wwd2011 advocacy guide

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andactionHandbook

Water for cities:responding to tHe urban Water cHallenge.

advocacyguide

learn. act. sHare.

Water and Urbanzaton


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Ths publcaton has been developed by UN-Water as an advocacy gude ahead of the

World Water Day 2011 (WWD 2011). Dfferent UN agences are responsble for dfferent aspects of

the WWD 2011. if you have queres, or would lke to share nformaton, please contact the followng

people (contact detals for each of them are lsted below).

For overall coordnaton - contact Bert Dphoorn or Preh Oteno from UN-Habtat.

Webste, vsual dentty/logo desgn and campagn materals contact the UN-Water

Communcaton Manager Ncoletta Forlano.

For meda relatons, the meda kt and the journalsts programme contact Ulrke Kelm from

the UN-Water Decade Programme on Advocacy and Communcaton (UNW-DPAC).

Contacts:

UN-HABITAT

Bert Diphoorn

Drector

Human Settlements Fnancng DvsonUN-HABiTAT

Tel.: +254-20-7625420

Fax: +254-20-7623588

P. O. Box 30030

Narob, Kenya

E-mal : [email protected]

URL:www.unhabtat.org

UN-HABITAT

Pireh Otieno

Assocate Programme Offcer

Water, Santaton and infrastructure BranchHuman Settlements Fnancng Dvson

UN-HABiTAT

P.O.Box 30030, Narob, Kenya

Tel: +254-2-7623143

Fax: +254-2-7623588

Emal: [email protected]

URL:www.unhabtat.org

UN-Water / FAO

Nicoletta Forlano

Communcatons & informaton Manager

Land & Water Dvson | FAO

Communcatons Manager

UN-Water

Food and Agrculture Organzaton

of the Unted Natons

Vale Terme d Caracalla 00153 ROME - iTALY

Tel:. +39 06 570 54068

Fax: +39 06 570 56275

E-mal: [email protected]

URL :www.unwater.org

UNW-DPAC

Ulrike Kelm

Communcatons and Meda Expert

UN-Water Decade Programme on

Advocacy and Communcaton

Casa Solans - Avda. Catalua, 60 -

50014 Zaragoza - SPAiN

Tel: +34- 976 478 346/7

Fax: +34- 976 478 349

E-mal: [email protected]

www.un.org/waterforlfedecade

inqures can also be drected to:[email protected]

For more nformaton vst the webste:www.unwater.org/worldwaterday

Jon Facebook:www.facebook.com/pages/UN-Water-World-Water-Day/370578007108

Follow us on: http://twtter.com/UNW_WWD

Post your photos on:www.flckr.com/groups/worldwaterday2011/

Subscrbe to the WWD vdeo channel:www.youtube.com/user/UNWaterWorldWaterDay
http://www.unhabitat.org/http://www.unhabitat.org/http://www.unwater.org/http://www.un.org/waterforlifedecademailto:wwd2011%40fao.org?subject=http://www.unwater.org/worldwaterdayhttp://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://twitter.com/UNW_WWDhttp://www.flickr.com/groups/worldwaterday2011/http://www.youtube.com/user/UNWaterWorldWaterDayhttp://www.youtube.com/user/UNWaterWorldWaterDayhttp://www.flickr.com/groups/worldwaterday2011/http://twitter.com/UNW_WWDhttp://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://www.unwater.org/worldwaterdaymailto:wwd2011%40fao.org?subject=http://www.un.org/waterforlifedecadehttp://www.unwater.org/http://www.unhabitat.org/http://www.unhabitat.org/


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Table of ConTenTs

1 Preface 2

2 IntroductiontoWorldWaterDay2011:WaterandUrbanization 2

3 AimsoftheAdvocacyGuide 3

4 TowhomistheWWD2011campaigndirected? 3

5 Sloganandkeymessages 5

6 Keyfactsandinformation 7

7 Usefulknowledgeresourcesonurbanwaterandsanitation 12

8 WorldWaterDay2011outreachandcampaignmaterials 11

a Thelogo 15

b Website 16

c Facebookpage 16

d Twitteraccount 16

e Youtubechannel 16

f Photoreporting 20

g Campaignmaterials 17

h ThemainglobaleventinCapeTownonMarch22nd2011 19

i Mediakit 20

9 Gettingstartedwithyouradvocacy 21

a Setobjectivesandconductresearch 21

b Identifyandunderstandyourtargetaudiences 21

c Developappropriatemessages,methodsandchannels 21

d Establishpartnerships,plansandresources 22

10 PreparingmessagesontheWaterandUrbanisationtheme 23

11 Workingwiththemedia 23

a Sometoolsforworkingwithmedia 24

b Sometipsforradioandtelevisioninterviews 24

12 TheUNsystem 25

13 Referencesforadvocacyresources 25

14 Sharingapproaches 28

a PassonWWD2011campaignmessages,materialsandapproaches 28

b RegisterlocalWWD2011activitiesandevents 28

c Shareinformationabouturbanwatersolutionsandopportunities 28Appendix1-PreviousWWDs 30


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preface

internatonal World Water Day s held every year on 22 March to focus global attenton on the

mportance of water and advocatng for the sustanable management of our water resources.

An nternatonal day to celebrate freshwater was recommended at the 1992 Unted Natons

Conference on Envronment and Development (UNCED) held n Ro, Brazl. The Unted Natons

General Assembly responded by desgnatng 22 March 1993 as the frst World Water Day, and

t has been held annually snce then. Each year, a specfc aspect of water s hghlghted. See

Appendx 1 for more nformaton about the themes of prevous World Water Days.

introduction to World Water day 2011:Water for cities: responding to tHe urban cHallenge

UN-Water 1 s dedcatng World Water Day n 2011 to the theme of Water and Urbansaton,

reflectng the mportance of water n ever-growng urban populatons around the world.

The objectve of WWD 2011 s to focus nternatonal attenton on the challenges and opportuntes

of urban water and santaton management. it seeks both to alert the world to the adverse global

stuaton n urban water management, and to encourage decson-makers to seze opportuntes

to address these formdable challenges. Through showcasng success, t seeks to encouragedecson-makers to ntate and sustan reforms and forward-lookng approaches.

On March 22nd 2011, and n the perod leadng up to and after ths day, a concerted effort wll be

made to:

rase the profle of the urban water challenge and generate

commtment to tackle ths crucal ssue

facltate polcy dalogue and mplementaton partnershps for lastng

water servce mprovements

promote nnovatve solutons to provde safe water and santaton

to growng nformal settlements

The nternatonal campagn ncludes a seres of events and communcaton tools,

ncludng: an UN-organsed conference and exhbton n Cape Town, South Afrca on March

20th, 21st and 22nd; a WWD 2011 webste and campagn materals; new knowledge resources and

a set of outreach actvtes.

The Unted Natons Human Settlements Programme (UN-HABiTAT) s the lead UN agency for

ths years World Water Day. The global WWD2011 event n Cape Town s co-organzed wth

1 UN Water s a commttee whch coordnates the efforts of many UN bodes

whch are nvolved n water-related actvtes.

1

2


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Afrcan Mnsters Councl On Water, the Unted Natons Secretary-Generals Advsory Board

on Water and Santaton, Unted Natons Envronment Programme and UN-Habtat, wth the

support of the South Afrcan Department of Water Affars, the Provncal Government of the

Western Cape and the Cty of Cape Town.

aims of tHe advocacy guide

The ams of ths gude are:

Learnng: to help to communcate the purpose of World Water Day 2011 (WWD 2011)

to ntroduce key nformaton relevant to the theme of WWD 2011: Water and

Urbanzaton

Acton: to encourage advocacy and stakeholder acton towards mprovng urban access

to safe water and santaton

Sharng: to promote nformaton sharng about World Water Day 2011 actvtes, efforts

and events, and also to encourage longer-term sharng of success stores and

other valuable urban-related water knowledge.

to WHom is tHe WWd 2011 campaign directed?

World Water Day 2011 s a global campagn to promote worldwde efforts to rase awareness

and take acton to respond to the challenge of mantanng and mprovng water servces2 n the

context of rapd urbanzaton.

