wtc connections monthly webinar: your leading presence
TRANSCRIPT
WTC Connections Monthly Webinar: Your Leading Presence
Today’s speakers
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Sony RustebergManaging Director Applications Management, Chief Information OrganizationAccenture
Shari WenkerManaging Director Marketing & Communications, TechnologyAccenture
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Your personal brand =
You + Science + Art
Copyright © 2013 Accenture All Rights Reserved.
Copyright © 2010 Accenture All Rights Reserved. 4
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Communications sense-abilities
Listen softer... with your eyes and your heart
Be present Speak up…
Your body speaks
…and know when to shut up
Practice and prepare
Make Eye to I contact
You + Science + Art
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Taking up the pen
1.Simplicity
2.Brevity
3.Credibility
4.Consistency
5.Sound and texture
6.Aspirational
7.Visualize
8.Ask a question
9.Context and relevance
You + Science + Art
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Speak with …
Substance
Sizzle
Soul
What is your message in one sentence?Compelling facts, proposition, appeal
How will you make your message memorable and compelling?Tone, pause, volume, resonance, interaction, stories, visuals
Why is this so important to you?Convince you are connected, believe, live it
You + Science + Art
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The art of influence
You + Science + Art
Being influenced is as important as being influential
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Start with context
You + Science + Art
Political
LogicalEmotional
It’s not all about
You!
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Step into their shoes
You + Science + Art
Does it change your perspective?
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Lead with questions
You + Science + Art
…mindshift from problems to possibilities
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Lead with truth
You + Science + Art
Candor and courage duel for the “C” in communications
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The power of the pause
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You + Science + Art
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Switch!
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You + Science + Art
Defensive
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Switch!
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You + Science + Art
OffensiveCopyright © 2013 Accenture All Rights Reserved.
Switch!
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You + Science + Art
Taking orders
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Switch!
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You + Science + Art
Framing the opportunityCopyright © 2013 Accenture All Rights Reserved.
Power talk to help you seize your new opportunities
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You + Science + Art
Small talk Power talk
“I’m unqualified” “I’m fully capable of growing into the role.”
“Yikes! I have no idea what I’m doing!”
“Wow, I’m really going to learn a lot, and I’ll find smart people to help me.”
“I’m afraid, so I must not be ready.”
“Feel the fear and do it anyway. The fear only goes away after you do it.”
“If I take this new bigger role, people may not like me.
“I can break ground for other women to follow in my footsteps. I’ll be a role model. I’ll help others to succeed.”
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Questions?