuingliabilities................................................................................................................................... 15

    Separationof functionsinternalcontrol................................................................................................. 15

    Whatwentwrong?......................................................................................................................................... 16

    EventHistoryConceptualisation&LeadTime........................................................................................ 16

    Event

    History

    Lead

    Time

    in

    Relation

    to

    Sponsors:

    ....................................................................................

    17

    EventHistoryLeadTimeinRelationtoExhibitors:.................................................................................. 18

    EventHistoryLeadTimeinRelationtoTicketSales:............................................................................... 18

    EventHistory:BenchmarksandAssumptions............................................................................................ 19

    EventHistory:BudgetOversight................................................................................................................ 20

    EventHistory:GateReceipts&StaffingOversight..................................................................................... 24

    ConsiderationsRegardingFutureEvents....................................................................................................... 24

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    Aboutthecompilersofthisreport................................................................................................................. 26

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    REVIEW OF THE 4WD ADVENTURE SHOW ON BEHALFOF FOUR WHEELDRIVENSW&ACTINC.

    BACKGROUNDFourWheelDriveNSW&ACTInc.(theAssociation)isthepeakbodyrepresenting974WD

    clubsinNSWandtheACT.

    TheAssociationheldtheThe4WDAdventureSHOW betweenFriday27Augustand

    Sunday29August,2010.Theshowincurredafinanciallossof$246,934andtheexecutive

    CommitteehaveretainedWayneSmithandCotoconductareview.

    INSTRUCTIONS WayneSmith&Cowasappointedtoprovidetotheexecutivecommitteeanauditreview

    andreviewofoperational mattersandreportonthe4WDadventureshow(show)heldat

    theSydneyDragway,EasternCreek,NSWbetween 27Augustuntil29August,2010.

    Ourframeworkofreference:

    ReviewObjectives:1. Provideanauditreviewontherevenueandexpenditurestatementofthe

    Associationrelatingtotheshow.

    2. Provideanopinionoftheprobityrelatingtotheengagementof contractorsand

    serviceproviderstotheshow.

    3. Reportontherelationshipbetweenthebudgetandfinancialresultsachieved.

    4. Reportonanyothermattersrevealedduringthereviewwhichmayofferassistance

    totherunningoffutureshows.

    ReviewScope:Toachievetheseobjectivesthefollowingarethemaincomponentstothisreview.

    Conductafinancialauditreviewoftherevenueandexpenditurerelatingtothe

    show.

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    ExaminationoftheAssociationinrelationtotheAssociationsIncorporationAct1991(ACT)andinparticulartheprovisionsrelatingtoenteringintocontractson

    behalfoftheAssociation,accountingandmanagement.

    Examinationoftheprobityinrelationtotheawardingofcontractsandengagement

    ofserviceproviderswithinthecontextoftheAssociationsobligationsofthe

    legislativeframeworkoftheAssociationsIncorporationAct1991(ACT)andbestpractice.

    ExaminationofthebudgetaryprocessadoptedbytheAssociationandthe

    relationshipbetweenthisprocessandtheprojectmanagementoftheshow.

    Provideareportofourfindingsincludingananalysisofthebudgetedrevenue

    shortfallstogetherwithrecommendationsforimprovementinfutureevents

    organisedbytheAssociation.

    ThescopeofthereviewdidnotincludeanauditoftheAssociationsassetsandliabilities,

    accordingly,wedonotexpressanauditopiniononthem.Wearenottheappointed

    auditorsoftheAssociationandourreportisaspecialpurposereportandisnotareportof

    thetyperequiredbySection72oftheAssociationsIncorporationAct1991(ACT)This

    report

    does

    not

    constitute,

    and

    is

    not,

    legal

    advice.

    Comments

    made

    are

    by

    way

    of

    observation.ItisrecommendedthatCounselberetainedinrespecttosomeoftheissues

    identified.

    Wedisclaimanyassumptionofresponsibilityforanyrelianceonthisreviewtoanyperson

    otherthanFourWheelDriveNSW&ACTInc.

    REVIEW PROCESSTheprocesshasinvolvedreviewingvariousreportspreparedbytheshowmanager,

    relevantlegislation,interviewswiththeExecutive,ShowManagerandselectedShow

    Committeemembers,financialrecordsincludingselectedinvoicesandreceiptstatements

    andotherdocumentsrelatingtotheshow.

    ThescopeofthereviewdidnotincludeanauditoftheAssociationsassetsandliabilities.

    Therevenueandexpenditurestatementhasbeenexaminedinrelationtotheapplicable

    accountingframework.

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    Weacknowledgetheassistanceandcooperationprovidedbytheexecutive,show

    committeemembersandtheshowmanager.

    Thepropriety

    of

    decisions

    made

    and

    the

    integrity

    of

    the

    members

    of

    the

    committee

    and

    showsubcommitteearenotdisputed.Thereisnoevidenceofanyuntowardbehaviourby

    thecommitteemembers,andtheyaretobecommendedforthehonestyand

    straightforwardanswerstheygavetoallquestionswhichwereaskedofthemduringthe

    courseofthisreview.

    GOVERNANCE ANDPROBITY TheFourWheelDriveNSW&ACTInc.hasbeenincorporated undertheAssociationsIncorporationAct(1991)oftheAustralianCapitalTerritory(theAct)anditissubjecttotheprovisionsofthatAct.

    DELEGATIONBY COMMITTEETOSHOW SUB COMMITTEE

    UndertheActthecommitteeofanincorporatedAssociationhasthemanagementofthe

    Association(Part4s60).

    ThepowertodelegatetoasubcommitteeiscontainedinPart1.3clause21ofthe

    Associations

    Constitution.

    All

    acts

    or

    things

    done

    or

    suffered

    by

    the

    subcommittee

    in

    the

    exerciseofthedelegationhasthesameforceandeffectasifdonebytheExecutive

    Committee.

    TheCommitteeestablishedasubcommitteewithdelegatedpowerstooverseethe

    runningoftheshow.NotwithstandingthisdelegationtheConstitutionoftheAssociation

    providesthattheCommittee,retainedtherighttoexerciseanypowerdelegated.

    Theshowsubcommitteewasestablishedbytheexecutivecommitteeon4February,2010.

    Themembersofthesubcommitteewere:

    ChairpersonGregRedfern

    EventManagerGregEbling

    MarketingandPRMichelleSahayan

    FinanceOfficerRonOwen

    ExecutiveCommitteeRepresentativeRogerSheath

    AtthemeetingoftheExecutiveheldon 8thMarch,2010thefollowingtermsofreference

    andfunctionsweredelegatedtotheShowSubCommittee:

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    Objectives:1. Topromote4WDactivitiesandinterestsinSydney&regionalNSW.

