Growing Your Own Content

________

Blogging

Seriously. WTF is a Blog?

•Journal

•SEO tool

•Business Card

•Party Invitation

It’s yours...

...to create

Blog Content

Your Tools

•Headlines

•Keywords

•Pictures

•Stories (posts)

•Links

•Comments

Headlines

The First Impression

• 8 out of 10 read headlines

•War of attrition

•Good headlines get read

How-To For Headlines

•Write the headline first

•Craft something compelling

• A lot of the work is already done

Keywords

Let Readers Find You

•Do some research

•Use niche phrases

• Speak the audience’s language

Pictures

They’re Worth A Certain Number Of

Words

• Always Use Pictures

• Pay for them

•Use them for free

Stories

Be Yourself

•Capture imaginations

• Be trustworthy

• Think of your audience

Story Structure

•Upside-down pyramid

• Bullets and headers

• Be brief

Links

Information Is Free

•Don’t hold back

•Get found

• Build trust

Comments

Say It, Mean It

• Ask

• Participate

• Answer

• Be efficient

Your Blog In The Universe

Also, Money

But...

“The only reason I blog is because I love it” -Seth

Godin

Photo Credits