To turn ths WWD 2011 challenge nto successful actvty we need nspred and coordnated

advocacy from water sector-related organzatons and stakeholder, all over the world. The

best way to do ths s to work together and to communcate consstently. We are provdng

communcaton tools and deas to help you as nterested partners - whether you are an

organzaton, a country representatve, a communty, a government, multlateral or donor

agency, nsttuton or an ndvdual - to motvate others to take acton as well. We would also

lke to learn about your experence.

2 Water servces commonly refers to the provson of both water and santaton servces.

3

4


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slogan and key messages

The WWD 2011 slogan s Water for ctes: respondng to the urban water challenge and the

am s to communcate messages about fve key aspects (sub-themes) of urbanzaton. These

aspects are lsted here wth messages about ther challenges as well as the postve and actons

assocated wth each of them:

urbaniZation

The mpact of rapd urban populaton growth and the growth of nformal settlements s

the most pressng and urgent challenge n the water sector.

Challenge:

A global surge s

needed to tackle

unprecedented

populaton growth

as well as the

growth of nformal

settlements

n developng

countres.

Postve / Acton Messages:

> Provdng water and santaton servces n the growng populatons

n nformal settlements s crtcal to poverty allevaton.

> Urban envronments provde economes of scale: mprovng urban

water and santaton servces gves the best opportunty to accelerate

achevement of the MDGs.

> Fully ntegrate servng the nformal settlements nto local

government and utlty responsbltes. Water servce provders

should be mandated to ensure water supply n all parts of the cty

rrespectve of property rghts.

sanitation and pollution

The mpact of ndustralzaton, water polluton, lack of santaton and envronmental

degradaton (on land, n fresh water and marne envronments) needs greater recognton

and attenton.

Challenge:

Urban waste has value n

terms of energy, agrculture

and ndustry. its collecton

and reuse can have economc

and socal beneft, protect

the envronment (especally

downstream users) and

mprove health.


> Jon the 5-year drve to meet the santaton MDGs by 2015.

> Utltes and local governments should take on

professonal management of santaton and waste

management as part of ther core busness.

> Recyclng, such as phosphorus from sewage, can provde

an economc return and ncrease securty n food supply.

5


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governance and management

improve governance; deepen the reform of local government,

cty and utlty management.

Challenge:

Utlty reform and buldng the capacty of

local government s crtcal to mprovng

servce performance. Key reforms are:

strengthenng government leadershp,

capacty and oversght, transparent

regulaton, rng-fenced water fnance,

professonalzaton or corporatzaton,

prvate-sector partnershps and

accountablty to consumers.


> Buld and mantan a broad-based

allance of urban stakeholders

supportng an agreed program of reform.

> Reduce unaccounted for water to

mprove effcency, ncrease water

avalablty and strengthen revenue.

> Tackle corrupton n urban water

management.

investment and finance

increase nvestment and sustanable fnancal management of urban water supply,

santaton/sewerage, wastewater treatment and storm water nfrastructure.

Challenge:

Fnance-strapped

governments cannot

meet all the fnancal

requrements for urban

servces: natonal

and local nvestment

strateges should

moblze addtonal

fnancng fromdfferent sources

e.g. the 3 Ts - tarffs,

taxes and transfers.


> Use the servce provders own revenues to leverage further

prvate and non- tradtonal fnance sources: ths s crtcal for

servce expanson and sustanablty.

> Restructure water tarffs for sustanable urban water

provson: revenue should am (at least) to meet the full costs

of O&M, retan the value of water assets and gve targeted

subsdes to the poor.

> Countres should develop a growth path and wthn thatgrowth path, decde what should be done frst; prorty should

be to maxmze use of avalable resources.

> Government enttes should lead the fght for sustanable water

servces by payng ther blls.


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environmental impact and climate cHange

impacts on the envronment from clmate change, conflcts and natural dsasters pose

huge challenges for urban water and waste management.

Challenge:

Ctes depend on resources

drawn from the natural

envronment and wll bear the

mpact of extreme clmatc

events. Ensurng that the

envronment has the capacty to

sustan tself s a precondton

for human survval.


> Adaptaton to clmate change and threats to

the envronment wll requre cty and utlty

management to take greater account of the

nterdependent nature of water resources

and urban delvery systems.

> Close the loop n urban water and waste water

management by ncorporatng protecton of

ecosystems.

> The envronmental mpact of ctes extends

downstream as well as upstream.

Capturng water n the cty (e.g. ran-water

harvestng) and reusng / recyclng water reduces

both up- and down-stream negatve mpacts on

water qualty and quantty.

> Urban development plans should antcpate urban

growth and systematcally nclude water supply,

wastewater collecton and treatment, ranwater

management, floodng protecton and potentalenvronmental and clmate change mpacts.


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key facts and information

Key facts and fgures

Every second, the urban populaton grows by 2people.

5 million cty resdents are jonng the urban populaton n the developngworld each month.

95% of the urban populaton growth n the next decades wll take placen the developng world.

in Afrca and Asa the urban populaton wll double between 2000 and 2030.

827.6 million people lve n nformal settlements, often lackng adequatedrnkng water and santaton facltes.

27% of the urban populaton n the developng world does not have pped waterat home.

250-500 m of drnkng water leaks from the supply systems n manymega ctes each year.

493 million people n ctes share ther santaton facltes.in 1990 ths number was 259 mllon.

One n four cty resdents worldwde 794 million in total lve wthoutaccess to mproved santaton facltes.

A lack of safe water and santaton n ctes leads to cholera, malariaand diarrhoea.

The poor pay more. Someone lvng n an nformal settlement n Narob pays5 to 7 tmes more for a ltre of water than an average North Amercan ctzen.

Urban trends

Today, one n two people on the planet s an urban dweller and the worlds ctes and towns are

growng at an unprecedented rate. Accordng to UN-HABiTATs State of the Worlds Ctes

2010-2011 report , vrtually the whole of the worlds demographc growth over the next 30 years

wll be concentrated n urban areas - a stark contrast wth the pattern that prevaled between 1950and 1975, a perod characterzed by a much more balanced splt between urban and rural areas.

6


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By 2050, the world urban populaton s expected to double, ncreasng from 3.3 bllon n 2007

to 6.4 bllon n 2007 to 6.4 bllon n 2050.

The Unted Natons estmates that vrtually all of the worlds populaton growth wll be absorbed

by the urban areas of the less developed regons, whose populaton s projected to ncrease from

2.4 bllon n 2007 to 5.3 bllon n 2050. Between 2007 and 2025, small urban centers wth

fewer than half a mllon nhabtants are expected to absorb nearly half of the expected ncrease

n urban populaton.

Among the less developed regons, Latn Amerca and the Carbbean have an exceptonally hgh

level of urbanzaton (78 per cent), hgher than that of Europe. Afrca and Asa, n contrast,

reman mostly rural, wth 38 per cent and 41 per cent respectvely, of ther populatons lvng

n urban areas. Over the comng decades, the level of urbanzaton s expected to ncrease n all

major areas of the developng world, wth Afrca and Asa urbanzng more rapdly than the rest.

Although emprcal evdence ndcate that urbanzaton has helped reduce overall poverty by

provdng new opportuntes, rasng ncomes and ncreasng the numbers of lvelhood optons,

urban populaton growth n some less developed regons has been accompaned by rse of urban

poverty.

Nearly 40% of the worlds urban growth s the growth of nformal settlements. informal

settlements are growng at an unparalleled rate. Between 1990 and 2001 the worlds nformal

settlements ncreased at a rate of 18 mllon people a year, but ths s projected to ncrease to

27 mllon new nformal settlement dwellers per year between 2005 and 2020.

Ctes are complcated nsttutonal enttes: dfferent approaches are needed for dfferent types

of urban envronments. Rsng nsttutonal urban challenges n the water sector also nclude:

ncreasng nequty, excluson and margnalzaton of pockets of the populaton, corrupton n

urban water transactons and weak governance.

Water and cities

Access to water s vtal to the locaton and growth of ctes, and to the survval of ther ctzens. As

ctes and towns grow and ther populatons ncrease, water scarcty s becomng an ncreasngconstrant to urban development. Between 1998 and 2008, 1052 mllon urban dwellers ganed

access to mproved drnkng water and 813 mllon to mproved santaton. However, the urban

populaton n that perod grew by 1089 mllon people and thus undermned the progress. 1 out of 4

cty resdents worldwde, 789 mllon n total, lve wthout access to mproved santaton facltes.