    2. Provideanopportunityforaffiliatedclubstopresentthebenefitsoftheirclub

    membershipandincreasemembership.

    3. TofillavoidintheSydneymarkettopromote4WDinterests.

    4. TobetheprimemarketingopportunityfortheAssociationasrequiredbythe

    ManagementPlantofocusonevents.

    5. ToprovideatemplateforthefutureshowswithinNSWasrequiredbythe

    ManagementPlan.

    6. Tomakeavailableanopportunityfortheclubstoparticipateintheshowand

    providesourceoffundraisingbyvoluntaryservice.

    7. TopresenttheAssociationwithapossibilityofgeneratinganincomesourceto

    provideprogrammesbeneficialtomembers.

    Duties:1. ToplanandpresentaqualityshowthatmeetstheobjectivesoftheAssociation.

    2. Tosecuretheresourcestoensurethesuccessoftheshow.

    3. Toprovidemonthlysummariesastothefinancialstatusoftheshowtothe

    ExecutiveCommittee.

    4. Tomakerecommendationstoexecutivecommitteeonlongtermcommitments

    requiredtoachievesuccessoftheshow.

    5. ToprovidedetailedIncomeandExpenditure,AssetandLiabilityreportsin

    accordancewithrecognisedaccountingpractices.

    6. ToprovideregularupdatesonprojectprogresstoAssociationMembers.

    MINUTES

    TheAssociationsIncorporationAct(1991)issilentinrespecttoprovisionsonkeepingminutes.TheAssociationsconstitutionatsectionatPart1.3s17(3)providesthatthe

    secretaryshallberesponsibleforkeepingminutesofallcommitteeandgeneralmeetings.

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    Althoughnotspecificallymentionedminutesofsubcommitteemeetingsarealsorequired

    asasubcommitteeissubsetordelegationof themanagementcommittee. Inouropinion

    theminutesofboththeexecutivecommitteeandsubcommitteeprovideinsufficient

    detailof

    discussions

    of

    considerations

    leading

    to

    key

    decisions

    especially

    in

    relation

    to

    the

    decisiontoproceedwiththeshow.

    MINUTESOF THESHOWSUBCOMMITTEE

    Theshowsub committeemetseventimesbetweenApril2010andAugust2010.In

    additiontothesubcommitteemembers,attendanceatthesemeetingsoftenincluded

    representativesfromserviceandinfrastructureproviders.

    The

    minutes

    of

    the

    sub

    committee

    evidence

    that

    the

    committee

    discussed

    and

    actioned

    a

    widerangeofdirectlyrelatedactivitiesandlogisticsupportrequiredfortherunningofthe

    show. Theminutescontainreferencetothetopicsunderdiscussionbutareshortand

    providelittleornodetailofanydiscussiononthosetopics.

    Theminutesrevealthatfinancialreportsweretabledordeliveredtosixofsubcommittee

    meetings.Howevertheminutesdonotrevealwhatdiscussiontookplaceorwhatdecisions

    weremadeinrelationtothosereports.Themeetingheldon5Julyisanexceptionwiththe

    commentweareontrack. Noneofthefinancialreportsareattachedtotheminutes.

    MINUTESOF THEEXECUTIVECOMMITTEE

    Theminutesoftheexecutivecommitteearemoredetailedinrelationtothediscussionson

    theshowthanarethesubcommitteeminutes.Howevertheyhavenumerousreferences

    toreportsbeingdiscussedortabledandinmanyinstancesthereisnoindicationofeither

    thecontentofthereportoranydetailofthediscussiononthereports.Thereportshave

    notbeenattachedtotheminutes.

    Wehavebeeninformedthatoneofthereasonthattheminutesarelackingdetailis

    becausethey

    are

    made

    available

    to

    the

    members

    on

    the

    Associations

    website

    and

    that

    it

    is

    notappropriatetomakepublicthecontentofitemswhichmaybeconsideredcommercial

    inconfidence. Weareoftheopinionthattheminutesrequiredtobekeptasapermanent

    recordoftheAssociationshouldcontainmoredetailandshouldnotbecensoredinthe

    firstinstance.Thecopiesoftheminutesmadepubliclyavailablecouldberedactedto

    eliminateanyliabilitywhichmaypotentiallyarisefrompublicationofcommercialin

    confidenceitems.

    Althoughitisoftenimportantfortheminutestobebriefandconcentrateonmaterial

    issues

    rather

    than

    being

    a

    verbatim

    report,

    the

    minute

    taker

    should

    have

    sufficient

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    understandingofthesubjectmattertoachievethebalancerequiredofgoodsecretarial

    practice.

    Itis

    often

    common

    for

    adherents

    to

    the

    "less

    is

    more"

    approach

    to

    include

    certain

    facts:

    for

    example,thatfinancialreportswerepresented,orthatalegalissue(suchasapotential

    conflictofinterest)wasdiscussed,orthataparticularaspectofanissuewasduly

    considered,withoutpresentinganydetailofthediscussion.

    However,theminutesareimportantlegaldocumentsandareprimafacieevidenceoftheexecutivedischargingtheirlegalobligationsandduties.Anyfailuretorecordthedetailsof

    thediscussionatthemeetingswhichleadtothedecisionbeingmadeortokeepacopyof

    thereportsattachedtotheofficialminutesreducestheevidentialbenefitavailablein

    defenceofdecisionstakenbytheexecutive.

    Bywayofexampletheminuteswillassistcommitteemembersinshowingthattheyhave

    mettheirobligationsanddutiesassetoutbelow.

    LEGALOBLIGATIONSTHATEXECUTIVECOMMITTEEMEMBERSSHOULDBE

    AWAREOF

    Committeeofmanagementmembersshouldbeawarethatwhileofficeholdersmayhave

    certainareasofresponsibilityoroversight,allcommitteeofmanagementmembershavea

    generalduty

    to

    be

    aware

    of

    the

    affairs

    of

    the

    Association.

    For

    example,

    just

    because

    an

    incorporatedAssociationhasaTreasurer,doesnotmeanthatallothercommitteeof

    managementmembersdonothavetobeawareofthefinancialpositionofthe

    organisation.

    DUTYTOEXERCISEREASONABLECARE AND SKILL

    AmemberoftheCommitteeofManagementisrequiredtoactwiththeskillandcareful

    attentionthatareasonablepersoninasimilarpositionwouldbringtotherole.

