wwf intl climate witness greenaccord november2009
TRANSCRIPT
Climate Witness in Action
What is it and what can it offer you?
Claire CarltonManager
Climate Witness ProgrammeWWF International
[email protected]/climatewitness
Content
•Overview
•Content
•Examples
WWF’s Mission
WWF's mission is to stop the degradation of the
planet's natural environment and to build a
future in which humans live in harmony with
nature
→ WWF is as much a ‘people organisation’
as a ‘nature organisation’
Vision
Goals
Provide a voice
Engage people to
take action
Develop tools and
resources
Underpinned by
current science
From abstract to concrete
stories people can relate to
A panel of over 130 scientists volunteer to review the stories
connected to science
“The Climate Witness programme is a wonderful step in the right direction, since only by understanding what’s happening on the ground will we be in a position to help people adapt and build their resilience to climate change”
Dr Alton Byers, Mountain Institute
“People often recognise subtleties about what’s happening that scientists who are looking at the longer-range and larger-scale changes just don’t pick up. Yet these finer scale responses can be very important when thinking about impacts."
Dr Mike MacCracken, US Climate Institute
“[Climate Witness] allows you to put a physical picture in people’s minds, rather than just a theoretical picture of what might happen. And I think that is a really important role to play.”
Dr Guy Midgley, South African National Biodiversity Institute
People taking action
Climate Witness in Action is a tool to engage
people around the world in sharing their
stories about how climate change impacts
them and what they are doing to take action
towards solutions
We have great content
Using Social Networking
Video
• Belize• Kenya• Uganda• Russia• Bulgaria• Australia• Nepal• Fiji• Germany
• Japan• India• Norway• Switzerland• Spain• UK• US• Italy• Mexico
Most video content on YouTube
Broll material available
Video content from around the world:
Images
A large collection of high quality images
Audio slideshows
Using audio slideshows is another way to create engaging online content
Audio slideshows
Miami Herald did something similar to illustrate a story they did on climate change impacts in Peru.
Case Studies of
Communications
Successes
Three Approaches to Education & Awareness
Public approach → public engagement,
education & awareness
Community approach → resilience education
Policy approach → raising awareness
WWF Italy
• Encourage strong action by Italian Government at G8 Summit Japan, 2008
• WWF partnered with largest agricultural farming association
• Good media angle and 5 national TV news programmes broadcast CW story
WWF Japan
• Climate change most important issue of G8 summit Japan 2008
• Coincided with launch of scientific climate change report
• Wide pick up of CW material by Japanese media during G8 Summit
WWF Central America
• Facilitate development of adaptation strategies for Mesoamerican Reef
• Work closely with communities in Belize, Guatemala, Mexico, & Honduras.
• Produced 4 videos.
• CWs became climate change advocates.
Climate Witness