497 mllon people n ctes rely on shared santaton. in 1990, ths number was 249 mllon.

The stuaton s worse n less developed regons. it s estmated that almost half a bllon people

who requre water and santaton servces wll be added to urban populaton n the Sub-Saharan

Afrcan countres wthn the next 25 years.


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Urbanzaton s enlargng the areas and number of people un-served by publc water supply

utltes. Ths results n more people, especally the poor who lve n urban nformal settlements,

who are forced to buy ther water from non-state provders (NSPs)/water vendors, usually

at a prce estmated to be between 20% - 100% hgher than that charged by the utlty.

in Sub-Saharan Afrca, t has been estmated that between 30% - 60% of the urban populaton

s not connected to the publc water supply system, and are served by NSPs.

in the urban half of the world, publc polces promotng access to safe water and santaton

are beng outpaced by demographc growth. Despte provdng access to water and santaton

servces to hundreds of mllons of addtonal people n towns and ctes, current polces have

been unable to prevent the stuaton worsenng. Wth the rapd urbanzaton that took place

between 1990 and 2008, the urban populaton not usng water from an mproved source

ncreased by 40 mllon, and the urban populaton not usng mproved santaton ncreased by

260 mllon3.

Comparng the latest UN fgures4 from 2008 wth those from 2000, the ntal year of the

Mllennum Development Goals programme, a clear deteroraton n urban access can be seen.

The proporton of the urban populaton that benefts from satsfactory access to drnkng water

or santaton decreased.

The challenges ahead

infrastructure for new water sources s more costly to develop. Facng greater water resource

constrants and wth growng water demand, sustanable urban water management requres

ctes to plan wth the whole rver-basn n mnd, requrng new sklls and approaches. Lack of

control of cty wastes results n ncreasngly polluted water sources. Ths results n envronmental

degradaton, hgher costs n water treatment and negatvely affects agrculture and the prospects

of exports.

investments n nfrastructure have not kept up pace wth the pace of urbanzaton. Water

and waste servces have not been gven the prorty they deserve, and they show sgnfcant

undernvestment, n comparson wth ts economc, socal and envronmental returns.

Water servces are undervalued n terms or prorty and nvestment and water s under-prced

(Afrcan water utltes forgo $1.8 bllon n revenues aganst the costs of water producton).

3 Source: AquaFed -internatonal Federaton of Prvate Water Operators - meda releases of September 6 2010

and September 7 2010. See: www.aquafed.org. Fgures based on UN-Water Global Annual Assessment of

Santaton and Drnkng-Water (GLAAS) 2010:12.

See: http://www.who.nt/water_santaton_health/glaas/en/

4 UN global statstcs on access to water and santaton are provded by the Jont Montorng Programme [JMP]

of WHO and UNiCEF whch bulds on natonal surveys.

Ther fndngs are avalable at webste:www.wssnfo.org
http://www.who.int/water_sanitation_health/glaas/en/http://www.wssinfo.org/http://www.wssinfo.org/http://www.who.int/water_sanitation_health/glaas/en/


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Utltes n most developng countres are characterzed by hgh unaccounted for water, bloated

staffng, weak governance and fnancally unvable operatons. Whlst there are some mportant

exceptons (and much can be learnt from those who have made good progress), n general

water utltes n developng countres have a sgnfcant way to go n mprovng effcency and

effectveness.

The poor n ctes receve the worst cty servces, f they receve them at all: pped water coverage

s declnng n many settngs and yet the poor pay the hghest water prces, often for poor qualty

water from alternatve sources or the resale of cty water.

Few urban authortes n developng countres have found a sustanable soluton to urban

santaton. Many ctes and towns cannot afford to extend sewers to the nformal settlements;

nor can they treat the volume of sewage already collected; nor have they found an acceptable

on-ste soluton to the urban poor. Sold waste dsposal s a growng threat to health and the

envronment. Urban sector nsttutonal arrangements are fragmented; lack effectve regulatonand roles are not structured for effcency or success.

There s growng evdence that the water sector wll also be sgnfcantly affected by clmate

change, partcularly through the mpact of floods, droughts, or extreme events. Water avalablty

s expected to change, both n quantty and qualty. Water, storm water and wastewater facltes

wll face greater rsk of damage caused by storms, floods and droughts. The effect of clmate

change wll mean more dffcult operatons, dsrupted servces and ncreased cost for water and

wastewater servces.

Urban water opportunities

The glass s not only half empty. Urbanzaton also brngs wth t opportuntes for more effcent

water management as well as for the provson of drnkng water supply and santaton servces

to many people. Ctes are generators of wealth and employment, ncubators of nnovaton

and creatvty, and provde the best opportuntes to mprove lvelhoods. Ctes gve great

economes of scale and opportuntes for effcency to nfrastructure development, ncludng

water, sewerage and santaton servces. Because of the ablty to serve many people n a cty, the

urban water and santaton MDGs are more achevable than those n rural areas, where there sgreater poverty and the dsbursed nature of rural settlement ncreases costs.

Urban envronments gve the poor the best chance of mprovng ther level of water servces.

The ctes of the future offer the opportunty for ntegrated urban management. For water

management, ths could mean adopton of more effcent water treatment technologes,

ncreased re-use of water and wastes, better optmzaton of the nterdependency between

water and power and mproved demand management. Future urban envronments can take

better advantage of economes of scale and scope (thereby ncreasng effcency and promotng

equty through lower costs of provson), reduce the costs of water provson, mprove access

to servces n adjacent rural areas, desgn sustanable tarff and subsdy schemes and mnmzeenvronmental and downstream polluton.


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Key urban water management reforms

There s no sngle pathway to sustanable urban water management: much depends on context.

Recent studes (such as a recent study of Chle and Peru) have dentfed some generc success

factors. A key factor s the ablty of the

state to take leadershp (not relyng on

external processes), developng professonal

capacty and sustanng the mplementaton

of complex publc polces over tme (such

as regulaton and the provson of targeted

subsdes).

The most effectve reforms have been gradual

changes bult on realstc and pragmatc

judgments wthn the scope of countrysactual capactes, rather than sweepng,

bg bang changes. Ths ncludes careful,

stepwse engagement of publc-prvate

partnershps and government dscplne

concernng crtera for nvestng fscal

resources, nsstng on adequate returns.

Decentralzed and centralzed approaches

have worked. Key s to separate out clear

publc sector roles, whlst retanng the

confdence from corporate management,

nvestors and the publc.

Another crtcal success factor s to develop

a tarff system that not only recovers all

the costs of servce provson (operaton,

mantenance, nvestment, acquston of

water rghts), but that also generates profts

for owners (be they prvate nvestors or the state). Ths can take tme to develop, and generally

requres some form of socal tarff to assst the poorest communtes and a regulatory system tocontrol tarff ncreases.

For useful addtonal readng, vst the

webste and go to the secton About World

Water Day . You can download any of the

followng resources:

State of the Worlds Ctes 2010/2011-Ctes for All: Brdgng the Urban Dvde.

Sold Waste Management n the Worlds

Ctes: Water and Santaton n the

Worlds Ctes 2010.

Water and Ctes Facts and Fgures

Meda Brefs on:

Water and Ctes


Ctes Copng Wth Water

Uncertantes

Water Qualty and Santaton

Ctes and Ther Rural Surroundngs

WWW.unWater.org/WorldWaterday
http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/http://www.unwater.org/worldwaterday/


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useful knoWledge resources on urban Water

and sanitation

There are many water sector-related organzatons around the world whch have focused ontacklng urban water and santaton challenges, and have knowledge resources based on ther

approaches and experences. A selecton of these s lsted below, wth ther webste detals, as

useful references for follow up nvestgaton.