    InrelyingoninformationoradvicefromamanagerorcontractoroftheAssociationthe

    membershouldmakesuretheyaresatisfiedthatitisreasonabletorelyontheinformation

    oradvice.Ifthememberisnotsatisfiedwithinformationprovidedtheyshouldmake

    furtherinvestigations.

    Thisobligationtounderstandandassessinformationbythemember(ratherthanjustrely

    ontheadviceofthetreasurerormanagerforexample)appliestofinancialreportsaswell

    asmoregeneralinformationabouttheAssociationsactivities.

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    CAREAND DILIGENCE CIVIL OBLIGATIONS

    Anexecutivemembermustexercisetheirpowersanddischargetheirdutieswith

    reasonablecare

    and

    diligence.

    Ifanexecutivememberorotherofficermakesabusinessjudgement,theywillbedeemed

    tohavemettheaboverequirementsinrespectofthejudgementifthey:

    makethejudgementingoodfaithandforaproperpurpose;

    donothaveamaterialpersonalinterestinthesubjectmatterofthejudgment;

    informthemselvesaboutthesubjectmatterofthejudgementtotheextentthey

    believeisreasonable;and

    believethejudgementisinthebestinterestsoftheAssociation.

    OBLIGATIONTOPREVENTINSOLVENTTRADING

    GiventhepresentfinancialpositionoftheAssociationitisprudentforthemembersofthe

    executivecommitteetobeawareof mattersrelatingtoinsolventtrading.

    Aspartofthedutytoexercisereasonablecareandskill,itisgenerallyacceptedthatthe

    ExecutiveCommitteemembershaveanobligationtopreventtheincorporatedassociation

    fromtradingwhileinsolvent. ACommittee membermaybeinbreachoftheirlegalduties

    iftheyletanincorporatedassociationcontinuetooperatewhileinsolvent.

    Anincorporatedassociationshouldnotincuranynewdebtsifitisunabletomeetits

    existingdebts.Ifthecommitteesuspect,orhavereasonablegroundstosuspect,thatthe

    Associationcannotpayitsdebtswhentheyfalldue, professionaladviceshould

    immediatelybeobtained.

    ThetestistheAssociationwillbe'insolvent'ifitcannotpayitsdebtsasandwhentheyfall

    due.

    Ifanincorporatedassociationcontinuestooperatewhileinsolvent,thecommittee

    memberscould

    be

    personally

    liable,

    even

    though

    the

    organisation

    is

    incorporated

    and

    generallyhaslimitedliability.

    Formanyincorporatedassociations,insolvencymayoccurduetoitbeingtechnically

    withoutthecapacitytopayitsdebtsforashortperiodoftimepriortoreceivingan

    injectionofcapitalintheformof aloanofgrantfromanassociatedorganisation,for

    example.

    InSandellvPorter[1966]115CLR666,theCourtheldthatinsolvencyisdeterminedbyconsideringallofthecircumstancesofthedebtorsfinancialposition.Itisthefinancial

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    positioninitsentiretythatmustbeconsideredandinsolvencyshouldnotbedrawnsimply

    fromevidenceofatemporarylackofliquidity.1

    TheCourt

    confirmed

    this

    position

    in

    LewisvDoranwhenreferringtotheenactmentofs

    95AoftheCorporationsAct.TheCourtsaid:2s95Aisunequivocallyandemphaticallyclearthatinsolvencyis,firstandlast,a

    questionoffacttobeascertainedfromaconsiderationofthecompanysfinancial

    positiontakenasawhole.Inconsideringthecompanysfinancialpositionasa

    whole,theCourtmusthaveregardtocommercialrealities.Commercialrealitieswill

    berelevantinconsideringwhatresourcesareavailabletothecompanytomeetits

    liabilitiesastheyfalldue,whetherresourcesotherthancasharerealisablebysale

    orborrowinguponsecurity,andwhensuchrealisationsareachievable.SouthernCrossInteriorsPtyLtd(inliquidation)vDCT(2001)53NSWLR213at224.3

    Itgoestoofartosaythatinsolvencyexistsmerelybecausethereisaninsufficiencyoffunds

    ataparticularpointintime.Thiscircumstancemayexistmerelyduetoatemporarylackof

    liquidity,whereasinsolvencyisconfirmediftheinsufficiencyrepresentsanendemic

    shortageofworkingcapital.

    Moneysthatcanbesecuredbyapledgewithinareasonablyshortperiodoftimewillalso

    dischargeanincorporatedassociationsliabilitiesinordertoshowsolvency.4

    Ifanincorporatedassociationisabletoshowthatithascapitalcomingintoitwhichcanbe

    regardedasimmediatelyrealisableorobtainable5 andnotintheindeterminatefuture,

    then,coupledwithaconsiderationofthenatureofitsassetsandthenatureofitsbusiness,

    itislikelythataconclusionofinsolvencywillbeprevented.6

    WehavebeeninformedthatrelatedAssociationshaveorareintheprocessofprovidinga

    pledgetomakeuptheAssociationsfinancialshortfall.Itisourrecommendationthatinthe

    absenceofimminentreceiptofthesefundsawrittenpledgeshouldbeobtained. Should

    1SandellvPorter[1966]115CLR666,670perBarwickCJ.

    2LewisvDoran(2004)208ALR385,408.

    3HymixConcretePtyLtdvGarrity(1977)2ACLR559.

    4LaneRowinPtyLtdvPerovich[2007]FMCA1429.

    5HymixConcretePtyLtdvGarrity(1977)2ACLR559.

    6ReesvBankofNewSouthWales(1964)111CLR210,229.

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    eitherthefundsorthepledgenotbeobtainedwithinareasonabletimewerecommend

    thatlegaladvicebesoughtinrelationtosolvencyoftheAssociation.

    CONTRACTSWITH

    OFFICE

    HOLDERS

    WenotethattheminutesoftheExecutivecommitteedated18January2010recordthat

    RogerSheathwasappointedtoassistGregEbelingasanadministrativeassistant anda

    jobdescriptionistobedrawnup.Theminutesimplythatthiswasanemployedposition.

    Shortlyafterwardsadraftcontractwaspresentedhoweverthiswasneverexecuted.

    OurinterviewswithRoger,GregEbeling andemailsfromGregRedfernwehaveperused

    supportthatRogerwasengagedasanindependentcontractorastheProjectManagerof

    the

    show

    and

    was

    required

    to

    provide

    the

    project

    services

    and

    tasks

    as

    set

    out

    in

    the

    draft

    unexecutedcontract.

