DreamWorks Heroes

DreamWorks Heroes brought together our favourite characters from the DreamWorks Animation films for the first time.

Shoppers received a free sachet containing a lenticular card for every $20 they spent during the campaign, with bonus sachets if they purchased participating products. The augmented reality app literally brought the characters to life in your hand and had both kids and adults sharing in the fun.

This was the most successful collectible program Woolworths had run to date.

Woolworths Australia – Mar 2014Countdown New Zealand – Jun 2014

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