AfWA

The Afrca Water Assocaton (n French and Englsh) provdes conference documents,

newsletters and s a mouthpece for many Afrcan water agences.

www.afwa-hq.org

Aqua-Fed

An nternatonal federaton of prvate operators has news and nformaton of prvate urban

operators as well as a paper on urban trends.

www.aquafed.org

BPDWS

The Busness Partnershp for Development for Water and Santaton s an nternatonal

networkng organzaton wth nformaton on publc, prvate and cvl socety partnershps,

many of whch are n urban envronments.www.bpdws.org

DFID

The Brtsh internatonal Development Department has a focus on water and santaton wth

many global research and development ntatves, many relevant to urban challenges.

www.dfd.gov.uk

GIZ (Deutsche Gesellschaft fr Internationale Zusammenarbeit),

was formerly GTZGiZ has longstandng experence and resources n urban water sector reform.

www.gtz.de/en/

IRC

The internatonal Water and Santaton Center has publcatons, news, and nformaton on

conferences and current water and santaton approaches, many of whch have relevance n

urban settngs.

www.rc.nl

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http://www.afwa-hq.org/http://www.aquafed.org/http://www.bpdws.org/http://www.dfid.gov.uk/http://www.gtz.de/enhttp://www.irc.nl/http://www.irc.nl/http://www.gtz.de/enhttp://www.dfid.gov.uk/http://www.bpdws.org/http://www.aquafed.org/http://www.afwa-hq.org/


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IWA

The internatonal Water Assocaton brngs together 10,000 water professonals on research

and practce. iWAs key themes nclude: Ctes of the Future and Managng Water Utlty Assets.

www.wahq.org/Home/

IWMI

The internatonal Water Management insttute supports a global network of research agences

focusng on many aspects of water management, ncludng Water Avalablty and Access;

Productve Water Use;Water Qualty, Health and Envronment; andWater and Socety.

www.wm.cgar.org

SIWI

The Stockholm internatonal Water insttute s a polcy nsttute that seeks sustanable solutons

to water problems ncludng current and future water, envronment, governance and human

development ssues.

www.sw.org

SUWASA

USAiD supports a regonal ntatve on Sustanable Water and Santaton n Afrca whch seeks

to mprove water and santaton servce delvery n Sub-Saharan Afrca.

www.usad-suwasa.org

SWITCH

SWiTCH s an acton research project co-funded and mplemented by the European Unon wth

many partners world-wde whch focuses on mprovng urban water management.

www.swtchurbanwater.eu

UN-Habitat

The Drectorate of Water, Santaton and infrastructure leads UN-Habtats work on water and

waste n urban envronments.

www.unhabtat.org

UNSGABThe Unted Natons Secretary Generals Advsory Board on Water and Santaton s an ndependent

Board to advse the UN Secretary General and galvanze actons of water and santaton ssues,

ncludng a recently announced 5 year drve to meet the santaton MDG by 2015.

www.unsgab.org

UN-Water

UN-Water coordnates the work of the many UN and multlateral bodes workng n water

and santaton.

www.unwater.org
http://www.iwahq.org/Home/http://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_1/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_2/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_3/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_4/index.aspxhttp://www.iwmi.cgiar.org/http://www.siwi.org/http://www.usaid-suwasa.org/http://www.switchurbanwater.eu/http://www.unhabitat.org/http://www.unsgab.org/http://www.unwater.org/http://www.unwater.org/http://www.unsgab.org/http://www.unhabitat.org/http://www.switchurbanwater.eu/http://www.usaid-suwasa.org/http://www.siwi.org/http://www.iwmi.cgiar.org/http://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_4/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_3/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_2/index.aspxhttp://www.iwmi.cgiar.org/Research_Impacts/Research_Themes/Theme_1/index.aspxhttp://www.iwahq.org/Home/


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UN Interational Decade for Action. Water for Life, 2005-1015

The prmary goal of the 'Water for Lfe' Decade s to promote efforts to fulfll nternatonal

commtments made on water and water-related ssues by 2015. Focus s on furtherng cooperaton

at all levels, so that the water-related goals of the Mllennum Declaraton, the Johannesburg

Plan of implementaton of the World Summt for Sustanable Development, and Agenda 21 canbe acheved.

www.un.org/waterforlfedecade/water_ctes.html

Water aid

Water Ad s a UK based charty whch promotes practcal solutons of water, santaton and

hygene mprovement n Afrca, Asa and the Pacfc. Ther web-ste s a useful source of

advocacy materal.

www.waterad.org/uk/

WSP

The Water and Santaton Program, admnstered by the World Bank, provdes case studes and

analyss of urban water supply and santaton ssues.

www.wsp.org/

World Bank

The World Bank s a vtal source of data, statstcs, research and nvestment fndngs as well as

program nformaton on urban development, urban strategy, urban water and waste ssues.

www.worldbank.org
http://www.un.org/waterforlifedecade/water_cities.htmlhttp://www.wateraid.org/uk/http://www.wsp.org/http://www.worldbank.org/http://www.worldbank.org/http://www.wsp.org/http://www.wateraid.org/uk/http://www.un.org/waterforlifedecade/water_cities.html


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World Water day 2011 outreacH

and campaign materials

Thelogo

Wth a smple hand drawn font, resemblng the most

basc of stencls (a now common urban grafft practce)

and wth varous pctoral elements affected by water and

urbanzaton, the logo adorn the theme Water for ctes:

respondng to the urban challenge.

A modular system s developed, wth dfferent color schemes

appled to dfferent language logos, wth the conography

movng to dfferent postons on the globe.

The result s a strong brand that s dverse n ts approach to

mult-lngual content and llustrates the broad aspect of urbanzaton; ctes, slums, vllages

and the people lvng there.

The 2011 World Water Day logo s avalable onlne n 2 formats (eps and jpg). The eps formats

of the logo are nfntely scalable and are the most approprate hgh qualty versons for all use.

The logo should be clearly vsble, and not be placed on a complcated background.

Further materals and nformaton s avalable on the offcal World Water Day 2011 Webste:

www.unwater.org/worldwaterday

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WebsiTe

AUN-Water World Water Day 2011 website has been created wth a range of nformaton

tools, campagn resources and deas for promotonal materals avalable for people to download

and use. it also offers a place for everyone to share photos and regster nformaton about ther

WWD 2011 actvtes and events from around the world. The webste s hosted by UN-Water and

wll be updated on a regular bass before WWD 2011, on the 22nd March 2011 tself and after.

Vst the webste at:www.unwater.org/worldwaterday

Facebookpage

A Facebook page s avalable and has already offered the platform for an open dalogues.Lke the page and jon the dscusson here:

www.facebook.com/pages/UN-Water-World-Water-Day/370578007108

TWiTTeraccounT

A Twtter account offers a contnuous feed of nformaton and news about the Urbanzaton

theme and the publcs engagement. Jon ths at:

http://twtter.com/UNW_WWD

YouTubechannel

On Youtube we host a Channel to whch you may subscrbe, follow, share and lke the vdeos we

publsh. Subscrbe here:

www.youtube.com/user/UNWaterWorldWaterDay

phoToreporTingPhoto reportng wll be requested. Photographc mages of water resources and water and

santaton servces n ctes wll be added to photo-galleres on the WWD 2011 webste, Facebook

and n Flckr for others to see.

www.flckr.com/groups/worldwaterday2011/

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http://www.unwater.org/worldwaterdayhttp://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://twitter.com/UNW_WWDhttp://www.youtube.com/user/UNWaterWorldWaterDayhttp://www.flickr.com/groups/worldwaterday2011/http://www.flickr.com/groups/worldwaterday2011/http://www.youtube.com/user/UNWaterWorldWaterDayhttp://twitter.com/UNW_WWDhttp://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://www.unwater.org/worldwaterday


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campaignmaTerials

Branded campagn tools and products have been desgned and produced to help people wth

ther advocacy events and actvtes. These nclude:

a multlngual WWD 2011 logo

posters

banners

buttons for webste use

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an offcal WWD 2011 brochure

a Frequently Asked Questons resource to provde teachers and the meda wth

ready to use nformaton to create awareness among students and communtes

electronc backgrounds for computers and moble phones

a template desgn for T-shrts


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ThemainglobalevenTincapeToWnon

march22nd2011.