    CONFLICTOFINTEREST

    TheappointmentofRogerwhileacontinuingmemberoftheExecutiveandtheShowsub

    committeeplacedhiminaconflictofinterest.WemightaddthatGregEbelingwasalsoin

    aconflictofinterestbyvirtueofthecontractheheldasShowManagerandhis

    appointmenttotheshowsubcommittee.

    Itisaconflictofinterestif, amemberoftheCommitteeofManagementhasaprivate

    financial(pecuniary)interest,directlyorindirectly,inacontractthattheorganisationis

    consideringorentersinto.ThisdoesnotmeanthattheAssociation cannothavebusiness

    dealingswithcommitteemembers.

    Itshouldbestressedthatpotentialorrealconflictsofinterestcanoccuratanytime,and

    indeedareanormalpartofapersonsexistencewithinanorganisation.Suchconflictsare

    notnecessarilyacommentaryontheindividualinvolved.Itishoweverimportantthat

    individualsbe

    given

    the

    opportunity

    to

    be

    sensitised

    to,

    and

    express,

    potential

    or

    real

    conflictsofinterest.

    Thepresenceofaconflictofinterestdoesnotnecessarilyimplyanyimpropriety.

    Section65oftheTheAssociationsIncorporationAct(1991)providesthatifamemberofthecommitteeofanincorporatedAssociationhasanydirectorindirectpecuniaryinterest

    inacontractorproposedcontracttowhichtheAssociationisormaybeaparty,the

    committeemembermustdisclosethenatureandextentoftheinteresttothecommittee.

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    Itisinherentbytheminutesoftheexecutivethatthisconflictofinterestwasknowntothe

    executivecommitteeatthetimeoftheengagement,henceconstructivenotice,ifnot

    actualnoticewasgivenbyRogerSheath.ThesameappliestoGregEbelingwhenhewas

    appointedamember

    of

    the

    show

    sub

    committee

    whilst

    contracted

    to

    the

    Association

    as

    theshowmanager.

    Thememberwillbepermittedtotakepartindiscussionsaboutthecontractbutmustnot

    takepartinanydecisionoftheCommitteewithrespecttothatcontract.Itisnotobviousin

    theminutesoftheCommitteethatRogerSheathrecusedhimselffromthecommittee

    whenhewasbeingappointed.Howeverwehavebeeninformedthatheleftthemeeting

    andwasnotpresentduringthediscussionsonhisappointment.

    OBLIGATIONTO

    DISCLOSE

    CONFLICT

    OF

    INTEREST

    TO

    THE

    ANNUAL

    GENERAL

    MEETING(AGM)

    Whereacommitteememberhasaconflictofinterestassetoutabove,thereisalsoan

    obligationtodisclosethenatureandextentofthatconflictofinterestinthestatement

    presentedbytheAssociationtoitsmembersatthenextAGM(s65(1)(a)). Thisprovision

    haspenaltiesattachedtoitfornoncompliance.

    WestresstheimportancefortheAssociationtomakethisdeclarationattheupcoming

    AGM.

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    FINANCIAL RESULTS FourWheelDriveNSW&ACTInc

    4WDAdventureShow

    STATEMENTOFFINANCIALPERFORMANCE

    fortheperiod5February2010to11October2010

    IncomeSales Exhibitors 220,527

    Entrancesales 82,355

    OthersalesIncome 5,089

    TotalIncome 307,971

    LessExpenseVenueandstagingcostsSitecosts Leaseofsite 68,069

    GroundLayout 3,248

    Security 10,236

    Cleaning 5,966

    Entertainment 5,141

    HireofPlantandEquipment 36,486

    ClubLabourCosts 5,000

    Otherstaging costs CateringforExhibitors/Staff 4,000

    Ticketing

    costs

    7,374

    MiscellaneousCosts 104

    AdministrationExpensesBankFees 630

    AccountingFees 650

    ShowandProjectManagementContractors 129,446

    PostageandStationary 3,667

    Legalfees 1,238

    Insurance 8,759

    Telephone 4,008

    TravelCosts

    12,831

    MeetingCosts 168

    TestTrackConstruction 23,320

    TestTrackMaterials 18,433

    MarketingCostsAdvertisingandPromotion 206,174

    TotalExpenses 554,945

    OperatingProfit/(Loss) 246,974

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    OtherIncomeInterestIncome 39

    NetProfit/(Loss) 246,934

    REPORTOF THE AUDITORSREVIEWOFTH EFINANCIAL STATEMENT

    Thestatementoffinancialperformancespansthefinancialyearended30June2010and

    theperiod1July2010to11October2010.Thereportcoversrevenueandexpenditure

    applicabletothe4WDAdventureShowheldbetween27Augustand29August,2010.

    Section72oftheAssociationsIncorporationAct(1991providesthatthecommitteeisresponsibleforthepreparationofthefinancialreport.TheAustralianaccountingstandards

    requirethatthefinancialreportbepreparedinaccordancewiththeapplicablefinancial

    reportingframework,andforsuchinternalcontrolasitdeterminesisnecessarytoenable

    thepreparationofthefinancialreportthatisfreefrommaterialmisstatement,whether

    duetofraudorerror.

    Ourprocedureshaveincludedverificationofreconciledbalances,examination,onatest

    basis,ofevidencesupportingtheamountsandotherdisclosuresinthefinancialreport.

    The

    results

    of

    our

    tests

    did

    not

    reveal

    any

    irregularities

    or

    material

    misstatement.

    Ourreviewisnotafinancialauditasthiswouldbynecessityrequireanexaminationbyus

    oftheassetsandliabilitiesoftheAssociation.TheAssociationhasappointedauditorsfor

    thispurpose.Accordinglywedonotexpressanauditopiniononthefinancialstatement.

    Theexpenditureincludesanamountof$41,753spentdevelopingthetrack.Under

    Australianaccountingstandardsitwouldbepossibletoamortisethisamountoverthelife

    oftheleaseonthetrack.Wehavebeeninformedthataleasehasbeennegotiatedandwe

    havesighted

    minutes

    of

    joint

    meetings

    held

    between

    Sydney

    Dragway

    and

    representatives

    oftheAssociationsexecutivewhereintentiontoleasewasdiscussed.Howeveralease

    contractoverlandisrequiredtobeinwritingandintheabsenceofaleasetheexpenditure

    cannotbeamortised.

    Asat31October2010tradecreditorswere$42,386.Howeverasourreviewwasrestricted

    totheaccountingrecordsoftheshowweareunawareofthefundsheldbytheAssociation

    tocoverthis.(seeearliersectionofthisreportoninsolvency).

