wsa social media presentation
TRANSCRIPT
Online Marketing: Social Media
Sean SimoneBlueReach
July 27, 2012
What is Social Media?
How do Kids use it?
TAKEAWAYS:1.Choose the relevant content that will connect emotionally with potential customers
2.Develop/Deploy a strategy for these tools
3.Measure Results & Repeat what works!
Market Research: Looks at what your kids are interested
in now
Top Social Networks
Facebook: The world’s largest social networking site connecting friends, family and business associates. You can join groups, RSVP to events, check in to favorite venues, like favorite brands and more.
900+ million active users.
Twitter: an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". Great for sharing articles, joining #chats and reading real time information.
140+ million active users
OpportunitiesAddressing issues/problems that multiple parents/cheerleaders seem to haveShare EXCLUSIVE info on your Facebook page before you post it anywhere else (ex. Scorecards and schedules)Sharing competition photos
Professionally designed Twitter background:
#Cheer
#PomPoms
#Routine
#GoFightWin
#Spirit
#Cheerleading
#Tumble
Search Tweets by Geographic Location
Facebook timeline cover:
Are you incentivizing your cheerleaders to share your page with their friends?!
Facebook Advertising: you need catchy and relevant images
Facebook Ads even show up when ppl browse photos
Photo
Facebook Ads: Highly Targeted by Geographic area, Age, Interests
Measuring Results: Cost of a new fan?
$1.57 for this campaign..
Facebook: Contests
Certain people like to check in when they go places such as restaurants, school, work, shopping, etc.You can encourage these people to check in at your gym/cheer practice while they are there.This allows all of their friends to see where they checked in and they can click on your page = free advertising for you.Test it yourself from your smartphone to make sure people can find the right page.Run this by parents first to make sure it’s ok with them.
Utilizing Facebook Check In
Simple and Consistent!
Average Open Rate of Your Industry?
28.20%
You send out to 5,000 people/month = 1,410 opens
http://mailchimp.com/resources/research/
oAB TestingoSubject LinesoTemplatesoAnd More
Ways to Use Social Media As a
Tool• Use social media to answer questions from
cheerleaders and their parents• Ask Questions using polls• Post exclusive information about upcoming
events, schedules, scores, etc• Post pictures and videos for people to share with
their friends and family• Post funny stuff, be humorous, have fun!
Measure!Look at the type of content you
post and the responses it received.
• Facebook Insights• Hootsuite.com• TweetDeck.com
Which tweets worked?
When do people share?
Experiment. Learn what works and repeat. Don’t repeat what doesn’t work.
Your turn!
Get your cheerleaders working for you!You don’t need a huge budget.See what your cheerleaders wantChange course quickly and frequently.Viewer > Fan > Client