An nternatonal conference and exhbton wll be held n Cape Town, South Afrca hosted by

the Government of South Afrca, n collaboraton wth UN-Water, the Afrcan Mnsters' Counclon Water (AMCOW), the Unted Natons Secretary General's Advsory Board on Water and

Santaton (UNSGAB), the Unted Natons Envronment Programme (UNEP) and the Unted

Natons Human Settlements Programme (UN-HABiTAT). The exhbton and far wll be open

for three days from 20th - 22nd March, and the conference wll be on the World Water Day

tself - March 22nd. Key features of the conference nclude lve connectons to other world ctes

throughout the day, a Mayors Caucus and a Hgh-level Panel.

Connecting Cape Town to the World.World Water Day s celebrated throughout the

world by hundreds of organzatons and thousands of ndvduals. in 2011, UN-Water wth

the assstance of the World Banks, Global Development Learnng Network (GDLN) wll

make WWD on 22nd March a truly a global event. Partcpants from other countres wll

be connected n "real-tme" throughout the day to the debates and dalogues takng place

at the Cape Town internatonal Conference Center (CTiCC). The mornng sesson wll

connect Fj, Bangkok and Manla to the debate, around noon, Zaragoza and Amsterdam

wll be lnked and n the afternoon Washngton and Ro wll jon the celebratons. A typcal

GDLN sesson durng World Water Day 2011 wll focus on the challenges and opportuntes

of water and urbanzaton. Partcpants are water experts, professonals and supplers

from around the world, workng n government, non-governmental organzatons, and

the meda. These partcpants wll contrbute wth suggestons and recommendatons toconclude the debate on WWD 2011.

Mayors Caucus. The Mayors Caucus wll brng together promnent mayors, internatonal

Assocaton of Local Governments (iCLEi), representatves of development banks and

nternatonal organzatons workng wth local governments to dscuss water and santaton

challenges confrontng local governments. The Panel wll also branstorm deas, ncludng

polcy and nvestments, requred to mprove the water and santaton stuaton n a rapdly

urbanzng world.

High-Level Panel. The Hgh-Level Panel wll comprse celebrtes, heads of Unted Natons

agences and promnent personaltes from the meda and prvate sector. it wll summarze

the outcome of the WWD 2011 global celebratons based on nputs from the regons and

provde polcy gudance based on a varety of approaches and deas for acceleratng efforts n

reachng the Mllennum Development Goal targets for water and santaton.

For more nformaton about the programme of the man Cape Town event, and about many

other events organzed by nternatonal partner organzatons n the days leadng up to March

22nd, updates wll be avalable on the webste:

www.unwater.org/worldwaterday/events

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http://www.unwater.org/worldwaterday/eventshttp://www.unwater.org/worldwaterday/events


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mediakiT

Meda Resources, Facts and Fgures you may download from:

www.unwater.org/worldwaterday/about.html

Water and Ctes - Reader

Water and Ctes - Facts and Fgures

Water and Ctes - Facts and Fgures - A Snapshot

Water and Ctes (Meda Bref)

Water and Urbanzaton (Meda Bref)

Ctes Copng Wth Water Uncertantes (Meda Bref)

Water Qualty and Santaton ( Meda Bref)

Ctes and Ther Rural Surroundngs (Meda Bref)

i
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getting started WitH your advocacyTo organze successful awareness-rasng or advocacy campagns for World Water Day, your

communcaton needs to be planned n a strategc way and some preparaton work s necessary.

There are many possble ways to plan and mplement advocacy efforts. The followng s a bascgude, wth a focus on three man ssues: messagng, methods and meda. For more nformaton,

please see the lst of advocacy resources provded n secton 13 below.

seTobjecTivesandconducTresearch

identfy the most mportant urban water ssues or challenges n your area, country or

regon, along wth areas of good progress made and potental solutons whch could be

appled elsewhere.

Collect nformaton about the challenges and solutons/opportuntes. Fnd usefulwebstes and meda sources for ths research.

identfy objectves for what you would lke to acheve from the advocacy communcaton

e.g. a shft publc opnon on an ssue, or promotng a new polcy, or encouragng

a measurable change n a specfc behavour. (What would you lke people to thnk,

feel and/or do?)

idenTiFYandundersTandYourTargeTaudiences

identfy your man target audences, ncludng the decson-makers who have powers tomplement desred changes, and those ndvduals or groups who can best nfluence the

decson-makers. Who needs to be moblzed to take acton, and who can help moblze them?

Your audences may nclude: polcy makers; publc or prvate sector water provders;

poltcans; government offcals; local authortes; specfc decson-makers such as

Fnance / Water Mnsters, Mayors or Cty Managers; development planners; educators;

communty-based organsatons or cvl socety groups; organsed labour; ndustry

assocatons; relgous leaders, the meda; celebrtes, advsors or nfluental people or

any of a range of other stakeholders dependng on the ssue or the advocacy objectve.

Learn as much as you can about your target audences knowledge, atttudes and

practces related to urban water ssues and the knd of changes you would lke to

advocate. (Conduct opnon research f possble). Understand what ther concerns and

nterests are, so that you can package your nformaton and drect your advocacy efforts

n a way that s most relevant to them and s most lkely to nfluence them.

developappropriaTemessages,meThodsandchannels

Plan the most effectve messages, communcaton channels and advocacy

methods/actvtes to reach and nfluence your dfferent target audences.

Explore the best ways to moblze decson-makers who can mprove urban water

and santaton servces.

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A large range of advocacy methods, actvtes and events are possble, dependng on what

target audence you are engagng, what you want to acheve n your partcular stuaton

and what resources are avalable. Some mght am for awareness/educaton, others mght

am for partcpaton. in some cases the target audence wll be thousands of people,

n some cases just one ndvdual decson-maker. Sometmes a lghter/entertanng

approach wll work best, and at other tmes the topc needs to be addressed very serously.

Some actvtes cost a lot, some cost very lttle.

Gven the dversty of advocacy needs and methods n the world, ths gude can only offer a few

generc examples or deas of advocacy actons to plan for WWD.

Get persuasive information to decision makers. E.g. a short brefng sheet

delvered nto ther hands, makng a strong case for why change needs to happen and

the postve steps they can take to make t happen.

Stimulate dialogue between key stakeholders. Through forums, a hgh-levelround table or panel dscusson or communty meetngs.

Send an open letter to a Minister or City Manager. Publsh t n the meda, wth

backng support from a range of stakeholders.

Take people on a site visit. Show decson-makers or polcy-makers thngs that they

need to see and help fx.

Produce materials for mass media use. Develop well-made and useful promotonal

meda products whch can be used by mass meda publshers or crculated usng socal

meda or networks e.g. an audo-vsual/ vdeo clp, a rado show, a vral emal, tradtonal

meda e.g. newspapers etc.

Stage a big public event. Rase awareness through stagng a concert, a play, a meda

opportunty, a hgh level debate, a march or a protest.

Lobby local politicians. Show how the changes you want can wn them votes.

Engage those who can influence or advise leadership. Meet wth the people

who leadershp trust and lsten to. if they understand the ssues, what s at stake and how

to help, then they can help advse or can nfluence the decson-makers n government,

water provders, development agences etc.

Organse a petton, a competton or a quz.

Hold a workshop or seminar on the topic. Create the opportunty for more

n-depth understandng of the ssues.

Get interviewed on talk radio.

esTablishparTnerships,plansandresources

Moblze partners to assst you wth organsng and mplementng your WWD advocacy

ntatves. Dependng on where you are and what you are tryng to acheve, partner

organsatons could be communty-based organsatons or non-government/ publc-beneft/

non-proft organsatons who have smlar development objectves, or local companes

who could perhaps help wth provdng resources, or the local meda to help promote theevent and ts cause etc. For example, approach local partners wth an outlne of objectves

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and planned actvtes for WWD and ask for ther nvolvement and support. Explan how

ther partcpaton can be of beneft to them.

Work wth the meda as an essental partner n any WWD advocacy effort.

Based on all of the above, develop an advocacy acton strategy/ plan, and use t to

motvate for and rase or allocate the fnancal and other resources to be able to

mplement t.

Plan how you wll montor and asses/evaluate the mpacts of your efforts.

Spread the word about the WWD 2011 theme messages and your advocacy actvtes

to your own organsatons nternal and external audences, va your newsletters,

nformaton materal, etc.

preparing messages ontHe Water and urbanisation tHeme

Collect and analyse nformaton on urban water ssues n your cty/country/regon,

usng the WWD 2011 message gudelnes provded above.