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    CONTINUINGLIABILITIES

    WehavebeenprovidedwithacopyofanagreementbetweentheAssociationand

    WesternSydneyInternationalDragwayLTDABN38588445216.Thiscontractisalicence

    agreementandprovidesfortheuseofthesite.UndertheagreementtheAssociationis

    requiredtopay$76,000.00+GSTin2011and$95,000.00+GSTin2012.Werecommendthatlegaladvicebeobtainedtodetermineifthisliabilityisdependent

    upontheshowbeingheldintheseyearsorotherwise.SEPARATIONOF FUNCTIONSINTERNALCONTROL

    Themechanismsinregardtobudgetoversightoftheshowappeartobebadlydesigned

    andinsomecasesnotfullyimplemented.

    Normallyacleardistinctionismadebetweenthoseresponsibleforinputtingreceiptsinto

    anaccountingsystemandprocessingpayments.Thisisrequiredforpropersegregationof

    roles.

    WithregardtotheapprovalofpaymentsprocessitappearsthatthecontractedProject

    Manager

    approvedpayments

    to

    third

    party

    suppliers

    after

    they

    were

    verified

    by

    the

    show

    manager.ThisiscontrarytoindustrypracticewherebytheClient(Inthiscasethe

    Association)approvespaymentuponverificationbytheContractor(s).Thisrequiresthat

    fromtheclientssidesomeoneisfamiliarwiththebudgetandinapositiontoapprove

    paymentsandthatthatpersonhavenovestedinterestintheprojectbywayof

    remuneration.

    TheProjectManager(acontractedposition)workedwiththeShowManager(acontracted

    position)andmadethepaymentsincludingprocessingtheaccountingentriesrelatingto

    them.The

    Project

    Manager

    was

    able

    to

    make

    payments

    electronically

    without

    the

    need

    to

    referencetoathirdparty(foramountsunder$5000).

    Whilstthisisefficient,andwerecognisetheproblemsofseparationoffunctionsinsmall

    organisations,itisaweaknessofinternalcontrolprocedures.

    Theabovecommentsarenotmeanttocastanydoubtontheintegrityandhonestyofthe

    ShowMangerortheProjectManager.

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    WHATWENTWRONG?Theaimofthispartofourreviewistoexploretheeventhistoryanditsoutcomesfroman

    eventmanagementperspectiveasdistinctfromaprobity/governanceperspective.

    AssuchthisreportaimstoexplorethoseareasrelatingtotheAssociationsbusinessmodel

    thatmayhavecontributedtotheeventsfinanciallossaswellassuggestionsthatmaybe

    helpfulinrelationtotheAssociationsendeavourswithregardtofutureevents.

    EVENTHISTORYCONCEPTUALISATION&LEADTIME

    Itappearsthattheshowwasoriginallyconceivedearlyin2009howeverforvarious

    reasonsafeasibility

    study

    was

    not

    prepared

    until

    December

    2009.

    This

    report

    was

    put

    to

    theAssociationsExecutiveCommitteeandon18January2010approvalwasgivento

    commencepreparationsforholdingtheshowsubjecttoreviewtotakepartattheendof

    March2010. TheexecutivecontractedGregEbeling(whohadpreparedthefeasibility

    report)inthecapacityoftheshow(event)manager. Thecontractwasexecutedon22

    February2010onbehalfoftheAssociationbyRogerSheath(actingPresident)andRon

    Owen(Treasurer).Thecommencementdateitemizedinthecontractwas16January2010.

    Theprovisionsinthecontractfortheservicestobeprovidedareextractedbelow:

    TheEvent

    Manager

    will

    provide

    the

    following

    services:

    1. Managethe2010Sydney4WDAdventureShowtotherequirementsofthe

    organisingcommittee.

    2. Developplanningdocumentsforthe2010showasrequired.

    3. ManageallaspectsoftheSydney4WDAdventureShow.

    4. ManagetheExhibitorstothe2010Sydney4WDAdventureShow

    (a)Seekoutexhibitorsandnegotiateexhibitorscontracts

    (b)Completeinitialregistrationandallocationofsites,finaliseregistrations

    and siteallocations,inconsultationwiththeExhibitionmanagerand

    Committee,and

    generally

    resolve

    problems

    that

    arise

    from

    time

    to

    time

    (c)SeekoutreplacementExhibitorsfollowinganywithdrawalswherever

    possible

    (d)FinalisearrangementswithExhibitorsandothersiteholders(asadvised

    bytheCommittee)

    (e)RecorddetailsofExhibitorpreferences,includingtheirpower

    requirements

    (f)ProvidedetailstotheTreasurertomaintainthesiteallocationregister.

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    5. Developvenuelayoutplanandnegotiatevenuerequirementswiththe

    SydneySpeedwayCommittee.

    6. Recommendandmanagecontractorsasrequiredtodelivertheeventand

    withinapproved

    guidelines.

    7. Negotiateallcontractservicesandensureallcontractsandpurchasesare

    completedtotheacceptablelevel,signedoffandpaid.

    8. Managethedevelopmentofshoweventsincludingtesttracksandother

    programsapprovedbytheorganisingcommittee.

    9. AttendmanagementCommitteemeetings,asrequired,andothermeetings

    asrequiredbytheCommittee.

    10. WorkwiththeMarketingManagerinpromotingtheshowandseeking

    sponsorshipopportunities.

    11. ProvideongoingfeedbacktotheManagementCommittee.

    12. ActasmaincontactfortheSydney4WDAdventureShow.

    13. Undertakeapostshowexhibitorevaluationandprovideapostshow

    debriefingreporttotheCommittee&attendthepostshowdebriefing

    meeting.

    TheEventdateswereestablishedfortheweekendcommencingthe27th

    August2010.

    Theleadtimewasthereforeseven(7)months.Webelievethatthisleadtimefroman

    eventsindustryperspectiveinrelationtoaninauguraleventwastooshortandeventually

    contributedinparttotheeventualfinanciallossoftheevent.Theshortleadtimewould

    haveputunduepressureontheidentifiedincomestreams.

    EVENTHISTORY LEADTIMEINRELATIONTOSPONSORS:

    InrelationtoSponsorshiptheshorttimeframe(allowingforfullconceptdevelopment,

    graphicmaterial

    elements,

    sponsor

    benefit

    analysis

    and

    eventual

    sponsorship

    prospectus)

    wouldnothaveallowedenoughtimetosecuremajorsponsorsasthey,inmanycases,

    wouldhaveallocatedtheirpromotionalbudgetsfortheupcomingfinancialyear.This

    wouldhavealsobeencompoundedbythefactthatthiswasaninauguralandtherefore

    untestedevent.Theinformationfeedbackconfirmedthistobethecase.

