YMCA World Urban NetworkDigital Engagement Inspiration Deck #2

“Digital Engagement Survival Guide”

Tools, Myths and Resources

June, 2012

Reminder – Make WUN Madrid Great!

If you haven’t already, take our 10 Minute CEO Survey:

https://www.surveymonkey.com/s/wunceoymca

YMCA Should be a Natural at Digital Engagement

Community Builder InnovatorCustomer experience-

driven

Digital Engagement Spaces and

Tools

Top 10 Ranked Online Word of Mouth Elements

Great ideas spread, great technology only helps

#1 Conversation Worthy Idea/Concept

#2 Great Product/Brand

#3 Customer Experience provided #4 The Audience who Participates

#5 Culture/employees of a Company

#6 Method in which it interacts w/ its audience

#7 Incentives for referral

#8 Strong process

#9 Creative/design used

#10 Tools/technology platforms built Source: Wikibrands Buzz Report

Facebook - 900 million, 170 friends each, 1,000+ fans per page

Twitter – 200 million, 190 followers each (after 2 yrs)LinkedIn – 150 million, 61 friends each, 189 index on

post-grad YouTube - 800 million monthly users/150+ videos per

monthFlickr – 45 million members/5.0 billion photosWordpress – 73 million sites/ 11% of world’s top sites

use it Email/CRM – importance target/landing page/subject

line/call to action – Constant Contact, Mailchimp, Vertical Response

SEO/SEM - Google 66%, Bing – 15%, Yahoo 14% of searches

Collaboration Tools - examples - Hootsuite, Dropbox, Basecamp, PBWorks, WebEx

The Big Eighteen Tools – The Core 9

Mobile – 45% adoption rate of smartphones, average 19 apps

eCommerce – $20B in Canada - Paypal, Canada Helps, Artez, Razoo

Foursquare – 12 million users/4 Billion check-insGroupOn – 115 million users annually, $3 billion salesGoogle + 100 million users Pinterest – 12 million usersSlideshare – 29 million monthly visitors, 7.4 million

presentationsEvents – Eventbrite, Upcoming.org, MeetupWikipedia – 265 million readers,. 17 million articles

The Big Eighteen Tools – In the Wings

Myths of the Social Web

Top 15 Real-Life Examples

and Case Studies

Top 150 Websites to Get

Engaged

Digital Engagement is coming to Madrid! – July 21st, 2012

Take our 10 Minute CEO Survey:

https://www.surveymonkey.com/s/wunceoymca