Facts based on sold research are crucal to any advocacy campagn.

Although many global statstcs exst, local data wll be most persuasve for local

decson-makers and nterestng to the meda.

Once you have collected and analysed nformaton, transform t nto key messages

and stores that your target audences wll relate to, and that wll help acheve yourawareness rasng and advocacy goals.

Package the nformaton and adapt the messages accordng to the dfferent nterests

and needs of the varous target audences.

Publcze and promote the work done by you or your organzaton to mprove the stuaton.

Working WitH tHe media

The meda s clearly one of the most effectve ways to communcate messages to large audences

n awareness-rasng campagns lke WWD. Workng successfully wth the meda requres good

plannng and preparaton.

Each meda organsaton or channel has dfferent audences, covers dfferent geographcal

areas and focuses on dfferent types of subject matter or style of delvery.

Approach only those whch match your WWD advocacy nterests.

Make sure your story s newsworthy. News meda wll be most nterested n nformaton

that s about somethng new, surprsng and compellng, or wth an mpact on the publc.

Provde nformaton n the format whch suts each type of meda .e.g. a rado news

programme mght want short sound btes of only a few sentences.

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someToolsForWorkingWiThmedia

Meda release

Meda conference or brefng sesson

intervews

Artcles (ether on request and proactvely produced)

Usng webstes

Specalzed meda materal e.g. a meda kt ncludng WWD 2011 messages and

nterestng facts and fgures

Story deas for WWD theme ssues

Workshops or short brefng sessons related to the WWD theme for journalsts

or edtors. (Meda staff are usually tme-pressured and they tend to prefer

shorter brefng sessons.)

Leverage gettng free edtoral coverage

if you can fnd a sponsor, pay for advertsng space or advertorals.

someTipsForradioandTelevisioninTervieWs:

Make sure you have dentfed the message/s you want to transmt, based on

your advocacy objectves, and you have accurate and sgnfcant nformaton

collected and prepared n advance.

Request questons for the ntervew before t takes place to prepare yourself

or your spokesperson. Negotate the questons f necessary and pont out

mportant ssues the journalsts mght have forgotten or whch you would lke

them to focus on. (Or send a set of your own ntervew questons as a possble

gudelne.)

As your spokesperson, choose a representatve of your organzaton/offce

who s most lkely to be able to mpress the audence n terms of ther subject

knowledge and also ther personal charm/charsma.

in rado and televson ntervews, the person ntervewed has to be a good

speaker and be able to come to the pont quckly. They should speak slowly

and not use sentences that are too long or explanatons that are too techncal.

Use concrete/ practcal examples that wll be of nterest for the audence. Prepare just a few core messages you want to communcate, as most ntervew

opportuntes are bref. if t s a longer ntervew then fnd ways to keep your

answers drected at these core messages, even f t means repeatng them usng

dfferent words, facts or explanatons.

Rehearsng the ntervew n advance, and preparng for a range of possble questons (even some

you mght not want to answer), s always a good dea.

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tHe un system

Contact the Unted Natons informaton Center/s (UNiCs) of your country or regon for

nformaton on local UN communcaton capacty and for support for your events, publcatons,

nformaton materal, translaton nto local languages etc. There are 63 UNiCs around the world.

See http://unc.un.org/ or see the drectory of UNiCs at:

www.un.org/aroundworld/uncs/englsh/drectory.htm

Contact UN offces/programmes/agences n your area and nform them about the

WWD 2011 and your actvtes. WWD 2011 s beng coordnated by UN-Habtat, so be sure

to nform UN-Habtat offces of your actvtes.

Usually UN agences have Communcaton Departments e.g. UNESCO -PBi- n Pars,

and UNEP -DCPi- n Narob . These can also help wth communcatng WWD 2011.

The UN Water Decade Programme for Advocacy and Communcaton (UNW-DPAC) sresponsble for the meda relatons of UN-Water and the World Water Day. For help wth or

queres about meda relatons, contact Ms. Ulrke Kelm at the contact detals lsted earler

n the document.

The Unted Natons Department for Publc informaton, based n New York, also handles meda

relaton requests and sends nformaton through ts database.

See: http://unc.un.org/aroundworld/uncs/en/whoWeAre/aboutDPi/ndex.asp

or http://unc.un.org/aroundworld/uncs/en/contactUs/ndex.asp

references for advocacy resources

For organzatons or ndvduals nterested n advocacy ntatves, there are a range of gudes

and resources whch have been developed to help. Some are specfc to the water and santaton

sector, and some are more general development-related resources whch have useful deas and

methodologes whch can be appled to the water and santaton servces sector. A selecton of

some of the most relevant publcatons and organzatons follow.

keYWaTersecToradvocacYguidedocumenTs:

De Jong, D. (2003). Advocacy for Water, Environmental Sanitation and Hygiene.

Thematic Overview Paper. iRC internatonal Water and Santaton Centre: Delft,

Netherlands. it ncludes many further references for other useful advocacy resources.

www.rc.nl/redr/content/download/4154/47972/fle/advocacy.pdf

End Water Poverty- Santaton and Water for All. (2010)Advocacy Guide: UN High-Level

Plenary on the MDGs.

www.endwaterpoverty.org/documents/advocacy_gude_mdg_2010_summt.pdfOr:www.endwaterpoverty.org/mdg2010

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http://www.un.org/aroundworld/unics/english/directory.htmhttp://unic.un.org/aroundworld/unics/en/whoWeAre/aboutDPI/index.asphttp://unic.un.org/aroundworld/unics/en/contactUs/index.asphttp://www.irc.nl/redir/content/download/4154/47972/file/advocacy.pdfhttp://www.endwaterpoverty.org/documents/advocacy_guide_mdg_2010_summit.pdfhttp://www.endwaterpoverty.org/mdg2010http://www.endwaterpoverty.org/mdg2010http://www.endwaterpoverty.org/documents/advocacy_guide_mdg_2010_summit.pdfhttp://www.irc.nl/redir/content/download/4154/47972/file/advocacy.pdfhttp://unic.un.org/aroundworld/unics/en/contactUs/index.asphttp://unic.un.org/aroundworld/unics/en/whoWeAre/aboutDPI/index.asphttp://www.un.org/aroundworld/unics/english/directory.htm


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Green, J. (2003) Advocacy guide to private sector involvement in water services.

Tearfund and Waterad: London.

www.waterad.org/documents/psp_advocacy_gude_tf_and_wa.pdf

Ldonde R. A., De Jong D., Barot N., Nahar B. S., and Maharaj N. Edtors: Ldonde R. A. andDerbyshre H. (2003)Advocacy manual for Gender and Water Ambassadors. Gender

and Water Allance: Delft, Netherlands.

www.wsscc.org/resources/resource-publcatons/advocacy-manual-gender-water-

ambassadors

Or: www.genderandwaterallance.org

Waterad (2008) Improving water and sanitation governance through citizens voice.

www.waterad.org/documents/plugn_documents/wa_nep_mprovng_watsan_

governance_ca_dec2020.pdf

WSSCC and Waterad (2003)Advocacy Sourcebook. A guide to advocacy for WSSCC

co-ordinators working on the WASH campaign.

www.wsscc.org/resources/resource-publcatons/advocacy-sourcebook-gude-

advocacy-wsscc-co-ordnators-workng-wash?rck=36dd2f59198aef6b2c5837238dc8

bd9e

World Health Organsaton (2005) Celebrating water for life: The International Decade

for Action 2005-2015. (Produced ahead of World Water Day n 2005.)

www.who.nt/water_santaton_health/2005advocgude/en/

Water integrty Network (WiN) fghtng corrupton n water worldwde (2009)Advocacy

Guide. A toolbox for water integrity action.

www.waterntegrtynetwork.net/page/3336

WaTer-secTororganizaTionsWiThuseFul

advocacYresources:

IRC International Water and Sanitation Centre.