    Ourdiscussionswithcommitteemembersrevealedthattherewasashortageofmanpower

    available,orallocated,toconcentrateonsecuringsponsorships.Thecontractexecuted

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    Page18of26

    withtheShowManageronlyprovidesforhimtoworkwiththemarketingmanagerin

    promotingtheshowandseekingsponsorshipopportunities.

    Assponsorshipissoimportanttoincomeadedicatedmarketingpersoninthisroleshould

    beconsidered

    and

    no

    decision

    to

    proceed

    with

    any

    future

    show

    should

    be

    made

    until

    the

    sponsorhasbeencontracted.

    EVENTHISTORYLEADTIMEIN RELATIONTOEXHIBITORS:

    TheleadtimeinrelationtoExhibitorsincomestream,constrainsoutcomesinverymuch

    thesamewayasitimpactedonsponsorsabove. Whyistimeafactor?Withregardto

    exhibitorsandotherthirdpartyindustrysuppliersapushpullmechanismevolvesover

    time.Thatistosaythatasmoreandmoreexhibitorssignup,theircompetitorsand

    auxiliarysuppliersfeeltheneedtoparticipateandmomentumbuildsupovertime.It

    appearsanecdotallythatthe124exhibitorswhodidsignupachievedapositive

    commercialoutcomeandthatmessagewillcirculatethroughouttheindustry.

    EVENTHISTORYLEADTIMEIN RELATIONTOTICKETSALES:

    TheleadtimeInrelationtoticketsalesimpactsthroughtheavailabletimetomarketthe

    eventandthewordofmouththatfollowsonasaconsequence.Wehavefoundinour

    experience

    that

    word

    of

    mouth

    advertising

    is

    by

    far

    the

    most

    powerful

    marketing

    tool

    for

    eventbasedproducts.Itappearsthatasystemforpresalesfortheeventwasnotputin

    place.

    WehavebeeninformedthatMikeWhitneywasengagedtoappearontheMattyJohns

    showonChannel7.AfterhisappearancetheAssociationswebsitereceivedsomanyhits

    thatitcausedtheservertocrash.Thefailuretohaveaticketpresalesfacilityonthesite

    duringthisperiodofheightenedactivitywasalostopportunity.

    Presales

    are

    the

    driving

    force

    behind

    word

    of

    mouth.

    At

    BBQs,

    Clubs

    and

    Pubs

    throughout

    thelandthewordgoesoutHiFred Ivejustboughtanearlybirddiscountfamilypack

    tickettothe4WDAdventureShowareyougoing?

    Thereareanumberofprofessionalticketoutletsthatcansupplythisserviceatan

    affordableprice.Whencomparedtotheamountofdollarsthatcanbespentonadvertising

    presalesandwordofmoutharethemostpenetratingandcosteffectiveformof

    advertisingbarnone.

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    Therearemanywaystoachievepresales,includingthroughyourownwebsite,by

    arrangementwithyouraffiliatedAssociationsorbyenteringintoanagreementwithan

    organisationsuchasTicketek.

    EVENTHISTORY:BENCHMARKSAN DASSUMPTIONS.

    Ofallthefactorsleadingtotheeventsfinanciallossthefailuretocorrectlyresearchand

    benchmarktheeventsprospectstothecorrectmodelsresultedinafalsesetof

    expectationsthatcompoundedthedecisionmakingprocessthatfollowed.

    Ourperusalofthefeasibilityreportrevealsthattheeventwasbenchmarkedtoexisting

    eventswithparticularemphasisontheRosehillandQueanbeyanshows.Thisapproachwas

    flawed asthoseeventshadbeeninplaceforanumberofyearsandhaveestablished

    themselvesinthemarketplace.Thebenchmarkschosenshouldhavehadanappropriate

    discountappliedtothemtoreflectthatthiswasaneweventtotheSydneymarketplaceor

    benchmarktheeventtothoseothereventsinauguraloutings.

    Astimemovedforwardandfailurestoachieveincometargetsbecameapparent,itappears

    thattheAssociationanditsprojectmanagementwerestillbeingmisledbytheoriginal

    assumptionsandfailedtoreevaluatethoseassumptions.Asanexample,thebudget asat

    May

    2010,

    entered

    into

    the

    MYOB

    accounting

    program

    used

    by

    the

    Association,

    provided

    for$477,739 inExhibitorincome.ThefinalExhibitorincomecameinat$220,527.A

    shortfallof$257,212.

    Howevertheexpenseswhichwouldhavebeenknownfairlyaccuratelyatanygiventime

    weresittingsomewherecloseto$683,900.(Orhigherifcostcuttinghadnottakenplace)

    Thiswouldindicatethatatanygiventime,evenifgatesaletargetswereachievedthe

    organizationfacedaloss.

    Atsome

    point

    it

    must

    have

    become

    apparent

    that

    arevenue

    shortfall

    would

    occur

    well

    beforetheeventtookplaceandyettheassumptionsstillheldsway.

    Wehavebeensuppliedwithseveraldocumentswhichhavebeentitled4WDShow

    Budgetwhichwesummariseinthetablebelow:

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    Page20of26

    Date Projected

    incomefrom

    exhibitors

    Projectedtotal

    Income

    Budgeted

    Expenses

    ProjectedProfit

    17January

    2010

    475,000

    1,160,208 756,000 404,208

    21January2010#1 1,362,600

    22April2010 544,501 752,021 683900 68,121

    May2010 477,739 752,739 683.900 68,839

    Actual 220,527 307,971 554,945 246,075

    #1 EstimatesuppliedbyGregEbeling

    WehaveassumedthatthebudgetpreparedlateAprilwasoneofthedocumentsreferred

    to

    as

    being

    discussed

    at

    the

    executive

    meeting

    held

    on

    3

    May

    2010.

    At

    this

    point

    the

    perceivedincomeasviewedthroughtheapprovedbudgetwouldhavebeen$752,021.We

    arepuzzledastohowthesebudgetedprojectionswerejustifiedinthelightofthelow

    exhibitorsaleswhichhadbeendiscussed22daysearlierattheexecutivemeetingheldon

    31stMarch,2010.

    Wehavesightedarevisedbudget/cashflowdocumentdated11August2010whichstill

    projectedaprofit.Thisbudgetcontainedanoptimisticexpectationthatincomefromticket

    saleswouldbe$250,000whichwastheoriginalassumptionsmadeinthefeasibilitystudy

    datedDecember

    2010.

    Actual

    ticket

    sales

    were

    $82,355.

