wssm-2013_kawano

System Design of Self-actualization Support Service

through Friendly Rivalry　○ Yoshihiro Kawano

Yuka Obu

WSSM-2013, Gwangju, KoreaSeptember 5, 2013

Tokyo University of Information Sciences

TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCESTOKYO UNIVERSITY OF INFORMATION SCIENCES

Today’s outline Introduction Personal branding and career design Social media lectures Proposal of our service named “Mentors” System design of Mentors Conclusions

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Self introduction Yoshihiro Kawano, Ph.D. Affiliation

Tokyo University of Information Sciences Dept. of Informatics Assistant Professor (April 2011~)

Research theme: social influence by social media Practical use of social media ＆ personal

branding Subject for experiment is myself

Supporting career design for students Twitter ： @yoshi_kawano Facebook, LinkedIn, SlideShare, Google+

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Introduction Decrement of a youth's employment

Current situation in Japan The declining job offer rate for students The increase in the early turnover caused by mismatch

Change of social circumstances New graduate and lifetime employment are collapsing It is important to show individual strong point for survival

Rise of social recruiting Recruiting activities by using social media Current situation

Twitter, Facebook are used as a communication tool High information sensitivity, excellent communication skills

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Personal Branding Age of social media is personal times

People have become more active in online activities Personal branding is very important strategy for

capitalizing on individual strong points

Personal branding Definition

To use individual strong points and to build own brand Features

Inside branding: Clarification of strong points by self-analysis Outside branding: Presenting these strengths as a specialty

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Research motivation Vision

Personal branding contributes to self-actualization

Presence of mentors is needed Advise mentees on how to find their own strong points for

self-actualization

Requirements for mentee Self-reflection

Mentoring, coaching, interaction with others Social media literacy

Essential skills for personal branding using social media.

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Career design for students Personal branding and career design

Career design=To think what you want to do in the life Career is “Lifetime products”

Personal branding brings opportunities to get good human network and information. This may be good supports to construct your career and business.

Personal branding takes much time until effect appears

Social media is one of motivations Offline contact is very important! Offline activities is required

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Previous works Social media lectures

Target: high school students and teachers Theme: social media literacy, personal branding Date

Students: August 1, 2012 Teachers: August 9, 2012

Contents: Own strong points Social media literacy Information education in the school Personal branding for students

Discussions about above theme

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The lecture slide on SlideShare

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Questionnaire to students

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Fig. 1. The recognition level of strong points

The recognition level classified to 5 levels

Level 0: Without recognitionLevel 4: The highest recognition using strong points for actual activity


Questionnaire to teachers

Strong points as a teacher Answers

Specialty about own subject 21

Human network 10

Student guidance, career guidance

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Social credibility 7

Sense of commitment 7

Keep youth 6

Communication skill 5

Experience in industries 111

Table 1. Strong point as a teachers (N:29)

Strong points as an educator to support students


Importance of presence of mentors

Current condition Students

Self-affirmation and self-efficacy ⇒ first step for personal branding

No students can use strong points for actual activity Teachers

strong points as an educator to support the students

Result Presence of mentors which advises to find own

strong point is necessary

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What is mentor? The role of mentor

To encourage the mentee to obtain awareness for self-actualization

To become a role model for the mentee To share mentor’s philosophy

Mindset, problem consciousness, value, lifestyle

Who is a mentor? Professors, career advisors, other students

Number of mentors is unlimited

Goal To promote mentee through self-directive

activities 13


Design concept of service Self-actualization support service “Mentors”

Everyone has the face of both mentor and mentee Hard work friendly and rivalry ※ 切磋琢磨（ Sessa-takuma ） in Japanese

Overview The components of self-analysis in human life

design Value: What you feel is most valuable in life

e.g., to be helpful to people, to enjoy life Mission: The goal which you truly want to achieve

e.g., to get a good job, to find friends who can work hard Strategies: The ‘to-do list’ to improve “value” and

to achieve “mission” e.g., to get IT credentials, to participate many seminars

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Growth process on self-actualization

15Fig. 2. Growth process by values, missions, and strategies


Mentoring steps Five steps about mentoring for mentees

Step 1. Discovery of values Step 2. Setup mission Step 3. Discussion about strategies with mentors Step 4. Evaluation of mission achievement Step 5. Repeat from step 1.

Supplementary note Mentee needs to decide on Step 1, 2 by themselves

Because values and mission are internal issues Mission achievement is evaluated in the period

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Overview of Mentors Mentors connects mentor and mentee

17Fig. 3. Overview of Mentors


System design of Mentors System design

Functions Profile: Values, Missions, Strategies

Link to social account (Twitter, Facebook, LinkedIn) Follow: Watching mentee and mentor

Mentee learns from the role model’s activities Mentor observes the activities of mentee

Strategy post: Post a strategy for each mission Strategy check: Check off to-do list items Search: Search for user name, values, and missions

Development Framework: Ruby on Rails, MySQL Login with social account

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Database design

19Fig. 4. ER diagram about database of Mentors


Demonstration

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Value: Have a calm mind and enjoy life

Mission1: Education to students

Mission2: Research contribution

Fig. 5. Screenshot of profile


Conclusions Conclusions

Personal branding for self-actualization Social media lectures

Self-actualization support service Mentors

Future works Launch & Evaluation of Mentors Modeling to find suitable social media for each

person Ex: music or movie creator→YouTube, Engineer →github

To create educational scheme for self-actualization

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End Thank you for your attentions!

Please any questions or comments

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

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Tokyo University of Information SciencesAssistant Professor, Yoshihiro Kawano 　　　　　　　

　　　　　　　　　　　　　　　　　　 Twitter ： @yoshi_kawano

Facebook ： Yoshihiro Kawano