For example, see Resources on Partcpatory Approaches and Communcaton for Water and

Santaton Programmng.

http://www.rc.nl/page/119

UNICEF

The UN lead agency for chldren also has a strong focus on water and santaton advocacy.

http://www.uncef.org/wash/ndex_documents.html

b
http://www.wateraid.org/documents/psp_advocacy_guide_tf_and_wa.pdfhttp://www.wsscc.org/resources/resource-publications/advocacy-manual-gender-water-ambassadorshttp://www.wsscc.org/resources/resource-publications/advocacy-manual-gender-water-ambassadorshttp://www.genderandwateralliance.org/http://www.wateraid.org/documents/plugin_documents/wa_nep_improving_watsan_governance_ca_dec2008.pdfhttp://www.wateraid.org/documents/plugin_documents/wa_nep_improving_watsan_governance_ca_dec2008.pdfhttp://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.who.int/water_sanitation_health/2005advocguide/en/http://www.waterintegritynetwork.net/page/3336http://www.irc.nl/page/119http://www.unicef.org/wash/index_documents.htmlhttp://www.unicef.org/wash/index_documents.htmlhttp://www.irc.nl/page/119http://www.waterintegritynetwork.net/page/3336http://www.who.int/water_sanitation_health/2005advocguide/en/http://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.wsscc.org/resources/resource-publications/advocacy-sourcebook-guide-advocacy-wsscc-co-ordinators-working-wash?rck=36dd2f59198aef6b2c5837238dc8bd9ehttp://www.wateraid.org/documents/plugin_documents/wa_nep_improving_watsan_governance_ca_dec2008.pdfhttp://www.wateraid.org/documents/plugin_documents/wa_nep_improving_watsan_governance_ca_dec2008.pdfhttp://www.genderandwateralliance.org/http://www.wsscc.org/resources/resource-publications/advocacy-manual-gender-water-ambassadorshttp://www.wsscc.org/resources/resource-publications/advocacy-manual-gender-water-ambassadorshttp://www.wateraid.org/documents/psp_advocacy_guide_tf_and_wa.pdf


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Water Aid

For a range of Water Ads advocacy resources/ publcatons see:

http://www.waterad.org/uk/what_we_do/documents_and_publcatons/4935.asp?

Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Dsplay=r

esults

The Water Supply and Sanitation Collaborative Council (WSSCC) -

Global WASH Campaign

For a range of ther advocacy resources see:

http://www.wsscc.org/resources/advocacy-materals

WSP

The Water and Santaton Program has a strategc communcaton theme.

www.wsp.org/wsp/featuresevents/features/communcatons-core-water-santaton-

reforms

World Bank

The World Banks Development Communcaton (DevComm) ntatve.

http://web.worldbank.org/WBSiTE/EXTERNAL/TOPiCS/EXTDEVCOMMENG/0,,m

enuPK:34000201~pagePK:34000189~pPK:34000199~theStePK:423815,00.html

Examples of relevant publcatons WB development communcatons resources are:

Mefalopulos, P. (2008) Development Communication Sourcebook. Broadenng the

Boundares of Communcaton. The World Bank: Washngton D.C.

http://steresources.worldbank.org/EXTDEVCOMMENG/Resources/

DevelopmentCommSourcebook.pdf

Tufte, T and Mefalopulos, P. (2009) Participatory Communication. A Practical

Guide.World Bank Workng Paper No 170. The World Bank: Washngton D.C.


Partcpatorycommuncaton.pdf

World Bank Development Communcaton (Date unknown). Communication for WaterReform. A Guide for Task Team Leaders. World Bank, Washngton D.C.


commwaterreformfnal.pdf

Mozammel, M and Schechter, G. (2005) Strategic Communication for Community-

Driven Development. A practical guide for project managers and communication

practitioners. The World Bank: Washngton, D.C.


cddcommgudefna.pdf
http://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=resultshttp://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=resultshttp://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=resultshttp://www.wsscc.org/resources/advocacy-materialshttp://www.wsp.org/wsp/featuresevents/features/communications-core-water-sanitation-reformshttp://www.wsp.org/wsp/featuresevents/features/communications-core-water-sanitation-reformshttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTDEVCOMMENG/0,,menuPK:34000201~pagePK:34000189~piPK:34000199~theSitePK:423815,00.htmlhttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTDEVCOMMENG/0,,menuPK:34000201~pagePK:34000189~piPK:34000199~theSitePK:423815,00.htmlhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommSourcebook.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommSourcebook.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/commwaterreformfinal.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/commwaterreformfinal.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/cddcommguidefina.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/cddcommguidefina.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/cddcommguidefina.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/cddcommguidefina.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/commwaterreformfinal.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/commwaterreformfinal.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommSourcebook.pdfhttp://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommSourcebook.pdfhttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTDEVCOMMENG/0,,menuPK:34000201~pagePK:34000189~piPK:34000199~theSitePK:423815,00.htmlhttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTDEVCOMMENG/0,,menuPK:34000201~pagePK:34000189~piPK:34000199~theSitePK:423815,00.htmlhttp://www.wsp.org/wsp/featuresevents/features/communications-core-water-sanitation-reformshttp://www.wsp.org/wsp/featuresevents/features/communications-core-water-sanitation-reformshttp://www.wsscc.org/resources/advocacy-materialshttp://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=resultshttp://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=resultshttp://www.wateraid.org/uk/what_we_do/documents_and_publications/4935.asp?Keywords=437&Subject=&Author=&Country=0&Language=0&Sort=Date&Display=results


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someoTherinTernaTionalorganizaTions dedicaTedTodevelopmenT-relaTedcommunicaTion andadvocacY,WiThuseFulresources:

The Communication Initiative Network.

www.commnt.com

The Communication for Social Change Consortium.

www.communcatonforsocalchange.org/publcatons-resources

The Social Marketing Institute

www.socal-marketng.org/papers.html

Sustainable Development Communications Network

www.sd.org/sdcn/

sHaring approacHes

WWD 2011 s a group effort by partcpants from around the world. The WWD 2011 campagn

wll maxmze ts outreach and mpact wth contrbutons from as many organzatons and

people as possble.

passonWWd2011campaignmessages,maTerials andapproaches

The campagn nformaton content and promotonal materals avalable on the WWD 2011

webste are there to be used, and the ntenton s that they are dssemnated as broadly as

possble. So please feel free to send them on to others who you know mght be nterested.

regisTerlocalWWd2011acTiviTiesandevenTs

The WWD 2011 events and actvtes are lkely to acheve more f they are well publczed and

supported. Everyone s encouraged to share nformaton about ther local or natonal WWD

events and celebratons, by regsterng them on the WWD 2011 webste.

www.unwater.org/worldwaterday/events

For ncluson n the Events Calendar and interactve Map, please send the followng nformaton.

Event ttle (you can also add a VERY short event descrpton)

Event organzers

c

14

a

b
http://www.comminit.com/http://www.communicationforsocialchange.org/publications-resourceshttp://www.social-marketing.org/papers.htmlhttp://www.iisd.org/sdcn/http://www.unwater.org/worldwaterday/eventshttp://www.unwater.org/worldwaterday/eventshttp://www.iisd.org/sdcn/http://www.social-marketing.org/papers.htmlhttp://www.communicationforsocialchange.org/publications-resourceshttp://www.comminit.com/


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Event venue

Contact nformaton

Event webste (f avalable)

shareinFormaTionabouTurbanWaTer soluTionsandopporTuniTies

The campagn wll also beneft by people sharng success stores and case studes of urban water

and santaton solutons, nterestng opportuntes and lessons learned from past experences.

People can learn from others around the world, and can hopefully make faster progress wth

ther own urban water polces and programmes. By dong ths, WWD 2011 can make a long

term dfference beyond the 22nd of March 2011.

Organzatons and ndvduals who are nterested n sharng nformaton or photos, can contact:

Ms. Nicoletta Forlano

(UN-Water Communcatons Manager c/o Food

and Agrculture Organzaton of the Unted Natons)

e-mail: [email protected];

skypename: ncoforlano

telephone: +39 06 570 54068 (Rome, italy)

You may also send nformatons drectly to:[email protected]

or share photos, vdeos and content on:

Flckr:www.flckr.com/groups/worldwaterday2011/

Facebook:www.facebook.com/pages/UN-Water-World-Water-Day/370578007108

Twtter: http://twtter.com/UNW_WWD

Youtube:www.youtube.com/user/UNWaterWorldWaterDay

c
mailto:wwd2011%40fao.org?subject=http://www.flickr.com/groups/worldwaterday2011/http://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://twitter.com/UNW_WWDhttp://www.youtube.com/user/UNWaterWorldWaterDayhttp://www.youtube.com/user/UNWaterWorldWaterDayhttp://twitter.com/UNW_WWDhttp://www.facebook.com/pages/UN-Water-World-Water-Day/370578007108http://www.flickr.com/groups/worldwaterday2011/mailto:wwd2011%40fao.org?subject=


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appendix 1 - previous WWds

Each year, World Water Day highlights a specific aspect of water.

