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@raffi_ella WSJ Weekend: America's #1 Weekend Newspaper

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Page 1: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

@raffi_ella

WSJ Weekend:America's #1Weekend Newspaper

Page 2: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

The WSJ Weekend Overview

Section A

Information content covering U.S. and world news, opinion, and

sports.

Exchange

Your deep-dive into the week’s business news with regular

columnists, features, and visually-rich engaging content for a leisurely

read.

Review

Agenda-setting insight and thoughtful analysis on topics ranging from

world affairs and culture to art, science and even humor.

Off Duty

Your weekend lifestyle concierge, offering insight, service and advice

on five unique pillars: Style & Fashion, Design & Decorating,

Adventures & Travel, Eating & Drinking, Gear & Gadgets.

Source: Sept 2017 AAM Quarterly Statements (excluding USA Today Affiliate Circulation); Dow Jone

Customer Intelligence Day in the Life Proprietary Study 2017; Base: those that typically read WSJ Weekend

@thealbumroom

54 MinutesAverage time readers spend

reading WSJ Weekend

Page 3: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

WSJ Weekend: Section A

Section A provides readers with an overview of the week’s

news that can be read throughout a relaxed weekend,

including U.S. and world news, opinion, obituaries, and sports.

The Week’s Biggest News For A Weekend Read

Source: 2014 WSJ Opinion Leaders Proprietary Study

98%of readers read

Section A of The

Weekend Edition

Page 4: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

WSJ Weekend: Exchange

The new Exchange section offers powerful visual

presentation, breaking news, addictive recurring

features, agenda-setting regular columnists, and deep

reporting that illuminates the behind-the-scenes stories

and people of the week's biggest business and finance

news.

Your spotlight on the most important forces

and trends shaping the world of business

What’s Next

The Captain’s Class

Personal Board of Directors

Exit Interview

Screenshot

Winners & Losers

Key Editorial Features:

LAUNCHING JUNE 2, 2018

Page 5: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

Exchange will include a regular selection of digital

features, columns and visually inviting fixtures

WSJ Weekend: Exchange

The Captain's Class

Veteran WSJ editor and sports

journalist Sam Walker on the

lessons and strategies of

leadership, from the locker

room to the board room

Personal Board of Directors

A prominent person in business

talks to us about the five people

they turn to for advice when

making a big decision

Exit Interview

A departing CEO or other top

executive talks to us about

what they’ve learned and offers

advice for their successor

Winners and Losers

The stories behind the week’s

most surprising gains and

losses

Page 6: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

Exchange will bring to life the people, places, stories,

and big ideas behind the week's business news

WSJ Weekend: Exchange

How Do You Solve a Problem

Like…

G.E. Uber. Wells Fargo. We pick

a company at a crossroads and

ask three management experts

how they’d go about turning

things around

Screenshot

A data-driven graphic offering

context to a big business

development of the week

Plus...

A powerful lineup of some of the Wall Street Journal's best columnists

on business, investing and technology, voices our readers will want to

come back to week after week

Page 7: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

WSJ Weekend: Review

Presenting today’s leading issues, from health &

science, to politics & world affairs, Review challenges

our readers to reflect on the world around them.

Where Thought Leaders Start Their Weekend

The Saturday Essay

Photo of the Week

Brain Quiz

R&D

Weekend Confidential

Icons

Book Review

Crossword

Key Editorial Features:

Page 8: WSJ Weekend - Dow Jones & Company · sports. Exchange Your deep-dive into the week’s business news with regular columnists, features, and visually-rich engaging content for a leisurely

WSJ Weekend: Off Duty

Every weekend, our readers look to this pull-out

section for the latest lifestyle news. Off-Duty

provides fun, fresh and informative content

across five pillars.

The Ultimate Lifestyle Concierge

Style & Fashion

Design & Decorating

Adventure & Travel

Eating & Drinking

Gear & Gadgets

Off Duty’s Five Pillars: