wtf? did you know your firm is on facebook
TRANSCRIPT
WTF! Did You Know You’re
on Facebook? Community Pages vs. Business Pages
January 13, 2012
Samantha CollierNatalie Huha
Kerry Scott Boll
First things first……
WTF is a Community
Page!?
Community Pages are a type of Facebook Pagededicated to a topic or experience that is ownedcollectively by the community connected to it.Just like Official Pages for businesses,organizations and public figures, CommunityPages let you connect with others who sharesimilar interests and experiences.
Give me an example.
Where does the content come from?
WTF do I need to remember about Community Pages?
Community Pages in a nutshell:
1. Created by Facebook
2. Content comes from
Wikipedia as well as
social mentions
3. Businesses have no or
very little control
WTF? What are my options?
Option 1: Like all
Community Pages
1. Monitor what
people are saying.
2. Look out for trolls
3. Keep Wikipedia
accurate
Option 2: Create an Official
Facebook Business Page and
Merge it with Community Page
WTF?
Relax! We’ve got you covered
1. Create your Facebook Business Page
2. Click Edit Page
3. Click Resources
4. Select Merge Duplicate Pages
(NOTE: You must be the page Admin to
this…)
How to merge/claim your Facebook
Business Page with a Community Page
Ninja Tip
How to Engage with Your Fans on Facebook
• Help your fans give back• Listen • Like other pages and comment too• Be CNN• Publicly thank your loyal fans• Ask open-ended questions
How can I claim my Community Page?
Resources
• http://www.socialmediaexaminer.com/facebook-community-pages-what-your-business-needs-to-know/
Kerry Scott Boll | Samantha Collier |Natalie Huha
Direct email:[email protected]
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