2010 Water Quality

Water Qualty was the theme n 2010, hghlghtng ts mportance alongsde the quantty of

our precous water resources. The ntenton was to rase awareness about sustanng healthy

ecosystems and human well-beng through addressng the ncreasng water qualty challenges

n water management. Stakeholders were encouraged to proactvely address water qualty e.g.

n polluton preventon, clean up and restoraton, and to promote nnovatve solutons to reduce

the threats on water qualty. The man global event was held n Narob, Kenya. The Unted

Natons Envronment Programme (UNEP) was the lead agency and UNEP, UN-Habtat andthe UN Secretary Generals Advsory Board on Water and Santaton (UNSGAB) coordnated

organzaton of the World Water Day 2010 campagn on behalf of UN-Water.

2009 Transboundary Waters

in 2009, the theme for World Water Day was Shared Water - Shared Opportuntes. Specal

focus was placed on transboundary waters. Nurturng the opportuntes for cooperaton n

transboundary water management can help buld mutual respect, understandng and trust

among countres and promote peace, securty and sustanable economc growth. The Unted

Natons Educatonal, Scentfc and Cultural Organzaton (UNESCO) lead the actvtes of the

day wth the support of Unted Natons Economc Commsson for Europe (UNECE) and the

Food and Agrculture Organzaton of the Unted Natons (FAO).

2008 Sanitation

in 2008, World Water Day concded wth the internatonal Year of Santaton, and challenged

us to spur acton on a crss affectng more than one-out-of-three people on the planet. Every

20 seconds, a chld des as a result of the abysmal santaton condtons endured by some 2.6

bllon people globally. That adds up to an unconsconable 1.5 mllon young lves cut short by acause we know well how to prevent. Ceremones for the day took place at Geneva, Swtzerland.

Speakers ncluded Royal Hghness Wllem-Alexander, Prnce of Orange and Drector-General

of WHO Dr. Margaret Chan.

2007 Coping with Water Scarcity

The growng problem of Water Scarcty was the topc for World Water Day 2007. The theme

hghlghted the ncreasng sgnfcance of water scarcty worldwde and the need for ncreased

ntegraton and cooperaton to ensure sustanable, effcent and equtable management of scarce

water resources, both at nternatonal and local levels. The Food and Agrculture Organzaton


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of the Unted Natons (FAO) hosted ceremones for the day, whch ncluded an openng address

from FAO Secretary-General Jaques Douf and vdeo addresses from UN Secretary General Ban

K-Moon and Green Cross internatonal Presdent Mchal Gorbachov.

2006 Water and Culture

The theme of World Water Day 2006 was Water and Culture under the leadershp of UNESCO

and drew attenton to the fact that there are as many ways of vewng, usng and celebratng

water as there are cultural tradtons across the world. Sacred, water s at the heart of many

relgons and s used n dfferent rtes and ceremones. Fascnatng and ephemeral, water has

been represented n art for centures n musc, pantng, wrtng, cnema and t s an essental

factor n many scentfc endeavors as well.

2005 Water for Life

The Unted Natons General Assembly at ts 58th sesson n December 2003 agreed to proclam

the years 2005 to 2015 as the internatonal Decade for Acton, Water for Lfe, and begnnng

wth World Water Day, March 22, 2005. The Water for Lfe decade set the worlds goals on a

greater focus on water-related ssues, whle strvng to ensure the partcpaton of women n

water-related development efforts, and further cooperaton at all levels to acheve water-related

goals of the Mllennum Declaraton, Johannesburg Plan of implementaton of the World

Summt for Sustanable Development and Agenda 21.

2004 Water and DisastersThe UN internatonal Strategy for Dsaster Reducton and the World Meteorologcal Organzaton

were charged wth co-ordnatng events for World Water Day 2004. The message of the day

was: Weather, clmate and water resources can have a devastatng mpact on soco-economc

development and on the well-beng of humanknd. Accordng to the World Meteorologcal

Organzaton, weather and clmate-related extreme events, such as tornadoes, thunderstorms,

storms, cyclones, floods and drought, account for nearly 75 per cent of all dsasters. They lead

to an enormous toll of human sufferng, loss of lfe and economc damage. Montorng these

events, predctng ther movements and ssung tmely warnngs are essental to mtgate the

dsastrous mpact of such events on populaton and economy.

2003 Water for the Future

Water for the Future was the theme for World Water Day 2003. it called on each one of us to

mantan and mprove the qualty and quantty of fresh water avalable to future generatons.

Ths s essental f we are to acheve the Mllennum Development Goal to halve, by 2015, the

number of people lvng wthout safe drnkng water and basc santaton. The Unted Natons

Envronment Programme (UNEP) was the lead UN agency for World Water Day 2003. The goal

was to nspre poltcal and communty acton and encourage greater global understandng of

the need for more responsble water use and conservaton.


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2002 Water for Development

Water for Development was the theme for 2002. The internatonal Atomc Energy Agency was

the coordnatng UN agency. The currently poor and deteroratng state of water resources n

many parts of the world demand ntegrated water resources plannng and management.

2001 Water for Health

Water for Health Takng Charge was the theme for 2001. The WHO was the coordnatng UN

agency. The message for the day was: Concrete efforts are necessary to provde clean drnkng

water and mprove health as well as to ncrease awareness worldwde of the problems and of the

solutons. 22 March s a unque occason to remnd everybody that solutons are possble. Use

the resources on ths ste to help turn words nto poltcal commtment and acton.

2000 Water for the 21st CenturyThe avalablty and qualty of water s ncreasngly under stran. Even f condtons were to

reman constant for the foreseeable future, much of the world would fnd tself n a state of

water-related crss. To make matters worse, populatons are growng most rapdly n those

areas where water s already n scarce supply. Ths s how Wm Kok, Prme Mnster of the

Netherlands, started hs welcome words n the second announcement for the Second World

Water Forum and Mnsteral Conference that began n the Netherlands n the week pror to 22

March 2000.

1999 Everyone Lives Downstream

Excessve floodng of major rvers n the world n 1998 has resulted n thousands of deaths

and caused enormous damage n Chna, Bangladesh and inda, where nearly half of the world

populaton lves. The floodng was not only the result of excessve rans, but also of nterference

by manknd n the rver basns. These tragedes make us realze that vrtually everybody n ths

world lves downstream. UNEP was the coordnatng UN agency.

1998 Groundwater The Invisible Resource

The sxth annual World Water Day (WWD) was celebrated on 22 March 1998. As per the

recommendatons of the 17th meetng of the ACC Sub-Commttee on Water Resources, UNiCEF

and the Unted Natons Dvson of Economc and Socal Affars (UNDESA), took the lead n

organzng the observance of World Water Day n 1998.

1997 The Worlds Water, Is There Enough?

The message of the day was: Water s a basc requrement for all lfe, yet water resources are

facng more and more demands from, and competton among, users.


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1996 Water for Thirsty Cities

The 3rd annual World Water Day was celebrated on March 22, 1996, wth the theme Water for

Thrsty Ctes. it emphaszed the growng water crss faced by ctes across the world whch

threatens the sustanablty of ther socal and economc development.

1995 Women and Water

For the frst tme, Lesotho celebrated World Day for Water, on March 22, 1995.

The nternatonal theme for the day was Women and Water. The Department of Water Affars

organzed two man actvtes for the celebraton of the day focusng on water polluton and on

envronmental degradaton.

1994 Caring for our Water Resources is Everyones Business

The Theme of World Water Day 1994 was Carng for Our Water Resources s Everyones

Busness.


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PRESENTS


wwd2011 advocacy guide

Documents