wsa 031215
TRANSCRIPT
Living and Working on the Web
Lisa Harris, Sarah Hewitt & Nic Fair 03/12/2015
@lisaharris @s2Hewitt @nic_fair
Finding me online
About.meTwitterLinkedInSlideshareWeb Science InstituteSouthampton Business School
“Life
-wid
e” a
nd “
life-
long
” le
arni
ng
Contacts
Experts
Teachers
Classmates Friends
Family
Coworkers
Synchronous Communication
Mobile Texting
Video Conferencing
Microbloging
Instant Messaging
RSS
WikisBlogs
Subscriptions readers
Podcasts
Social Bookmarking
Social Networks
Information ManagementLibrary/
Texts
Open CourseWare
Evaluating Resources
Scholarly Works
Locating Experts
Wendy Drexler (2008)
Building a professional digital profile
• how we can proactively manage our digital experiences for:– effective learning in a world where we are
increasingly swamped with data.– showcasing our knowledge and building our networks
to “stand out from the crowd” – enhancing employment prospects or a setting up a new business
– promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes.
Digital Literacy• “Digital literacy is the ability to locate, organise, understand,
evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used”
• “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market”
• “an ability to respond positively to change”• “How we can best live, learn and work in an increasingly
digital society”
Watch our video
Digital Capabilities (JISC 2015)
https://www.jisc.ac.uk/rd/projects/building-digital-capability
Scope of digital literacy: information management
• Finding, managing, evaluating and curating information – how do we manage the sheer volume of search
results we might get? – How do we recognise a trusted source? – How do we curate relevant materials from
different sources and formats to meet a specific need, for example in addressing an assignment question.
Scope of digital literacy: creating materials
• How do we create new materials in written, visual and audio formats?
• What role can a reflective blog play in our learning journeys?
• How can its impact be enhanced with images or video?
Scope of digital literacy: effective communication
• How can we use tools such as twitter to communicate, collaborate and participate in online communities – building our own networks and contributing to the work of others, potentially on a global basis?
Scope of Digital Literacy: identity and behaviour
• Safety and security – managing passwords, privacy, access and tagging
• Managing the boundaries between the personal and the professional
• Digital citizenship – charitable fundraising, paying it forward, activism
So what are employers doing?
• According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process– 80% had been positively influenced by a candidate’s professional
social network profile– 78% had been negatively influenced towards a candidate’s
inappropriate use of social media• The best candidates might not be actively looking for a new
job (up to 90% of the workforce) • Social media can identify the best talent , encourage
conversation and build relationships with them • Enables recruiters to promote their company as “a great
place to work”
Using social media to get a job
• Connect (LinkedIn, FB, Twitter)• Collaborate (Skype, Dropbox, Google Drive)• Create (Wordpress, Soundcloud, Pinterest,
YouTube/Vimeo) • Curate (ScoopIt, Delicious, Slideshare)
Setting up your blog
• You may have your own already that you wish to use• You can use a major free platform like wordpress.com • You can use the University’s blog.soton service
(University branded Wordpress blogs available through iSolutions)
• Some good examples: – Chris Phethean’s PhD progress blog– Andy Sugden’s and Catherine Hunt’s curriculum
innovation module blogs
Blogs: pulling it all together• Use the blog framework as a central point pulling in your other
social media content:
– Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube
• You can also embed other social media within individual blog posts• Video is increasingly important, especially authentic user
generated content• Provide sharing buttons • These activities provide a regular supply of “googlejuice” to the
blog
Google likes blogging
• Social media interaction with digital content is the *biggest influence* on its search visibility:
1. Facebook shares2. Facebook comments3. Facebook likes4. Tweets
• Hootsuite blogpost• Advice from Social Media Strategist
Beware the “filter bubble”
• From https://www.google.com/settings/me you can view what results other people see when searching for your name, and what your own publicly visible Google profile looks like.
• Entering your name directly into a Google search in your own browser will NOT give you an accurate view of how other people see these results.
• Google filters and personalises results according to past search behaviour, so a search from your own machine is likely to disproportionally favour your own sites.
Exercise: in what ways can you impress a recruiter with your digital profile?
• Use this shared document to jot down your ideas
Digital Champions
Sam Su
Oliver Bills
Marina Sakipi
Panos Grimanellis
George Georgiev
Hamed Ayhan
Hamed
Ayhan
Farnoosh Berahman
Manish Pathak
Ivan Melendez
Ahmed Abulaila
Lucy Braiden
Alessia Fiochi
24
DigiChamps: Flo Broderick
• Took Digital Marketing and CI modules, learned interviewing skills and video editing
• Helped out in a big way at Digital Media Europe • Masterminded student contribution to
Digital Literacies Conference • Provided student perspective on our research into
online learning MOOC filming in Portus• Now in Madrid working for Telefonica Digital
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Digichamps: Ivan Melendez
• KISM MSc @ Southampton 2012• Helped out with employability workshops and
university events• Now working for Hootsuite in Vancouver• Read Ivan’s story
Thank you
Questions?