wundr: ebook / epub presentation
DESCRIPTION
Wundr provides updated stats and trends regarding the eBook industry. Digital publishing has exploded over the past several years, and the eBook market has disrupted print. Learn about the latest stats and trends, and where things are headed.TRANSCRIPT
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All material copyright © 2013 Wundr. All rights reserved. All other respective trademarks are hereby acknowledged.
Distilling Digital PublishingRyan Vetter, Founder
Blake Fisher, VP Business
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The print industry’s last stand in the book business IS
FOUGHT WITH ADOBE FLASH AND PROPRIETARY
FORMATS
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The rise of EPUB and HTML5
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DESKTOPS, LAPTOPS, TABLETS, E-READERS, AND
SMARTPHONES? HOW CAN ONE FORMAT WORK
FOR EVERYTHING?
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“Any time someone puts a lock on something you own
against your wishes, and doesn't give you the key,
they're not doing it for your benefit.” Cory Doctorow
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THE PROBLEM WITH CLOSED ECO-SYSTEMS
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The demand for minimalism in Digital Publishing
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“Empowerment of individuals is a key part of what makes
open source work, since in the end, innovations tend to come from small groups, not from large, structured efforts.” Tim
O'Reilly (founder of O’Reilly Media)
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WHAT’S NEXT? IT’S TIME TO TAKE BACK THE FORMAT!
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Stats and Trends
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2002 2003 2004 2005 2006 2007 2008 2009 2010
US eBook Sales
$420 mil
$5.8 mil
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“After five years, ebooks is a multi-billion dollar category
for us and growing fast — up approximately 70 percent last
year.” Jeff Bezos
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eBook sales are rising hand in hand with device sales.
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eBooks second to App purchases on tablets and
smartphones.
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0
20
40
60
80
16 23
72
67
20112012
eBooks Print
%
Percentage of Americans who read eBooks
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PC Sales stagnant, mobile exploding
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2010
2011
2012
PC Sales (Units)SmartphonesTablets
0
700 mil
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44%
15%
12%
30%
Apple SamsungAmazon Other
Tablet Marketshare Worldwide
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eInk eReaders an endangered species
2011 Q4
2012 Q4
2016
eReader Sales (Units, Worldwide)
0
24 mil
7.1 mil
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How does this impact publishing?
“Single-task devices like the ebook reader are being replaced without remorse in the lives of
consumers by their multifunction equivalents, in this case by media
tablets.”Jordan Selburn, Analyst (iSuppli
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83% of Americans between the ages of 16 and 29 read a
book in the past year.
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Amazon controls 60-70% of the US eBook market.
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ConclusionsSmartphones & tablets
flooding the market, eInk Readers in decline. Amazon controls eBook publishing, Apple controls the devices.
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“The industry” climate.
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Libraries and publishers at odds.
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Problems for publishers in digital.
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1. Creation: how to create eBooks?
2. Distribution: too many sellers, difficult for wide distribution
3. Management: difficult to manage titles for sale
4. Experience: each eBook Reader reflows content, strips styling
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“In a perfect world, what you upload from Word and what online resellers deliver as an eBook would match. Every page, image, line break, and font would be right. This isn’t a perfect world. The bugs and glitches that can appear because of the conversion process from manuscript to eBook will shock, depress, and enrage you.” Guy Kawasaki
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“It's so hard for a publisher to put out a digital book, it’s so hard! Why is it so hard for a publisher to put out a digital book? Creating an .epub is still freakishly difficult to do it well, and to feel like you understand what's happening under the hood and you have control over the final output.” Craig Mod
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Wundr provides solutions
Create + Publish
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ePub 3.01-click publishing
Content managementLow cost
Wide distributionISBN
10,000s of libraries & bookstores
WYSIWYG creation