    Indiscussionswithmembersoftheexecutiveandtheshowsubcommitteewehavebeen

    informedthattheywereofthebeliefthattheChannel7Sunriseprogramweregoingto

    covertheshowandprovideleaduppromotionpriortotheevent.Thepublicrelations

    companyknownasStrutPR&Eventswereexpectedtofacilitatethisaspartoftheir

    engagement.ThecoveragebySunrisedidnoteventuate.

    EVENTHISTORY:BUDGETOVERSIGHT.

    TheresponsibilityalwaysremainswiththeClientwithregardtothedecisionmaking

    processinrelationtoproceedornotproceed,withaproject,shoulditappearthataloss

    maybeincurred.ThisstipulationisputinplaceduetotheClientsoutcomessometimes

    beingatvariancetotheContractorsoutcomes.Ifaprojectiscancelledtheclientcanavoid

    aperceivedlosswhereastheContractorwillincuralossofincome.Itisanindustry

    standardthatprecludesanyconflictsofinterest.

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    Attheexecutivemeetingheldon18January2010itwasagreed thatcertaintargetshadto

    bemetbytheendofMarch2010toallowtheeventtoproceed.Thesetargetsincluded

    mediasupportandthetakeupofexhibitorsitesaccompaniedbypaymentsofdeposits.At

    thetime

    it

    appears

    that

    this

    was

    understood

    by

    the

    executive,

    the

    contractor

    Show

    ManagerandtheProjectManager.Thecontractswiththeshowmanagerandtheproject

    managercontainedprovisionwhichallowedforterminationatanytimebythegivingof

    twoweeksnotice.

    TheinitialviabilityreportfromtheShowManagerdated31December2009containedthe

    statement; Itisessentialthattheshowexpensesarecoveredpriortoopeningtothe

    generalpublic.Thiswillreducethefinancialrisk.Unfortunatelythesamereportalsowas

    overoptimisticinprojectingrevenuebetween$1,014,220 and $1,298,440.

    Wehaveattemptedtoestablishwhatreviewwasundertakenbytheexecutiveinsupport

    ofthedecisiontoproceed.Unfortunatelytheminutesofboththeexecutivecommittee

    andtheshowsubcommitteearelackinginthisrespect.

    Extractfromminutesoftheexecutivemeetingheldon18January2010:

    TheCommitteeagreedthatthefollowingtargetshavetobemetbyendofMarch,

    2010toallowtheeventtoproceed.Mediasupportconfirmed.Takeupofsitesby

    exhibitorsanddepositspaid.CommitmentfromClubsforsupport.

    Extractfromminutesoftheexecutivemeetingheldon8thFebruary,2010.TheAssociationExecutiveCommitteearepleasedtoadvisememberclubsthata

    decisionhasbeenmadetomoveforwardintheplanningoftheSYDNEY4WD

    ADVENTURESHOWafterthereportpresentedtothecommitteeconfirmedthepotentialviabilityoftheproject.

    Theminutesoftheexecutivemeetingdated 31stMarch,2010.Containthefollowing

    references;

    ReportfromGregEbeling

    AlistofCompaniescontactedandresultsupto30/03/2010.350contacted,22

    committed,6pending,322Noreply,7No,60Confidentofresponse.Exhibitors

    currentcommitmentis13%&currentpotentialbeingnegotiatedis18%of

    breakevenwithin3weeksoflaunch.

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    Page22of26

    ProfitandLoss[BudgetAnalysis]toendofMarch2010.Theincomeisdownbut

    Gregexplainedthiswasdueto2weeksdelayingettingwebsiteupandrunning.

    Reviewcomment:

    The

    minutes

    reveal

    that

    at

    the

    end

    of

    March

    only

    13%

    of

    the

    targetsaleshadbeenmeet.Thelowsalesbeingachievedshouldhavesetalarm

    bellsringing.TheendofMarchwasthedatethathadbeendecidedinJanuaryfora

    reviewtooccurtodecidewhetherornottoproceedwiththeshow.

    DavidRossiterthenmovedthefollowing,secondedbyBruceClose,Carried.

    AttheJanuaryExecmeetingTheCommitteeagreedthatthefollowingtargetshave

    tobemetbyendofMarch,2010toallowtheeventtoproceed.Mediasupport

    confirmed.Takeupofsitesbyexhibitorsanddepositspaid.

    Reviewcomment:Thisresolutionrevealsthattheexecutivecommitteewere

    remindingthemselvesofthepreviousresolutionrequiringcertaintargetstobe

    met.Thereisnodetailintheminutestoindicatehowthecommitteesatisfied

    themselvesthatthetargetshadbeenachieved.Thusitisnotpossibleforus to

    provideanyanalysisinrelationtotheprojections.Howeverwerefertotherevised

    budgetedprojectionsdated22April(setoutabove).Therewasadisconnect

    betweenthebudgetthecommitteeappearstohavebeenworkingfromandthe

    salesexperiencetothedateofthismeeting.

    Theminutesofthesameexecutivemeeting(dated 31stMarch,2010)containthe

    following:

    26siteshavebeenbookedfromcompaniesrangingfromsmallexhibitorstomajor

    internationalcompanies,ARBbeingoneexampleandanother66prospectivesites

    beingfollowedupbytheShowteamSupportfortheshowfromClubshasbeen

    goodwithalargenumberofClubspresentattherecentGreaterSydneyRegion

    informationmeeting.TheExecutivehassurveyedPresidentsandtodate15Clubs

    haveresponded

    indicating

    their

    support.

    InthelightofthistheExecutivehasgiventheirformalsupportfortheshow

    subcommitteetomoveforward.

    Meetingsheldbytheexecutivecommitteebetween31March2010 and17June2010

    haveonlyminimalreferencetotheshowwhichwereproduceinfullbelow.

    ExtractfromMinutesoftheExecutivemeeting12thApril,2010

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    20104WDAdventureShow:AcashflowstatementwasnottabledandRoger

    Sheathwillprepareitbeforeweeksend.

    Extractfrom

    Minutes

    of

    the

    Executive

    meeting

    3rd

    May,

    2010.

    20104WDAdventureShow:ArevisedcashflowstatementwastabledbyRoger

    Sheath.

    Thereisnoreferenceintheminutesfor12Aprilor3Mayofanydiscussionor

    considerationbeinggiventotheviabilityoroftheshowandthedecisiontoproceed

    appearstohavebeenlockedinatthemeetingof31March.

    ItalsoappearsthatafirmgraspofthepositionwasnotunderstoodbytheExecutive

    Committee.Certaininformationathandatthattimewithregardtolackofsponsorshipand

    alargeshortfallinexhibitorresponseshouldhavegainedtheirattention.Werefertothe

    executiveminutesof31Marchreproducedaboveandtheminutesreproducedbelow.

    Theexecutiveminutesdated17June2010state:

    someexhibitorshavebeenslowtopayfortheirsites.37%ofspacehasbeen

    bookedandinvoicessentout.33%ofadvertisershaveconfirmedattendancebut

    havenotreturnedapplicationforms.About$150,000hasbeencommitted,by

    exhibitors,whichisabout40%ofexpected.

    Ataminimumitappearsitisapparentthattheexecutivesrequirementtonotproceedif

    revenuehadnotexceededexpenseshadnotbeenfulfilled.

    Wehaveestablishedthatmanyreports,includingsomefinancialreports,presentedtothe

    committeewereoralreports.Otherreportsmentionedincommitteeminuteshavenot

    beenattachedtotheminutesandwehavenotbeenabletosightthem.Consequentlyitis

    notapparent

    to

    us

    what

    information

    was

    available

    to

    the

    executive

    at

    any

    given

    time.

    ItisapparentfromourphoneinterviewswithcommitteemembersthataroundlateJuly,

    earlyAugust,theyhadbecomeawarethattherewouldbeashortfallandtheybelievedthe

    shortfallwouldbeapproximately$50,0007. Itwasexpressedtousthatthiswouldhave

    beenacceptablegiventhatabout$42,000hadbeenspentondevelopingthetrackasset.

    7Theamountandtheexactdateisuncertainaswehavereceivedconflictingreportsfromexecutive

    members.

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    Abouttwoweekspriortotheshowtherealizationthatthelosswouldbegreatersetin.

    Unfortunatelybythistimeitwastoolatetocancelasmostcostshadbeenfirmly

    contractedand

    were

    set.

    EVENTHISTORY:GATERECEIPTS&STAFFINGOVERSIGHT.

    Itappearsthatentrypointsandticketsalesfortheeventwereunderthecontrolofthe

    DragwayVenueManagementteam.Italsoappearsanecdotallythatactualattendancemay

    haveexceededgatesales.Thatistosaythatanunknownnumberofattendeesmayhave

    gainedfreeentrance.Thesemainlyoccurredintheareaofthethirdcarpark.

    Asanindustrystandard,ticketcollectionandsalesatthegateshouldnotberelinquished

    toathirdpartywithnovestedinterestsintheoutcomes.Ticketsalesshouldbemanaged

    bythePromotersstaff(InthiscasetheAssociation)withseniorstaffmemberoversight.

    WehavebeeninformedthatthetreasureroftheAssociationdidattendtheticketsales

    boothstoobtainanoversightofthesalesprocessandcompletedareconciliationofthe

    cashproceedsagainstthebodycountasprovidedbyDragwayinacomputerizedprintout.

    CONSIDERATIONS REGARDING FUTURE EVENTS.Beforeanydecisionismadetoproceedtoholdingthe4WDAdventureShowin2011

    carefulconsiderationneedstobegiventothefinancialpositionoftheAssociationandin

    particularifithasadequateaccesstofundsintheeventthatafinanciallosswasincurred.

    Itisoutsideofourtermsofappointmenttoprovideananalysisofexpensesincurred.

    Howeverwehaveidentifiedapproximately$70,000ofnonrecurringcosts.Evenifthese

    costsavingareachievedrevenuewouldstillhavetoincreaseby$176,000tobreakeven.

    ItisourrecommendationthattheAssociationshouldnotproceedwiththe20114WD

    AdventureShowunderthesamearrangementsaswereputinplaceforthe2010show.

    TheAssociation,beingavoluntaryorganisation,doesnothavetherequiredskillsand

    capitalisationandlackstherequireddedicatedstaffinglevelstoachieveasuccessful

    outcome.Inadditiontothistheleadtimeasoutlinedabovewouldnotallowsufficienttime

    todeliverasuccessfuloutcome.

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    HowevertheAssociationhasinvestedinandnowownsabrandassetthathasbuiltupa

    degreeofgoodwillamongstthepublicandexhibitors.Toretainthatassetvalueitis

    importantthattheshowshouldcontinuein2011otherwisetheassetvaluewilldisappear.

    OnebusinessmodelthattheAssociationmayconsiderwouldbetoapproacha

    professionalEventsOrganisationwithaviewtowardsnegotiatingadealthatwouldgive

    theAssociationafreecarriedinterestinrelationtofutureevents.Overtime,iftheevent

    provedtobefinanciallysuccessfultheAssociationcouldrecoupitslosses/investment.In

    thissituationtherewouldbenoriskofanyfurtherfinancialloss.

    OneofthepartiesthatmaybeapproachableistheeventorganizersoftheSouth

    Australian4WD&AdventureShowwhoappeartohaveanalliancewiththePerthevent

    organizers.

    Wesetoutbelowanumberofsynergiesandadvantagesthatshouldappealtothemwhich

    couldbeusedtoyouradvantageinanynegotiation.

    1. Theyhaveacompatiblebrandnamethattheyhaveestablishedovertime.By

    obtainingrightstotheAssociationsshowbrandtheywouldgaincontinuitywith

    regardtotheirmarketingstrategies.

    2. ItwouldgivetheirorganisationimmediateexposuretotheNSWmarketthroughan

    existingevent.Theirpromotionalmaterialseemstoindicatethattheyarelooking

    toachieveanationalcalendar.

    3. Theyhavesponsorshipandexhibitorcontactsinplacethattheycouldswinginto

    NSW.ThiswouldbeinadditiontotheexhibitorgoodwillthattheAssociationcould

    providefromthe2010show.Thiswouldhelpnullifytheshortleadtimesas

    discussedinthesectionsabove.Thecombinationoftheseelementswouldoffer

    theirorganisationanincomestreamthatcouldcoverbasecostsandreducetheir

    financialriskprofile.

    4. Theirorganisationwouldgainthesupportofyourmembershipwiththeadded

    possibilityof

    volunteers

    at

    the

    event.

    In

    addition

    the

    Association

    can

    offer

    them

    accesstotheAssociationstesttrackeitherasapartofthepackageorasaseparate

    financialarrangement.

    WithregardtothismodelitneedstobepointedoutthattheAssociationsassetvalue

    decreaseswitheveryweekthatgoesby.Yourindustrycompetitorsaremorethanlikely

    waitingforanannouncementthatyouwillnotproceedwiththe2011showandwillmove

    toestablishtheirownshowin2011or2012.

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